Elasticsearch: Powering Kaidee's Marketplace

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How Kaidee uses Elasticsearch to power its online marketplace and the challenges faced in migrating away from a commercial system while avoiding disruption to our customers. This presentation was given at Elastic's first technical seminar in Thailand, hosted by Kaidee.

Data & Analytics

or
ELASTICSEARCH:
POWERING KAIDEE’S MARKETPLACE
Mark Hollow
Kaidee Tech Team
I WANT TO BUY
A FRIDGE

40 million
screen views/day
1.2 billion
screen views/month
130
Kaidee staff
8,000,000
users
75%
mobile active uses
1,400,000
active listings

use elasticsearch for...
logging
analytics
product search

this is our search story.
once upon a time...

at first...
middleware
limited no.
concurrent
searches
คนหาเปนภาษา
ไทยได!!!
no geo
search
not
designed for
web-scale

then...
middleware
keyword
searches
browsing
concurrent
search limit
reached
use ES for
browsing
only
more code
to maintain

then...
middleware
keyword
searches
browsing
concurrent
search limit
reached
use ES for
browsing
only
more code
to maintain
add
geofilters in
middleware

almost...
middleware
concurrent
search limit =
$$$,$$$,$$$ !!!!! A
B
C
D

now...
middleware
geosearch
less code to
maintain
no
concurrent
search limits

now...
ELASTICSEARCH:
POWERING KAIDEE’S MARKETPLACE

replacing a mission-critical
database isn’t easy

requirements:
1. be scalable
2. do thai search well
other stuff is a bonus
eg. geo-search

“do thai search well”
this needs testing...

quick internal verification first: buying a fridge
search
for ตูเย็น
ES with
Thai
config
$$$
system
ES with
default
config

the practical way…
run an A-B test on the
click-through rate

summary
migrated from commercial search
appliance to Elasticsearch
replacement of core database with
minimal disruption
scalable for the future

next steps...
query tuning
synonyms: ไอโฟน = iphone

Thank you to…
Surapong ‘Ont’ Kanchanarate
Poohdish ‘Golf’ Rattanavijai
Dasapich ‘Yo’ Thongnopnua
“In the Fridge” by Roman Holiday
https://vimeo.com/130254913
Mark Hollow
mark.h@kaidee.com

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