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2016 infiniti qx30 debut - Press release
1. Media Information
November 17, 2015
Infiniti QX30: A premium active crossover for all purposes
• QX30 debuts as a new premium offering for global markets
• Combines crossover appearance with signature Infiniti design cues
• Delivers a confident drive and versatile attitude, aided by intelligent all-wheel
drive
• Intuitive technologies enhance safety, comfort and convenience
• Part of first Infiniti production in Europe, at new facilities in Sunderland, UK
• Simultaneous world premieres at Los Angeles and Guangzhou motor shows
HONG KONG – The Infiniti QX30 premium active crossover is making its
simultaneous global debut at the 2015 Los Angeles and Guangzhou international
motor shows – signalling the next phase of the company’s global growth
strategy.
Created for a new generation of premium buyers who appreciate category-
defying design inside and out, the QX30 boasts a purposeful appearance that
makes a bold visual statement as part of Infiniti’s premium model line-up.
Remaining true to the powerful and elegant design cues that guided the original
QX30 concept, the car’s highly sculpted exterior, unique crossover stance and
asymmetric cabin design exemplify Infiniti’s design-led approach to product
development.
In addition to its striking appearance, the QX30 offers an elevated ride height,
confidence-inspiring handling and a versatile attitude, underpinned by an
intelligent all-wheel drive system. As a result, the vehicle is able to take on
urban, suburban and winding rural roads in all driving conditions.
2. The next step for Infiniti in the premium compact segment
“With our recent sales successes and record growth, the current product
offensive will further strengthen Infiniti’s global market position. The active
crossover, QX30, will broaden our offer to new customers around the world.”
Roland Krueger, President of Infiniti
Further fulfilling Infiniti’s promise to expand its product line-up based on popular
concept car designs, the arrival of the QX30 premium active crossover comes at
a moment of opportunity for the Infiniti brand. The QX30 will play an integral
role in Infiniti’s promise to offer customers a broader range of premium
products. The QX30 adds another dimension to Infiniti’s premium model line-up
and will play a vital role in the brand’s global growth.
In the first 10 months of 2015, Infiniti sold almost 173,000 new vehicles
worldwide, representing an increase of 16 percent compared to the same period
in 2014. The 32,200 vehicles sold in China means Infiniti has already exceeded
its full-year 2014 figure in the world’s largest car market, while in the U.S.
Infiniti sold more than 106,700 vehicles, the best sales results in the country
since 2005.
Global sales of 18,400 units in October represented an increase of 20 percent
over the same month in the previous year, and continued a 14-month run of
best individual months on record for Infiniti, including the best October sales in
history for many regions and markets such as the Americas, China, Mexico, and
Western Europe.
As a member of the new premium family, the QX30 gives Infiniti a great
platform from which to achieve its goals in key markets globally. It will be built
at new manufacturing facilities in Sunderland, UK, becoming part of Infiniti’s first
car production in Europe.
The high demands of premium vehicle manufacturing require significant
investment and a highly skilled workforce. Establishing a production base for the
Infiniti QX30 represented a new $1.9 billion (£250 million) commitment in plant
3. extensions totalling over 88,000 square feet (25,000m2)
. A successful
recruitment program was conducted, filling over 300 new jobs to support
production, while 4,000 existing production line staff members were given
special training to meet exacting Infiniti standards.
Attracting a new type of premium car buyer
“We have identified a new generation of premium buyers and have positioned
QX30 as a personalised premium option to suit a varied range of needs. The car
is as much at home in the city as it is outside of urban environments, inspiring
confidence with its ‘ready-to-go-anywhere’ attitude.”
Francois Bancon, Infiniti Vice President Product Strategy
Infiniti is targeting a new generation of premium buyers with the new QX30. The
premium crossover segment is currently among the fastest-expanding markets
globally, and Generations X and Y will represent the majority of buyers in this
segment by 2020. For them, the car is an expression of “self” rather than
“status,” and they remain open to new, category-defying concepts.
The QX30 will hold a unique position in the segment, bridging the gap between
premium compact rivals and larger crossover models. Its crossover-style
versatility extends from unique design appeal and a wide range of comfort,
convenience, safety and dynamic features, including intelligent all-wheel drive.
Its elevated ride height and high-stability drivetrain will give confidence to
drivers.
This more purposeful, crossover-inspired execution has been achieved without
the QX30 losing the premium look and feel that buyers expect of a car in this
segment. It maintains its urban appeal, premium fit and finish and seamless
integration of Infiniti’s highly expressive design – requisite elements required for
the car to succeed in the premium arena.
Category-defying design
The original QX30 concept, which made its international debut at the 2015
Geneva Motor Show, combined the sleek lines of a coupe with the in-command
stance of an all-wheel drive crossover. Consistent with Infiniti’s design-led
4. approach to product development, the production version of the QX30 maintains
these characterful attributes.
“The category-defying design of the QX30 stays true to the inspiration behind
the daring 2015 concept. Its mix of artistry in the flowing lines, and power in the
elevated stance and confident look, makes a bold visual statement and
challenges current preconceptions of what a crossover should look like.”
Alfonso Albaisa, Infiniti Executive Design Director
The combination of a low-slung roofline, elevated stance and crossover
appearance creates a striking visual impact. The versatile stance endows the
QX30 with a “go-anywhere” attitude, ready to take on all driving conditions –
without compromising the high quality finish that buyers associate with premium
rivals.
The QX30 exterior is characterised by dramatic curves and turbulent, sculpted
character lines that make an emotional statement, evolving them into new
dynamic shapes for a more purposeful appearance. The double-arch grille with
three-dimensional mesh draws a flowing, fluid link to the headlamps for a more
organic shape.
The lines of the QX30 flow up the double-wave hood, over the fenders, across
the bodyline and into the strong shoulders of the car. The overall effect is
designed to look stretched over bone and muscle, rather than the straight,
“mechanical” lines seen on rival models. Infiniti’s signature C-pillar design forges
a dynamic crescent shape that emphasises motion, even when stationary.
The elevated dimensions make for a confident and relaxing drive, while ascribing
to the car’s versatile character. An overall height of 60.2 inches (1,530mm)
(with standard roof rails) helps improve forward visibility over its rivals, aided by
a slim A-pillar design, while the elevated ride allows for a higher hip point,
improving ease of ingress and egress.
5. Other exterior details include newly designed front and rear bumpers and
grained side sills for a rugged look, as well as bodywork finished with satin
chrome-plated inserts for a premium and high quality metallic finish.
Living in asymmetry and comfort with QX30
“QX30’s asymmetric interior design results in an environment focused on the
driver, yet encompassing passengers in such a way as to involve and cater for
them, more so than the traditionally isolating designs found in the premium
segment.”
Alfonso Albaisa, Infiniti Executive Design Director
The bold approach Infiniti has taken to design continues inside the QX30, which
challenges traditional standards of symmetry with its expressive, modern and
dynamic interior.
The asymmetric surfaces feature wave shapes and dynamic lines that twist apart
and flow away from the driver. These give an “in-motion” feel when natural light
moves over the highly sculpted lines and contrasting materials in the cabin. This
“dissymmetry” creates a more pleasant environment in which to spend time.
The most premium materials and processes available have been selected by
Infiniti designers in order to create a modern-looking and luxurious cabin. A
custom-designed QX30 trim delivers a personalized, self-expressive interior
design. The standard interior is finished in high quality black cloth, while optional
black or beige Nappa leather delivers an even more premium finish.
Refinement and comfort is also a core appeal of the QX30’s interior. Comfort is
guaranteed thanks to an advanced seat design, which makes use of Infiniti’s
advanced “spinal support” research. The seat backs have been carefully
engineered to match the curvature of the spine, providing consistent spinal
support by more equally distributing load across the seat to minimise pressure
on back muscles. Meanwhile, a wider fitting shape and soft seat cushion also
provides enhanced support. Internal testing carried out by Infiniti engineers
showed that the QX30 seat provides greater levels of support and comfort than
rivals, reducing driver fatigue on longer journeys.
6. The QX30’s supreme interior quietness adds to cabin comfort, with some of the
lowest noise, vibration and harshness (NVH) levels in the premium compact
segment.
The extensive application of sound-absorbent materials reduces the intrusion of
wind, road and unwanted engine noise into the cabin. In addition, closed
sections of the high-rigidity body structure protect the QX30 from any negative
noise and vibration generated by broken or inconsistent road surfaces.
The result is an incredibly quiet and refined platform, allowing Infiniti engineers
to isolate and emphasise the more pleasant and enriching tones of the QX30’s
engines under acceleration, without disturbing the calm of the cabin.
A versatile attitude and drivetrain to deal with any challenge
The QX30 is engineered to deliver a confidence-inspiring, dynamic driving
experience, aided by intelligent all-wheel drive.
Development of the QX30 started at the brand’s technical center in Japan,
before moving to Europe for final validation and testing. In total, over 750
Infiniti engineers in Japan and Europe were involved in the development and
testing of the QX30 in a wide variety of roads and environments.
“Our holistic approach to engineering the QX30 has resulted in a car that
delivers a precise, ‘in-command’ experience behind the wheel. The finely-tuned
chassis and suspension, plus a number of assistive driver technologies, all work
together to the benefit of the driver, providing a confident drive in all conditions
and surroundings.”
Grahame Cornforth, Infiniti Chief Vehicle Engineer
The QX30’s chassis has been developed to offer a comfortable ride and confident
handling in spite of its elevated ride height and ground clearance. Development
teams responsible for QX30’s ride and handling worked hard to ensure the car’s
dynamic characteristics met with buyers’ expectations of a vehicle that has been
engineered to bridge the gap between compacts and crossovers. Its springs and
7. rear anti-roll bar are stiffer, continuing the engineers’ efforts to ensure a flat
ride. While the slightly firmer suspension helps to counteract the dynamic effects
of a higher center of gravity, the modifications to the chassis enable QX30 to
remain comfortable at all speeds and over a variety of road surfaces.
The QX30 comes equipped with an intelligent all-wheel drive system. The
drivetrain is able to send up to 50 percent of the engine’s power and torque to
the rear axle to maintain traction on slippery surfaces and in inclement weather,
enhancing a feeling of control and confidence when driving. For example, if
sensors detect wheel slip, braking is applied to the slipping wheel, while torque
is sent to the gripping wheel for additional stability. Combined with the elevated
ground clearance, the QX30’s drivetrain is engineered to deal with all conditions.
Another standard feature is the seven-speed dual-clutch transmission system.
The dual-clutch intelligently pre-selects gears so the next shift is always ready to
go, while manual mode lets the driver control gear changes when desired.
Delivering seamless acceleration at any speed and in any gear, the application of
torque is almost uninterrupted during gear changes, reducing lurching while in
motion and between shifts.
Depending on market, there will be a choice between responsive diesel and
gasoline engines for QX30 buyers – with specific details available closer to
launch.
Intuitive technologies enhance an involving, safe driving experience
The QX30 will be among the safest cars in its class owing to a range of active
safety and hazard avoidance technologies that enhance the driving experience
and provide maximum safety to all occupants. An Around View Monitor with
moving object detection and Intelligent Parking Assist makes the QX30 the
easiest car to park in its segment.
A special metal plating method allows the radar waves of the Intelligent Cruise
Control to pass through the Infiniti badge without disrupting the QX30’s striking
appearance with unseemly radar units.
8. Infiniti’s trademark InTouch infotainment system, first introduced on the
pioneering Q50, has been evolved and upgraded for the QX30 for a highly
intuitive finger touch and swipe control through a seven-inch touch-screen HMI
(human machine interface). Infiniti Voice Recognition interacts with the InTouch
infotainment system to control audio and navigation commands.
The Infiniti QX30 premium active crossover will go on sale in selected markets in
the middle of 2016.
Please note: All product information contained in this press kit relates to global
QX30 information, including technical specifications, powertrains and
standard/optional equipment and features. Please contact your country’s Infiniti
PR office for product details relevant to your market.
About Infiniti
Infiniti Motor Company Ltd. is headquartered in Hong Kong with sales operations in over
50 countries. The Infiniti brand was launched in 1989. Its range of premium automobiles
is currently built in manufacturing facilities in Japan, the United States and China.
Production in the UK will start in 2015, bringing with it significant expansion of the
brand’s portfolio. Infiniti plans to also expand manufacturing into Mexico by 2017.
As the Title Partner and Vehicle Performance Partner of Infiniti Red Bull Racing, Infiniti
has a far-reaching technical collaboration with the four-time FIA Formula One World
Championship winning Team.
More information about Infiniti, its Total Ownership Experience® and its industry
leading technologies can be found at InfinitiUSA.com. For the latest news on Infiniti,
visit InfinitiNews.com. You can also follow us on Facebook, Twitter, Instagram,
LinkedIn and see all our latest videos on YouTube.
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Contact
For Infiniti U.S. Communications, contact:
Nick Twork
Director Corporate Communications
Infiniti Americas
(615) 725-4038
nick.twork@infiniti.com
9. Kyle Bazemore
Senior Manager
Infiniti USA Communications
(615) 725-3210
kyle.bazemore@infiniti.com
For Infiniti Global Communications, contact:
Matthew Davis
Director, Infiniti Global Communications
Infiniti Motor Company Ltd., Hong Kong
Phone: +852 3948 0127
Mobile: +852 9542 1711
Email: matthew.davis@infiniti.com
Jon Walsh
Senior Manager, Infiniti Global Communications
Infiniti Motor Company Ltd., Hong Kong
Phone: +852 3948 0129
Mobile: +852 9447 9705
Email: jon.walsh@infiniti.com