1. 5 Steps to become THE
E-Commerce of the future!
Asier Fernández
E-Commerce Business Technologist

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“Shopping is not a utilitarian function, but instead a
process of discovery. Think of a time you visited a
store and found something wonderful, something
unexpected. You don’t have to give that up in order to
shop online.”
~ Hiroshi Mikitani, CEO, Rakuten ~

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Step 1 - From Transaction to Inspiration

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38% of consumers said finding
‘inspiration’ was the main
reason to shop on the high
street compared to 20% who
go online
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Inspirational content
interspersed with
merchandising and
selling

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Step 2 - From Static Shelf to Agile Digital Aisle

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More than 1/3 of retailers
do not invest in expertise
to capitalize on
personalization and
merchandising
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Waitrose

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ASOS ProductsRiver Island
Products
River Island
Products
ASOS Products
Warehouse
Products

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Step 3 - From eCommerce to MeCommerce

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73% of consumers
prefer to do business
with brands who use
personal information
to make their
experience more
relevant
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Accessing Data is Different to Harnessing Data

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Step 4 - From Local to Global

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You need 20 languages to reach
80% of the online population
Language is crucial, but it’s just
one step of the way
International markets are key to the
success of your business
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Step 5 - From Manual to Predictive

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Transition to Predictive Technologies Influences CLV

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SDL’s mission is to help you transform and optimize
the digital customer experience
…From Transaction to Inspiration
…From Static Shelf to Agile Digital Aisle
…From eCommerce to MeCommerce
…From Local to Global
…From Manual to Predictive

20. Thank You!