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Providing Perspective:
Closing the Gender Gap
2016
2015: Women’s readiness for financial and digital inclusion
(Shown: Percentage of women, by readiness factor)
Women are ready, have market potential and are experienced financial transactors
Closing the gender gap
Closing the gender gap requires interventions
that bring more women into formal financial
services at a faster rate than that of men.
More women were financially included in 2015
than in 2014 across most FII countries. But,
the rate of financial services adoption among
women is at par or slower than that of men
in most countries, resulting in a stagnant or
growing gender gap.
Women are ready
Many women are equipped with the necessary skills and tools to be financially included. Some FII
countries have successfully expanded the digital inclusion of women through mobile money. Others
have yet to tap into their potential for financial and digital inclusion.
Closing the gender gap will require successfully tapping into women’s readiness for financial services
and using it to increase registered use.
Financially excluded women are an immense market
2015: Financial activities by types of financial services
(Shown: Women who save and borrow through formal or informal means)
Women are experienced financial transactors
Many women are seasoned savers and borrowers, relying heavily on informal services. A push for
greater awareness and access has the potential to nudge millions of financially excluded women into
formal finance.
The next leap forward is to make formal financial services relevant to this large market of
financially excluded women by capitalizing on their experience, potential and readiness.
55%
Ready for digital inclusion
65%
included
74%
Ready for inclusion
65%
included
Kenya Nigeria Tanzania Uganda
Bangladesh India Indonesia Pakistan
Ready for financial inclusion: Individuals who are literate or numerate and have an ID
Ready for digital inclusion: Individuals who are literate or numerate, have an ID, have mobile phone access, and are capable of sending or receiving SMS (text messages)
56%
Ready for digital inclusion
28%
included
72%
Ready for inclusion
30%
included
66%
Ready for digital inclusion
58%
included
86%
Ready for inclusion
58%
included
31%
Ready for digital inclusion
31%
included
66%
Ready for inclusion
32%
included
27%
Ready for digital inclusion
12%
included
96%
Ready for inclusion
38%
included
27%
Ready for digital inclusion
43%
included
91%
Ready for inclusion
61%
included
64%
Ready for digital inclusion
20%
included
98%
Ready for inclusion
21%
included
23%
Ready for digital inclusion
5%
included
85%
Ready for inclusion
6%
included
85
million in
Pakistan
242
million in
India 101
million in
Indonesia 61
million in
Nigeria
49
million in
Bangladesh 13
million in
Uganda
11
million in
Tanzania
8
million in
Kenya
19% of all
Indians
40% of all
Indonesians
46% of all
Pakistanis
34% of all
Nigerians
31% of all
Bangladeshis
34% of all
Ugandans
21% of all
Tanzanians
18% of all
Kenyans
More than
570 million
women
are financially
excluded
across the
FII countries*
BorrowSaveBorrowSaveBorrowSaveBorrowSaveBorrowSaveBorrowSaveBorrowSaveBorrowSave
36%
India Uganda Indonesia Kenya Nigeria Pakistan Tanzania Bangladesh
43% 55% 52%
53%
48%
31%
46%
29%
21%
64%
21%
25%
13%
14%
4%
4%
27%
22%
7%
3%17%
6%
19%
1%1% 2%2%
0.9%
20%
9%
6%
12%
18%
24%
4%
9%
8%
13%
4%
4%
9%
10%
7%
5%
11%
39%
61%
32%
21%
65%
30%
58%
38%
6%
0.3%
n Informal financial services  n Both formal and informal financial services 
n Formal financial services  n Financially included
2014 2015
n Men  n Women  n Gender gap
Gender gap decreasing  Gender gap increasing 
Gender gap–no change
Kenya
-7
-11
Tanzania
-9
Uganda
-13
Nigeria
-12
India
-8
Pakistan
-7
Indonesia
Bangladesh
-3
OpportunityChallenge
-7
-9
-15
-10
-8
-5
-7
Source: InterMedia FII Tracker surveys; 2014, 2015.
Percentage of total
population, by country
43%
34%
47%
32%
2015
2014
69%
62%
72%
65%
2015
2014
56%
45%
67%
58% 2015
2014
50%
37%
44%
30%
2015
2014
38%
35%
48%
38%
2015
2014
60%
48%
69%
61%
2015
2014
11%
3%
11%
6%
2015
2014
27%
20%
28%
21%
2015
2014
Financial inclusion, by gender
-14
*Population counts based on World Bank statistics, 2014

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2016 InterMedia FII GENDER poster

  • 1. Providing Perspective: Closing the Gender Gap 2016 2015: Women’s readiness for financial and digital inclusion (Shown: Percentage of women, by readiness factor) Women are ready, have market potential and are experienced financial transactors Closing the gender gap Closing the gender gap requires interventions that bring more women into formal financial services at a faster rate than that of men. More women were financially included in 2015 than in 2014 across most FII countries. But, the rate of financial services adoption among women is at par or slower than that of men in most countries, resulting in a stagnant or growing gender gap. Women are ready Many women are equipped with the necessary skills and tools to be financially included. Some FII countries have successfully expanded the digital inclusion of women through mobile money. Others have yet to tap into their potential for financial and digital inclusion. Closing the gender gap will require successfully tapping into women’s readiness for financial services and using it to increase registered use. Financially excluded women are an immense market 2015: Financial activities by types of financial services (Shown: Women who save and borrow through formal or informal means) Women are experienced financial transactors Many women are seasoned savers and borrowers, relying heavily on informal services. A push for greater awareness and access has the potential to nudge millions of financially excluded women into formal finance. The next leap forward is to make formal financial services relevant to this large market of financially excluded women by capitalizing on their experience, potential and readiness. 55% Ready for digital inclusion 65% included 74% Ready for inclusion 65% included Kenya Nigeria Tanzania Uganda Bangladesh India Indonesia Pakistan Ready for financial inclusion: Individuals who are literate or numerate and have an ID Ready for digital inclusion: Individuals who are literate or numerate, have an ID, have mobile phone access, and are capable of sending or receiving SMS (text messages) 56% Ready for digital inclusion 28% included 72% Ready for inclusion 30% included 66% Ready for digital inclusion 58% included 86% Ready for inclusion 58% included 31% Ready for digital inclusion 31% included 66% Ready for inclusion 32% included 27% Ready for digital inclusion 12% included 96% Ready for inclusion 38% included 27% Ready for digital inclusion 43% included 91% Ready for inclusion 61% included 64% Ready for digital inclusion 20% included 98% Ready for inclusion 21% included 23% Ready for digital inclusion 5% included 85% Ready for inclusion 6% included 85 million in Pakistan 242 million in India 101 million in Indonesia 61 million in Nigeria 49 million in Bangladesh 13 million in Uganda 11 million in Tanzania 8 million in Kenya 19% of all Indians 40% of all Indonesians 46% of all Pakistanis 34% of all Nigerians 31% of all Bangladeshis 34% of all Ugandans 21% of all Tanzanians 18% of all Kenyans More than 570 million women are financially excluded across the FII countries* BorrowSaveBorrowSaveBorrowSaveBorrowSaveBorrowSaveBorrowSaveBorrowSaveBorrowSave 36% India Uganda Indonesia Kenya Nigeria Pakistan Tanzania Bangladesh 43% 55% 52% 53% 48% 31% 46% 29% 21% 64% 21% 25% 13% 14% 4% 4% 27% 22% 7% 3%17% 6% 19% 1%1% 2%2% 0.9% 20% 9% 6% 12% 18% 24% 4% 9% 8% 13% 4% 4% 9% 10% 7% 5% 11% 39% 61% 32% 21% 65% 30% 58% 38% 6% 0.3% n Informal financial services  n Both formal and informal financial services  n Formal financial services  n Financially included 2014 2015 n Men  n Women  n Gender gap Gender gap decreasing  Gender gap increasing  Gender gap–no change Kenya -7 -11 Tanzania -9 Uganda -13 Nigeria -12 India -8 Pakistan -7 Indonesia Bangladesh -3 OpportunityChallenge -7 -9 -15 -10 -8 -5 -7 Source: InterMedia FII Tracker surveys; 2014, 2015. Percentage of total population, by country 43% 34% 47% 32% 2015 2014 69% 62% 72% 65% 2015 2014 56% 45% 67% 58% 2015 2014 50% 37% 44% 30% 2015 2014 38% 35% 48% 38% 2015 2014 60% 48% 69% 61% 2015 2014 11% 3% 11% 6% 2015 2014 27% 20% 28% 21% 2015 2014 Financial inclusion, by gender -14 *Population counts based on World Bank statistics, 2014