MKTG 512
–
Marketing Management
Midterm Exam
(Total 100 Points)
Answer All Questions. Each answer to your question requires examples to
support your analysis. Your exam requires you to answer
individually;
this
is not a group work/test. Plagiarism checker should not
attribute your work
to
be more than 10%. If you need help with your writ
ing, check with our
writing department or with me before you submit.
Midterm Exam is due on 10/22/18 at 6 PM (EST). No late submission will
be accepted.
1.
The marketing research process consists of definite set process to help
make decisions. Explain each step
-
in detail with examples.
2.
Explain the purpose of the two complementary
approaches to measuring
marketing productivity. How have you used it in your marketing plan. In
addition, find an example of an organization that has used this approach.
3.
The value chain is a tool for identifying key activities that create value
and cost
s in a specific business. Identify the value chain activities first for
your project and second, explain the concept using an example.
4.
According to one view, holistic marketing maximizes value exploration by
understanding the relationships between the
customer’s cognitive space,
the company’s competence space, and the collaborator’s resource space;
maximizes value creation by identifying new customer benefits from the
customer’s cognitive space. Define and explain this concept. what is the
purpose of u
nderstanding the cognitive part of the customer? How has
Apple or Amazon utilized this concept to their advantage or they have failed
to use this concept?
5.
The corporate strategy establishes the framework within which the
di
visions and business units prepare their strategic plans. Setting a
corporate strategy means defining the corporate mission, establishing
strategic business units (SBUs), assigning resources to each, and
assessing growth opportunities. Explain with exampl
es how this concept
helps an organization with its marketing plan. Describe how you plan to
use this concept in your project.
6.
In the social
-
cultural arena, marketers must understand people’s views
of themselves, others, organizations, society, nature,
and the universe.
They must market products that correspond to society’s core and
secondary values and address the needs of different subcultures within a
society. Use PESTEL to analyze this question, use examples to support
your answers.
7.
In the politi
cal
-
legal environment, marketers must work within the many
laws regulating business practices and with various special
-
interest groups.
How do you navigate this maze? Please use examples of Ford, Apple and
Samsung to answer.
8.
The marketing research proce
ss consists of defining the problem,
decision alternatives; and research objectives; developing the research
plan; collecting the information ...
Understanding of marketing for business Atta Siddiqui
THE MARKETING PLAN
IMPROVING OUR COMPETITIVE EDGE
A Marketing Plan is a written strategy for selling the products/services of a new business. It is a reflection of how serious a company is in meeting the competition head on, with strategies and plans to increase market share and attract customers. An effective Marketing Plan is backed by carefully collected market, consumer and competitor information, sometimes citing professional advice.
WHY PREPARE A MARKETING PLAN? A good Marketing Plan will help us to improve our odds against more experienced competitors and newly emerging ones. The Plan enables us to recognize and take action on any trends and consumer preferences that other companies have overlooked, and to develop and expand our own select group of loyal customers now and into the future. The Plan also shows to others that we have carefully considered how to produce a product that is innovative, unique and marketable- improving our chances of stable sales and profits - reasons for investors to financially back us.
Having a plan is crucial for business success, especially when establishing a new business. Writing a business plan helps outline the direction where the company is going, how the company will achieve its goals, and provides a method to measure the company‟s pursuit of these goals. Business plans can also help the entrepreneur(s) communicate to possible investors; authorities whom may need to approve of or regulate the business, interested co-founders, and future employees. The business plan should include a description of the service or product, market analysis, the short and long term goals of the business, and competitor analysis.
Get our ideal Brand Plan template in a downloadable PowerPoint file.
Link: https://beloved-brands.com/product/brand-plan-template/
Includes ideal slides for vision, purpose, analysis, key issues, strategies, brand positioning statement, and execution plans.
Our brand plan template provides formatted blank slides with key marketing definitions where you can insert your own brand plan.
Gain access to our one-page brand plan and our one-page Brand Strategy Roadmap.
For more on Beloved Brands, here are a few of our most popular articles
1. Beloved Brands Marketing Training programs.
https://beloved-brands.com/brand-management-training/
2. Our Beloved Brands Mini MBA is an online marketing course to help your marketing career.
https://beloved-brands.com/mini-mba/ for online marketing course
3. Simple process to build your Brand Positioning Statement
https://beloved-brands.com/brand-positioning/ for brand positioning
4. How to write a Marketing Plan
https://beloved-brands.com/marketing-plans/
5. Our one-page strategic plan
https://beloved-brands.com/brand-strategy-roadmap/
6. The best and worst of a Creative Brief
https://beloved-brands.com/creative-brief-line-by-line/
7. Marketing Plan Template
https://beloved-brands.com/product/marketing-plan-template/
8. Our one-page Brand Plan
https://beloved-brands.com/brand-plans
9. How to understand Brand Architecture
https://beloved-brands.com/brand-architecture
10. How to use Marketing Funnels to analyze your brand
https://beloved-brands.com/marketing-funnels/
Businesses need a new framework to strategically assess how to best grow their business in the new economy. A “roadmap” enables everyone to clearly understand what decisions need to be made, who needs to make them and when.
Unit 5 - Marketing Mix & Pricing Methods
a. Marketing mix
b. Product classification
c. Product lifecycle
d. New product development lifecycle
e. Pricing strategy & steps
f. Pricing methods
Understanding of marketing for business Atta Siddiqui
THE MARKETING PLAN
IMPROVING OUR COMPETITIVE EDGE
A Marketing Plan is a written strategy for selling the products/services of a new business. It is a reflection of how serious a company is in meeting the competition head on, with strategies and plans to increase market share and attract customers. An effective Marketing Plan is backed by carefully collected market, consumer and competitor information, sometimes citing professional advice.
WHY PREPARE A MARKETING PLAN? A good Marketing Plan will help us to improve our odds against more experienced competitors and newly emerging ones. The Plan enables us to recognize and take action on any trends and consumer preferences that other companies have overlooked, and to develop and expand our own select group of loyal customers now and into the future. The Plan also shows to others that we have carefully considered how to produce a product that is innovative, unique and marketable- improving our chances of stable sales and profits - reasons for investors to financially back us.
Having a plan is crucial for business success, especially when establishing a new business. Writing a business plan helps outline the direction where the company is going, how the company will achieve its goals, and provides a method to measure the company‟s pursuit of these goals. Business plans can also help the entrepreneur(s) communicate to possible investors; authorities whom may need to approve of or regulate the business, interested co-founders, and future employees. The business plan should include a description of the service or product, market analysis, the short and long term goals of the business, and competitor analysis.
Get our ideal Brand Plan template in a downloadable PowerPoint file.
Link: https://beloved-brands.com/product/brand-plan-template/
Includes ideal slides for vision, purpose, analysis, key issues, strategies, brand positioning statement, and execution plans.
Our brand plan template provides formatted blank slides with key marketing definitions where you can insert your own brand plan.
Gain access to our one-page brand plan and our one-page Brand Strategy Roadmap.
For more on Beloved Brands, here are a few of our most popular articles
1. Beloved Brands Marketing Training programs.
https://beloved-brands.com/brand-management-training/
2. Our Beloved Brands Mini MBA is an online marketing course to help your marketing career.
https://beloved-brands.com/mini-mba/ for online marketing course
3. Simple process to build your Brand Positioning Statement
https://beloved-brands.com/brand-positioning/ for brand positioning
4. How to write a Marketing Plan
https://beloved-brands.com/marketing-plans/
5. Our one-page strategic plan
https://beloved-brands.com/brand-strategy-roadmap/
6. The best and worst of a Creative Brief
https://beloved-brands.com/creative-brief-line-by-line/
7. Marketing Plan Template
https://beloved-brands.com/product/marketing-plan-template/
8. Our one-page Brand Plan
https://beloved-brands.com/brand-plans
9. How to understand Brand Architecture
https://beloved-brands.com/brand-architecture
10. How to use Marketing Funnels to analyze your brand
https://beloved-brands.com/marketing-funnels/
Businesses need a new framework to strategically assess how to best grow their business in the new economy. A “roadmap” enables everyone to clearly understand what decisions need to be made, who needs to make them and when.
Unit 5 - Marketing Mix & Pricing Methods
a. Marketing mix
b. Product classification
c. Product lifecycle
d. New product development lifecycle
e. Pricing strategy & steps
f. Pricing methods
Digital vs. Traditional Marketing The Debate that Shouldn’t E.docxlynettearnold46882
Digital vs. Traditional Marketing: The Debate that Shouldn’t Exist
June 6, 2014 Jessie Gould
Content Marketing & Content Strategy, Mobile Marketing & Strategy
Really, it’s getting old.
It’s true that in the early days digital marketing was the wild child in the marketing world,
always experimenting with bizarre banner ads and keyword-stuffed webpages. In recent years,
however, the cards have flipped. It’s now popular to laud the accomplishments of digital
marketing and condemn traditional avenues as ineffective. In reality, neither perception is
correct. Here’s why.
Traditional marketing is still effective
Take a moment and imagine a billboard ad you’ve seen recently. Anything specific come to
mind? If so, you can rest assured that billboard advertising is alive and well. Now think of a
commercial, a magazine ad.
Contrary to what some marketers are shouting from the rooftops, traditional marketing is not
dying. In fact, it’s not going anywhere until paper, television, and commutes are no longer a part
of daily life. That’s assuredly a long time from now.
The marketing playing field is evening out. As digital rises in popularity, traditional is of course
taking a hit. That’s not to say that traditional will become irrelevant. Each medium has its unique
functions, able to reach different people in different ways.
Time to break down the walls
While traditional marketing isn’t dying, it is changing.
The division between digital and traditional is blurry at best, and arbitrary and unhelpful at
worst. Take an ad inside an ebook, for example. Is this traditional or digital? What about a
commercial that plays both on TV and before a YouTube clip?
It’s time to change the way we think about traditional and digital channels. One isn’t better or
more effective than the other; each has a role to play. Your goal as marketer is to determine what
roles those are and how to use them effectively.
The bottom line
If you’re trying to determine your budget for digital vs. traditional marketing, start with your
target audience. Where are they spending their time? Half of the battle is the message; the other
half is actually getting your message to your customers. Once you have found your audience, let
their preferred channels guide your budget decisions.
Stop thinking digital and traditional. Think customer service, and think results.
LaneTerralever is the agency of the future. A full-service agency is like a good mechanic, able to
utilize the right digital and traditional tools in any situation. See what we can do to get your
message to your audience and drive your bottom line.
HBR.ORG DECEMBER 2013
REPRINT R1312G
When Marketing
Is Strategy
Why you must shift your strategy downstream,
from products to customers by Niraj Dawar
This document is authorized for use only in Faculty's From Marketing Strategy to Execution - WMBA 6667/MRKT 6900-NEW course at Laureate Education - Baltimore, from Aug.
The Donut Shop Business Plan is a comprehensive guide for success, incorporating market analysis, target audience identification, marketing strategies, operational details, and financial projections. Focused on delivering high-quality and innovative donuts, the plan aims to establish a prominent presence in the competitive food industry, ensuring long-term profitability and growth.
05.21.15 Vanderbilt Presentation on Building Leadership SkillsMichael Burcham
Presentation to Leadership Team at Vanderbilt University Medical Center on Transformational Leadership. A Discussion of Disruption in the Market, Becoming a Leader in Creating Change, and Tools for Self Improvement as a Leader.
A presentation dedicated to the BIG 4 of getting uptick and success in Foodservice Selling.
- Selling Strategies
- On Premise Marketing
- Swanky Design
- Powerful Unified Branding
This presentation is geared toward C-Stores, Branders who wish to sell more food at retail, Supermarkets & Restaurant Chains
This is a Team Assignment. I have attached what another student on t.docxEvonCanales257
This is a Team Assignment. I have attached what another student on the team's paper. She would like set up that way. She wants to just add to what she started in APA format. The team part that ONLY needs to be answered and to be added to the attached paper is in
BOLD "Person #4"
I think 400 words or less should be enough to make that student happy for Person #4 part. The Topic is the
Research
the U.S. Supreme Court case,
Miranda vs. Arizona,
paying particular attention to the transcript of the oral arguements.
For this assignment I was thinking of the break down of our portions. I have as follows:
Person 1:
Briefly describe the facts of the case.
Introduction
Person 2:
When was the case argued?
Which lawyers argued the case for each side?
Conclusion
Person 3:
Summarize the arguments of counsel regarding self-incrimination.
Person 4:
Why is the case significant with respect to the right to counsel and self-incrimination?
.
this is about databases questions , maybe i miss copy some option D,.docxEvonCanales257
this is about databases questions , maybe i miss copy some option D, if ABC there are all incorrecct please type D after that question thank you
Suppose that a PRODUCT table contains two attributes, PROD_CODE and VEND_CODE. Those two attributes have values of ABC, 125, DEF, 124, GHI, 124, and JKL, 123, respectively. The VENDOR table contains a single attribute, VEND_CODE, with values 123, 124, 125, and 126, respectively. (The VEND_CODE attribute in the PRODUCT table is a foreign key to the VEND_CODE in the VENDOR table.) Given that information, what would be the query output for a INTERSECT query based on these two tables?
[removed]
a. The query output will be: 125,124,123,126
[removed]
b. The query output will be: 123
[removed]
c. The query output will be: 125,124,124,123,123,124,125,126
[removed]
d. The query output will be: 123,124,125
What is the difference between UNION and UNION ALL?
[removed]
a. A UNION ALL operator will yield all rows of both relations, including duplicates
[removed]
b. UNION yields unique rows
[removed]
c. UNION eliminates duplicates rows
[removed]
d. All of these choices are correct.
A(n) ______________ is a block of PL/SQL code that is automatically invoked by the DBMS upon the occurrence of a data manipulation event (INSERT, UPDATE or DELETE.)
[removed]
a. stored procedure
[removed]
b. trigger
[removed]
c. view
[removed]
d. function
__________________ means that the relations yield attributes with identical names and compatible data types.
[removed]
a. duplicated
[removed]
b. Set comparable
[removed]
c. Union compatible
[removed]
d. compatible-oriented
Which of the following a parts of the definition of a trigger?
[removed]
a. The triggering level
[removed]
b. The triggering action
[removed]
c. The triggering timing
[removed]
d. All of these choices are correct.
Which of the following relational set operators does NOT require that the relations are union-compatible?
[removed]
a. INTERSECT
[removed]
b. PROJECT
[removed]
c. MINUS
[removed]
d. UNION
Suppose that you have two tables, EMPLOYEE and EMPLOYEE_1. The EMPLOYEE table contains the records for three employees: Alice Cordoza, John Cretchakov, and Anne McDonald. The EMPLOYEE_1 table contains the records for employees John Cretchakov and Mary Chen. Given that information, what is the query output for the INTERSECT query?
[removed]
a. The query output will be: John Cretchakov and Mary Chen
[removed]
b. The query output will be: Alice Cordoza, John Cretchakov, Anne McDonald and Mary Chen
[removed]
c. The query output will be: John Cretchakov
[removed]
d. The query output will be: Alice Cordoza, John Cretchakov, Anne McDonald, John Cretchakov and Mary Chen
A _____________________ is a join that performs a relational product (or Cartesian product) of two tables.
[removed]
a. CROSS JOIN
[removed]
b. DUPLICATE JOIN
[removed]
c. OUTER JOIN
[removed]
d. INNER JOIN
What Oracle function should you use to calculate the number of days between t.
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Digital vs. Traditional Marketing: The Debate that Shouldn’t Exist
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Really, it’s getting old.
It’s true that in the early days digital marketing was the wild child in the marketing world,
always experimenting with bizarre banner ads and keyword-stuffed webpages. In recent years,
however, the cards have flipped. It’s now popular to laud the accomplishments of digital
marketing and condemn traditional avenues as ineffective. In reality, neither perception is
correct. Here’s why.
Traditional marketing is still effective
Take a moment and imagine a billboard ad you’ve seen recently. Anything specific come to
mind? If so, you can rest assured that billboard advertising is alive and well. Now think of a
commercial, a magazine ad.
Contrary to what some marketers are shouting from the rooftops, traditional marketing is not
dying. In fact, it’s not going anywhere until paper, television, and commutes are no longer a part
of daily life. That’s assuredly a long time from now.
The marketing playing field is evening out. As digital rises in popularity, traditional is of course
taking a hit. That’s not to say that traditional will become irrelevant. Each medium has its unique
functions, able to reach different people in different ways.
Time to break down the walls
While traditional marketing isn’t dying, it is changing.
The division between digital and traditional is blurry at best, and arbitrary and unhelpful at
worst. Take an ad inside an ebook, for example. Is this traditional or digital? What about a
commercial that plays both on TV and before a YouTube clip?
It’s time to change the way we think about traditional and digital channels. One isn’t better or
more effective than the other; each has a role to play. Your goal as marketer is to determine what
roles those are and how to use them effectively.
The bottom line
If you’re trying to determine your budget for digital vs. traditional marketing, start with your
target audience. Where are they spending their time? Half of the battle is the message; the other
half is actually getting your message to your customers. Once you have found your audience, let
their preferred channels guide your budget decisions.
Stop thinking digital and traditional. Think customer service, and think results.
LaneTerralever is the agency of the future. A full-service agency is like a good mechanic, able to
utilize the right digital and traditional tools in any situation. See what we can do to get your
message to your audience and drive your bottom line.
HBR.ORG DECEMBER 2013
REPRINT R1312G
When Marketing
Is Strategy
Why you must shift your strategy downstream,
from products to customers by Niraj Dawar
This document is authorized for use only in Faculty's From Marketing Strategy to Execution - WMBA 6667/MRKT 6900-NEW course at Laureate Education - Baltimore, from Aug.
The Donut Shop Business Plan is a comprehensive guide for success, incorporating market analysis, target audience identification, marketing strategies, operational details, and financial projections. Focused on delivering high-quality and innovative donuts, the plan aims to establish a prominent presence in the competitive food industry, ensuring long-term profitability and growth.
05.21.15 Vanderbilt Presentation on Building Leadership SkillsMichael Burcham
Presentation to Leadership Team at Vanderbilt University Medical Center on Transformational Leadership. A Discussion of Disruption in the Market, Becoming a Leader in Creating Change, and Tools for Self Improvement as a Leader.
A presentation dedicated to the BIG 4 of getting uptick and success in Foodservice Selling.
- Selling Strategies
- On Premise Marketing
- Swanky Design
- Powerful Unified Branding
This presentation is geared toward C-Stores, Branders who wish to sell more food at retail, Supermarkets & Restaurant Chains
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This is a Team Assignment. I have attached what another student on t.docxEvonCanales257
This is a Team Assignment. I have attached what another student on the team's paper. She would like set up that way. She wants to just add to what she started in APA format. The team part that ONLY needs to be answered and to be added to the attached paper is in
BOLD "Person #4"
I think 400 words or less should be enough to make that student happy for Person #4 part. The Topic is the
Research
the U.S. Supreme Court case,
Miranda vs. Arizona,
paying particular attention to the transcript of the oral arguements.
For this assignment I was thinking of the break down of our portions. I have as follows:
Person 1:
Briefly describe the facts of the case.
Introduction
Person 2:
When was the case argued?
Which lawyers argued the case for each side?
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Summarize the arguments of counsel regarding self-incrimination.
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Why is the case significant with respect to the right to counsel and self-incrimination?
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this is about databases questions , maybe i miss copy some option D,.docxEvonCanales257
this is about databases questions , maybe i miss copy some option D, if ABC there are all incorrecct please type D after that question thank you
Suppose that a PRODUCT table contains two attributes, PROD_CODE and VEND_CODE. Those two attributes have values of ABC, 125, DEF, 124, GHI, 124, and JKL, 123, respectively. The VENDOR table contains a single attribute, VEND_CODE, with values 123, 124, 125, and 126, respectively. (The VEND_CODE attribute in the PRODUCT table is a foreign key to the VEND_CODE in the VENDOR table.) Given that information, what would be the query output for a INTERSECT query based on these two tables?
[removed]
a. The query output will be: 125,124,123,126
[removed]
b. The query output will be: 123
[removed]
c. The query output will be: 125,124,124,123,123,124,125,126
[removed]
d. The query output will be: 123,124,125
What is the difference between UNION and UNION ALL?
[removed]
a. A UNION ALL operator will yield all rows of both relations, including duplicates
[removed]
b. UNION yields unique rows
[removed]
c. UNION eliminates duplicates rows
[removed]
d. All of these choices are correct.
A(n) ______________ is a block of PL/SQL code that is automatically invoked by the DBMS upon the occurrence of a data manipulation event (INSERT, UPDATE or DELETE.)
[removed]
a. stored procedure
[removed]
b. trigger
[removed]
c. view
[removed]
d. function
__________________ means that the relations yield attributes with identical names and compatible data types.
[removed]
a. duplicated
[removed]
b. Set comparable
[removed]
c. Union compatible
[removed]
d. compatible-oriented
Which of the following a parts of the definition of a trigger?
[removed]
a. The triggering level
[removed]
b. The triggering action
[removed]
c. The triggering timing
[removed]
d. All of these choices are correct.
Which of the following relational set operators does NOT require that the relations are union-compatible?
[removed]
a. INTERSECT
[removed]
b. PROJECT
[removed]
c. MINUS
[removed]
d. UNION
Suppose that you have two tables, EMPLOYEE and EMPLOYEE_1. The EMPLOYEE table contains the records for three employees: Alice Cordoza, John Cretchakov, and Anne McDonald. The EMPLOYEE_1 table contains the records for employees John Cretchakov and Mary Chen. Given that information, what is the query output for the INTERSECT query?
[removed]
a. The query output will be: John Cretchakov and Mary Chen
[removed]
b. The query output will be: Alice Cordoza, John Cretchakov, Anne McDonald and Mary Chen
[removed]
c. The query output will be: John Cretchakov
[removed]
d. The query output will be: Alice Cordoza, John Cretchakov, Anne McDonald, John Cretchakov and Mary Chen
A _____________________ is a join that performs a relational product (or Cartesian product) of two tables.
[removed]
a. CROSS JOIN
[removed]
b. DUPLICATE JOIN
[removed]
c. OUTER JOIN
[removed]
d. INNER JOIN
What Oracle function should you use to calculate the number of days between t.
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This is what the library paper is about or the question we need to answer
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Add information about today current events on this topic
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Only two paragraphs required, APA, with intext citation
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developed for the Stafford Library.
Part I: Interview
This portion of Paper 1 will be a written report based on your interview of an individual who works in the health care system. (This person could be a direct caregiver, such as a physician, nurse, therapist, dentist, pharmacist, or chiropractor, or it could be someone who works as a medical secretary, hospital administrator, or in medical billing.) This interview can be accomplished either in person or by phone.
Clearly state the worker’s job description, the type of facility or organization in which he or she works, a summary of his or her training and experience, whether her or she performs administrative duties or are involved in finances, and whether he or she provides direct patient care or works closely with other care professionals.
Elicit this individual’s overall perceptions of and general satisfaction with our current health care system and the facility where they work. Ask him or her to identify a key issue or concern, either with our health care system or in his or her particular setting, and the solutions this worker would propose to address this particular issue.
Interview part is done
Alanna Falk is a Medical office manager for an endocrinologist.
She has a bachelor’s degree in business administration and is a trained medical assistant for over twenty years.
She has direct contact with the three providers in her office as well as the patients on a daily basis.
She performs the administrative aspect of the office and fills in where needed.
Overall she enjoys her office but at times feel that it is overwhelming with the amount of patients and being her doctor is one of two in the area for this specialty.
One problem that she is having is getting the patients to get onboard with the use of technology to simplify and reduce the amount of time spent filling paperwork out to include the cost in staff printing, ink and filing space. This often delays the patients getting in the back office to see the physicians on time even after they are checked in on time and it throws the whole schedule off for the day.
She would like to go paperless as possible and being that their scheduling team gets their information for the most part over the phone she would like to utilize tablets or a computer program that will help them become more efficient in the practice and maintain patient privacy.
Part II: Discussion
Elaborate and discuss the health care issue identified by your interviewee, demonstrating your understanding of both the problem raised and their prop.
This is a 250 word minimum forum post. How do different types o.docxEvonCanales257
This is a 250 word minimum forum post.
How do different types of cultures impact HRIS implementation and acceptance? What are some of legal and regulatory issues that were discussed in our reading material this week that could impact HRIS? Provide an overview of one of the regulations discussed in our reading material. What was the purpose of the regulation? Are there HRIS systems that could help with compliance of these regulations? (Search the Internet for software and post links here). Lastly, what are some of the future technologies discussed in our reading material? Are any of these being offered right now? Again, this will require you to research for software that fits future trends. Discuss your finding with each other and how they relate to our reading material this week.
References
Torres, T. (2004). E-Human Resources Management
.
Hershey
,
PA
: ICI Global
Gueutal, H. (2005). The Brave New World of EHR
.
Hoboken
,
NJ
: Wiley
.
This homework is for the outline ONLY of a research paper. The outli.docxEvonCanales257
This homework is for the outline ONLY of a research paper. The outline will be submitted first and later on in the course the final essay will be submitted, therefore the same person that does the outline will also do the essay. In this way, the person would be familiar with the assignment. The outline should follow this template: http://www2.ivcc.edu/rambo/eng1001/outline.htm
The topic shall be chosen from the following list:
allure of scent
androgyny
Attachment theory
beauty pageants
behaviorism
bipolar disorder
birth order
body modification
borderline personality disorder
bullies
child prodigies
communication differences - male/female
complaining behavior
concept of self
coping c.a.t. program
corporal punishment
cross-dressing
cults
cyberbullying
deja vu
developmental psychology
dreams
family therapy
fear of flying
guilt
hirsuit--attractive?
histrionic personality disorder
how music affects learning
humor
id
Indigo children
jealousy
laughter
megalomania
memory
mind-body connection
mindfulness
multiple personalities
occultism
optimism/pessimism
peer pressure
phobias
postnatal (postpartum) depression
private vs. public self
psychology of music
"retail therapy" / "shopaholism"
resilience
revenge
rumors
sadism
self esteem
senses & the psyche
short-term memory
sibling rivalry
sleeping disorders
social anxiety disorder
somnambulism
stereotyping
subliminal advertising
super-ego
twins
visual perception
.
this homework for reaserch methods class I have choose my topic for .docxEvonCanales257
this homework for reaserch methods class I have choose my topic for the introdiction of study I will upload my paper, and the instrctor of how u do the survey qustion, also example of a good work is attached, so then u will know how to do it.
Use the Table from the Colloquium Study that links: Hypotheses, Variable Definition, and Measures (Survey Questions) as a model.
NOTE: You do NOT have to develop a Likert scale questions (unless one makes sense for your study).
Develop your own version of this for at least 2-3 survey questions or interview questions YOU will ask for you Draft and Final Research Design assignment.
In other words, and just to be clear, pick a question that would work for you. The Likert scale question below is just an example of a question I used to measure one variable. You need to pick a question that will work for you - it will measure your variables in your hypotheses.
If you don’t want to mess with formatting a table for this assignment (keep in mind you may want to for your Draft and Final Research Design assignment) you can just do it bulleted, for example:
Hypotheses: Policy actors within a coalition will show substantial consensus on deep core and policy core beliefs, less so on secondary aspects.
Concept Definition: Deep core beliefs: “General normative and ontological assumptions about human nature…the proper role of government vs. markets in general…” (Sabatier and Weible 2007).
Measures (Survey Questions):
“How liberal or conservative do you consider yourself to be on fiscal policy?” (Likert scale 1-5): 1) strongly disagree, 2) disagree, 3) neutral, 4) agree, 5) strongly agree
“How liberal or conservative do you consider yourself to be on social policy?” (Likert scale 1-5): 1) strongly disagree, 2) disagree, 3) neutral, 4) agree, 5) strongly agree
Table 3: Chapter Three Hypotheses, Key Variables / Concepts, and Measures
RQ3: What role do coalition membership and organizational affiliation have in shaping policy actor and coalition members’ belief change and reinforcement in a local and state level energy and climate policy subsystem?
Hypotheses
Key Variable / Concept & Definition
Measures:
Survey Questions
(Typically agree / disagree likert scale 1-5)
H1. Policy actors within a coalition will show substantial consensus on deep core and policy core beliefs, less so on secondary aspects.
1. Advocacy coalitions & Coalition affiliation
“A group of legislators, agency officials, interest group leaders, and researchers with similar policy core beliefs who share resources and “engage in a nontrivial degree of coordination” (Sabatier and Weible 2007 p.196)
2: Deep core beliefs
“General normative and ontological assumptions about human nature...the proper role of government vs. markets in general...” (Sabatier and Weible 2007).
1: Responses to survey questions, which are already collected, pertaining to deep core, policy core, and secondary beliefs will determine which advocacy coalition respondents are .
This is a business information System project (at least 3 pages AP.docxEvonCanales257
This is a business information System project (at least 3 pages APA format)
A retention MIS (management Information System) for colleges to track and retain students. 1)
Introduction (describes the business and its objectives)
2) Statement of Problem or /Business Opportunity.
.
This is a 2 part assignment. You did the last one now we need to.docxEvonCanales257
This is a 2 part assignment. You did the last one now we need to do an outline and then the final draft. I have copied the last assignment we did and enclosed the abstract for part one. If it needs to be changed then please change this. I need this by Sunday afternoon.
Assignment 2: Identifying Themes
For this assignment, you will develop a Title page, Abstract, and a References page. Articulate your main research/focal question as the opening for your paper. Be sure it is specific, researchable, and important to the field. Then go on to list a detailed outline of the body of the paper, (including all headings and subheadings). Be sure to format your entire paper, including the headings and subheadings according to APA style.
Also include ten references with this outline.
Abstract
The Relation between Heredity and Suicidal Behavior has many different experiments to use as examples. Some say that most individuals inherit the suicidal behavior and other does not. This paper will examine different experiments on the outcome of this topic and what might be influenced by genes that might run in a family. Then again there are the other factors that might show the influence of other suicidal behaviors. The outcome will provide different articles that will provide information on the behavior characteristics of suicidal behavior and what the interpersonal psychology theory of suicidal behavior just might be.
Assignment 2: LASA 1: Writing a Brief Draft
The Relation between Heredity and Suicidal Behavior
Patricia Vela
Dr.: Edith Nolan
Writing in Psychology | PSY250 A02
21 June 2017
The Relation between Heredity and Suicidal Behavior
Introduction
The paper will focus on examining the relation between heredity and suicidal behavior and also look into the interpersonal psychology theory of suicidal behavior.
The paper will seek to affirm that suicidal behavior is influenced by genes that run in the family lineage and as such it could be inherited. Various theories can be used to explain the relationship between hereditary and suicidal behavior.
One these theories are Interpersonal psychology theory of suicidal behavior.
This theory provides
that, acquired capability, belongingness and burdensome are the 3 main determinants of suicidal behavior.
The paper will also provide articles review on the interpersonal psychology theory of suicidal behavior.
The Research questions
This paper is guided by the research question; what does the research show about the relation between heredity and suicidal behavior. This will help in formulating the best research methods and topics for the study.
Article review
Article 1
In the International
Journal of Neuropsychopharmacology
a meta-analysis research paper on the Brain-derived neurotrophic factor gene in suicidal behavior is presented. This is a meta-analysis work that looks into the brain-derived neurotrophic factor gene in suicidal behavior. The analysis links the BDNF (brain deriv.
This hoework assignment course is named Operations Management.The .docxEvonCanales257
This hoework assignment course is named Operations Management.
The warehouse manager asked you to create an example inventory list for his staff. The inventory list is a comprehensive chart that lists all of the company’s internal resources: equipment, machines, technology, furniture, office supplies, etc.
.
This handout helps explain your class project. Your task is to d.docxEvonCanales257
This handout helps explain your class project. Your task is to develop a creative project that demonstrates/comments on one of the social psychological phenomena we have covered in class (attitudes, attitude change, conformity, obedience, compliance). I encourage to you to scan through the chapters and explore different social theories, concepts, famous experiments, etc. Find some area of social psychology you have an interest in and further explore that area (i.e. Milgram’s experiment, cognitive dissonance, implicit bias, altruism, Prisoner’s Dilemma, etc). Projects that bring together multiple phenomena are especially encouraged.
You should use any artistic medium you wish (photography, video, graphic design, prose, poetry, electronic art/design, visual art, etc). The goal is to have you merge your creative side with your scholarly side and integrate social psychology into your everyday life.
PROPOSAL (Due 9/10): Please submit a
1-2 page paper describing your project in detail. Address the medium you will be using, the phenomena you will be examining and the general concept of the project. You may
submit HERE in canvas your proposal early to get a jump start on the project.
.
This for my reflection paper 1-2 pagesIt is due Friday at midnigh.docxEvonCanales257
This for my reflection paper 1-2 pages
It is due Friday at midnight
Here is what needs to be in the reflection paper
It needs to have my own learning styles throughout this course:
Which those are just pretty
•Not waiting til the last minute for my readings each week
•asking questions
•Group discussions
Understanding the Christian Worldview for me
• we all need to look through our spiritual goggles in life
•understanding the fundamental purpose in the world we live in
•understanding the use to make sense of our world
•Worldview is what we presuppose
Personal development
•improve awareness & indenting
•become more proactive
•become more confident
•release the past
Professional Development
• plan,plan,plan& prepare
• allow choices
•Attend to my environment
•celebrate
.
This first briefing should be an introduction to your AOI(Area of In.docxEvonCanales257
This first briefing should be an introduction to your AOI(Area of Interest). I'm Looking for basic information; govt system, population, social system, religion(s), economics [imports and exports], and a map. After that, I want to know what is my AOI known for? Plus, any notable current events. This should be one page, two page maximum 300 words, double spaced, size 14 font.
.
This discussion will allow you to examine several different prev.docxEvonCanales257
This discussion will allow you to examine several different preventive guidelines related to men's health. Please include at least three scholarly sources within your initial post.
Topic 1: Colorectal Cancer Screening
A 47-year-old man presents to your clinic for a routine physical. He considers himself to be “fairly healthy” and doesn’t routinely go to the doctor. His last physical was five years ago. In reviewing his chart, you see that his BMI is 30, he exercises twice a week at the local gym, and he does not take any medication. Part of your discussion during today’s visit is about screening for colorectal cancers. He did endorse some constipation in the review of systems. He noted an uncle in his family history who was diagnosed at age 54 with colon cancer. You begin to talk about colorectal screening, and the patient interrupts you and tells you that he is only 47 and that he should not have to worry about it until he is 50.
What are the recommendations and source(s) for the colorectal cancer screening test?
The patient thinks he does not have to worry about “being screened” until age 50. Is he correct? Why or why not? What age would you recommend screening for this patient and why? Does his family history come into play here?
What age would you recommend screening for this patient and why? Does his family history come into play here?
What are the screening options for this patient, and which would you recommend? Why?
Discussion Question Rubric
Note:
Scholarly resources are defined as evidence-based practice, peer-reviewed journals; textbook (do not rely solely on your textbook as a reference); and National Standard Guidelines. Review assignment instructions, as this will provide any additional requirements that are not specifically listed on the rubric.
Discussion Question Rubric – 100 PointsCriteriaExemplary
Exceeds ExpectationsAdvanced
Meets ExpectationsIntermediate
Needs ImprovementNovice
InadequateTotal PointsQuality of Initial PostProvides clear examples supported by course content and references.
Cites three or more references, using at least one new scholarly resource that was not provided in the course materials.
All instruction requirements noted.
40 points
Components are accurate and thoroughly represented, with explanations and application of knowledge to include evidence-based practice, ethics, theory, and/or role. Synthesizes course content using course materials and scholarly resources to support importantpoints.
Meets all requirements within the discussion instructions.
Cites two references.
35 points
Components are accurate and mostly represented primarily with definitions and summarization. Ideas may be overstated, with minimal contribution to the subject matter. Minimal application to evidence-based practice, theory, or role development. Synthesis of course content is present but missing depth and/or development.
Is missing one component/requirement of the discussion instructions.
Cit.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Normal Labour/ Stages of Labour/ Mechanism of LabourWasim Ak
Normal labor is also termed spontaneous labor, defined as the natural physiological process through which the fetus, placenta, and membranes are expelled from the uterus through the birth canal at term (37 to 42 weeks
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
The French Revolution Class 9 Study Material pdf free download
MKTG 512 –Marketing Management Midterm Exam(Tota
1. MKTG 512
–
Marketing Management
Midterm Exam
(Total 100 Points)
Answer All Questions. Each answer to your question requires
examples to
support your analysis. Your exam requires you to answer
individually;
this
is not a group work/test. Plagiarism checker should not
attribute your work
to
be more than 10%. If you need help with your writ
ing, check with our
writing department or with me before you submit.
Midterm Exam is due on 10/22/18 at 6 PM (EST). No late
submission will
2. be accepted.
1.
The marketing research process consists of definite set process
to help
make decisions. Explain each step
-
in detail with examples.
2.
Explain the purpose of the two complementary
approaches to measuring
marketing productivity. How have you used it in your
marketing plan. In
addition, find an example of an organization that has used this
approach.
3.
The value chain is a tool for identifying key activities that
create value
and cost
s in a specific business. Identify the value chain activities first
for
3. your project and second, explain the concept using an example.
4.
According to one view, holistic marketing maximizes value
exploration by
understanding the relationships between the
customer’s cognitive space,
the company’s competence space, and the collaborator’s
resource space;
maximizes value creation by identifying new customer benefits
from the
customer’s cognitive space. Define and explain this concept.
what is the
purpose of u
nderstanding the cognitive part of the customer? How has
Apple or Amazon utilized this concept to their advantage or
they have failed
to use this concept?
5.
The corporate strategy establishes the framework within which
the
di
4. visions and business units prepare their strategic plans. Setting
a
corporate strategy means defining the corporate mission,
establishing
strategic business units (SBUs), assigning resources to each,
and
assessing growth opportunities. Explain with exampl
es how this concept
helps an organization with its marketing plan. Describe how
you plan to
use this concept in your project.
6.
In the social
-
cultural arena, marketers must understand people’s views
of themselves, others, organizations, society, nature,
and the universe.
They must market products that correspond to society’s core
and
secondary values and address the needs of different subcultures
5. within a
society. Use PESTEL to analyze this question, use examples to
support
your answers.
7.
In the politi
cal
-
legal environment, marketers must work within the many
laws regulating business practices and with various special
-
interest groups.
How do you navigate this maze? Please use examples of Ford,
Apple and
Samsung to answer.
8.
The marketing research proce
ss consists of defining the problem,
decision alternatives; and research objectives; developing the
research
6. plan; collecting the information; analyzing the information;
presenting the
findings to management; and making the decision. Explain in
detail each
step with an example. Second, what is the process you have set
up for
your class project?
9.
Quality is the totality of features and characteristics of a
product or
service that bear on its ability to satisfy stated or implied needs.
Marketers
play a key
role in achieving high levels of total quality so that firms
remain
solvent and profitable. How do you achieve quality and what
are the steps
in attaining quality for your product.
Answer Any O
ne Case:
Company Case 1
7. In
-
N
-
Out Burger: Customer Value
the Old
-
Fashioned Way
In
1948, Harry and Esther Snyder opened the first In
-
N
-
Out
Burger in Baldwin Park, California. It was a simple
double
drive
-
8. thru setup with the kitchen between two service lanes, a
walk
-
up window, and outdoor seating. The
menu consisted of
burgers, shakes, so
ft drinks, and fries. This format was common
for the time period. In fact,
another burger joint that fit this
same description opened up the very same year just 45 minutes
away from the first
In
-
N
-
Out Burger. It was called
McDonald’s. Today
, McDonald’s boa
9. sts over 34,000 stores worldwide that
bring in more than $88 billion every year. In
-
N
-
Out has only
281 stores in five states, good for an estimated $625
million a
year. Based on the outcomes, it would seem that McDonald’s
has emerged the clear victor.
But
In
-
N
-
Out never wanted to be another McDonald’s.
And despite its smaller size
—
10. or perhaps because of it
—
In
-
N
-
Out’s customers like the regional chain just the way it
is. When it comes to customer satisfaction, In
-
N
-
Out
beats
McDonald’s
hands down. It regular
ly posts the highest customer
satisfaction scores of any fast
-
11. food restaurant
in its market areas.
Compared to McDonald’s customers, patro
ns of In
-
N
-
Out are
really
“lovin’ it.” Just about anyone who has been to
an In
-
N
-
Out
believes it’s the best burger the
y’ve ever had. It comes as no surprise,
then, that the average per
12. -
store
sales for In
-
N
-
Out eclipse
those of McDonald’s and are double the industry average.
Breaking All the Rules
According to Stacy Perman, author of a definitive book on
In
-
N
-
Out, the
company has achieved unequivocal
success by
“breaking all the rules.” By rules, Ms. Perman refers to the
13. standard business practices for the fast
-
food
industry and even
retail in general. In
-
N
-
Out has maintained a tenacious focus on
customer well
-
being, bu
t it has
done so by doing the unthinkable:
not changing. The company’s original philosophy is still
in place today and best
illustrates the basis for the company’s
rule breaking: “Give customers the freshest, highest quality
14. foods you can buy
and provide t
hem with friendly service in
a sparkling clean environment.” The big burger giants might
take exception to the idea that they aren’t providing the same
customer focus. But let’s take a closer look at what
these things
mean to In
-
N
-
Out.
For starters, at In
-
N
-
Out, quality food means fresh food.
Burgers are made from 100
15. percent pure beef
—
no additives,
fillers, or preservatives. In
-
N
-
Out owns and operates its own
patty
-
making
commissaries, ensuring that every burger is fresh
and never frozen. Vegetables are sl
iced and diced by hand in every
restaurant. Fries are even made from whole potatoes. And,
yes, milkshakes are made from real ice cream. In an
industry
that has progressively become more and more enamored with
16. processing technologies such as
cryogenically f
reezing foods
and preparing all ingredients in off
-
site warehouses, In
-
N
-
Out
is indeed an anomaly. In
fact, you won’t even find a freezer,
heating lamp, or microwave oven in an In
-
N
-
Out restaurant.
From the beginning, the company slogan has been “Quality
17. y
ou can taste.” And customers are convinced that they
can do
just that.
In
-
N
-
Out hasn’t changed its formula for freshness. But
in another deviation from the norm, it also
hasn’t changed its
menu. Unlike McDonald’s or Wendy’s, which introduce
seemingly
unending streams of new
menu items, In
-
N
-
18. Out stays true
to Harry Snyder’s original mantra: “Keep it real simple. Do one
thing and do it the best you can.” This charge from the founder
focuses on what the chain has always done well:
making really
good hambu
rgers, really goo
d fries, and really good shakes
that’s it. While others have focused on
menu expansion in constant
search of the next hit item to drive traffic, In
-
N
-
Out has
tenaciously stuck to the basics.
In fact, it took 60 years for the
company to ad
19. d 7up and Dr. Pepper to its menu.
Although the limited menu might
seem restrictive, customers
don’t feel that way. In another demonstration of commitment
to customers, In
-
N
-
Out
employees will gladly make
any of the menu items in a truly customized fashion.
From the
chain’s earliest years,
menu modifications became such a norm
at In
-
N
-
20. Out that a “secret” menu emerged consisting of code
words that
aren’t posted on regular menu boards. So customers
in the know can order their burgers “animal style” (pickles,
e
xtra
spread, grilled onions, and a mustard
-
fried patty). Whereas the
“Double
-
Double” (double meat, double cheese)
is on the menu,
burgers can also be ordered in 3
×
3 or 4
×
4 configurations.
21. Fries can also be order animal style (two slices of cheese,
grilled
onions, and spread), well done, or light. A
Neapolitan shake is
a mixture of chocolate, vanilla, and strawberry shakes. The list
goes on and on. Knowledge of
this secret menu is yet another
thing that makes customers feel special.
It’s not just
In
-
N
-
Out’s food that pleases
customers. The
chain also features well
-
trained employees who deliver unexpectedly
22. friendly service. In
-
N
-
Out
hires and retains outgoing,
enthusiastic, and capable employees and treats them very
well. It pays new part
-
time staf
f
$10.50 an hour and gives them
regular raises. Part
-
timers also receive paid vacations. General managers make over
$100,000 a year plus bonuses and receive a
full
-
23. benefit package that rivals anything in the corporate world.
Managers who meet goals are sen
t on lavish trips with their
spouses, often to Europe in first
-
class seats. For gala
events,
managers wear tuxedos. Executives believe that the men and
women who run In
-
N
-
Out stores stand
shoulder
-
to
-
shoulder
24. with any blue
-
chip manager, and want them to fe
el that way.
Managers are promoted from
within. In fact, 80 percent of
In
-
N
-
Out managers started at the very bottom. As a result,
In
-
N
-
Out has one of the
lowest turnover rates in an industry
infamous for high turnover.
25. Happy, motivated employees help creat
e loyal,
satisfied
customers. In fact, words like
loyal
and
satisfied
don’t do justice
to how customers feel about In
-
N
-
Out
Burger. The restaurant
chain has developed an unparalleled cult following. When
a new In
-
N
26. -
Out first opens, the
line of cars often s
tretches out a
mile or more, and people stand in line for hours to get a burger,
fries, and a shake. Fans have been known to camp overnight to
be the first in line. When In
-
N
-
Out made its debut in
Texas, one
woman cried. “Pinch me, it just doesn’t feel rea
l,” whimpered
customer Danielle DeInnocentes,
overcome with emotion as
the reality of her newfound proximity to the burger chain set in.
Slow Growth Nurtures Fans
27. Some observers point out that it’s probably more than just
the food and the service that
created In
-
N
-
Out’s diehard customer
base. Because of In
-
N
-
Out’s slow
-
growth expansion
strategy, you won’t find one
of the famous red
-
and
28. -
white
stores with crisscrossed palm trees on every corner. By 1976,
In
-
N
-
Out had grown to only 18 southern California s
tores,
whereas McDonald’s
and Burger King had
opened thousands
of stores worldwide. It took In
-
N
-
Out 40 years to open its
first non
29. -
California
store in Las Vegas. And even as the company
expands into Arizona,
Utah, and Texas, it sticks tenaciously
to its p
olicy of not opening more than about 10 stores
per year.
The lack of access to an In
-
N
-
Out in most
states has created
legions of cravers coast to coast. Fans have created countless
Facebook pages, filled with posts by
consumers begging
the family
30. -
owned cor
poration to bring In
-
N
-
Out to their states.
But In
-
N
-
Out’s policy is driven
by its commitment to quality. It
will open a new store only when it has trained management and
company
-
owned
distribution centers in place.
31. The scarcity of In
-
N
-
Out stores only add
s to its allure. Customers
regularly go out of
their way and drive long distances to
get their fix. Having to drive a little further contributes to the
feeling that going
to In
-
N
-
Out is an event. Out
-
of
-
32. state visitors
in the know often put an In
-
N
-
Out stop
high on their list of
things to
do. Jeff Rose, a financial planner from Carbondale,
Illinois, always stops at In
-
N
-
Out first when he visits Las Vegas
to see his mother. “You have to pass it when you drive to her
house,” he says in his defense. “It’s not
like the time I
paid an
33. extra $40 in cab fare to visit an In
-
N
-
Out on the way to the San
Diego airport.”
Consistent with the other
elements of its simple
-
yet
-
focused
strategy, In
-
N
-
Out doesn’t spend much on advertising
it
34. doesn’t have to. In fact,
althoug
h the company doesn’t release
financial figures, some estimates place total promotional
spendin
g
at less than 1 percent of revenues. McDonald’s shells out
7 percent of its revenue on advertising. In
-
N
-
Out’s small
promotional
budget is for local billboards
and radio ads. But when
it comes to really spreading the word, In
-
N
35. -
Out
lets its customers
do the heavy lifting. Customers truly are apostles for the
brand. They proudly wear In
-
N
-
Out T
-
shirts and slap In
-
N
-
Out
bumper stickers on their cars. Rabid regulars
drag a constant
stream of new devotees into
36. restaurants, an act often referred
to as “the conversion.” They can’t wait to pass along the secret
menu codes and
share the sublime pleasures of diving into a
4
×
4 animal style. “When you tell someone else wha
t ‘animal
style’ means,” says an analyst, “you feel like you’re passing on
a
secret handshake. People really get into the whole
thing.”
In
-
N
-
Out doesn’t use paid endorsers, but word
-
of
37. -
mouth
praise regularly flows from the mouths of A
-
list
celebrities.
Whe
n former
Tonight Show
host Conan O’Brien asked Tom
Hanks what he recommended doing in Los
Angeles, Hanks
replied,” One of the true great things about Los Angeles is
In
-
N
-
Out Burger.” Paris Hilton famously
38. claimed she was on
her way to In
-
N
-
Out when she was
pulled over for a DUI. And
paparazzi have snapped shots of
scores of celebrities getting an
In
-
N
-
Out fix, including Miley Cyrus, Selena Gomez, Christian
Slater, and Nick
Jonas. The fact that such celebrities aren’t paid
to pay homage to the brand undersco
res that In
39. -
N
-
Out is truly
a hip
place.
A Questionable Future?
Many analysts have questioned whether or not In
-
N
-
Out can sustain
its unwavering 65
-
year run. For example, the
company that
had been run only by Harry, Esther, or one of their two sons for
its
40. first 58 years hit a barrier in 2006
when Esther Snyder passed
away. The only direct descendant of the Snyder family at that
time was 23
-
year
-
old
Lynsi Martinez, who was not yet in a position
to take over the company. That left In
-
N
-
Out in the hands
of Mar
k Taylor, the former vice president of operations. But as
directed by Esther Snyder’s will, granddaughter
Lynsi took over
41. as In
-
N
-
Out’s sixth president in 2010 before her 28th birthday.
Often described as shy, Martinez has
progressively gained ownership
of
the company and will have full control in 2017.
The changing of the executive
guard has gone largely unnoticed
by customers and fans, an indication that the In
-
N
-
Out
legacy carries on. With
long lines still snaking out the door of
42. any location at lunchtim
e, demand seems as high as ever. “The
more chains like McDonald’s and Burger King change and
expand,
the more In
-
N
-
Out sticks to its guns,” says the
analyst. “In
a way, it symbolizes the ideal American way of doing business:
Treating people well, focusing
on product quality, and being
very successful.” In
-
N
-
Out’s customers couldn’t agree
43. more.
When it comes to fast
-
food chains, delighted customers will
tell you, “There’s In
-
N
-
Out, and then there’s
everyone else.”
Answer the following questions in detail:
1.
Describe In
-
N
-
Out in terms of the value
it provides for
45. 4.
With so many customers thrilled by In
-
N
-
Out’s “
no
-
cha
nge” philosophy, why don’t more burger chains follow
suit?
Dyson: Solving Customer
Problems in Ways They
Never Imagined
From a head
-
on perspective, it has a sleek, stunning stainless
steel design. With wings that extend downward at a 15
46. -
degree
angle from
its center, it appears ready for takeoff. The latest
aeronautic design from Boeing? No. It’s the most innovative
sink faucet to hit the market in decades. Dyson
—
the company
famous for vacuum cleaners, hand dryers, and fans unlike
anything
else on the marke
t
—
is about to revolutionize the traditional
sink faucet.
The Airblade Tap
—
a faucet that washes
47. and
dries hands
with completely touch
-
free operation
—
is the latest in a line of
revolutionary Dyson products that have reinvented their
categories.
In fact,
Dyson was founded on a few very simple principles.
First, every Dyson product must provide real consumer benefits
that make life easier. Second, each product must take a totally
unique approach to accomplishing common, everyday tasks.
Finally,
each Dyson p
roduct must infuse excitement into products
that are so mundane, most people never think much about them.
The Man behind the Name
48. James Dyson was born and raised in the United Kingdom. After
studying design at the Royal College of Art, he had initially
pla
nned to design and build geodesic structures for use as
commercial
space. But with no money to get his venture started,
he took a job working for an acquaintance who handed him a
blow torch and challenged him to create a prototype for an
amphibious
landing
craft. With no welding experience, he figured
things out on his own. Before long, the company was selling
200 boats a year based on his design.
That trial
-
and
-
error approach came naturally to Dyson,
who applied it to create Dyson Inc.’s first product. In
49. 1979, he
had purchased what claimed was the most powerful vacuum
cleaner on the market. He found it to be anything but. Instead,
it seemed simply to move dirt around the room. This left Dyson
wondering why no one had yet invented a decent vacuum
cleaner. A
t that point, he remembered something he’d seen in
an industrial sawmill
—
a cyclonic separator that removed dust
from the air. Why wouldn’t that approach work well in vacuum
cleaners? “I thought no one was bothering to use technology in
vacuum cleaners,” sa
id Dyson. Indeed, the core technology of
vacuum motors at the time was more than 150 years old. “I saw
a great opportunity to improve.”
Dyson then did something that very few people would have
the patience or the vision to do. He spent 15 years and made
50. 5,127 vacuum prototypes
—
all based on a bag
-
less cyclonic
separator
—
before he had the one that went to market. In his
own words, “There were 5,126 failures. But I learned from each
one. That’s how I came up with a solution.”
Dyson’s all
-
new vacuum was far m
ore than techno
-
gadgetry.
Dyson had developed a completely new motor that ran
at 110,000 revolutions per minute
51. —
three times faster than any
other vacuum on the market. It provided tremendous suction
that other brands simply couldn’t match. The bag
-
less des
ign
was very effective at removing dirt and particles from the air,
and the machine was much easier to clean out than vacuums
requiring the messy process of changing bags. The vacuum also
maneuvered more easily and could reach places other vacuums
could no
t. Dyson’s vacuum really worked.
With a finished product in hand, Dyson pitched it to all
the appliance makers. None of them wanted it. So Dyson
borrowed
$900,000 and began manufacturing the vacuum himself.
He then convinced a mail
52. -
order catalog to carry t
he Dyson instead
of Hoover or Electrolux, “Because your catalog is boring.”
Dyson
vacuums were soon picked up by other mail order
catalogs, then by small appliance chains, and then by large
department
stores. By the late 1990s, Dyson’s full line of vacuums
were being distributed in multiple global markets. At that
point, Dyson, the company that had quickly become known for
vacuum cleaners, was already on to its next big thing.
The Dyson Method
During the development of Dyson’s vacuums, a development
model
began to take shape. Take everyday products, focus on
their shortcomings, and improve them to the point of
reinvention.
“I like going for unglamorous products and making them a
pleasure
53. to use,” Dyson told
Fortune
magazine. By taking this route,
the compa
ny finds solutions to the problems it is trying to solve.
At the same time, it sometimes finds solutions for other
problems.
For example, the vacuum motor Dyson developed sucked
air with unprecedented strength. But the flipside of vacuum
suction is exhaust
. Why couldn’t such a motor blow air at wet
hands so fast that the water would be pressed off in a
squeegeelike
manner, rather than the slow, evaporative approach employed
by commercial hand dryers?
With that realization, Dyson created and launched the Air
blade,
a hand dryer that blows air through a .2
-
54. millimeter slot
at 420 miles per hour. It dries hands in 12 seconds, rather than
the more typical 40 seconds required by other hand dryers. It
also uses cold air
—
a huge departure from the standard warm
-
air
ap
proach of existing commercial dryers. This not only reduced
energy consumption by 75 percent
—
a major bonus for commercial
enterprises that pay the electric bills
—
but customers were
much more likely to use a product that worked fast and did the
job right.
55. W
ith very observable benefits, the Airblade was rapidly
adopted by commercial customers. For example, as part of a
comprehensive plan to improve its environmental impact, Los
Angeles International Airport (LAX) was looking for a solution
to the financial
and environmental costs of manufacturing, distributing,
and servicing the paper towel dispensers in more than
100 restrooms throughout its terminals. Switching to recycled
paper towels helped, but only minimally. The energy used by
conventional hand dryers
made them an unattractive alternative.
But when LAX management saw a demonstration of the Dyson
Airblade, it was a no
-
brainer. With Airblades installed throughout
its terminals, LAX was able to significantly reduce landfill
56. waste as well as costs. The ove
rwhelmingly positive feedback
from travelers was icing on the cake.
Today’s Airblades have evolved, guided by Dyson’s
customer
-
centric approach to developing products. With the first
Airblade, it was apparent that all that high
-
powered air is noisy.
So Dy
son spent seven years and a staggering $42 million to develop
the V4 motor, one of the smallest and quietest commercial
motors available. The new Airblade is quieter and almost
six pounds lighter than the original. But even more advanced is
Dyson’s new Bla
de V, a sleeker design that is 60 percent thinner
than the Airblade, protruding only four inches from the wall.
57. Assessing Real Customer Needs
Although Dyson sees itself as a technology
-
driven company, it
develops products with the end
-
user in mind. But rat
her than using
traditional market research methods, Dyson takes a different
approach. “Dyson avoids the kind of focus group techniques
that are, frankly, completely averaging,” says Adam Rostrom,
group marketing director for Dyson. “Most companies start
with the consumer and say, ‘Hey Mr. or Mrs. X, what do you
want from your toothbrush tomorrow or what do you want from
your shampoo tomorrow?’ The depressing reality is that often
you won’t get many inspiring answers.”
Rather, Dyson’s uses an approach it c
alls “interrogating
58. products” to develop new products that produce real solutions
to customer problems. After identifying the most obvious
shortcomings
for everyday products, it finds ways to improve them.
It then tests prototypes with real consumers under
heavy nondisclosure
agreements. In this manner, Dyson can observe consumer
reactions in the context of real people using products in
their real lives.
This approach enables Dyson to develop revolutionary
products like the Air Multiplier, a fan that moves
large volumes
of air around a room with no blades. In fact, the Air Multiplier
looks nothing like a fan. By using technology similar to that
found in turbochargers and jet engines, the Air Multiplier draws
air in, amplifies it 18 times, and spits it back o
ut in an uninterrupted
stream that eliminates the buffeting and direct air pressure
of conventional fans. Referring to the standard methods
59. of assessing customer needs and wants, Rostrom explains, “If
you . . . asked people what they wanted from their fan
tomorrow,
they wouldn’t say ‘get rid of the blades.’ Our approach is
about product breakthroughs rather than the approach of just
running a focus group and testing a concept.
No
-
Nonsense Promotion
In yet another departure from conventional marketing, Dyson
claims to shun one of the core concepts of marketing. “There is
only one word that’s banned in our company: brand,” Mr. Dyson
proclaimed at
Wired
magazine’s
Disruption By Design
conference.
60. What Dyson seems to mean is that the company is not
about
creating images and associations that do not originate
with the quality and function of the product itself. “We’re only
as good as our latest product.”
With its rigid focus on product quality and its innovative
approaches to common problems, Dyson’s approa
ch to brand
building centers on simply letting its products speak for
themselves.
Indeed, from the mid
-
1990s when it started promoting
its bag
-
less vacuums, Dyson invested heavily in television advertising.
But unlike most creative approaches, Dyson’s ads
are
simple and straightforward, explaining to viewers immediately
61. what the product is, what it does, and why they need one.
“It’s a really rational subject matter that we work on, so we
don’t need to use white horses on beaches or anything like
that,”
Rost
rom says, referring to Dyson’s no
-
nonsense approach to
advertising. “We need only to explain the products. One thing
we’re careful to avoid is resorting to industry
-
standard ways of
communicating
—
fluffy dogs and sleeping babies and so on. We
don’t want to
blend in that way.”
Today, Dyson complements traditional advertising with
62. digital efforts. Like its TV advertising, such methods are
simple,
straightforward, and right to the point. For example, e
-
mail
communications are used sparingly, targeted to existin
g customers,
and timed for maximum impact. And beyond the media
it buys, Dyson considers public relations as the promotional
medium that carries most of the weight. From product reviews
in the mainstream media to online reviews and tweets about its
products, word of its Dyson’s products gets around fast.
The Airblade Tap sink faucet, Dyson’s most recent new
product, is a microcosm of Dyson’s marketing strategy. It took
125 engineers three years and 3,300 prototypes to develop the
final product. The A
irblade Tap provides clearly communicated
solutions to everyday problems
—
63. solutions that make life
easier. It solves those problems in ways that no other product
has ever attempted, claiming to “reinvent the way we wash our
hands.” And it injects style into
an otherwise boring product.
Dyson sums it up this way: “Washing and drying your hands
tends not to be a very pleasant experience. Water splashes,
paper
is wasted, and germs are passed along. The Tap is a totally
different experience. You have your own si
nk, your own dryer.”
And at $1,500, it illustrates another element of the Dyson
marketing
mix
—
a high price point that communicates quality and
benefits that are worth it.
If the Airblade Tap is a hit, it will serve to forward Dyson’s
goal of doubling its a
64. nnual revenues of $1.5 billion “quite
quickly.” The company is not only continuing to demonstrate
that it can come up with winning products again and again, it
is expanding throughout the world at a rapid pace. Dyson
products
are sold in over 50 global mar
kets, selling well in emerging
economies as well as developed first
-
world nations. Dyson
does well in both economic good times and recessionary
periods.
Dyson also sees another big move in its future
—
a chain of
company stores (as many as 20,000 stores in t
he United States
alone) carved in the image of Apple’s beloved hangouts. From
65. a single vacuum cleaner to what Dyson is today in less than
20 years
—
that’s quite an evolution.
Answer All Ques
tions in Detail with examples
1.
Write a market
-
oriented mission statement for Dyson.
2.
What are Dyson’s goals and objectives?
3.
Does Dyson have a business portfolio? Explain.
4.
Discuss Dyson’s marketing mix techniques and how they
fit within the context of its business and marketing strategy.
5.
66. Is Dyson a customer
-
centered company? Exp
lain.