2022 Banking Outlook By BBA - MediaSci

Big Brother Analytics®. All Copyrights Reserved 2022. BBA is Owned and Developed By MediaSci
BBA Analytics® For
Banking
2022 . BBA is Owned and Developed By MediaSci
O u t l o o k O f G l o b a l B a n k i n g I n d u s t r y

Big Brother Analytics® and its derivatives are copy rights of MediaSci Corp | 2022
08/07/1443
2
Table Of Content
1. Outlook Of Global Banking Industry | 2022
2. Factors Influencing Digital Transformation In Banking
3. Fintech Status
4. Digital Marketing Status In Banking
5. OSINT And Alternative Data Sources In Egypt
a) BBA Analytics For Retail Banking
b) BBA Analytics For Digital Banking
c) BBA Analytics For Corporate Banking
6. BBA wide Array Of Professional Services
09-Feb-22 2

08/07/1443
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Intro
• Global economy is being bombarded by so many unforeseen factors that
dictate smart and fast changes to stay healthy and profitable.
• The threads come from not only the pandemic, but also the rise of disrupting
technologies supported by tech giants who are invading different markets
virtually and with much less regulations. In addition to political instability
between the west and the east.
• In this report we will try to highlight some factorial insights to the bankers in
order to help them see ahead and plan their next big move , and micro moves
as well.
• We have scanned so many related reports globally and regionally and we
hope you find this document as helpful as we tried to.
• And we remind you that our BBA platform able to provide more in depth
insights , and alerts locally and globally .
App Anne – HBR – DW.com – Goldman Schas – KPMG China – Europian Finacial Forum – Egyptian FinTech Association - Global FinTech
Federation. LinkedIn.com – Meta.
Sources

08/07/1443
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Outlook Of Global Banking Industry
For 2022

08/07/1443
5
• Monetary policy
• Tech disruption
• Evolving regulations
are forcing financial
institutions to take a hard
look at their business
models.
Banking is Changing
Fast With New
Challenges. Banking
As Usual Is Passé.

“War is 90% information”
- Napoleon Bonaparte

Big Brother Analytics®. All Copyrights Reserved 2022 . BBA is Owned and Developed By MediaSci

08/07/1443
8

How the ranking of the largest companies in the
United State & world changed bet. 1995 and 2020.

The tech giants Facebook (now Meta), Amazon,
Apple, Google (now Alphabet), Microsoft, and
Netflix are all so successful—and generate so
much cash—that they seem virtually
unstoppable.
While many believe that technological disruption has been rampant for decades, the
internet has actually caused much less creative destruction than people think. An
analysis of the Fortune 500 and the Global 500, in fact, reveals that most sectors
have been surprisingly stable over the past 25 years. Very few firms on those lists
today were launched after 1995.
What else is misunderstood? The best response to disrupters. The default is to fight
back with a new digital unit or a transformation. But there are three other viable
strategies: doubling down on your existing strengths (as Disney did); retrenching to
ensure your survival (as banks are doing); and moving into new opportunities (as Fuji
did). Each strategy has benefits and risks, and your circumstances determine which
one you should pursue.

1. Vaccine-resistant COVID variants
2. Supply chain bottlenecks
3. A slowdown in China, the world's second-largest economy, would
certainly add to investor worries in 2022.
4. Geopolitical tensions
5. Soaring inflation
The global economic recovery is being held back by the ongoing
COVID pandemic. However, the mutating coronavirus is just one of
the main risks which could dampen investor spirits in the coming
year.
5 threats to the global economy in 2022

Big Brother by MediaSci® All copyrights reserved 2022 Confidential document
09-Feb-22 33
Big Brother by MediaSci® All copyrights reserved 20 22 Confidential document
Outlook Of Global
Banking Industry For 2022
Status Of
The
industry

09-Feb-22 34
Factors Influencing Digital Marketing
In Banking
Industry Insights

09-Feb-22 35
Digital Marketing Status In Banking
Industry Insights

09-Feb-22
36
Alt Data Sources For Egypt Banking

09-Feb-22
37
Alt Data Sources For Egypt
1. All social network banking groups and pages
2. Banks branches: Address data & GPS coordinates
3. Central Department of Statistics & Information: Demographic variables
4. Third Party: competitors branches
5. Google Maps
6. Knoema: platform for users with interests in statistics and data analysis. (Alternative Data)
7. Invest in Egypt: Egypt's investment map offers opportunities in an array of sectors
and across various geographies.
8. Yellow Pages
9. Digital Egypt: GIS data (Alternative Data)
10.Planet Orbit: Satellite data data (Alternative Data)
11.Maps of world: Sell Maps.)

09-Feb-22
38
1. Virtlo App: Bank branches locations.
2. Kompass
3. Dalil 140
4. 140 Online
5. AddArea
6. Up 42: GIS data (Alternative Data)
7. Humdata: Humanitarian Data Exchange (Alternative Data)
8. Geospatial: GIS data (Alternative Data
Alt Data Sources For Egypt

Data Sources:
09-Feb-22 39
Agro-Banking Centric
Over 500 Real estate
Influences for projects
• All branches’ locations
• Branches which make the best performance
• Locations
• Agricultural area around the site
• The type of agricultural crops around the site
• Total sales values for the last 6 months
• Survey for a sample of bank clients to ask them some questions
about their locations and the transportations there
• Branches which make the worst performance
• Locations
• Agricultural area around the site
• The type of agricultural crops around the site
• Total sales for the last 6 months
• Survey for a sample of bank clients to ask them some questions
about their locations and the transportations there
• Will develop an algorithm to check the correlations
• Discover new indicators
• Recommendations for new openings and predictions

Data Sources:
Real Estate Banking Centric
09-Feb-22 40
Real Estate Developer
• What type of buildings do people interest in ?
• What is the most developer that people love, hate
and expect ? And why
Real Estate Buyer Tracker preferences:
▪ Unit Types
▪ Payment Plans
▪ Locations
▪ Unit Design Components
▪ Purpose of purchase (Invest or first home)
▪ Prices
▪ Commercial or Residential?
▪ Finishing preference (Semi / Fully Finished)
▪ Amenities preferred
▪ How many are interested in Investing (Secondary
home) vs. Purchasing a primary home?
▪ How much are they willing to pay to upgrade their
units?
Over 500 Real estate
Influences for projects

-What will we benefit from these insights ?
Did Building Pyramids
Really Benefit Egypt
Did Space
Exploration
Really Benefit
Humanity
Data analytics
drives Retail
Banking
The One
Billion Dollar
question

09-Feb-22
42
It is impossible for the market to benefit
most families if too many are obstructed
from finding their best fit.
we’re in the midst of a paradigm shift,
with significant implications for how
scholars think about the economy and
the policy levers policymakers can choose
from.

09-Feb-22 43
BBA Analytics For Retail Banking

BBA Analytics For Retail Banking
Industry
Report
Imputed Income
Prediction
Dashboard
Product (X) Listening Report
Buyer Behavior Tracker
SMEs Banking
Services
▪ Reputation
Analysis
▪ Buying Cycle
▪ Product Analysis
▪ Sentiment
Analysis
▪ Official and non-official income prediction
Software.
▪ We have profiled the Egyptians by professions
and added to that many attributes that affects
their total income , like location , gender , life
style .And of course their official profession , and
the non-official ones too.
▪ Example :Auto Loan Product
▪ Target Audience deep understanding Vs.
Competitors
▪ Demand size analysis VS. competitors
▪ Buying Cycle analysis VS. competitors
▪ Most demanded cars brands VS. competitors
▪ Most demanded cars brands (Product) VS.
competitors
▪ Buyer Tracker can track consumer behavior prior to the
emergence of COVID19 and during its outbreak so as to
compare both periods, measure the impact of COVID-19 On
the industry and provide data-driven recommendations and
insights.
▪ Financing programs’ ecosystem
▪ Business opportunity
▪ SME Program Analysis
▪ Entrepreneurs of Egypt identification
01
05
04
03
02
00
Site Selection
&
Analysis
▪ Demographics &
Psychographics Of the
Geos
▪ Farms Satellite Insights
▪ Competition mapping
▪ Population sizing
▪ Buying Power index
▪ Emotions Analysis
▪ Customers Service Performance
▪ Target Audience deep
understanding
▪ Content Strategy
▪ Content Performance

09-Feb-22 45
BBA Analytics For Digital Banking

Social Listening Report
Campaign
Effectiveness
Banking Service Buyer
Behavior Tracker
▪ Reputation analysis
▪ Sentiment and Emotions analysis
▪ Competition analysis
• Your services VS. competitors
• Your mobile application VS. competitors
• Your customer services VS competitors
• Your brands, products and etc. VS. comp
• Your awareness VS. competitors
• Your Campaign effectiveness VS. compet
• Your Offers VS. competitors
▪ Measure social media performance before, during, and
after an exact social media campaign, so as to
compare all periods, so we can measure the campaign
effectiveness.
▪ Content Strategy
▪ Content Performance
▪ The Buyer Tracker will help predict the campaign
parameters.
▪ You can save 30% : 40% of your social media
advertising budget.
▪ You can save your time by knowing your potential
audience from day one instead of campaign
optimization many times.
01
04
03
02
Digital Chemistry (Digital Marketing Strategy)
▪ Strategy formula
▪ Stages
▪ Strategy
▪ Tactics
▪ Platforms
▪ Content structure
▪ Content ideas
▪ Media plan
▪ Categories
▪ Techniques
▪ Budgets and ads split
▪ SEO keywords
▪ LinkedIn strategy
BBA Analytics
For Digital
Banking

BBA Analytics For Corporate Banking

BBA Analytics
For Corporate
Banking
Fintech (Artificial Intelligence Loan Decision System)
(Industry Risk) Small Business Borrower
Index
Buyer Behavior
Tracker
▪ The user enters the metadata and gets prediction as to the
probability of how far the client will delay in his payments or not
and based on the threshold the user can target the level of
acceptance and rejection from the total universe or in each
branch, the user can report the acceptance and rejection of
statistics for accumulated profiles with any metadata criteria.
▪ BBA software will identify people
who need big/small loans but they
can/can’t pay the installments
because of any sudden changes
which effect on their business
(COVID-19). The collected, cleansed,
and analyzed data, will be
structured in a way that can be
used for machine train MicroSafe
Platform to accurately regain its
predictive accuracy, and change
expectations in different markets.
01
03
02
▪ Buyer Tracker can track consumer behavior prior to the
emergence of COVID19 and during its outbreak so as to
compare both periods, measure the impact of COVID-19 On
the industry and provide data-driven recommendations and
insights.

OSINT Training
Robots development
BBA Training For :
•System Admin
•Operators
•Executive Users
Dashboard Customization:
•Web based
•Desktop based
Control Room Designing
Integration with:
•ERP
•CRM
•Marketing Automation
BBA wide Array Of
Professional Services
Certified Training

Thank You

2022 Banking Outlook By BBA - MediaSci

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