2 Article on investment what is an investment discussed and its benefits of investment? in 1500 words Introduction: An investment is defined as the process of committing resources, such as money, time, or effort, to a particular venture with the expectation of receiving future returns that compensate for the initial investment. Investing can be done in various assets, including stocks, bonds, real estate, and commodities. Investment is a crucial aspect of personal finance and wealth management, and it can provide numerous benefits to investors. Benefits of Investment: Wealth Creation: Investing can help individuals create wealth over time. By investing their money in stocks, bonds, or real estate, investors can earn returns on their investment that can grow their wealth. For instance, investing in stocks of companies that are expected to perform well can provide significant returns over the long term. Similarly, investing in real estate can provide rental income and appreciation in property values, leading to wealth creation. Income Generation: Investments can also provide a regular source of income for investors. For example, bonds pay regular interest income to investors, while stocks of companies that pay dividends can provide a steady income stream. Real estate investments can also generate rental income. Investing in dividend-paying stocks or bonds can provide a reliable source of income for retirees or individuals looking to supplement their income. Diversification: Investing can help individuals diversify their portfolio, which can reduce risk. By investing in various assets, investors can spread their risk across different sectors and asset classes, reducing the impact of any single investment on their overall portfolio. For example, a portfolio that includes stocks, bonds, and real estate can provide diversification, reducing the impact of market fluctuations on the portfolio. Hedge Against Inflation: Investing can help investors hedge against inflation. Inflation erodes the value of money over time, and investing in assets that can provide returns that outpace inflation can help protect an investor's purchasing power. For example, stocks and real estate investments have historically provided returns that have outpaced inflation. Tax Benefits: Investments can also provide tax benefits to investors. For example, contributions to retirement accounts, such as 401(k)s or individual retirement accounts (IRAs), can provide tax deductions and deferrals, which can reduce an investor's tax liability. Similarly, investments in municipal bonds can provide tax-free income to investors. Types of Investment: Stocks: Investing in stocks involves purchasing ownership in a publicly-traded company. As the company's value increases, the value of the investor's ownership, or shares, also increases. Investing in stocks can provide significant returns over the long term, but it also carries higher risk than some other investments.

1. Computer:
Read this comprehensive essay on Computers!
All this advancement was possible only with the introduction of a small device called the “Computer”.
Basically, computer is a device that accepts the message by the imputer and processes this message and stores the
information at the storage devices and later gives an output of the message through the output devices.
A simple explanation of the computer normally, a computer consists of a processing unit called the Central
Processing Unit or the CPU and a form of memory. In the years between 1940 and 1945 were the first electronic
digital computers developed. The initial sizes were as big as a room and consumed power as much as today’s
personal computers.
Charles Babbage in 1837 was the first to introduce and design a fully programmed mechanical computer, his
analytical engine. He could not complete his work and it was later completed by his son Henry Babbage who made it
into a simplified version of the analytical engine’s computing unit.
Computers are being used for various purposes today like weather forecasting, machinery operations, guidance of
spacecraft and technology. Apart from these in the medical sector, it provides a great helping hand in storing
information that could be referred later, in space technology, automation in banks, ticket booking through the net,
traffic control, and even games could be played in computers on and many more.
2: The computer is the most wonderful gift of science to the modern man. The computer can do all the works
of man. Thus, after the invention of computer, the gap between man and machine has been bridged up.
The dictionary meaning of the word "Computer" is an electronic calculating machine.
3: Computer is an electronic device which can take input from the user and process this input data and if
need, store data or information on storage devices and give output on output devices. It follow the
instructions us it is which we input. It takes input through Keyboard, mouse, etc and then it processes the
input data and give output on display screen and store data if need.
Desktop Computer:-
Mostly called personal computer (PC), design to fit completely on a typical desk of office or home. It mainly
comes with a monitor, a minitower or horizontal casing. Today, mostly
Laptop Computer:-
Laptop is a portable computer which can be easily used on lap. Small enough to fit in briefcase mostly called
“notebook”. It can run directly by electric source or on batteries. Most of laptop weighs less than five pounds
and are less than three inches thick. Laptop mostly cost more than desktop computers with same
specifications, because they are difficult to build than desktop computer.
Education:
The importance of education is quite clear. Education is the knowledge of putting one's potentials to
maximum use. One can safely say that a human being is not in the proper sense till he is educated.
This importance of education is basically for two reasons. The first is that the training of a human mind is not
complete without education. Education makes man a right thinker. It tells man how to think and how to make
decision.

2. SEO MATERIALS:
Penguin 4.0 phase 2- October 6, 2014
Start date: Penguin — April 24, 2012
Panda 4.2 – July 17, 2015
Start date: Panda 2.0 (#2) — April 11, 2011
What do you understand by the panda update?
Penguin back link check and panda content check
The panda update was done to improve the quality of search result in Google. Panda update also known as the
farmer update was done to eliminate content farms which provided less user friendly experience. It used machine
language scalability as one of the important metrics for judging elegancy of a web page. All the focus was
transformed on the user and now quality content, proper, design, proper speed, proper use of image and video,
content to ad ratio all mattered more after the panda update, you need to optimize your site for better click through
rate & a less bounce rate.
What is LSI?
LSI stands for latent semantic indexing. It is a data retrieval technique which finds connection between words & the
use of synonyms while fetching data from the index.
What is Keyword Density?
Keyword density is the percentage of times a keyword or keyword phrase is found in your page content amidst all the
other content.
For example, if you have a Web page with exactly 100 words on it including all headlines, captions, alt text, and
advertising, and you have a keyword phrase that is on the page 3 times, your keyword density is 3%:
# of repeats of the keyword / total number of words on the page * 100 = Keyword Density.
What is seo competitive analysis?
SEO (search engine optimization) competitive analysis is the study of how your competitors optimize their websites
for search engines. With the results of this analysis, you may be able to compete better for some of the same
keywords as well as some new ones and acquire more back links. In short: observe that your competitors do to
optimize their sites for search engines, and then do it better.
What is Robots.txt?
Robots.txt is a text file used to give instructions to the search engine crawlers about the caching and indexing of a
webpage, domain, directory or a file of a website.
Which is better Robots.txt or Meta Robots Tag?

3. Meta Robots tag is much better as it helps in forcing the search engine crawlers not to index and display the hidden
pages in your server.
Render Blogging:
Render blocking javascript. Google recommends 1 to remove or defer javascripts that
interfere with loading the above the fold content of your webpages. Above the fold
means what a user sees initially on their screen.
Keyword Clustering:
Keyword clustering is a practice search engine optimization (SEO) professionals use to segment
target search terms into groups (clusters) relevant to each page of the website. After keyword
research, search engine professionals cluster keywords into small groups which they spread across
pages of the website to achieve higher rankings in the search engine results (SERP). Keyword
clustering is a fully automated process performed by keyword clustering tools.
Google Search Console:
Google Search Console is a no-charge web service by Google for webmasters. It allows webmasters to
check indexing status and optimize visibility of their websites. As of May 20, 2015, Google rebranded
Google Webmaster Tools as Google Search Console.
What is 301 redirect?
It is a method of redirecting user from the old page url to the new page url. 301 redirect is a permanent redirect and is
helpful in passing the link juice from the old url to the new url.
A 301 redirect is a permanent redirect which passes between 90-99% of link juice (ranking power) to the redirected
page. 301 refers to the HTTP status code for this type of redirect. In most instances, the 301 redirect is the best
method for implementing redirects on a website.
What is 302 redirect?
What is 302 redirect? – It is a temporary redirect.
A 302 redirect is a temporary redirect. There are very few instances where this type of redirect should be used, but
unfortunately it is the easiest to implement. This means that many webmasters unfamiliar with search engine
mechanics use the wrong type of redirect.
What is 404 redirect?
A 404 error implies that the requested URL may be available again in the future, but not necessarily with the same
content. A 301 Moved Permanently redirect is used when a requested resource has been moved permanently to a
new URL and any future references to this resource should use one of the returned URLs.

4.  What are 404? – It is a server error code which is returned by the server what a particular webpage or the
file is missing from the webhost server.
What is Soft 404:- redirect the other url or home page
What do you understand by Cloaking?
Cloaking involves using deceptive techniques which presents the user with a different version of the webpage than
that presented to the search engines
What is Keyword Stuffing?
Keyword stuffing is considered to be an unethical search engine optimization technique which lead to banning a
website from major search engine either temporarily or permanently. Keyword stuffing occurs when a web page is
loaded with keyword in the Meta tag or in content of a webpage. The repetition of word in Meta tag may be explained
why search engine may no longer use these tag.
What is Google Sandbox?
Google Sandbox is an imaginary area where new and less authoritative sites are kept for a specified time period until
they establish themselves of being displayed on the search results. It happens by building too many links within a
short period of time.
What is crawling in SEO?
Crawling is the process performed by search engine crawler, when searching for relevant websites on the index. For
instance, Google is constantly sending out "spiders" or "bots” which are a search engine's automatic navigator to
discover which websites contain the most relevant information related to certain keywords
Crawlers are very active, and often account for a great deal of the visitors to websites all over the internet. The
Google crawler, known as Googlebot, is particularly active, and will often visit a website several times a day, checking
for updates or new information.
What is spider?
Spider is crawling the website or a program which automatically fetch the web pages. It is also known as web
crawler.
What is the main purpose of search engine spiders?
Index sites, because even though spiders visit sites, their main function is not only to visit them but to index their
contents spiders do not monitor sites for unethical activities.
What is Caching?
Caching of website is checked by “cache: school4seo.com”. This is used to see cache status of website. Cache
status indicates active participation of crawler on your website. If crawler is visiting your website daily and updating its
data base with updates occurred on your website, it means your website is being cached frequently. But if you are
updating your website but it is not being shown in “cache”, it means Google is not prioritizing to your new update
occurred on your website.
If your website has not been being cached for a long time, it means your work to get website ranked, is going waste.
For effective Search engine optimization, your website should be kept on cached.

5. What is Indexing?
Pages of your website are indexed by crawler to save in its database. This saving process is called indexing. There
may be hundreds of pages in your website. But every page will be indexed, it can’t be assured. To check indexing
status we use this command, “site: school4seo.com”. This command is used for even keyword mapping.
Indexing is a key process to get your website ranked. Your website can not get ranked until it indexed. So, you now
have come to know that indexing is the first step of search engine optimization.
What Are XML Sitemaps?
Simply put, an XML sitemap is a bit of Extensible Markup Language (XML), a standard machine-readable format
consumable by search engines and other data-munching programs like feed readers. XML sitemaps convey
information about one thing: the URLs that make up a site. Each XML sitemap file follows the same basic form. A
one-page site located at www.example.com would have the following XML sitemap:
XML: 500 ROWSCREATE
XML: 50000 URL LINK GENERATE ON PAGE
What is Link juice?
Link juice is a colloquial term in the SEO world that refers to the power or equity passed to a site via links from
external or internal sources. This power is interpreted as a vote of recommendation toward your site and is one of the
most important factors in determining your site's search ranking (and PageRank).
What is Keyword Difficulty?
Keyword difficulty identifies how difficult it would be to rank well for a particular keyword. and the value is higher for
more popular words because it will be more difficult to compete with 1,000s of other sites for a popular word than with
10s of others for the less popular ones.
How solve the Cannibalization issue or what is .htaccess file?
.htaccess file is used to solve the canocalization issue of a website. It may happen that the home page of the site
may take several urls like http://example.com or http://example.com/index.html or http://example.com. The search
engine might treat these urls as different and may divide the link juice gained by having various backlinks made with
any of these 3 urls. The link juice gets divided b/w these three urls equality .htaccess file is created to have a single
url of the home page so that the link juice is passed onto single url.
OR
Canonical issue is duplicate page, if by change your site 2 page same content and different urls but you can’t redirect
it so their using canonical tag. Canonical tag using in head section on your site.
What is Keyword stemming?
Keyword stemming is a useful tool for web pages and search engine optimization. The process of keyword
stemming involves taking a basic but popular keyword pertaining to a particular website and adding a prefix,
suffix, or pluralization to make the keyword into a new word.
Keyword stemming is the process of finding out of root word from the search query. A query having the word playful
would be broken down to the word play with the help of stemming algorithms. The search result returned would be
having the word play in it.

6. An example of keyword stemming would be if you took the word “search” and made additional keywords out of
words such as “searcher,” “searches,” “searching,” “searched,” and “searchable.” Using keyword stemming on the
word “search” would bring in hits for each of the stemmed keywords when they are searched for in an engine.
What is a landing page?
A landing page is a page in the website which is designed to attract the visitors to contact/subscribe/buy a service or
the product by reading few lines of important information about that particular service or the product on that page
With the help of the link operator on Google and by using various external tools like Alexa, Backlink Watch , Open
Site Explorer, Backlink finder etc.
What is Keyword proximity?
It measures the distance between two keywords in the text. Keyword proximity is used by some search engines to
measure relevancy of a given page to the search request. The idea is that the closer two keywords to each other are,
the more relevant the page , keyword density measures how many times (not how far) a given keyword appears on a
page.
What is keyword prominence?
In search engine optimization (SEO), this refers to the prominent placement of keywords or phrases within a
Web page. Prominent placement may be in the page header, meta tags, opening paragraph, or start of a
sentence.
Keyword prominence refers to how prominent your keywords are within key elements of your web page. Specifically,
how close to the beginning of the page's TITLE tag, heading tags (H1, H2, H3, etc.), and meta DESCRIPTION, your
keyword phrase is placed.
Keyword prominence is the location of the keywords in the page title, meta description and body text
Inbound link (IBL): Incoming link from webpage of other website to our website. These links are very
important to get good rank in search engines.
Internal link (IL): Internal links are links that go from one page on a domain to a different page on the
same domain. They are commonly used in main navigation. These type of links are useful for three
reasons: They allow users to navigate a website.
Outbound link (OBL): Links which are linked from our website to the other website.
External link (EL): External Links are hyperlinks that point at (target) any domain other than the domain
the link exists on (source). In layman's terms, if another website links to you, this is considered an
external link to your site. Similarly, if you link out to another website, this is also considered an external
link.
Link Bait: A practice to draw attention of visitors to link to the website.

7. Whatis RSS?
RSS (Really Simple Syndication) is an XML-based file format for sharing and distributing Web content, such as
news headlines, blog articles, news-related sites, weblogs and other online publishers. With a RSS reader, you can
keep track and maintain your favourite content in one centralized location. The use of aggregators and readers make
is simple to keep track of your the content you subscribe too by means of a desktop or a web interface. Viewing and
reading data feeds from various news sources, including headlines, summaries and links to full stories can be
overwhelming at times so managing your subscriptions is as simple as a click of a mouse. There is always an option
available to subscribe and unsubscribe from RSS Feeds if you wish. There are hundreds of
available RSS generators to create a feed from and is relatively easy to do even for a novice web user.
As RSS files are essentially XML formatted plain text, the RSS file itself is relatively easily read both by automated
processes and by humans alike and most RSS Feeds have styling options by making use of a .xsl style sheet
applied. If you are an FeedBurner user you even have the options of monetizing your feeds with Google AdSense
ads, which ultimately can generate a source of income with a little effort.
Top 5 Benefits by RSS Feeds
1. Reach out to new audience through RSS feed channels.
2. Better search engine visibility.
3. Can be a viable and cheap option compared to email newsletters.
4. Easier and faster way for your loyal visitors to check out newly updated content.
5. Services like TwitterFeed will automatically add content from your RSS feed to social networking websites such as
Twitter,
Facebook and others. Less work!
Linkbaiting is the practice of crafting content that is designed to get other content producers to
link to it. The purpose is increasing the number of inbound links to your content and thus
improving its performance in search engine results.
Link building: The practice of building relevant and quality inbound links to the website to achieve
higher position in search engines.

8. What is RSS feed?
RSS feed is the syndicated content itself. But technically speaking, it is an XML file which contains channel
information (i.e. website information) and one or more items of a website. These items are generally the news items
of a website or blog. Each item contains item’s heading, item’s description, a link back to the full contents of the item,
publication date of the item and GUID element (which uniquely defines each item). An item can contain many more
elements. But for the sake of simplicity we will stick to the aforesaid elements.
How to develop RSS feeds?
1. Open notepad
2. Copy paste the following code and then customize the code in bold to meet your requirement:
<?xml version=”1.0″ encoding=”UTF-8″ ?>
<rss version=”2.0″ xmlns:atom=”http://www.w3.org/2005/Atom”>
<channel>
<atom:link href=”http://www.mywebsite.com/my-rss.xml” rel=”self” type=”application/rss+xml” />
<title>Enter Name of your Website Here</title>
<description>Enter your website description</description>
<link>http://www.mywebsite.com/</link>
<lastBuildDate>Enter the date and time when the RSS feed was last built or updated</lastBuildDate>
<pubDate>Enter the date and time when the feed should be published</pubDate>
<item>
<title>Enter heading of the item here</title>
<description>Describe your item here</description>
<link>Enter the link back to the full contents of the item here</link>
<category>Enter the categories which best describe your item</category>
<pubDate>Enter the date and time when the item should be published</pubDate>
<guid>Enter the link back to the full contents of the item here</guid>
</item>
<item>
<title>Enter heading of the item here</title>
<description>Describe your item here</description>
<link>Enter the link back to the full contents of the item here</link>
<category>Enter the categories which best describe your item</category>
<pubDate>Enter the date and time when the item should be published</pubDate>
<guid>Enter the link back to the full contents of the item here</guid>
</item>
</channel>
</rss>
What are webmaster tools?
Webmaster tools is a free service by Google from where we can get free Indexing data, backlinks information, crawl
errors, search queries, CTR, website malware errors and submit the XML sitemap.
What is Google analytics?
Google Analytics is a very useful free tool for tracking site statistics. For most users, however, it never becomes more
than just a pretty interface with interesting graphs. The resources below will help anyone, from the beginner to those
who have been using Google Analytics for some time, learn how to get the most out of this great tool.
Exit Rate Vs Bounce Rate in Google Analytics - Guess the Difference?

9. Bounce rate and exit rate are two of the finest metrics in Google Analytics. These are often thought to be similar but
actually both of these present a different scenario of page level metrics. Let's understand the differences between the
exit rate and bounce rate.
Exit Rate (Visitor visits multiple pages)?
The percentage of exits that happens from a particular landing page is known as the exit rate of that page. If the high
conversion value pages have a high exit rate then its time to revamp your conversion optimization strategy.
Example: Suppose any web page in your site receives 100 page views covering 100 sessions. But on 10 of those
sessions, visitors leave your site from this page. This means, the web page is having 10% exit rate.
Bounce Rate (Visitor visits a single page)?
The percentage of exits that happens from the landing page is known as the bounce rate. It is one of the most
important metrics to analyse because it directly determines how relevant your web pages are w.r.t. to the users
query. A high bounce rate is a direct indication that a site is not performing well with the audience.
Example: Taking the above example, 20 of the page views starts with the page as the main landing page. Visitors
leave the site from the landing page itself involving 10 of the 20 sessions. In this case, the bounce rate of the same
page would be 50%.
Hence, at the same time, any web page can have a different bounce rate and a completely different exit rate. In the
example above, the bounce rate is 50% while the exit rate is 10% of the same page. This is the wonderful part of
Google Analytics and page level metrics.
Scheema.org:
Schema markup is code (semantic vocabulary) that you put on your website to help the search engines
return more informative results for users. If you've ever used rich snippets, you'll understand exactly what
schema markup is all about.
Structured data is a way for publishers to highlight content on their web pages to help search engines
know exactly what certain words relate to, such as product review scores or addresses. Schema.org is a
shared markup vocabulary recognized by search engines to help with structured data efforts.
Schema.org is a collaborative, community activity with a mission to create, maintain, and promote
schemas for structured data on the Internet, on web pages, in email messages, and beyond.
Rich Snippet:
Rich snippet help to make your article rich. Google announce this concept may develop 2009. The new features
Google webmaster tools that help know about rich snippet.
Traffic increase
Visibility online
Online sale

10. Search engine friendly
Type of Rich Snippet
1: Author rich Snippet
2: Product rich Snippet
3: Review and rating rich snippet
4: Recipes Rich Snippet
5: Event Rich Snippet
6: Music Rich Snippet
7: Business and Organization Rich Snippet
Data Structure:
Data Highlighter:
Goal:
What are goals?
Goals are a versatile way to measure how well your site or app fulfills targeted objectives. You can set up individual
Goals for discrete actions like sessions to Thanks for registering! page, a Download completed screen, a minimum
session duration, or a specific purchase amount.
Why set up goals?
You can measure conversions, or completion rates, for each Goal you set up. Combine Goals with Funnels to
analyze user actions leading up to a Goal. If you set a monetary value for a Goal, you can also see the value of
conversions.
Types of goals:
1-URL Destination
2-Visit Duration or Page/ Visit (Getway)
3-Event

11. Examples of goals include:
"Thank you for registering" pages
flight itinerary confirmations
"Download completed" page
sigup
email
call
product sale
send msm & subcribers
Funnel:
Yah ek page se last page tak kaha se kaha tak gaya and kaise ye funnel ka roll hai
Such as: delhi to Allahabad went to step by step stopege area this is funnel
what is funnel in google analytics:
Introduction to funnels in Google Analytics. In Google Analytics, a funnel is a navigation path (series of web pages)
which you expect your website users to follow, to achieve website goals. A funnel is made up of a goal page(s) and
one or more funnel pages (also known as the funnel steps).
Define the Lead Form Submission as Your Goal. You can't create a funnel in Google Analytics without first setting up
a goal: Log into Google Analytics, drill down into one of your profiles, and click Admin in the top navigation. Click the
Goals tab.
what is multi funnel in google analytics
About Multi-Channel Funnels. In Analytics, conversions and Ecommerce transactions are credited to the last
campaign, search, or ad that referred the user when he or she converted.
Conversion Rate
The outcomes divided by the number of unique visitors determines the rate of conversion. The direct indication of a
positive or a negative ROI is determined by the overall conversion rate of the site. A high conversion rate provides a
higher ROI as opposed to a lower conversion rate.
Conversion Rate Formula:

12. Difference b/w Article and press release?
Article - marketing
Press release – news media
Article – product or services
Press release – broad level company
Difference b/w blog and forums?
Blog- single user design
Forum – discussion several people
MailChimp: