Lessons from Cannes Lions by Nora Kirta

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Is it possible to simultaneouslychange the world, inspire consumers, solve business problems and not spend a million?

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  • Lessons from Cannes Lions by Nora Kirta

    1. 1. LESSONS FROM CANNES is it possible to: change the world inspire people solve business problems spend less than a million Nora Kirta
    2. 2. CANNES LIONS 2012 IN FIGURES 34 301 entry 1 028 Lions > 100 hours of seminars 11 000 delegates 25% of attendees were clients an ocean of rose wine
    3. 3. THE BIG LessonBE CREATIVE
    4. 4. STRUCTURE
    5. 5. 4 ASPECTS OF SUCCESS solve spend less change inspire business than athe world people problems million world people business million
    6. 6. SELENA GOMEZworld people business million
    7. 7. Lesson # 1RULES ARE FOR (PEOPLE) BRANDS THAT DON’T KNOW WHAT TO DO Keith Reinhard Chairman Emeritus, DDB
    8. 8. iUNIVERSE
    9. 9. NIKE+ FUELBANDagency: R/GA New Yorksuccess: Grand Prix Titanium & CyberIf you have a body, you are an athlete world people business million
    10. 10. Lesson #2TECHNOLOGY IS A START FOR NEW STORYTELLING
    11. 11. VIP FRIDGE MAGNETagency: TBWARAAD Dubaisuccess: Gold Lion in Mobile/Creative UseOf Technology, Silver Lion in Mobile/BestUser ExperienceLoyalty pays off world people business million
    12. 12. Lesson #3BE SIMPLE AND CLEAR
    13. 13. EVERY 18 SECONDSSOMEBODY DIES OF AIDSagency: KEMPERTRAUTMANN Hamburgsuccess: Gold Lion in Best Use ofAmbient MediaNumbers are anonymous world people business million
    14. 14. Lesson #4BRAVERY OF THE CLIENT IS CENTRAL TO EXCELLENT WORK Dan Wieden Co-Founder, Wieden+ Kennedy
    15. 15. CHIPOTLE
    16. 16. CHIPOTLEagency: CAA and Nexus Productionssuccess: Grand Prix in Branded Contentand Entertainment & FilmFood with integrity world people business million
    17. 17. CHIPOTLE ‘CULTIVATE’ MOVEMENT The Chipotle Cultivate Foundation: •non-profit organization established by Chipotle •committed to creating a more sustainable and healthful food supply Cultivate Festivals: •all-day food, music, ideas gathering •in Chicago & Denver Back to the Start campaign: •Chipotle’s first TV ad •Exclusive placement - Grammy, Oscar awards + cinemas •Successful cover of Coldplay’s hit ‘The Scientist’
    18. 18. Lesson #5EXECUTION IS ESSENTIAL FOR EVERY IDEA
    19. 19. CANAL+ THE BEARagency: BETC Parissuccess: Grand Prix in Film Craft, GoldLions in Film & Film CraftLove for cinema world people business million
    20. 20. Lesson #6ADVERTISING CAN BE A PROPAGANDA FOR GOOD THINGS Alain de Botton Writer & TV Presenter
    21. 21. BEST JOB, P&Gagency: WIEDEN+KENNEDY Portlandsuccess: Gold Lion in Film & Film CraftRemeber to say:"Thank you, Mum" world people business million
    22. 22. Lesson #7RESPONSE TO A CLIENTS BRIEF - WHAT KIND OF STORY WE NEED? Morihiro Harano, CEO, PARTY Creative Lab
    23. 23. C&A LOOK BLOCKagency: DDB BRASIL São Paulosuccess: Bronze Lion in Direct/SocialMedia & Viral MarketingPersonal fashion exclusivity world people business million
    24. 24. THANKSHope to see you in Cannes 2013

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