SlideShare a Scribd company logo
Setting the foundations for a new
generation of knowledgeadble
buyers
Joerg Jans | Professional Services
joerg.jans@wibu.com
Ruediger Kuegler | Professional Services
ruediger.kuegler@wibu.com
CodeMeter EduPortal
2018-03-14 © WIBU-SYSTEMS AG 2018 - CodeMeter EduPortal - Setting the foundations for a new generation of knowledgeable buyers 1
Initial Scenario
2018-03-14 © WIBU-SYSTEMS AG 2018 - CodeMeter EduPortal - Setting the foundations for a new generation of knowledgeable buyers 2
Initial Scenario: Prerequisites
§ Students that are already familiar with the software are more likely to
become future customers
§ Educational software versions should be distributed cost-effectively (low
resource investment for the ISV)
§ Educational software versions should not cannibalize the business market
share
2018-03-14 © WIBU-SYSTEMS AG 2018 - CodeMeter EduPortal - Setting the foundations for a new generation of knowledgeable buyers 3
Existing Solutions: Multi-Vendor Portals
2018-03-14 © WIBU-SYSTEMS AG 2018 - CodeMeter EduPortal - Setting the foundations for a new generation of knowledgeable buyers 4
Existing Solutions: Multi-Vendor Portals
§ studyhouse.de by asknet (Academic Software Cooperation)
§ A service provider sells educational software versions to students (acts as
reseller)
§ Students register to the portal
§ The service provider verifies and safely stores the authorizations
(temporarily)
§ Students can buy any software from the portal portfolio
§ Licensing systems can be integrated (skip lists / license generator)
2018-03-14 © WIBU-SYSTEMS AG 2018 - CodeMeter EduPortal - Setting the foundations for a new generation of knowledgeable buyers 5
ConsPros
Pros and Cons
2018-03-14 © WIBU-SYSTEMS AG 2018 - CodeMeter EduPortal - Setting the foundations for a new generation of knowledgeable buyers 6
§ Simple process for the ISV
§ Students can buy without the
intervention of their Professor
§ Well suited for software used in
private environments
§ Low control level over the distributed
versions for the ISV
§ The process “The school buys and
distributes to students" is not covered
§ The Professor does not know
whether his students have got /
purchased the software
§ Difficult to use for temporary
assignments in courses
Use in Courses
2018-03-14 © WIBU-SYSTEMS AG 2018 - CodeMeter EduPortal - Setting the foundations for a new generation of knowledgeable buyers 7
StudentsProfessorISV
Use in Courses
2018-03-14 © WIBU-SYSTEMS AG 2018 - CodeMeter EduPortal - Setting the foundations for a new generation of knowledgeable buyers 8
CodeMeter License Central
2018-03-14 © WIBU-SYSTEMS AG 2018 - CodeMeter EduPortal - Setting the foundations for a new generation of knowledgeable buyers 9
End UserISV
CodeMeter License Central – Ticket System
Ticket + Fingerprint
4
License
5
Ticket
2
Order
1
E-Commerce
ERP/CRM Software
License Portal
Ticket:
ABCDE-FGHIJ-KLMNO-PQRST-UVWXY
3
© WIBU-SYSTEMS AG 2018 - CodeMeter EduPortal - Setting the foundations for a new generation of knowledgeable buyers
License
Central
2018-03-14 10
Overview of the
CodeMeter EduPortal
2018-03-14 © WIBU-SYSTEMS AG 2018 - CodeMeter EduPortal - Setting the foundations for a new generation of knowledgeable buyers 11
StudentsProfessorISV
Use in Courses
2018-03-14 © WIBU-SYSTEMS AG 2018 - CodeMeter EduPortal - Setting the foundations for a new generation of knowledgeable buyers 12
StudentsProfessorISV
Use in Courses
2018-03-14 © WIBU-SYSTEMS AG 2018 - CodeMeter EduPortal - Setting the foundations for a new generation of knowledgeable buyers 13
§ CodeMeter License
Central interface
§ CodeMeter EduPortal
ISV
§ e-Commerce / ERP /
CRM / own solution
§ CodeMeter EduPortal
Professor
§ CodeMeter EduPortal
Student
§ WebDepot
§ Software Activation
Wizard
StudentsProfessorISV
Use in Courses
2018-03-14 © WIBU-SYSTEMS AG 2018 - CodeMeter EduPortal - Setting the foundations for a new generation of knowledgeable buyers 14
1 * x x * 1
§ Creates a Ticket for
x licenses of one of
his products
§ Sends the ticket to
the Professor
§ Registers to the
CodeMeter EduPortal
Professor
§ Splits the Ticket into
x Tickets for his
students
§ Sends these Tickets
to his students
§ Register to the
CodeMeter EduPortal
Student
§ Activate the license
§ Use the license
ABCDE-FGHIJ-… HIJKZ-HQTZR-…
GFT12-JK8ZT-…
…
Demo
Demo
2018-03-14 © WIBU-SYSTEMS AG 2018 - CodeMeter EduPortal - Setting the foundations for a new generation of knowledgeable buyers 15
Summary
2018-03-14 © WIBU-SYSTEMS AG 2018 - CodeMeter EduPortal - Setting the foundations for a new generation of knowledgeable buyers 16
Features I
§ CodeMeter EduPortal ISV
§ Activation of the Professor (optional)
§ Overview of all registered Professors
§ Overview of all registered Students (optional)
§ CodeMeter EduPortal Professor
§ Registration (per Ticket, once per Ticket, per manual activation)
§ Splitting of Tickets
§ Overview of all Tickets, download per CSV (e.g. Excel)
2018-03-14 © WIBU-SYSTEMS AG 2018 - CodeMeter EduPortal - Setting the foundations for a new generation of knowledgeable buyers 17
Features II
§ CodeMeter EduPortal Student (optional)
§ Registration (optionally limited to the same domain)
§ License activation
§ WebDepot (an alternative to the CodeMeter EduPortal Student)
§ Anonymous license activation
§ Software Activation Wizard (an alternative to the CodeMeter EduPortal
Student)
§ License activation
§ Optionally with registration
2018-03-14 © WIBU-SYSTEMS AG 2018 - CodeMeter EduPortal - Setting the foundations for a new generation of knowledgeable buyers 18
Conclusions
§ Possible integration with ERP / CRM / e-commerce platforms
§ The ISV takes benefit of a cost-effective and consistent process
§ e.g. Making available new licenses (at the start of a new semester) with automatic
batch runs
§ The ISV is in full control of his own software
§ All protection and licensing features of CodeMeter are available
2018-03-14 © WIBU-SYSTEMS AG 2018 - CodeMeter EduPortal - Setting the foundations for a new generation of knowledgeable buyers 19
Germany: +49-721-931720
USA: +1-425-7756900
China: +86-21-55661790
http://www.wibu.com
info@wibu.com
Many thanks for your kind attention
2018-03-14 © WIBU-SYSTEMS AG 2018 - CodeMeter EduPortal - Setting the foundations for a new generation of knowledgeable buyers 20

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CodeMeter EduPortal - Setting the foundations for a new generation of knowledgeable buyers

  • 1. Setting the foundations for a new generation of knowledgeadble buyers Joerg Jans | Professional Services joerg.jans@wibu.com Ruediger Kuegler | Professional Services ruediger.kuegler@wibu.com CodeMeter EduPortal 2018-03-14 © WIBU-SYSTEMS AG 2018 - CodeMeter EduPortal - Setting the foundations for a new generation of knowledgeable buyers 1
  • 2. Initial Scenario 2018-03-14 © WIBU-SYSTEMS AG 2018 - CodeMeter EduPortal - Setting the foundations for a new generation of knowledgeable buyers 2
  • 3. Initial Scenario: Prerequisites § Students that are already familiar with the software are more likely to become future customers § Educational software versions should be distributed cost-effectively (low resource investment for the ISV) § Educational software versions should not cannibalize the business market share 2018-03-14 © WIBU-SYSTEMS AG 2018 - CodeMeter EduPortal - Setting the foundations for a new generation of knowledgeable buyers 3
  • 4. Existing Solutions: Multi-Vendor Portals 2018-03-14 © WIBU-SYSTEMS AG 2018 - CodeMeter EduPortal - Setting the foundations for a new generation of knowledgeable buyers 4
  • 5. Existing Solutions: Multi-Vendor Portals § studyhouse.de by asknet (Academic Software Cooperation) § A service provider sells educational software versions to students (acts as reseller) § Students register to the portal § The service provider verifies and safely stores the authorizations (temporarily) § Students can buy any software from the portal portfolio § Licensing systems can be integrated (skip lists / license generator) 2018-03-14 © WIBU-SYSTEMS AG 2018 - CodeMeter EduPortal - Setting the foundations for a new generation of knowledgeable buyers 5
  • 6. ConsPros Pros and Cons 2018-03-14 © WIBU-SYSTEMS AG 2018 - CodeMeter EduPortal - Setting the foundations for a new generation of knowledgeable buyers 6 § Simple process for the ISV § Students can buy without the intervention of their Professor § Well suited for software used in private environments § Low control level over the distributed versions for the ISV § The process “The school buys and distributes to students" is not covered § The Professor does not know whether his students have got / purchased the software § Difficult to use for temporary assignments in courses
  • 7. Use in Courses 2018-03-14 © WIBU-SYSTEMS AG 2018 - CodeMeter EduPortal - Setting the foundations for a new generation of knowledgeable buyers 7
  • 8. StudentsProfessorISV Use in Courses 2018-03-14 © WIBU-SYSTEMS AG 2018 - CodeMeter EduPortal - Setting the foundations for a new generation of knowledgeable buyers 8
  • 9. CodeMeter License Central 2018-03-14 © WIBU-SYSTEMS AG 2018 - CodeMeter EduPortal - Setting the foundations for a new generation of knowledgeable buyers 9
  • 10. End UserISV CodeMeter License Central – Ticket System Ticket + Fingerprint 4 License 5 Ticket 2 Order 1 E-Commerce ERP/CRM Software License Portal Ticket: ABCDE-FGHIJ-KLMNO-PQRST-UVWXY 3 © WIBU-SYSTEMS AG 2018 - CodeMeter EduPortal - Setting the foundations for a new generation of knowledgeable buyers License Central 2018-03-14 10
  • 11. Overview of the CodeMeter EduPortal 2018-03-14 © WIBU-SYSTEMS AG 2018 - CodeMeter EduPortal - Setting the foundations for a new generation of knowledgeable buyers 11
  • 12. StudentsProfessorISV Use in Courses 2018-03-14 © WIBU-SYSTEMS AG 2018 - CodeMeter EduPortal - Setting the foundations for a new generation of knowledgeable buyers 12
  • 13. StudentsProfessorISV Use in Courses 2018-03-14 © WIBU-SYSTEMS AG 2018 - CodeMeter EduPortal - Setting the foundations for a new generation of knowledgeable buyers 13 § CodeMeter License Central interface § CodeMeter EduPortal ISV § e-Commerce / ERP / CRM / own solution § CodeMeter EduPortal Professor § CodeMeter EduPortal Student § WebDepot § Software Activation Wizard
  • 14. StudentsProfessorISV Use in Courses 2018-03-14 © WIBU-SYSTEMS AG 2018 - CodeMeter EduPortal - Setting the foundations for a new generation of knowledgeable buyers 14 1 * x x * 1 § Creates a Ticket for x licenses of one of his products § Sends the ticket to the Professor § Registers to the CodeMeter EduPortal Professor § Splits the Ticket into x Tickets for his students § Sends these Tickets to his students § Register to the CodeMeter EduPortal Student § Activate the license § Use the license ABCDE-FGHIJ-… HIJKZ-HQTZR-… GFT12-JK8ZT-… …
  • 15. Demo Demo 2018-03-14 © WIBU-SYSTEMS AG 2018 - CodeMeter EduPortal - Setting the foundations for a new generation of knowledgeable buyers 15
  • 16. Summary 2018-03-14 © WIBU-SYSTEMS AG 2018 - CodeMeter EduPortal - Setting the foundations for a new generation of knowledgeable buyers 16
  • 17. Features I § CodeMeter EduPortal ISV § Activation of the Professor (optional) § Overview of all registered Professors § Overview of all registered Students (optional) § CodeMeter EduPortal Professor § Registration (per Ticket, once per Ticket, per manual activation) § Splitting of Tickets § Overview of all Tickets, download per CSV (e.g. Excel) 2018-03-14 © WIBU-SYSTEMS AG 2018 - CodeMeter EduPortal - Setting the foundations for a new generation of knowledgeable buyers 17
  • 18. Features II § CodeMeter EduPortal Student (optional) § Registration (optionally limited to the same domain) § License activation § WebDepot (an alternative to the CodeMeter EduPortal Student) § Anonymous license activation § Software Activation Wizard (an alternative to the CodeMeter EduPortal Student) § License activation § Optionally with registration 2018-03-14 © WIBU-SYSTEMS AG 2018 - CodeMeter EduPortal - Setting the foundations for a new generation of knowledgeable buyers 18
  • 19. Conclusions § Possible integration with ERP / CRM / e-commerce platforms § The ISV takes benefit of a cost-effective and consistent process § e.g. Making available new licenses (at the start of a new semester) with automatic batch runs § The ISV is in full control of his own software § All protection and licensing features of CodeMeter are available 2018-03-14 © WIBU-SYSTEMS AG 2018 - CodeMeter EduPortal - Setting the foundations for a new generation of knowledgeable buyers 19
  • 20. Germany: +49-721-931720 USA: +1-425-7756900 China: +86-21-55661790 http://www.wibu.com info@wibu.com Many thanks for your kind attention 2018-03-14 © WIBU-SYSTEMS AG 2018 - CodeMeter EduPortal - Setting the foundations for a new generation of knowledgeable buyers 20