I am Asraful Hassan. I am a digital marketing expert.

1. INFORMATION
TECHNOLOGY
Social Media
Manager
Who they are.
What they do.
And what they should do.
https://www.fiverr.com/asraful67

2. INFORMATION
TECHNOLOGYhttps://www.fiverr.com/asraful67/be-your-social-media-
manager
Social Media Management is a complex of various
marketing activities, such as:
 planning
 implementation
 analysis
 data collection
 contributing to a team
 effectiveness measurement.
What is social media
management?

3. Who are
Social Media Managers?
A Social Media Manager IS NOT a spammer who clutters
one‟s newsfeed with his company mentions, hunts for likes and
fans on Facebook, followers on Twitter, etc.
A Social Media Manager IS a person trusted with monitoring,
filtering, measuring, contributing to and guiding the social
media presence of a brand, service or company.
https://www.fiverr.com/asraful67/be-your-social-media-manager

4. INFORMATION
TECHNOLOGY
Typical activities of
an Social Media
Manager include:
https://www.fiverr.com/asraful67/be-your-social-media-manager

5. INFORMATION
TECHNOLOGY
That implies:
 engaging users,
 presenting one‟s company on the Web,
 telling about company services
and products,
 managing company‟s reputation,
 generating sales,
 monitoring customers‟feedback,
 and a lot more.
1. Effective management
of company’s social media
communities.
https://www.fiverr.com/asraful67/be-your-social-media-manager

6. INFORMATION
TECHNOLOGY
Typically, companies have special
support departments that take care of
all customers‟ queries.
But people may also ask for help or
complain about issues in company‟s
communities on social media sites.
2. Support.
https://www.fiverr.com/asraful67/be-your-social-media-manager

7. INFORMATION
TECHNOLOGY
A social media manager should
analyze and measure the
effectiveness of all ongoing SMM
campaigns.
3. Analysis.
https://www.fiverr.com/asraful67/be-your-social-media-manager

8. INFORMATION
TECHNOLOGY
Another important activity an SM
manager should regularly perform is
looking for new ways of getting
traffic.
4. Searching new
traffic opportunities.
https://www.fiverr.com/asraful67/be-your-social-media-manager

9. INFORMATION
TECHNOLOGY
Calculating ROI and reporting
social media stats is an
important procedure in any
SMM campaign.
The procedure helps to estimate
effectiveness of implemented
SMM activities, optimize
further SMM campaigns
and check how
company‟s budgets are used.
5 Reporting.
https://www.fiverr.com/asraful67/be-your-social-media-manager

10. INFORMATION
TECHNOLOGY
Working with social media
sources gives a unique
opportunity to get in the know of
all latest industry news.
Hence, a social media manager
can also work as a part-time
business analyst and contribute
into optimization of all business
processes in a company.
6. Teamwork.
https://www.fiverr.com/asraful67/be-your-social-media-manager

11. INFORMATION
TECHNOLOGY
Creating interesting, worth-to-link-
with content and sharing it via social
media can add to one‟s company
online marketing success and search
engine optimization.
If skilled enough, an SM manager
may try hand in content creating.
7. Creating content.
https://www.fiverr.com/asraful67/be-your-social-media-manager

12. INFORMATION
TECHNOLOGY
A social media manager must be able to answer
all possible questions that company‟s customers
might possibly have.
Hence, an SM manager should be an all-
rounded personality and a authoritative
specialist in his own sphere.
Ongoing self-education and improving
one’s qualification are a must for every SM
manager!
Learn more:
8. Self-education.
https://www.fiverr.com/asraful67/be-your-social-media-manager

13. INFORMATION
TECHNOLOGY
An SM manager must always be
ahead of the game.
The abilities to act quickly and
professionally can make or break a
whole SMM campaign.
9. Being fast and mobile.
https://www.fiverr.com/asraful67/be-your-social-media-manager

14. INFORMATION
TECHNOLOGY
A social media manager must constantly track
company‟s brand mentions across the Web.
In case of an issue or negative feedback an SM
manager may escalate any conflict and fix a
case.
BuzzBundle is a great tool for to tracking
brand mentions and responding to them.
10. Creating unshakable
brand reputation.
https://www.fiverr.com/asraful67/be-your-social-media-manager

15. INFORMATION
TECHNOLOGY
Bottom-line:
As one can see, Social Media Management implies a huge
scope of activities. When implemented, they can make a
serious contribution to company‟s revenues and influence
the whole Internet Marketing strategy as well.
So, the profession of a Social Media Manager may be
challenging and hard but rewarding in the end.
https://www.fiverr.com/asraful67/be-your-social-media-manager

16. INFORMATION
TECHNOLOGY
If you want to learn more about social media manager,
follow the link: https://www.fiverr.com/asraful67/be-
your-social-media-manager
Contact me https://www.fiverr.com/asraful67 and ask
for more advice and guidance on effective SMM.