These are some of the before and after case studies of alumni who have completed the Key Person of Influence Accelerator run by Dent Global. Dent are worldwide leaders in strategy for entrepreneurial businesses: www.dent.global

1. Authored ‘Camels, Sheikhs and
Billionaires’
Featured in Boss, Women's Agenda,
SBS Radio, English in Arabic, Radio
National with Geraldine Doogue
Invited by Federal Trade Minister
Andrew Robb to go on CEO delegation
to Middle East
Speaking gigs with ANZ Bank,
Australian Food and Grocery Council,
NSW Government
Approached by large corporates and no
difficult "price" discussions.
CASE
STUDY
BEFORE…
Struggling to define service offerings
Hence struggling to get clients
No defined direction/goals or ways to
get there - feeling “stuck"
AFTER…

2. CASE
STUDY
BEFORE…
Consulting business doing great - but
feeling exhausted
Time based billing = Trading time for
money = Hamster wheel
“No time to focus on own goals”
AFTER…
Realised his clients didn’t want him -
wanted what was in his head
Productized his business - gave him
more time and less stress
• $250,000 increase in revenue by end
of 40-week program"

3. CASE
STUDY Built and sold a business twice. AS
CEO, turned loss making PLC into a
profit making 120 million turnover
business
Burnt out in corporate life, became
coach
BEFORE…
Wrote Amazon bestseller ‘I don't work
Fridays’
Turned book into a productised
program for entrepreneurs "Why work
Fridays?"
Repackaged and delivered his IP at
scale
Mentorship program now
oversubscribed.
AFTER…

4. Appeared on Channel 9's ‘The Block’
Featured articles in The Sydney
Morning Herald, The Age, Inside Out
Authored ‘Homes With a Heartbeat:
The Step-By-Step Process to Achieving
a Highly Functional and Smart Home’
New product ecosystem = 600% higher
profit margins than electrical business.
Went from ‘Business dictates my life’
to ‘Business fits into my life!’
CASE
STUDY
BEFORE…
Started as a tradie - licensed electrician
for 15 years
Owned and run electrical contracting
firm for 12 years
Wasn't making much money even when
really busy
5am to 6/7pm workdays - 6 days a week
AFTER…

5. Wins top-tier clients: Qantas,
Jeep, Currumbin Wildlife
Sanctuary
Authored ‘Love At First Site: How
To Build The Website Of Your
Dreams’
Conversion rate increased and
now gets dramatically less
pushback on premium price
CASE
STUDY
BEFORE…
17 years web developer
Web development highly
commoditised and prices being
driven down
AFTER…

6. Winner of BP International Safety
Award
2 TED Talks and 200+ conferences
Partner with BMW, Guggenhiem NY,
Walt Disney
Authored ‘Decongestion’ - door opener
into mayors offices.
Increased demand from magazines,
radio and TV
Blogs: readership went 5000/month.
CASE
STUDY
BEFORE…
15 years in engineering consultancies
Was in demand for talks and
presentations - but didn't convert to
actual work
Blog read by family and friends 100
visitors/month.
AFTER…

7. Won a Telstra Business Award
Authored "The Cosmopolitan Hippy"
Productised IP to products and
services like - A clean eating program,
an online program, and an Ultimate
Girls' Retreat
Featured in numerous publications: led
to partnerships with her dream
companies
800% increase in revenue
CASE
STUDY
BEFORE…
13 years in health industry
Written award-winning research papers
Started 3 successful chiropractic
businesses
Feeling tired and burnt out at 26 yrs old
Working 80hrs/week
Still billing on time for money model
AFTER…

8. Authored “Get Well, Stay Well”
Been on Channel 9 “Today Show”,
multiple radio stations - 3AW 693 News
talk, ABC
Featured in articles in “Good Health”,
“Well Being”, “Nature & Health”, Cover
of “Well Spring Magazine”
Implemented first ‘membership’ based
health clinic - Clients pay a fortnightly
retainer instead of per appointment
30% increase in new clients
CASE
STUDY
BEFORE…
Naturopath for 10 years
5000 clients
Brisbane’s leading wellness center
Not enough reach and impact
Spending a lot of time on new client
acquisition
AFTER…

9. Authored “A life. A finger. A pea up a
nose: A Practical Guide to Baby and
Child First Aid”
Featured in “The Daily Telegraph”,
“Today”, “The Morning Show”, “ABC
Radio”, “Practical Parenting”,
Smoothfm 95.3”, “Hope 103.2”, “Baby
Hints & Tips”, “2UE 954 News Talk”
800% Revenue Growth
CASE
STUDY
BEFORE…
Burning out with the typical time for
money billing model
Felt like had a lot of potential in biz, but
not connecting it with market
AFTER…

10. Authored “From Hire to Fire: Everything
in Between”
Featured in “City Morning Herald” and
Startup Smart”
Regular writer for “Flying Solo” and
“Australian Business Women’s
Network”
Sold 50,000 books to an insurance
company for their SME clients earning
$500,000 in revenue
Word-of-mouth referrals increased by
400%
CASE
STUDY
BEFORE…
AFTER…
Hired-managed-fired >15,000
employees
Moderately successful considering she
worked 60-70 hours/week
Struggled getting the message out

11. Authored “Rock Her World”
Winner of “Weddings and Events of
Australia Excellence Awards: Jeweller
of the Year” in 2014
Went from working one-on-one with
clients to larger audience by writing the
book
Featured in “The Sunday Mail” on
Channel 9 and Channel 10 News
CASE
STUDY
BEFORE…
AFTER…
MD of 39-year old family owned
diamond business
21 years experience
Working crazy hours - burnt out
Not being rewarded enough for the
effort put in

12. Started a blog, “Happy Family Lawyer”
- 25,000 views
Monthly regular on ABC radio
50% increase in client engagement
Authored book, “Splitsville”
Hosts a popular podcast for lawyers
that has established her as a influencer
amongst peers
CASE
STUDY
BEFORE…
AFTER…
Running a busy legal practice for 8
years
No way of articulating how she was
different from other lawyers
Did 2 new-year-resolutions to write a
book to help clients

13. 80% close rate even after tripling rates
Authored “Book Blueprint: How any
Entrepreneur can write an Awesome
Book”
Average client spent rose from $300 to
$4000
CASE
STUDY
BEFORE…
AFTER…
Worked with 100 entrepreneurs -
helping them publish their books
Writing was a side-gig to corporate job
Getting low paying small projects
which weren’t enough
difficulty articulating value during pitch

14. 8-page stories written up in 8
international magazines
Speaking engagements in Australia and
around the world
New partnerships with: Rolls Royce,
The Luxury Network
First external company ever
commissioned by Rolls Royce to
produce interior for ‘Ghost’
Only company to custom-make
speciilized furnitures for Rolls Royce
CASE
STUDY
BEFORE…
AFTER…
38 years - worked for royalty, captains
of industry and movie stars
Was getting depressed and
disillusioned with the business
Relied on word-of-mouth which made
continuous business difficult

15. 100% strike rate with book in hand
Authored 2 books “Honey, let’s buy a
BOAT!” and “Honey, let’s go Boating”
Book won award from boating industry
Weekly radio slot on 3AW ‘The Boat
Guy’
Engaged for 96 paid radio spots
$100K additional NET profit in first 12
months after producing book
Sold business in 2017 and now runs
Wyndham Harbour - VIC’s premier
boating destination
CASE
STUDY
BEFORE…
AFTER…
12 years in business - sold 100’s of
boats
Services and repairs 300 boats/year
During GFC business was tough

16. Saw fast growth when they “Educated”
instead of “Selling” their market -
hence ability to scale
Developed a 5-part program for
franchisees to double their income
while working less
Featured in “BRW”, “Financial Review”
and “Franchise Business”
Opening 9th franchise - growing at 1
franchise/month - expect to do 2
franchises/month over next year.
Reached $1,000,000 income and
targeting $10,000,000 in 2 years
CASE
STUDY
BEFORE…
AFTER…
19 years with big corporates
20 years in drag-racing pit crew
Low conversion - wanted to improve
but didn’t know how
Had only 1 franchise