The presentation details MicroStrategy's offerings, focusing on confidentiality and a range of new features including enhanced data discovery and analytics functionalities. It emphasizes the importance of governance alongside agility in analytics, while introducing simplified product packaging and improvements in user interfaces across various platforms. Additionally, it discusses future innovations and the company's strategic direction within the big data landscape.

1. Florida User Group Meeting
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1
MicroStrategy
Overview, Update &Future
James Brandow – Senior Sales Engineer

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2
MicroStrategy
• MicroStrategy Overview
• New Product and Packaging
• What’s New
• Product Roadmap

3. A Streamlined, Optimized Workflow for Agile
10-50x Productivity for Business Users
Connect Discover Dashboard Share
Quick access to data in
Excel, databases, or
SaaS apps like
Salesforce.com. No
data modeling or SQL
required.
Insight in minutes.
Visual data discovery
puts effortless analytical
power in the hands of
every business user.
The Information Contained In This Presentation Is Confidential CONFIDENTIAL And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any
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Insight converted to
action. Share dashboards
instantly with colleagues.
Publish powerful
analytical apps to
thousands in days.
Compelling
visualizations combined
to create brilliant
analytical dashboards.
Just drag-and-drop – no
IT needed.

4. Governance: A Dashboard Is Only As Good As Its Data
Be Wary of Style Without Substance
? ?
Data
Attributes
Facts
Metadata
Metrics
Hierarchies
Transformations
Governance is the soft underbelly of standalone
Visual Data Discovery tools like Tableau and Qliktech
The Information Contained In This Presentation Is Confidential CONFIDENTIAL And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any
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5. A Governance Nightmare
Standalone Visual Data Discovery Tools Create Analytic Islands
10s to 100s of
Dashboards
and Reports
Per Island
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100s or
1000s of
Governance
Issues
x =
Dozens of
Analytic
Islands

6. With MicroStrategy, Agility and Governance Coexist
Promote Unmodeled Metadata Back to the System of Record
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Personal and Cloud-based
Data Sources
Enterprise Data with
Governed Metadata
Business User
2
Access local
or Cloud-based
data
1
Access
system-of-record
data
3 Metadata
Promote dashboard
design metadata to
system of record
Only MicroStrategy harmonizes agility and governance.

7. Build Once, Deploy Anywhere
Competitive Approaches Require Time-Consuming Rework
Web
Browsers Portals Enterprise
Applications
Email
Email
Mobile Documents
The Information Contained In This Presentation Is Confidential CONFIDENTIAL And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any
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PDF Office
BlackBerry iOS Android
Build
once
Deploy via any media
1
2

8. The Industry’s Best Analytics
MicroStrategy Does More, and Does It Better
MicroStrategy vs. Stack Vendors
• Highest overall rated platform
• No areas of weakness
• Superior in self-service BI and data discovery
• Superior in mobile BI
MicroStrategy vs. Data Discovery Point Solutions
• No functional gaps, superior breadth
• Highest-rated overall in self-service BI
“BI Scorecard is the only analyst firm that tests BI suites hands-on, based on over 300 detailed criteria, and with the customer perspective in mind.”
• Superior in mobile BI
-- BI Scorecard, Q4 2012
• Industry’s best architecture
CONFIDENTIAL The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any
Source: BI Scorecard® Strategic and Product Summary – Q4 2012.
Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

9. Simplified Pricing & Packaging

10. MicroStrategy Platform – Before Simplification
21 products to get full features
Web Professional
Web Analyst
Web – Universal Option
Web Reporter
Mobile
Development and Testing
Developer Architect
Object
Manager
User Interfaces
Office
Server Features Monitoring and Automation
Distribution
Services
Intelligence Server – Universal Option
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Integrity
Manager
Enterprise
Manager
Command
Manager
System
Manager
Intelligence Server
Transaction
Services
Report
Services
Narrowcast
Server
OLAP
Services
Multisource

11. MicroStrategy Platform – After Simplification
Web Professional
Web Analyst
Web Mobile
Web – Universal Option
Web Reporter
Office Mobile
Development and Testing
Developer Architect
Object
Manager
Server Features
Distribution
Services
Intelligence Server – Universal Option
The Information Contained In This Presentation Is Confidential CONFIDENTIAL And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any
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Integrity
Manager
Enterprise
Manager
Command
Manager
System
Manager
Intelligence Server
Transaction
Services
Report
Services
Narrowcast
Server
OLAP
Services
Multisource
Server
User Interfaces
Architect
+ Monitoring and Automation Monitoring and Automation
4 products to get full features

12. MicroStrategy Platform – Role-Based Packaging
Analysts, Power users
and Web consumers
MicroStrategy Web
(includes Microsoft Office integration)
Mobile consumers
MicroStrategy Mobile
MicroStrategy Architect
(includes development and testing tools)
MicroStrategy Server
(includes email distribution, server features, monitoring and administration tools)
Base server – all user roles
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Developers
4 products to get full features

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13
What's New
1. Visual Insight
2. Big Data
3. Data Import
4. MicroStrategy Web

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14
Visual Insight
Modern Look and Feel To the Interface
Undo-Redo
Share
New Icons
Presentation Mode

15. MicroStrategy 9.4
Data Blending
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15
Personal Data Sources
Relational Databases
Multi-Dimensional Sources
Analysis Services
Excel HADOOP SAP BW
Create Exciting Data Blends from Different Data Sources in One Visualization!
Map Reduce Databases

16. MicroStrategy 9.4
Dozens of Usability Enhancements
• Closing properties does not close Edit Visualization pane
• Thicker highlight for layout rearrangement
• Swap rows and columns button
The Information Contained In This Presentation Is Confidential CONFIDENTIAL And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any
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17. MicroStrategy 9.4
Support for Maps
MAP SUPPORT
1
2
3
IMAGE LAYOUT
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18. The Information Contained In This Presentation Is Confidential CONFIDENTIAL And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any
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18
What’s New
1. Visual Insight
2. Big Data
3. Data Import
4. MicroStrategy Web

19. MapReduce
Databases
Columnar
Databases
DataWarehouse
Appliances
Relational
Databases
Multidimensional
Databases Analysis Services
User / Departmental
Data
Exadata
Higher
Scale
Lower
Scale
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9.3.1
HANA
Big Data
Support for Amazon Redshift

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20
Big Data
Deploy R Analytics as MicroStrategy Metrics
Outputs
Inputs
Install
MicroStrategy
Intelligence Server
M E T A D A T A
Query Engine
Data Sources
Open Source
One-time Install
Execute R Scripts
No Visual Studio
No Compiling
No Schema Updates
MicroStrategy Data
Results from R
Delivered to any Touchpoint
One Time
Import:
RScript
Functions

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Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
21
What’s new
1. Visual Insight
2. Big Data
3. Data Import
4. MicroStrategy Web

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Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
22
Data Import
Intuitive, User Friendly HTML5 Interface
New Icons
Easy Management of
Stored Data
Note: ‘File’ and ‘Salesforce’ imports are still Flash-based

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23
Data Import
Visually Construct Queries With Import from Database
New Import from Database
HTML5 Interface
Import Data from Database Demo

24. The Information Contained In This Presentation Is Confidential CONFIDENTIAL And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any
Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
24
What’s New
1. Visual Insight
2. Big Data
3. Data Import
4. MicroStrategy Web

25. MicroStrategy Web
Modern, Fresh, Easy to Use Web Interface
Prominent Button to
Design VI Dashboards
Immediately
One-Click Access To
Folders and Actions
New Icons, Better Layout and Improved Usability
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26. MicroStrategy Web
Metric Creation from MicroStrategy Web Interface
Visually Create a Metric with Function Editor Or…
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1. Expression
2. Level of Aggregation
3. Conditionality
4. Transformation

27. MicroStrategy Web
Expanded Library of Graphs to Reveal Business Insights
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Lipstick Graph
Overlapping Bar
Graph
Waterfall
Graphs

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28
MicroStrategy Web
Multiple Datasets on One Map (only DHTML Mode in Report Services Documents)
Dataset #1
(Bubble Markers)
Dataset #2
(Push Pins)

29. MicroStrategy Web
Derived Elements
To access Derived
Elements editor run a
report with underlying
attribute > RMC > select
“Derived Elements” > open
a Derived Element
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29
New Derived Elements Editor in Web
Users can now edit stand
alone derived elements in
Web from within reports
and documents
“Save As…” functionality
and ability to overwrite
definition of existing
derived element

30. MicroStrategy Web
Information Window for Selectors, Text Fields, Images, and Buttons
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Info Window on
Selectors
Info Window on
Buttons

31. MicroStrategy Web
Additional Enhancements
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• Clicking “Save” to save the Report Services document
without closing out of it Save Button*
• Users now have the ability to copy data from a grid report or
grid on document with the native command (CTRL+C) Copy/Paste Data
• Users can now email or copy a link to a report or Report
Share Document URL* Services document. Users can also copy HTML.
• Ability to show or hide nulls and zeros in grid. Toggle
available in Data toolbar or dropdown menu Hide/Show Nulls/Zeros
*Also available in MicroStrategy Visual Insight

32. MicroStrategy Product Roadmap
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Forward-looking Statements
All Contents Copyright © 2014 MicroStrategy Incorporated. All Rights Reserved.
This presentation describes features that are under development by MicroStrategy. The objective of this presentation is to
provide insight into MicroStrategy’s Technology direction. The functionality described here may or may not be released as
shown.
This presentation may contain statements that constitute "forward-looking statements" for purposes of the safe harbor
provisions under the Private Securities Litigation Reform Act of 1995, including estimates of future technology releases.
Forward-looking statements inherently involve risks and uncertainties that could cause actual results of MicroStrategy
Incorporated and its subsidiaries (collectively, the "Company") to differ materially from the forward-looking statements.
Factors that could contribute to such differences include: the Company’s ability to develop, market, and deliver on a timely
and cost-effective basis new or enhanced offerings that respond to technological change or new customer requirements;
delays in the Company's ability to develop or ship new products; the extent and timing of market acceptance of
MicroStrategy’s new offerings; the Company's ability to recognize revenue or deferred revenue through delivery of products
or satisfactory performance of services; continued acceptance of the Company's other products in the marketplace; the
timing of significant orders; competitive factors; general economic conditions, including significant downturns in industries,
including the financial services and retail industries, in which we have a significant number of customers; and other risks
detailed in the Company's registration statements and periodic reports filed with the Securities and Exchange Commission.
By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions
or changes after the date of this presentation.

33. MicroStrategy Analytics Platform
Top areas of innovation
Analytics for Everyone Analytics Everywhere User Experience Enterprise BI Big Data
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33

34. Analytics for Everyone
Self-Service analytics
1 Brand New HTML5 Data Discovery Engine
• Redesign the Data Discovery Engine to create a one stop access for all of your
analytics needs
• Incorporating many usability and workflow enhancements based on your
feedback and multiple usability studies
• New architecture will provide you with a better performing, more efficient
workspace
• Accessible by all major browsers with no dependency on third party software
The Information Contained In This Presentation Is Confidential CONFIDENTIAL And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any
Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
34

35. Analytics for Everyone
Self-Service analytics
2 The Power of MicroStrategy Analytics, Just a Click Away
• Create new calculations, generate intelligent trend lines and forecasts, include
reference lines
• Create data group associations with the click of your mouse
• Many other enhancements are being added to provide you with a very
powerful visualization environment that makes it even easier to understand
your data
The Information Contained In This Presentation Is Confidential CONFIDENTIAL And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any
Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
35

36. Analytics for Everyone
Self-Service analytics
3 Simpler Data Access and a Brand New Data Wrangling Tool
• Enrich your dashboards with data, regardless of where it resides
• Paste data from your clipboard, type it directly, or access it from modern data
sources such as Dropbox, Salesforce, Google Analytics, Facebook, and Twitter
feeds
• Prepare your data for analysis with the new Data Wrangling engine
• Review your data, split data into different columns, consolidate values, and fill up
empty cells with just a few clicks – no formulas required
The Information Contained In This Presentation Is Confidential CONFIDENTIAL And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any
Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
36

37. Analytics for Everyone
Self-Service analytics
4 More Ways to Visualize Your Data
• Enhanced library of visualizations available, which now includes combination
and dual axis charts as part of the Graph Matrix control
• Extend the library to include JavaScript-based visualizations such as the
hundreds available from D3
The Information Contained In This Presentation Is Confidential CONFIDENTIAL And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any
Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
37

38. Analytics for Everyone
Self-Service analytics
5 Advanced Formatting and Presentation Options
• Data Discovery engine is not limited to proof-of-concept dashboards or any
other type of quick design.
• Create production-ready, great-looking visualizations and dashboards
• Massively distributed across your user base
• Visually enriched with HTML containers, images, and the ability to format fonts,
lines, and colors at the element level.
The Information Contained In This Presentation Is Confidential CONFIDENTIAL And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any
Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
38

39. Analytics Everywhere
Build once; share and consume anywhere
1 FREE MicroStrategy Desktop, Now Also on Mac
• Light-weight MicroStrategy Desktop application
• All the MicroStrategy data discovery and data cleansing capabilities
• Available for both Windows and Mac
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Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
39

40. Analytics Everywhere
Build once; share and consume anywhere
2 Access, Explore and Easily Share Your Discoveries
• Explore data on any major environment
• Create dashboards and visualizations on-line or off-line and have the flexibility
of quickly sharing your findings on-premises or in the cloud
• Automatically synchronize your content with your local MicroStrategy
deployment or over the cloud
Auto-sync
Synced content on
Server or Cloud
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40

41. User Experience
Simple, modern and interactive
1 Simplified and Modern User Interface
• Bring in new data, cleanse it, enrich it, adjust definitions and create brilliant
visualizations all in the same place
• Simplified navigation and creation of visualizations.
• Usability studies that provided feedback for a data discovery environment that is
simple to use for novice users, yet powerful enough for the most advanced and
demanding consumers.
Easy access to
Visualization Library
Simplified menus and toolbars
Updated icons and
themes
Dock-able panes
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41

42. Enterprise BI
Intelligent administration and efficient deployments
1 Achieve Self-Service Without Falling into Anarchy
• Provide flexibility to your business users to create the analysis and dashboards
they need
• Simultaneously, keep the enterprise production environment current and
accurate by identifying and facilitating the promotion of those analyses that can
benefit your user base
• MicroStrategy provides an easy-to-use environment to achieve true Governed
Data Discovery
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42

43. Enterprise BI
Intelligent administration and efficient deployments
2 Distribute Development to Lighten Administrator Load
• MicroStrategy Architect through the Web enables administrators to maintain
a distributed development environment
• Multiple architects can work on the same schema simultaneously
• Object-level locking enables multiple users to save changes to the schema
at the same time, even if geographically dispersed
A B
The Information Contained In This Presentation Is Confidential CONFIDENTIAL And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any
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43

44. Enterprise BI
Intelligent administration and efficient deployments
3 Centralize Administration From a Unified Interface
• MicroStrategy Operations Manager provides a centralized interface to monitor
performance across all servers
• Administer all MicroStrategy environments
• Improvements in user statistics captured, redesigned user interfaces, and
streamlined data load processes enable timely intelligence about user activities
System
Manager
Unified Administration
Integrity
Manager
Command
Manager
Object
Manager
Enterprise
Manager
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Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
44

45. Big Data
The power to transform your Big Data into insight
1 Next Generation In-memory Analytics
• Next generation of in-memory technology
• Accelerate analytical applications to provide “Google Like” performance on Big
Data volume
• Partition and process in-memory data using parallel analytic engines that tightly
integrate the data storage layer with the visualization layer
VISUALIZATION LAYER
DATA
DATA
DATA
DATA
DATA
DATA
DATA
DATA
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Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
45

46. Big Data
The power to transform your Big Data into insight
• Integration with modern data sources such as Dropbox, Salesforce, Google
Analytics, Facebook and Twitter feeds, Hbase, Cassandra, native HDFS access
and more
• Provide data connectors uniquely optimized for the underlying data source, as
opposed to integration via a basic connection
Databases Big Data
Cloud Data
2 No Data Left Behind
Personal / Departmental
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46

47. Big Data
The power to transform your Big Data into insight
3 Search on Unstructured and Semi-structured Data
• Search is one of the predominant use cases for analysis of log files, sensor
data, documents, surveys, and other text data available in an organization
• Incorporate a search index as a data source for interactively searching through
semi-structured and unstructured text data
• Present search data alongside other structured data in your applications
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47

48. Big Data
The power to transform your Big Data into insight
4 Text analytics
• Text analytics is the next common use case with free-form text data
• Text Analytics Module (in beta), allows you to apply semantic and syntactic
models to gather insight from text data
• Recognize sentiment, optimize search engine marketing, and detect fraud,
along with other common use cases of text analytics
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Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
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49. Big Data
The power to transform your Big Data into insight
5 Streaming analytics
• Analyzing data-in-motion is another application of Big Data analytics
• Streaming sources such as Apache Storm, IBM Stream, or Amazon Kinesis
allow for real-time analysis of high velocity data
• Use MicroStrategy’s web services connector to streaming sources and real-time
dashboard update feature to create live streaming analytic applications on
structured, semi-structured or unstructured streaming data
The Information Contained In This Presentation Is Confidential CONFIDENTIAL And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any
Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
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50. Big Data
The power to transform your Big Data into insight
6 Native connectivity to HDFS
• Hadoop is great for data storage and bulk transformations, but interactive query
latency is not yet speed-of-thought
• MicroStrategy’s native HDFS access will support use cases that require high-speed
data transfer from Hadoop into MicroStrategy in-memory for interactive
query workloads
The Information Contained In This Presentation Is Confidential CONFIDENTIAL And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any
Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
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