Cain McCallam's portfolio

1. CAIN McCALLAM
PORTFOLIO
Art. Graphics. Illustration

2. CONTENTS
BRANDING AND VISUAL IDENTITY
PAGE 1
DESIGN PROJECTS
TRADITIONAL ART PAGE 23
UHIVE
BASHMENT BRUNCH
GARAGE BRUNCH
HIP HOP BRUNCH
LOGO DESIGN
PAGE 2
PAGE 10
PAGE 14
CHILDRENS WORKSHOP PAGE 30
PORTOBELLO SHACK
FGUK MAGAZINE
PAGE 19
PAGE 20
PAGE 5

3. 1
RICHAR RIDES
YOUR CATERED CAB
CBDesigns
LOGO DESIGN

4. 2
SOCIAL MEDIA INFLUENCER PACK
UHIVE - SOCIAL MEDIA APP
The self-funded multi-million-pound social media
start up, UHIVE, commissioned me to create an
influencer marketing pack. The packs objective
was to visually and clearly communicate the
brands ethos and function of the app, as it was
being sent to social influencers around the globe.
1
CLIENT/PROJECT:
INITIAL VISUAL
INSPIRATIONS

5. 3
IDEA #2
IDEA #3
IDEA #5
IDEA #6
IDEA #1
IDEA #4

6. 4
FINAL DOCUMENT
2
5
4 8
3
6
7 9

7. 5
BASHMEN
T
BRUNCH
text based logoS
FULLY GROUPED LOGOS
BASHMEN
T
BRUNCH
BASHMEN
T
BRUNCH
BASHMEN
T
BRUNCH
BASHMENT BRUNCH
Bashment Brunch is a monthly event, created by
lifestyle brand Hip Hop LDN, that is centred around
Reggae, Dancehall, Soca and Afrobeat music.
Being one of their new projects, I was in charge
of creating the entire visual aesthetic for the new
brand. This included the logo, venue dressing
boards, social media posters, edited video content,
feedback postcards and more.
CLIENT/PROJECT:
Hand-made Bashment Brunch fans
lOG
OPACK
4.5k Following

8. 6
INSTAGRAM PROMO POSTERS
INSTAGRAM FEED CONTENT

9. 7
INSTAGRAM STORY CONTENT
FEEDBACK POSTCARDS
During my creation of
branded online assets,
I discovered a way to
create custom overlay
stickers for instagram
stories that would allow
the hosts at the events
to brand the videos inreal time.

10. 8
VENUE DRESSING BOARDS

11. 9
ASSETS
LIVE
IN
ACTION
This Bashment Brunch
flag design has been
one of the key ways in
creating a carnivalesque
aesthetic for the events.

12. 10
GARAGE BRUNCH
INSTAGRAM CONTENT
CLIENT/PROJECT:
Garage Brunch is a popular weekly
event that is dedicated to the unique
sounds of UK Garage, Grime, Dubstep
and Jungle. As a rapid growing brand,
it requires regular content, thus I was
in charge of producing content (picture
and video) for the brands social
platforms (Instagram, Facebook, etc).
20k Following

13. 11
VENUE DRESSING BOARDS
A0
A1

14. 12

15. 13
CLOTHING GRAPHICS DESIGN
INITIAL DESIGNS,
PHOTOSHOP MOCKS
AND FINAL PRODUCT

16. 14
HIP HOP BRUNCH LDN
INSTAGRAM PROMO CONTENT
CLIENT/PROJECT:
17.5k Following
Hip Hop Brunch LDN is a popular weekly
event that is primarily dedicated to old
(and new) school Hip Hop, as well as R&B,
Dancehall and Soul. Again this brand
required constant visual content (picture
and video) for it’s platforms. Additionally I
contributed toward the events by providing
live art experiences such as temporary
sharpie tattooing as well as mc’ing.

17. 15
VENUE DRESSING BOARDS

18. 16
TEMPORARY SHARPIE TATTOOS
Being a tradtional
artist, I’m able to draw
any temporary design
people desire within
5-15 minutes. This is
a great experience for
guests as they can trial
tattoo design ideas
without the long termcommittment.

19. 17
HIP HOP SAUCE
CLIENT/PROJECT:
Hip Hop Sauce is an upcoming food brand, birthed by Hip Hop
LDN, that focuses on sharing Hip Hop cultures flavours through its
hot sauce. I was initially commissioned to create posters inspired
by popular marketing aesthetics from different/previous eras.
60’S 70’S

20. 18
80’S 90’S

21. 19
PORTOBELLO SHACK
CLIENT/PROJECT:
ANIMATED INSTAGRAM GRID
Globally infamous MMA Cagefighter Michael
‘Venom’ Page, or MVP, opened Portobello Road’s
first Caribbean Restaurant. He commissioned
me to create a visual concept for their instagram
launch that could double up as a live projected
backdrop for the opening vevent within the
Acklam Village venue.
Michael PageMMA fighter430k Following

22. 20
FGUK MAGAZINE
CLIENT/PROJECT:
Reece King
Model
510k Following
‘Masculus’ was a project a friend and I worked
on that was submitted to FGUK Magazine, a
trending London-based online fashion platform.
My friend styled and shot the pictures with
friend and rapidly rising model Reece King, with
me then illustrating over the final shots.
80k Following

23. 21
THE VENUTIAN GODDESS
CLIENT/PROJECT:
I was inspired with this
concept from art that
I saw on Instagram. I
scribbled out the idea and
then imagined more into
the sketch by labelling it. I
decided that this was the
perfect time to carry out
my first digital painting,
so I then used Youtube
tutourials and Adobe
Photoshop to complete it.

24. 22
FINAL T SHIRT PRINTS

25. 23
TRADITIONAL ART
CLIENT/PROJECT:
‘Mother of Mothers’
Biro Pen & Watercolour Paints. A3.
‘Jhene The Ethereal’
Colour Pencil & Watercolour Paints. A2.

26. 24
‘Nut and Geb’
Colour Pencil. A3.
‘Interstell-her Strawberries’
Colour Pencil & Biro Pen. A3.

27. 25
‘The Cosmic Emissary’
Biro Pen & Watercolour Paints. A3.
‘Nefertiti’
Biro Pen & Watercolour Paints. A3.

28. 26
BESPOKE APPAREL
Following the death of Nipsey Hu$$le, one of my
biggest entrepreneurial inspirations, I was moved
to start my own production of custom, hand-
painted denim and leather jackets. Starting with
Nipsey, the jackets depict influential figures so
paying patrons can embody their legacies.

29. 27
CUSTOM TRAINER DESIGN
This custom shoe design comes as a product
of a collaboration between my personal brand
‘Cain The Abyss’ and French streetwear brand
‘Daömey Clothing’. The urban apparel brand
ran a competition where the winner received a
custom design service from Cain The Abyss.

30. 28
GENERAL ILLUSTRATION DESIGN
These illustrations come from a very short
project, Cultural Heroines, in the fall of 2017
when I was self-teaching Adobe Illustrator.
Again, this alien concept is another design
I created while getting to grips with the
Adobe Illustrator programme back in 2017.

31. 29
These bespoke designs are from a past
commission for a client who was starting
their own childrens party events company.

32. 30CLIENT/PROJECT:
IMAGINATION WORKSHOP
Piloted at Woodepecker Hall Primary School
in North London, The Imagination Workshop
is an artistic day of wonder, creativity and
inspiration I created to uplift young primary
school children (specifically year 4, 5 and 6).
As a practicing young creative myself, I realise
that this worlds artistic culture is driven by
childrens imaginations and visions. Therefore
we must do what we can to keep them
inspired. After a few games and discussion on
creating our realities, the main objective of the
day was to collectively create a ‘power word’
galaxy that each child contributed toward.

33. 31
POWER WORD GALAXY

34. Thanks
For
Viewing!