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Storage
2018 Brand Leader Survey
Mini-Report
February 2018 Brand Leader Survey
Brand Leader Survey Mini-Report
This IT Brand Pulse mini-report includes only market leader data
from the independent, non-sponsored survey covering six
categories of brand leadership—Market, Price, Performance,
Reliability, Service & Support and Innovation—for thirteen
Storage products.
Complete survey data for each product category is available.
Please contact us at info@itbrandpulse.com for information and
pricing.
2
February 2018 Brand Leader Survey
Storage Brand Leader Survey Mini-Report, 2018 Table of Contents
Brand Leader Survey Methodology Page 4
Brand Leader Voting Definitions Page 5
2018 Storage Brand Leader Survey Winners Chart Page 6
Survey Respondent - Title/Job Description Page 8
Survey Respondent - Data Center Environment Page 9
Ageless Storage 2018 Market Leader Chart Page 11
Compliance Archive Storage (CAS) 2018 Market Leader Chart Page 12
Deduplication Backup Appliances 2018 Market Leader Chart Page 13
Distributed Database Backup & Recovery 2018 Market Leader Chart Page 14
Enterprise Backup Software Appliances 2018 Market Leader Chart Page 15
Enterprise HDDs 2018 Market Leader Chart Page 16
Fibre Channel Disk Arrays 2018 Market Leader Chart Page 17
iSCSI Disk Arrays 2018 Market Leader Chart Page 18
Mid-Range Tape Drives 2018 Market Leader Chart Page 19
NAS Disk Arrays 2018 Market Leader Chart Page 20
On-Premise Enterprise Storage as a Service 2018 Market Leader Chart Page 21
Tape Libraries 2018 Market Leader Chart Page 22
Unified SAN/NAS Disk Arrays 2018 Market Leader Chart Page 23
3
February 2018 Brand Leader Survey
Storage
Brand Leader Survey Methodology
• Brand Leader reports are designed to measure the pulse of brand leadership in specific product
categories using results from independent, non-sponsored surveys with at least 200 respondents.
• The Storage brand leader survey was conducted in February, 2018.
– Respondents were solicited from over 1,000,000 members of 100+ online IT groups, and from the IT Brand
Pulse IT professional database.
– Two hundred and four IT Pros responded to this survey.
– Responses were collected using an online survey engine.
• In each part, respondents were provided with a product category description, randomly-listed vendor
choices (plus an “Other” answer choice to add a vendor, if applicable), and were asked six questions:
1. Who do you perceive as the <product category> market leader?
2. Who do you perceive as the <product category> price leader?
3. Who do you perceive as the <product category> performance leader?
4. Who do you perceive as the <product category> reliability leader?
5. Who do you perceive as the <product category> service & support leader?
6. Who do you perceive as the <product category> innovation leader?
4
February 2018 Brand Leader Survey
5
Brand Leader Definitions
February 2018 Brand Leader Survey
February 2018
Storage
Brand Leaders - Voted by IT Pros
Ageless Storage
Pure Storage
(EvergreenStorage)
Dell EMC
Pure Storage
(EvergreenStorage)
Pure Storage
(EvergreenStorage)
IBM
Pure Storage
(Evergreen Storage)
ComplianceArchive Storage (CAS) Dell EMC Dell EMC Dell EMC Dell EMC Dell EMC Dell EMC
Deduplication BackupAppliances Dell EMC Dell EMC Dell EMC Dell EMC Dell EMC Dell EMC
Distributed Database Backup& Recovery Datos IO Datos IO Datos IO Datos IO Datos IO Datos IO
Enterprise Backup Software Appliances Dell EMC Dell EMC Dell EMC Dell EMC Dell EMC Veeam
Enterprise HDDs Seagate Seagate Seagate Seagate Seagate Seagate
32 GFC Fibre Channel Disk Arrays Dell EMC Dell EMC Dell EMC Dell EMC Dell EMC NetApp
iSCSI Disk Arrays Dell EMC Dell EMC Dell EMC Dell EMC Dell EMC Dell EMC
Mid-RangeTape Drives IBM Quantum IBM IBM IBM IBM
NAS Disk Arrays NetApp Dell EMC NetApp NetApp NetApp NetApp
On-Premise Enterprise Storage as a Service Zadara Storage Zadara Storage Zadara Storage Zadara Storage Zadara Storage Zadara Storage
Tape Libraries IBM Quantum IBM IBM IBM IBM
Unified SAN/NAS Disk Arrays NetApp Dell EMC NetApp NetApp NetApp NetApp
Respondent Profiles
Storage
2018 Brand Leader Survey
February 2018 Brand Leader Survey
Respondent Title/Job Description:
VAR/OEM
Other
Executive/Management
Network Administrator/Architect
Data Center Manager
Storage Administrator/Architect
Server Administrator/Architect
IT Manager/Director
8
February 2018 Brand Leader Survey
Your environment is best described as:
Public Cloud/Data Center Provider
Other
Product Development
High-Performance Computing Data Center
Small-Medium Business Data Center
Enterprise Data Center
9
Market Leaders
Storage
2018 Brand Leader Survey
February 2018 Brand Leader Survey
2018 Market Leader
Ageless Storage
Dell EMC
(Flex On
Demand)
HDS
(VSP
Midrange)
HPE/Nimble
(Timeless
Storage)
IBM
(Storage
Utility)
NetApp
(OnDemand)
Pure Storage
(Evergreen
Storage)
Western
Digital/Tegile
(Lifetime
Storage)
Other
Who do you perceive
as the market leader
for Ageless Storage?
11
February 2018 Brand Leader Survey
2018 Market Leader
Compliance Archive Storage (CAS)
Dell EMC HDS IBM iTernity Other
Who do you
perceive as the
market leader for
Compliance Archive
Storage (CAS)?
12
February 2018 Brand Leader Survey
2018 Market Leader
Deduplication Backup Target Appliances
Barracuda Dell EMC ExaGrid
Systems
Fujitsu Hitachi
Data
Systems
(HDS)
HPE IBM NEC Quantum Veritas Other
Who do you perceive as
the market leader for
Deduplication Backup
Target Appliances?
13
February 2018 Brand Leader Survey
2018 Market Leader
Distributed Database Backup & Recovery
Datos IO Talena Trilio Data Other
Who do you perceive
as the market leader
for Distributed
Database Backup &
Recovery?
14
February 2018 Brand Leader Survey
2018 Market Leader
Enterprise Backup Software Appliances
Arcserve Barracuda
Networks
Commvault Dell
EMC
HDS HPE IBM Quantum Seagate Unitrends Veeam Veritas/
Symantec
Other
Who do you perceive as
the market leader for
Enterprise Backup
Software Appliances?
15
February 2018 Brand Leader Survey
2018 Market Leader
Enterprise HDDs
HGST Seagate Toshiba Western Digital (WD) Other
Who do you perceive
as the market leader
for Enterprise HDDs?
16
February 2018 Brand Leader Survey
2018 Market Leader
32 GFC Fibre Channel Disk Arrays
Dell EMC NetApp Other
Who do you perceive
as the market leader
for 32 GFC Fibre
Channel Disk Arrays?
17
February 2018 Brand Leader Survey
2018 Market Leader
iSCSI Disk Arrays
18
Dell EMC HPE Huawei IBM NetApp Oracle Other
Who do you perceive
as the market leader
for iSCSI Disk Arrays?
February 2018 Brand Leader Survey
2018 Market Leader
Mid-Range Tape Drives
HPE IBM Oracle Overland
Storage
Spectra Logic Quantum Other
Who do you perceive
as the market leader
for Mid-Range Tape
Drives?
19
February 2018 Brand Leader Survey
2018 Market Leader
NAS Disk Arrays
Dell EMC Fujitsu Hitachi Data
Systems
(HDS)
HPE Huawei IBM NetApp Oracle Other
Who do you perceive
as the market leader
for NAS Disk Arrays?
20
February 2018 Brand Leader Survey
2018 Market Leader
On-Premise Enterprise Storage as a Service
Proact SoftNAS Zadara Other
Who do you perceive
as the market leader
for On-Premise
Enterprise Storage as a
Service?
21
February 2018 Brand Leader Survey
2018 Market Leader
Tape Libraries
HPE IBM Oracle Overland
Storage
Qualstar Quantum Spectra Logic Other
Who do you perceive
as the market leader
for Tape Libraries?
22
February 2018 Brand Leader Survey
2018 Market Leader
Unified SAN/NAS Disk Arrays
Dell EMC Fujitsu HDS HPE Huawei IBM NetApp Oracle Other
Who do you perceive
as the market leader
for Unified SAN/NAS
Disk Arrays?
23
2018 Storage Brand Leader Mini-Report

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2018 Storage Brand Leader Mini-Report

  • 1. Storage 2018 Brand Leader Survey Mini-Report
  • 2. February 2018 Brand Leader Survey Brand Leader Survey Mini-Report This IT Brand Pulse mini-report includes only market leader data from the independent, non-sponsored survey covering six categories of brand leadership—Market, Price, Performance, Reliability, Service & Support and Innovation—for thirteen Storage products. Complete survey data for each product category is available. Please contact us at info@itbrandpulse.com for information and pricing. 2
  • 3. February 2018 Brand Leader Survey Storage Brand Leader Survey Mini-Report, 2018 Table of Contents Brand Leader Survey Methodology Page 4 Brand Leader Voting Definitions Page 5 2018 Storage Brand Leader Survey Winners Chart Page 6 Survey Respondent - Title/Job Description Page 8 Survey Respondent - Data Center Environment Page 9 Ageless Storage 2018 Market Leader Chart Page 11 Compliance Archive Storage (CAS) 2018 Market Leader Chart Page 12 Deduplication Backup Appliances 2018 Market Leader Chart Page 13 Distributed Database Backup & Recovery 2018 Market Leader Chart Page 14 Enterprise Backup Software Appliances 2018 Market Leader Chart Page 15 Enterprise HDDs 2018 Market Leader Chart Page 16 Fibre Channel Disk Arrays 2018 Market Leader Chart Page 17 iSCSI Disk Arrays 2018 Market Leader Chart Page 18 Mid-Range Tape Drives 2018 Market Leader Chart Page 19 NAS Disk Arrays 2018 Market Leader Chart Page 20 On-Premise Enterprise Storage as a Service 2018 Market Leader Chart Page 21 Tape Libraries 2018 Market Leader Chart Page 22 Unified SAN/NAS Disk Arrays 2018 Market Leader Chart Page 23 3
  • 4. February 2018 Brand Leader Survey Storage Brand Leader Survey Methodology • Brand Leader reports are designed to measure the pulse of brand leadership in specific product categories using results from independent, non-sponsored surveys with at least 200 respondents. • The Storage brand leader survey was conducted in February, 2018. – Respondents were solicited from over 1,000,000 members of 100+ online IT groups, and from the IT Brand Pulse IT professional database. – Two hundred and four IT Pros responded to this survey. – Responses were collected using an online survey engine. • In each part, respondents were provided with a product category description, randomly-listed vendor choices (plus an “Other” answer choice to add a vendor, if applicable), and were asked six questions: 1. Who do you perceive as the <product category> market leader? 2. Who do you perceive as the <product category> price leader? 3. Who do you perceive as the <product category> performance leader? 4. Who do you perceive as the <product category> reliability leader? 5. Who do you perceive as the <product category> service & support leader? 6. Who do you perceive as the <product category> innovation leader? 4
  • 5. February 2018 Brand Leader Survey 5 Brand Leader Definitions
  • 6. February 2018 Brand Leader Survey February 2018 Storage Brand Leaders - Voted by IT Pros Ageless Storage Pure Storage (EvergreenStorage) Dell EMC Pure Storage (EvergreenStorage) Pure Storage (EvergreenStorage) IBM Pure Storage (Evergreen Storage) ComplianceArchive Storage (CAS) Dell EMC Dell EMC Dell EMC Dell EMC Dell EMC Dell EMC Deduplication BackupAppliances Dell EMC Dell EMC Dell EMC Dell EMC Dell EMC Dell EMC Distributed Database Backup& Recovery Datos IO Datos IO Datos IO Datos IO Datos IO Datos IO Enterprise Backup Software Appliances Dell EMC Dell EMC Dell EMC Dell EMC Dell EMC Veeam Enterprise HDDs Seagate Seagate Seagate Seagate Seagate Seagate 32 GFC Fibre Channel Disk Arrays Dell EMC Dell EMC Dell EMC Dell EMC Dell EMC NetApp iSCSI Disk Arrays Dell EMC Dell EMC Dell EMC Dell EMC Dell EMC Dell EMC Mid-RangeTape Drives IBM Quantum IBM IBM IBM IBM NAS Disk Arrays NetApp Dell EMC NetApp NetApp NetApp NetApp On-Premise Enterprise Storage as a Service Zadara Storage Zadara Storage Zadara Storage Zadara Storage Zadara Storage Zadara Storage Tape Libraries IBM Quantum IBM IBM IBM IBM Unified SAN/NAS Disk Arrays NetApp Dell EMC NetApp NetApp NetApp NetApp
  • 8. February 2018 Brand Leader Survey Respondent Title/Job Description: VAR/OEM Other Executive/Management Network Administrator/Architect Data Center Manager Storage Administrator/Architect Server Administrator/Architect IT Manager/Director 8
  • 9. February 2018 Brand Leader Survey Your environment is best described as: Public Cloud/Data Center Provider Other Product Development High-Performance Computing Data Center Small-Medium Business Data Center Enterprise Data Center 9
  • 11. February 2018 Brand Leader Survey 2018 Market Leader Ageless Storage Dell EMC (Flex On Demand) HDS (VSP Midrange) HPE/Nimble (Timeless Storage) IBM (Storage Utility) NetApp (OnDemand) Pure Storage (Evergreen Storage) Western Digital/Tegile (Lifetime Storage) Other Who do you perceive as the market leader for Ageless Storage? 11
  • 12. February 2018 Brand Leader Survey 2018 Market Leader Compliance Archive Storage (CAS) Dell EMC HDS IBM iTernity Other Who do you perceive as the market leader for Compliance Archive Storage (CAS)? 12
  • 13. February 2018 Brand Leader Survey 2018 Market Leader Deduplication Backup Target Appliances Barracuda Dell EMC ExaGrid Systems Fujitsu Hitachi Data Systems (HDS) HPE IBM NEC Quantum Veritas Other Who do you perceive as the market leader for Deduplication Backup Target Appliances? 13
  • 14. February 2018 Brand Leader Survey 2018 Market Leader Distributed Database Backup & Recovery Datos IO Talena Trilio Data Other Who do you perceive as the market leader for Distributed Database Backup & Recovery? 14
  • 15. February 2018 Brand Leader Survey 2018 Market Leader Enterprise Backup Software Appliances Arcserve Barracuda Networks Commvault Dell EMC HDS HPE IBM Quantum Seagate Unitrends Veeam Veritas/ Symantec Other Who do you perceive as the market leader for Enterprise Backup Software Appliances? 15
  • 16. February 2018 Brand Leader Survey 2018 Market Leader Enterprise HDDs HGST Seagate Toshiba Western Digital (WD) Other Who do you perceive as the market leader for Enterprise HDDs? 16
  • 17. February 2018 Brand Leader Survey 2018 Market Leader 32 GFC Fibre Channel Disk Arrays Dell EMC NetApp Other Who do you perceive as the market leader for 32 GFC Fibre Channel Disk Arrays? 17
  • 18. February 2018 Brand Leader Survey 2018 Market Leader iSCSI Disk Arrays 18 Dell EMC HPE Huawei IBM NetApp Oracle Other Who do you perceive as the market leader for iSCSI Disk Arrays?
  • 19. February 2018 Brand Leader Survey 2018 Market Leader Mid-Range Tape Drives HPE IBM Oracle Overland Storage Spectra Logic Quantum Other Who do you perceive as the market leader for Mid-Range Tape Drives? 19
  • 20. February 2018 Brand Leader Survey 2018 Market Leader NAS Disk Arrays Dell EMC Fujitsu Hitachi Data Systems (HDS) HPE Huawei IBM NetApp Oracle Other Who do you perceive as the market leader for NAS Disk Arrays? 20
  • 21. February 2018 Brand Leader Survey 2018 Market Leader On-Premise Enterprise Storage as a Service Proact SoftNAS Zadara Other Who do you perceive as the market leader for On-Premise Enterprise Storage as a Service? 21
  • 22. February 2018 Brand Leader Survey 2018 Market Leader Tape Libraries HPE IBM Oracle Overland Storage Qualstar Quantum Spectra Logic Other Who do you perceive as the market leader for Tape Libraries? 22
  • 23. February 2018 Brand Leader Survey 2018 Market Leader Unified SAN/NAS Disk Arrays Dell EMC Fujitsu HDS HPE Huawei IBM NetApp Oracle Other Who do you perceive as the market leader for Unified SAN/NAS Disk Arrays? 23