The document lists 22 non-statistical questions for a statistician to consider when building a predictive model, including questions about the desired business outcomes, economic and non-economic impacts of correct and incorrect predictions, representativeness of past data for future predictions, and ensuring the model accounts for multiple possible outcomes rather than just reinforcing preexisting views. It concludes by providing brief information about Flutura, a company that uses data and predictive modeling to help asset-intensive industries improve business outcomes.