Marketing presentation proposal for a Dublin based company named 'Doughboys' and how they can attract a student market.

2. Group Members
• Grace Mc Intyre: C11309761
• Shannon Reilly: C12358741
• Olivia Whelan: D14128844
• Rebecca Corley: D14128837
• Natalia Karpman: D14128191

3. Topics
• Research
• Strategy
• Social Media Optimization
• Recommendations

4. Research

5. Age Categories

6. Likeability

7. Familiarity

8. Strategy

13. Social Media Optimisation

14. • Put yourself on the social map “Check-in”
• Optimise use of #Hashtags
ie: #LovinDublin #FoodPorn #DublinFood #Foodphotography
• Be selective but constant with content you post.
• Know your individual audience - Give the people what they want.

15. Promotion & Awareness
• Think virally and incentivise
• Competitions through shares, retweets and re-grams
• Use capitalising content rather than dull competition information
• Share experiences along with content.

16. Recommendations

17. Food Presentation

18. BYOB

19. Samples

20. Media Intern

21. THANK YOU!