idento.one is a blockchain-based platform that gives consumers control over their personal data and facilitates exchanges of data between consumers and companies. It stores all personal data in a private blockchain managed by TÜV to ensure security and GDPR compliance. Through idento.one's dashboard, consumers can manage their personal data bank, request data from companies, grant consent for data exchanges under smart contracts, and keep track of all data transactions. This enables consumers to regain control of their data and have their data privacy and security protected.