2022-Digital-Books-Thought-Leaders_Speakers_Consultants_Martin-A-Terbrack.pdf

2022
TOP DIGITAL BOOKS AND AUTHORS

Martin A. Terbrack

Martin Terbrack | Digital Competencies | Top Digital, Books, Authors, Speakers and Consultants
Contact Info: Marty Terbrack, c: 248.227.9914, e: mterbrack@digitalholdingsinc.com
1
Updated: July 26, 2022
CONTENTS
1 DIGITAL BUSINESS TRANSFORMATION, THE FOURTH INDUSTRIAL REVOLUTION, PLATFORM
STRATEGIES, CLOUD COMPUTING, BUSINESS MODELS, SMART CITIES, DIGITAL
MACROECONOMICS, REAL‐TIME DIGITAL USER EXPERIENCE PERSONALIZATION AND
OPTIMIZATION, ADAPTIVE MARKETING, AD‐SERVING ..................................................................................... 3
2 ARTIFICIAL INTELLIGENCE, BOTS, NATURAL LANGUAGE PROCESSING, COGNITIVE
COMPUTING, DEEP LEARNING, DATA SCIENCE, NEURAL SCIENCE AND CRITICAL THINKING,
BUSINESS INTELLIGENCE (BI), PREDICTIVE ANALYTICS, BEHAVOURAL SCIENCE, LOCATION
INTELLINGECE .................................................................................................................................................................. 3
3 MARKETING, STORY TELLING, BRIAN SCIENCE, PSYCHOLOGY ............................................................. 15
4 PUBLIC SPEAKING, PRESENTATION DESIGN, TRAINING COURSE DESIGN ........................................ 17
5 BRAND MARKETING, DIGITAL LANDSCAPE, SOCIAL MARKETING AND PUBLIC RELATIONS ..... 18
6 STORYTELLING & CONTENT MARKETING .................................................................................................... 20
7 MOBILE MARKETING & MOBILE INTERACTION DESIGN ......................................................................... 21
8 SOCIAL MEDIA MARKETING .............................................................................................................................. 22
9 USABILITY, USER EXPERIENCE DESIGN, GRAPHIC DESIGN
..................................................................... 23
10 DISPLAY ADVERTISING, PAID SEARCH MARKETING, SEARCH ENGINE OPTIMIZATION, LINK
BUILDING, DIRECT MAIL AND AFFILIATE MARKETING ................................................................................... 31
11 E BUSINESS AND ECOMMERCE MANAGEMENT
........................................................................................ 32
12 IT, PROJECT & PORTFOLIO MANAGEMENT, SOFTWARE DEVELOPMENT LIFE CYCLE (SDLC)
AND AGILE
........................................................................................................................................................................ 34
13 BUSINESS MANAGEMENT, LEADERSHIP & INNOVATION .................................................................... 35
14 LEAN, SIX SIGMA & QUALITY MANAGEMENT PRINCIPLES .................................................................. 36
15 ENTREPRENEURSHIP & VENTURE CAPITAL ............................................................................................ 36

2
TOP DIGITAL THOUGHT LEADERS | AUTHORS, BOOKS, SPEAKERS, CONSULTANTS
As enterprise digital experience strategist with 20+ years of non‐stop learning, from the most respected digital thought
leaders, I have gleaned a few insights. To support your learning quest, here list my favorite titles and authors.
Ma
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t
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nA T
e
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b
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a
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k
(Marty)
Co-Founder, CxO, Board Chairman
(e): mterbrack@digitalholdingsinc.com | (c): 011 +1-248-227-9914
DIGITAL HOLDINGS INC
NA HQ: 100 Renaissance Center | Detroit, Michigan 48243-0158 | +1 313-395-5010
ARTIFICIAL INTELLIGENCE HOLDINGS CORPORATION
NA HQ: 1350 E FLAMINGO RD, SUITE 3300 | Las Vegas, Nevada 89119 | +1 725-696-6933
BETTER DIGITAL 501(3)(c) Non-Profit
NA HQ: 100 Renaissance Center | Detroit, Michigan 48243-0158 | +1 313-725-4821
“BETTER DIGITAL | DIGITAL THAT MATTERS!”
Contact me for speaking and consulting engagements, here are my favorite topics.
Marketing Technology Stack, Personalization at Scale, Platform Business Models, The Fourth Industrial Revolution, Adaptive
Marketing Experiences
Digital Advertising & Media: Programmatic Advertising, Ad Serving Technologies, Paid Search, Google Analytics
Business Leader 101 introductions to
Artificial Intelligence, Machine Learning, Deep Learning, Cognitive Science,
Cloud Computing (AWS, AZURE Google, IBM), Neural Science,
The state of “Bots” Intelligent Assistants and Natural Language Processing.

Speaking / On‐Site Consulting Engagement Daily Rate by Region, plus transportation (non‐stop flight), accommodations (5‐star) / 50% off for non‐profits
Northeast Midwest Southeast Southwest West
$3000 per day (3) day minimum $2500 per day (3) day minimum $3000 per day (3) day minimum $3500 per day (3) day minimum $4000 per day (3) day minimum
Fixed Monthly Retainer Consultant
Monthly Midwest
$2000 per day (4) day minimum $1500 per day (8) day minimum

3
1 DIGITAL BUSINESS TRANSFORMATION, THE FOURTH INDUSTRIAL REVOLUTION, PLATFORM
STRATEGIES, CLOUD COMPUTING, BUSINESS MODELS, SMART CITIES, DIGITAL MACROECONOMICS,
REAL‐TIME DIGITAL USER EXPERIENCE PERSONALIZATION AND OPTIMIZATION, ADAPTIVE
MARKETING, AD‐SERVING

2 ARTIFICIAL INTELLIGENCE, BOTS, NATURAL LANGUAGE PROCESSING, COGNITIVE COMPUTING,
DEEP LEARNING, DATA SCIENCE, NEURAL SCIENCE AND CRITICAL THINKING, BUSINESS
INTELLIGENCE (BI), PREDICTIVE ANALYTICS, BEHAVOURAL SCIENCE, LOCATION INTELLINGECE

1. Platform Revolution, How Networked Markets Are Transforming the Economy-And How to Make Them Work for You,
by Sangeet Paul Choudary and Marshall W. Van Alstyne
2. Platform Scale, How an emerging business model helps startups build large empires with minimum investment,
by Choudary Sangeet.

4
3. When Machines Do Everything: How to get ahead in a World of AI, Algorithms, Bots and Big Data
By Malcom Frank, Paul Roehrig and Ben Pring
4. The Fourth Industrial Revolution
5. Code Halos

5
6. The Business Model Navigator, 55 Models That Will Revolutionize Your Business, by Oliver Gassman
7. INTELLIGENT AUTOMATION: Learn how to harness Artificial Intelligence to boost business & make our world more human.
Pascal Bornet (Author), Ian Barkin (Author), Jochen Wirtz (Author) Format: Kindle Edition

6
8. The End of Competitive Advantage

9. MATCHMAKERS
10. PLATFORM ECOSYSTEMS
11. Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days Kindle Edition by Jake
Knapp (Author), John Zeratsky (Author), Braden Kowitz (Author) Format: Kindle Edition

7
12. Words That Change Minds
13. Adaptive Marketing, Leveraging Real Time Data to Become a More Competitive and Successful Company, by Norm Johnston
14. Hidden Persuasion

8
15. Weapons of Math Destruction
16. SURVEILLANCE CAPTALISM

17. Games Strategy

9
18. AI Superpowers_ China, Silicon, by Kai-Fu Lee
19. The Seventh Sense
20. THE ART OF WAR

10

21. Macroeconomics, by Oliver Blanchard

22. MANAGEMENT CONSULTING McKinsey

11

23. Emotional Intelligence

24. Applied Predictive Analytics

12

25. Adobe Analytics Classroom in a Book for SiteCatalyst, by Vidya Subramanian

26. Building Machine Learning and Deep Learning Models on Google Cloud Platform

Deep Learning Illustrated

13

27. NEURAL SCIENCE AND CRITICAL THINKING

28. Prediction Machines

29. Developing Bots with Microsoft Bot Framework

14

30. Chatbots and Conversational UI Development

31. The Digital Transformation Playbook, Rethink Your Business for the Digital Age, by David L Rogers
32. Ad Serving Technology, by Gregory Cristal

15
33. Programmatic Advertising by Oliver Busch
Data in Digital Advertising by Dominik Kosorin
34. Introduction to Programmatic Advertising by Dominik Kosorin
Web Analytics, Marketing Analytics & Insights, Tag Management Systems, Data Science, Data Mining & Modeling, Data
Management Platforms, Data Analysis, Statistics, Data Visualizations
3 MARKETING, STORY TELLING, BRIAN SCIENCE, PSYCHOLOGY

16
35. Marketing 3.0, From Products to Customers to the Human Spirit by Philip Kotler
36. Made to Stick, by Chip Heath & Dan Heath
37. Drive, by Daniel Pink

17
38. STRATEGIC STORYTELLING
39. Your Brain at Work, by David Rock
4 PUBLIC SPEAKING, PRESENTATION DESIGN, TRAINING COURSE DESIGN
40. TED Talks, The Official TED Guide to Public Speaking, by Chris Anderson

18
41. Presentation Thinking & Design, by Ed Gruwez.
5 BRAND MARKETING, DIGITAL LANDSCAPE, SOCIAL MARKETING AND PUBLIC RELATIONS
42. Marketing 3.0, by Philip Kotler
43. New Rules of marketing & PR, by David Meerman
44. Content Rules, by Ann Handley & C.C. Chapman
45. The New Influencers, by Paul Gillin
46. The Next Evolution of Marketing, by Bob Gilbreath
47. Tribes, by Seth Godin
48. Purple Cow, by Seth Godin
49. Meatball Sundae, by Seth Godin

19
50. Permission Marketing, by Seth Godin
51. Microtrends, by Mark Penn
52. Groundswell, by Charlene Li & Josh Bernoff
53. Does It Work? 10 Principles for Delivering True Business Value in Digital Marketing, by Atchison Shane

20
54. Audience Marketing in the Age of Subscribers Fans and Followers, by Jeffrey Rohrs
55. Customers are People, by John McKean
6 STORYTELLING & CONTENT MARKETING
56. The Power of Visual Storytelling, by Ekaterina Walter & Jessica Gioglio
57. Global Content Marketing, by Pam Didner
58. Optimize, by Lee Odden

21
59.
7 MOBILE MARKETING & MOBILE INTERACTION DESIGN
60. Mobile User Experience: Patterns to Make Sense of it All, by Morgan Kaufmann
61. Mobile Marketing, An Hour a Day, by Rachel Pasqua & Noah Elkin
62. Mobilize, by Rana Sobhany.

22
8 SOCIAL MEDIA MARKETING
64. 500 Social Media Marketing Tips, by Andrew Macarthy
65. Socialnomics, by Erik Qualman
66. Social Media ROI, by Oliver Blanchard
67. Social Media Metrics, by Jim Sterne
68. Social Media Marketing Book, by Dan Zarrella

23
69. Social-Marketing-to-Business-Customers-by-Paul-Gillin-and-Eric-Schwartxma
9 USABILITY, USER EXPERIENCE DESIGN, GRAPHIC DESIGN
70. Essential Mobile Interaction Design, by Cameron Banga & Josh Weinhold
71. Don’t Make Me Think, A Commonsense Approach to Web Usability, by Steven Krug

24
72. Eye Tracking Web Usability, by Jakob Nielsen & Kara Pernice
73. Designing Interfaces, Principles and Patterns for Rich Interactions, by Jenifer Tidwell
74. Information Architecture, by Pete Morville
75. LeanUX, Applying Lean Principles to Improve User Experience, by Jeff Gothelf and Josh Seiden

25
76. Responsive Web Design, by Ben Frain
77. Adobe Photoshop Classroom in a Book
78. Adobe Illustrator Classroom in a Book
79. Adobe InDesign One on One
80. HTML5, CSS3 and JavaScript by Andy Harris

26

81. The Adobe SiteCatalyst Handbook, by Adam Greco
82. Adobe Analytics, Marketing Analytics and Reports, by Shane Closer
83. Adobe Analytics Classroom in a Book for SiteCatalyst, by Vidya Subramanian

27
Data Mining & Modeling, Data Management Platforms, Data Analysis, Statistics, Data Visualizations, Business
Intelligence (BI), Predictive Analytics, Web Analytics, Marketing Analytics & Insights, Tag Management Systems,
84. Learn‐to‐Think‐in‐Systems.
85. Does It Work, by Jason Burby & Shane Atchison
86. Does It Work, by Jason Burby & Shane Atchison
87. Actionable Web Analytics, by Jason Burby & Shane Atchison
88. Cult of Analytics, by Steve Jackson
89. Web Analytics 2.0, by Avinash Kaushik
90. Web Site Measurement Hacks, by Eric T. Peterson
91. The Big Book on KPI’s, by Eric T. Peterson
92. Statistical Analysis, by Conrad Carlberg
93. Marketing Analytics
94. Data Mining Techniques for Sales Marketing & CRM, by Gordon Linoff & Micheal J. A. Berry
95. Data Analysis Using SQL and Excel, by Gordon Linoff

28
96. Data Preparation for Mining, by Dorian Pyle
97. Marketing Analytics, Data Driven Techniques with Excel, by Wayne Winston
98. Marketing Metrics, by Paul Farris Neil Bendle Phillip Pfeifer & David Reibstein
99. Data Science for Business, by Foster Provost and Tom Fawcett
100. Predictive Analytics, by Eric Siegel

29
101. Visualize This, by Yau Nathan.
102. Now you See It, Simple Visualization Techniques for Quantitative Analysis, by Stephen Few
103. Show Me the Numbers, Designing Tables and Graphs to Enlighten, by Stephen Few
104. Always be Testing, by Bryan Eisenberg & John Quarto

105. Business Intelligence

30

106. The Definitive Guide to DAX

107. M is for Data Monkey

108. Landing Page Optimization, by Rich Page & Maura Ginty

31
109. You Should Test That Conversion Optimization, by Chris Goward.

110. Adobe Target
10 DISPLAY ADVERTISING, PAID SEARCH MARKETING, SEARCH ENGINE OPTIMIZATION, LINK
BUILDING, DIRECT MAIL AND AFFILIATE MARKETING
111. Ultimate Guide to Pay Per Click Advertising, by Richard Stokes.
112. Advanced Google AdWords, by Brad Geddes
113. Search Engine Optimization, by Jennifer Grappone & Gradiva Couzin
114. Ultimate Guide to Link Building, by Eric Ward & Garrett French
115. Google Advertising Advanced Search Exam Prep Guide, by Keith Penn

32
116. Affiliate Marketing Program Management, by Evgenii Prusskov
117. Successful Affiliate Marketing for Merchants, by Frank Fiore & Shawn Collins
11 E BUSINESS AND ECOMMERCE MANAGEMENT
118. E Business & E Commerce Management, by Dave Chaffey

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119. The Membership Economy
120. Winning in the API Economy

34
121. The Sharing Economy
122. The API Lifecycle
123. The Master Algorithm
12 IT, PROJECT & PORTFOLIO MANAGEMENT, SOFTWARE DEVELOPMENT LIFE CYCLE (SDLC) AND AGILE
124. A Guide to the Project Management Body of Knowledge (PMBOK)
125. Portfolio Management, by Bryan Maizlish & Robert Handler
126. Web Project Management, by Ashley Friedlein
127. Software Project Survival Guide, by Steve McConnell
128. Project Planning, Scheduling and Control, by James Lewis

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129. Scrum A Breaktakingly Brief and AGILE Introduction, by Chris Sims & Hillary Louise Johnson
130. Marketing Plans by Malcom McDonald
13 BUSINESS MANAGEMENT, LEADERSHIP & INNOVATION

131. Principle Centered Leadership, Stephen Covey

132. 7 Habits of Effective People, Stephen Covey

133. Managing Customers through Economic Cycles, by John McKean
134. Influencer, The Power to Change Anything, by Kerry Patterson, & Joseph Grenny
135. Top grading, by Bradford Smart
136. The Second Curve, managing the Velocity of Change, by Ian Morrison

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137. Fit in Stand Out, by Blythe McGarvie.
138. Our Iceberg is Melting, by Holger Rathgeber
14 LEAN, SIX SIGMA & QUALITY MANAGEMENT PRINCIPLES
139. Statistical Analysis, by Conrad Carlberg
140. Winning the War on Waste by William Conway
141. The Quality Secret by William Conway
15 ENTREPRENEURSHIP & VENTURE CAPITAL
142. Venture Deals, be smarter than your lawyer and venture capitalist by Brad Field and Jason Mendelson

143. Founders Pocket Guide Series

144. How to write LOI’s and Term Sheets, by John Handel

37

145. Venture Deal Terms

146. Lean Startup, Eric Ries

147. Get Backed

148. STARTUP BOARDS

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149. PREDICTABLE REVENUE

150. THE CULTURE OF CODE

151. DISCIPLINED ENTRAPRENEURSHIP

39

152. MICROSOFT POWER BI QUICKSTART

153. MONETIZING MACHINE LEARNING

40

154. STRATEGY BEYOND THE HOCKEY STICK

155. FINTECH IN A FLASH

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