2016 Milgard School of Business Case Competition
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This document discusses how a family restaurant in Tacoma can address rising minimum wage requirements. It analyzes options like decreasing employee hours, increasing prices or developing new compensation. It recommends boosting sales 3.16% through better food/service quality. It also suggests raising all salaries proportionally, imposing efficiency wages, holding social activities for employees, and using loyalty programs and social media to engage customers. The goal is for stakeholders' needs to be met by increasing price and quality while maintaining a family-like environment.
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MKTG 512 –Marketing Management Midterm Exam(Tota
MKTG 512
–
Marketing Management
Midterm Exam
(Total 100 Points)
Answer All Questions. Each answer to your question requires examples to
support your analysis. Your exam requires you to answer
individually;
this
is not a group work/test. Plagiarism checker should not
attribute your work
to
be more than 10%. If you need help with your writ
ing, check with our
writing department or with me before you submit.
Midterm Exam is due on 10/22/18 at 6 PM (EST). No late submission will
be accepted.
1.
The marketing research process consists of definite set process to help
make decisions. Explain each step
-
in detail with examples.
2.
Explain the purpose of the two complementary
approaches to measuring
marketing productivity. How have you used it in your marketing plan. In
addition, find an example of an organization that has used this approach.
3.
The value chain is a tool for identifying key activities that create value
and cost
s in a specific business. Identify the value chain activities first for
your project and second, explain the concept using an example.
4.
According to one view, holistic marketing maximizes value exploration by
understanding the relationships between the
customer’s cognitive space,
the company’s competence space, and the collaborator’s resource space;
maximizes value creation by identifying new customer benefits from the
customer’s cognitive space. Define and explain this concept. what is the
purpose of u
nderstanding the cognitive part of the customer? How has
Apple or Amazon utilized this concept to their advantage or they have failed
to use this concept?
5.
The corporate strategy establishes the framework within which the
di
visions and business units prepare their strategic plans. Setting a
corporate strategy means defining the corporate mission, establishing
strategic business units (SBUs), assigning resources to each, and
assessing growth opportunities. Explain with exampl
es how this concept
helps an organization with its marketing plan. Describe how you plan to
use this concept in your project.
6.
In the social
-
cultural arena, marketers must understand people’s views
of themselves, others, organizations, society, nature,
and the universe.
They must market products that correspond to society’s core and
secondary values and address the needs of different subcultures within a
society. Use PESTEL to analyze this question, use examples to support
your answers.
7.
In the politi
cal
-
legal environment, marketers must work within the many
laws regulating business practices and with various special
-
interest groups.
How do you navigate this maze? Please use examples of Ford, Apple and
Samsung to answer.
8.
The marketing research proce
ss consists of defining the problem,
decision alternatives; and research objectives; developing the research
plan; collecting the information ...
Changing conventions
PRESENTATION: Why the conventional perception of supplier relationships needs a refresh.
------------------------------------------------
Challenge conventional thinking in your business.
Proxima offers a refreshing approach to understanding and orchestrating the complex network of external assets that fuel your business’ success. Your suppliers. We call this approach Catalytics®.
Find out more here http://www.proximagroup.com
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The document discusses marketing strategies during an economic recession. It defines a recession as two consecutive quarters of shrinking GDP. Recessions are caused by overproduction and low consumer confidence. The key strategies recommended are to focus on customer research, maintain marketing spending, emphasize core values, build partnerships, encourage customer referrals, and motivate employees while acknowledging the economic reality. Overall, the document advocates changing one's perspective on recessions by viewing them as opportunities and adjusting marketing approaches accordingly.
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O documento fornece os contatos de uma professora chamada Simone Helen Drumond, incluindo seu e-mail, telefone e links para encontrar atividades adicionais em seu blog e pesquisando seu nome no Google.
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This document proposes a mechanism for data transmission in wireless multimedia sensor networks (WMSNs) using information fusion. It discusses how WMSNs, which transmit multimedia data like images and videos, require more processing than traditional wireless sensor networks. The mechanism involves refining and fusing data before transmission to reduce the amount of data sent and lower power consumption for WMSNs. It provides a flowchart showing the process of reducing data transmission in WMSNs using information fusion.
Portafolio de evidencias
La Unión Europea ha acordado un paquete de sanciones contra Rusia por su invasión de Ucrania. Las sanciones incluyen restricciones a las importaciones de productos rusos de alta tecnología y de doble uso, así como la congelación de activos de bancos rusos. Los líderes de la UE también acordaron excluir a varios bancos rusos del sistema SWIFT de mensajería financiera.
Lana Albano Resume
Lana Albano has over 30 years of experience in healthcare administration and management. She is currently the Practice Administrator for an East 70th Street medical practice, where her responsibilities include overseeing daily operations, improving profitability, and implementing new billing and software systems. Previously, she held administrative roles for orthopedic surgeon and family physician practices, as well as companies in the financial and publishing industries.
Portafolios de evidencias
Este documento presenta información sobre portafolios como herramienta de evaluación auténtica. Explica que un portafolio es una colección deliberada de trabajos de estudiantes orientada por objetivos de aprendizaje. También describe diferentes tipos de portafolios, su proceso de elaboración que incluye recolección, selección, reflexión y proyección, y su utilidad para evaluar el dominio de competencias.
Adaptação escolar por simone helen drumond
A adaptação escolar é um processo importante tanto para as crianças quanto para as famílias. O documento discute estratégias para educadores apoiarem as crianças durante este período, incluindo criar um ambiente seguro, dar atenção individualizada, ajudar as crianças a se adaptarem ao grupo, e manter boa comunicação com os pais.
Plano adaptação escolar 2012
O documento apresenta um plano de ação para a volta às aulas com foco na socialização e adaptação escolar das crianças e famílias. O objetivo é desenvolver atividades coletivas para integrar a família no processo de ensino-aprendizagem e estimular o crescimento dos alunos. Serão abordados temas como identidade, regras de convivência e autonomia em datas específicas, visando proporcionar um ambiente acolhedor para a transição entre a casa e a escola.
Cartaz adaptação escolar
A adaptação escolar deve ser respeitada e planejada com cuidado para garantir a segurança da criança e da família. É importante que os pais confiem na escolha e no processo, enquanto a escola oferece apoio afetivo individualizado durante este período de transição.
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Launch A New Business
The document discusses launching a new small business. It outlines objectives like discussing starting a business in the current economic environment and the importance of a business plan. The document explains the key components of an effective business plan, including the product/service plan, marketing plan, management and organization plan, and financial plan. It also provides resources available to help launch a new small business.
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The document discusses launching a new small business. It outlines that while economic challenges remain, opportunities also exist for starting a business now like cheaper rent and resources. A business plan is important to reduce risks, clarify vision, and communicate with others. Key components of a business plan include products/services, marketing, management/organization, and financial plans. The document provides details on what to include in each component and concludes by listing resources available to help launch a new small business.
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The competition for talent has gone global; turnover is rising; and employee engagement is stagnant at best. Companies have never had a greater need to understand with precision what it takes to recruit, retain, and motivate employees. As a result, never before has HR had such an opportunity to move the needle for the business it supports.
As highlighted in a recent Harvard Business Review paper, HR Joins the Analytics Revolution, “a growing number of corporate boards, CEOs, and CHROs understand that by applying data-driven solutions to improve decisions about talent, they can improve revenues and profits.” But what does this “datafication of HR” mean for the HR Business Partner and Practitioner?
View the full webinar recording here:
http://www.visier.com/lp/hr-can-move-the-needle-for-business/
MKTG 512 –Marketing Management Midterm Exam(Tota
MKTG 512
–
Marketing Management
Midterm Exam
(Total 100 Points)
Answer All Questions. Each answer to your question requires examples to
support your analysis. Your exam requires you to answer
individually;
this
is not a group work/test. Plagiarism checker should not
attribute your work
to
be more than 10%. If you need help with your writ
ing, check with our
writing department or with me before you submit.
Midterm Exam is due on 10/22/18 at 6 PM (EST). No late submission will
be accepted.
1.
The marketing research process consists of definite set process to help
make decisions. Explain each step
-
in detail with examples.
2.
Explain the purpose of the two complementary
approaches to measuring
marketing productivity. How have you used it in your marketing plan. In
addition, find an example of an organization that has used this approach.
3.
The value chain is a tool for identifying key activities that create value
and cost
s in a specific business. Identify the value chain activities first for
your project and second, explain the concept using an example.
4.
According to one view, holistic marketing maximizes value exploration by
understanding the relationships between the
customer’s cognitive space,
the company’s competence space, and the collaborator’s resource space;
maximizes value creation by identifying new customer benefits from the
customer’s cognitive space. Define and explain this concept. what is the
purpose of u
nderstanding the cognitive part of the customer? How has
Apple or Amazon utilized this concept to their advantage or they have failed
to use this concept?
5.
The corporate strategy establishes the framework within which the
di
visions and business units prepare their strategic plans. Setting a
corporate strategy means defining the corporate mission, establishing
strategic business units (SBUs), assigning resources to each, and
assessing growth opportunities. Explain with exampl
es how this concept
helps an organization with its marketing plan. Describe how you plan to
use this concept in your project.
6.
In the social
-
cultural arena, marketers must understand people’s views
of themselves, others, organizations, society, nature,
and the universe.
They must market products that correspond to society’s core and
secondary values and address the needs of different subcultures within a
society. Use PESTEL to analyze this question, use examples to support
your answers.
7.
In the politi
cal
-
legal environment, marketers must work within the many
laws regulating business practices and with various special
-
interest groups.
How do you navigate this maze? Please use examples of Ford, Apple and
Samsung to answer.
8.
The marketing research proce
ss consists of defining the problem,
decision alternatives; and research objectives; developing the research
plan; collecting the information ...
Changing conventions
PRESENTATION: Why the conventional perception of supplier relationships needs a refresh.
------------------------------------------------
Challenge conventional thinking in your business.
Proxima offers a refreshing approach to understanding and orchestrating the complex network of external assets that fuel your business’ success. Your suppliers. We call this approach Catalytics®.
Find out more here http://www.proximagroup.com
BA 319 Recession Presentation
The document summarizes research conducted on the effects of the recession on small businesses. Surveys were distributed to small businesses in various locations to collect data on the recession's impacts and effective strategies for small businesses. The data was analyzed using various statistical techniques and showed that small business sales and customer spending have not significantly decreased during the recession. Retail businesses were not found to be the most profitable. Increasing customer service was identified as a more successful business strategy than lowering prices. The study provided recommendations for small businesses to focus on customer service and not assume the recession will necessarily hurt their business.
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The document discusses marketing strategies during an economic recession. It defines a recession as two consecutive quarters of shrinking GDP. Recessions are caused by overproduction and low consumer confidence. The key strategies recommended are to focus on customer research, maintain marketing spending, emphasize core values, build partnerships, encourage customer referrals, and motivate employees while acknowledging the economic reality. Overall, the document advocates changing one's perspective on recessions by viewing them as opportunities and adjusting marketing approaches accordingly.
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Ian Warrilow is a managing director who specializes in business strategy. He discusses how businesses can survive and thrive during an economic downturn. To reduce costs, he recommends analyzing expenses, renegotiating non-essential services, and making difficult staffing decisions. To increase sales, he suggests getting referrals, showcasing your business at events, and ensuring all clients use your full range of services. For future success, focus on high-value relationships, differentiate your business through interest in clients, and add value by making their lives easier with information and solutions.
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As highlighted in a recent Harvard Business Review paper, “HR Joins the Analytics Revolution,” “a growing number of corporate boards, CEOs and CHROs understand that by applying data-driven solutions to improve decisions about talent, they can improve revenues and profits.” But what does this datafication of HR mean for the HR business partner and practitioner?
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2016 Milgard School of Business Case Competition
- 1. KARIN KA MAN CHAN, HIU TUNG WONG, WAI-KI WONG
- 3. BACKGROUND ▸Vision ▸To become the most prestigious and iconic family-like restaurant in Tacoma ▸Mission ▸To serve customers local and unique food in a family-like environment ▸Value ▸Friendly and personal customer service ▸Great food at reasonable prices ▸Integrity in all you do l Business Overview l Issue Identification l Analysis of Possible Solutions l Recommendations l Recap l
- 4. GENERIC STRATEGY l Business Overview l Issue Identification l Analysis of Possible Solutions l Recommendations l Recap l Source of Competitive Advantage Cost Differentiation Cost Leadership Differentiation Focused Cost Leadership Focused Differentiation
- 5. ISSUE IDENTIFICATION ▸Passed a new minimum wage law ▸How to maintain balance for the concerns and expectations of the stakeholders? l Business Overview l Issue Identification l Analysis of Possible Solutions l Recommendations l Recap l Year 2015 2016 2017 2018 Min. Wage $9.47 $10.35 $11.15 $12.00
- 6. FACTS ABOUT MINIMUM WAGE ▸Protect lower class ▸Cost transfer to somebody TRUE? l Business Overview l Issue Identification l Analysis of Possible Solutions l Recommendations l Recap l
- 7. ANALYSIS OF POSSIBLE SOLUTIONS l Business Overview l Issue Identification l Analysis of Possible Solutions l Recommendations l Recap l ▸Decrease the number of hours worked per employees ▸Decrease the number of employees ▸Increase the price ▸Develop some new compensation package ▸Receive service charge that gets evenly distributed to employees
- 8. RECOMMENDATIONS ▸Budgeting ▸Human Resources ▸Marketing & Public Relations l Business Overview l Issue Identification l Analysis of Possible Solutions l Recommendations l Recap l
- 9. BUDGETING ▸Original profit margin = 3.62% ▸Boost sales at least by 3.16% ▸By increasing quality of food and service l Business Overview l Issue Identification l Analysis of Possible Solutions l Recommendations l Recap l
- 10. HUMAN RESOURCES ▸Salary ▸Benefits l Business Overview l Issue Identification l Analysis of Possible Solutions l Recommendations l Recap l Source: http://www.myemployees.com/blog/restaurants-are-an-ideal-industry-for-employee-recognition-done-right/
- 11. HUMAN RESOURCES ▸Salary ▸Increase everyone’s salary by ratio l Business Overview l Issue Identification l Analysis of Possible Solutions l Recommendations l Recap l
- 12. HUMAN RESOURCES ▸Benefits ▸Impose efficiency wage ▸Empower employees by holding social activities l Business Overview l Issue Identification l Analysis of Possible Solutions l Recommendations l Recap l
- 13. MARKETING & PUBLIC RELATIONS ▸Loyalty Program ▸Social Media l Business Overview l Issue Identification l Analysis of Possible Solutions l Recommendations l Recap l Source: http://focuspos.com/wp-content/uploads/2014/06/bigstock-Waitress-Serving-Food-To-Senio-47117440.jpg
- 14. ▸Loyalty Program ▸Give out punch cards for free event MARKETING & PUBLIC RELATIONS l Business Overview l Issue Identification l Analysis of Possible Solutions l Recommendations l Recap l
- 15. ▸Social Media ▸Update customers with new menu and promotions ▸Maintain close relationships with customers ▸Remind customers “Come home for dinner!” MARKETING & PUBLIC RELATIONS l Business Overview l Issue Identification l Analysis of Possible Solutions l Recommendations l Recap l
- 16. ▸Social Media MARKETING & PUBLIC RELATIONS l Business Overview l Issue Identification l Analysis of Possible Solutions l Recommendations l Recap l
- 17. RECAP INCREASE PRICE IMPROVE QUALITY OF SERVICE & FOOD MEET ALL STAKEHOLDERS’ NEEDS AND WANTS l Business Overview l Issue Identification l Analysis of Possible Solutions l Recommendations l Recap l