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Impromptu
App Store Description 
Impromptu is an app that is an event organizing tool for you and 
Your friends. 
It allows users to quickly create an event and invite their friends 
along. 
As the name suggest the app is more for last minute events, such as 
catching a midnight movie, supper or hang out, but it can be use for 
organizing events in advance. 
Features: 
More focus in event organizing 
Allow keep feedback 
Gist of the description: 
- Like Facebook’s event function 
- More focus in event organizing 
- Easy to share with friends and get 
Feedback fast
Problems
Problem 1 
Hey! R u free 
2nite?
Problem 1 
Yea… 
Maybe… 
I want to catch ……….. 
a movie
Problem 1
Problem 2 
“Facebook is losing its edge among college-aged adults” – comScore
Objectives 
Vision: 
One’s social network is defined by the offline friends and its 
network, not the number of friends they have on Facebook. 
Mission: 
Make organizing gatherings quick and easy. 
Try to bring human interaction offline rather than just being 
constrained to online platform.
Target Audience
“Organizing a gathering is always 
a chores.” 
Characteristic: 
- Age between 17 to 35 
- Owns a smart phone and is 
tech savvy 
- Dislike/ Using less of Facebook
Key Goals: 
- Wants to organize 
events, without 
much hassle 
- Get feedback 
from the attendees 
ASAP 
We Must: 
- UI/UX => More for 
less 
- Focus on the 
feedback 
Behaviors: 
- Busy with their 
own life 
- May have 
different interests 
- Have a difficult 
time fixing a date 
or activity 
We Must not: 
- Make things more 
complicated, or 
requires them to 
put in more effort 
“Organizing a gathering is always 
a chores.”
Users’ Journey Map
1st Home page: 
- Open Events for anyone to join 
- Arranged by date and time 
- Attendance
2nd Home page: 
- Events by invites 
- Create events 
- Attendance
Creating an Event: 
- Simple setting => Expecting lesser 
change 
- Advance setting => Polling 
- Share the Event => Copy a link to be 
paste on group 
chat
Joining an Event: 
- Received the invites 
- Make the decision and wait 
- Events can be call off
Miscellaneous: 
- Profile => Security reasons 
- Favorites => Bookmark your 
Favorite events
Competitors 
• Main competitor => Facebook 
• Other current similar apps: 
– Pro Party Planner 
– Eventbrite

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2.1 Impromtu ppt

  • 2. App Store Description Impromptu is an app that is an event organizing tool for you and Your friends. It allows users to quickly create an event and invite their friends along. As the name suggest the app is more for last minute events, such as catching a midnight movie, supper or hang out, but it can be use for organizing events in advance. Features: More focus in event organizing Allow keep feedback Gist of the description: - Like Facebook’s event function - More focus in event organizing - Easy to share with friends and get Feedback fast
  • 4. Problem 1 Hey! R u free 2nite?
  • 5. Problem 1 Yea… Maybe… I want to catch ……….. a movie
  • 7. Problem 2 “Facebook is losing its edge among college-aged adults” – comScore
  • 8. Objectives Vision: One’s social network is defined by the offline friends and its network, not the number of friends they have on Facebook. Mission: Make organizing gatherings quick and easy. Try to bring human interaction offline rather than just being constrained to online platform.
  • 10. “Organizing a gathering is always a chores.” Characteristic: - Age between 17 to 35 - Owns a smart phone and is tech savvy - Dislike/ Using less of Facebook
  • 11. Key Goals: - Wants to organize events, without much hassle - Get feedback from the attendees ASAP We Must: - UI/UX => More for less - Focus on the feedback Behaviors: - Busy with their own life - May have different interests - Have a difficult time fixing a date or activity We Must not: - Make things more complicated, or requires them to put in more effort “Organizing a gathering is always a chores.”
  • 13. 1st Home page: - Open Events for anyone to join - Arranged by date and time - Attendance
  • 14. 2nd Home page: - Events by invites - Create events - Attendance
  • 15. Creating an Event: - Simple setting => Expecting lesser change - Advance setting => Polling - Share the Event => Copy a link to be paste on group chat
  • 16. Joining an Event: - Received the invites - Make the decision and wait - Events can be call off
  • 17. Miscellaneous: - Profile => Security reasons - Favorites => Bookmark your Favorite events
  • 18. Competitors • Main competitor => Facebook • Other current similar apps: – Pro Party Planner – Eventbrite

Editor's Notes

  1. It allows users to quickly create an event and invite their friends along. As the name suggest the app is more for last minute events, such as catching a midnight movie, supper or hang out, but it can be use for organising events in advance. To invite their friends, they can either do it through Whatsapp or Group chatting apps. Impromptu is an app that is like the facebook’s event function. It allows users to quickly create an event and invite their friends along. As the name suggest the app is more for last minute events, such as catching a midnight movie, supper or hang out, but it can be use for organising events in advance. To invite their friends, they can either do it through Whatsapp or Group chatting apps.   The unique part of Impromptu is that it allows the attendees to poll, which is a very much need feedback loop for the organisers. For example, I want to organise a movie night at my place this Saturday, I want to know if my attendees will be free at 9pm. I also want to know if there is a strong objection to my choice of movie, what sort of movie should we watch instead. With the feedback, the organiser can alter the event to cater to the attendees. (I am still in process of thinking of how to deviate from Facebook event function)
  2. Show how the app match the user behavior
  3. Have you ever try to organise a last minute event for a group of friends, such as supper, movie, or just a hangout? It is one of the most tedious tasks, even for a small group. Firstly, I have to notify my friends about the activity I wanted to organise (I have to text some individuals who turn off their notification for group chat). Secondly, I have to pick an activity that my friends willing to do (Different friends have different like and dislike for certain activities). Thirdly, I have to try to coordinate the date, time and location. Next, sort out certain details, such as what to bring, where to meet, etc. I would probably give up organising before I reach this step.
  4. Have you ever try to organise a last minute event for a group of friends, such as supper, movie, or just a hangout? It is one of the most tedious tasks, even for a small group. Firstly, I have to notify my friends about the activity I wanted to organise (I have to text some individuals who turn off their notification for group chat). Secondly, I have to pick an activity that my friends willing to do (Different friends have different like and dislike for certain activities). Thirdly, I have to try to coordinate the date, time and location. Next, sort out certain details, such as what to bring, where to meet, etc. I would probably give up organising before I reach this step.
  5. Have you ever try to organise a last minute event for a group of friends, such as supper, movie, or just a hangout? It is one of the most tedious tasks, even for a small group. Firstly, I have to notify my friends about the activity I wanted to organise (I have to text some individuals who turn off their notification for group chat). Secondly, I have to pick an activity that my friends willing to do (Different friends have different like and dislike for certain activities). Thirdly, I have to try to coordinate the date, time and location. Next, sort out certain details, such as what to bring, where to meet, etc. I would probably give up organising before I reach this step.
  6. Despite being the most heavily used social media site, Facebook certainly isn’t cool anymore, but it has transformed into a useful Internet service like Google. Others SNS are catching up. And Facebook focus was never for the users to organize events http://blog.gremln.com/wp-content/uploads/2013/02/facebook_logo.jpg
  7. Show how the app match the user behavior
  8. UI/UX => More for less => Easy to create an event We must remove the key problem here Limit the users options => Too board can be an issue too
  9. Show how the app match the user behavior
  10. talk about creating event next page
  11. Talk about how to JOIN events Events can be call off
  12. Sample of how complicated it can be http://www.youtube.com/watch?v=IXzyhnrLJJI#t=34 http://blog.bizzabo.com/10-apps-every-event-planner-needs