3. Data as a feature
Winter
Helping Users Reach
Goals with Data
Spring
Embedded BI:
All Things Considered
Fall
Modern Reporting
At Scale
Summer
Building Data as a Feature
Applications
9. most people are not
good with data…
Casual application user
Data analyst
Data scientist
Power user
10. how do you unlock the potential of data to your
users if they are not good with data?
11. make data intuitive to consume and
place it in the ideal place for them to
take action—within your application
Answers
in context
Intuitive
visualizations
Actionable
data
embedded analytics
your app
analytics
12. don’t just give users BI/analytics tools...
give them data experiences
Data
Product
Design
Data as a feature
I want to start with a question.
We are obsessed with data. Why is that the case?
When I say we are obsessed with data, I’m referring to the tens of billions of dollars spent globally on the subject areas listed at the bottom. We generate data. We’re collecting the data is generated and storing it somewhere. Often we’re integrating and enriching that data with other data. Then we prepare that data so that it can be visualized and analyzed.
That’s a lot of work. Why are we doing this?
SHANE
We generate data, we collect data, we combine our data will other data, visualize, analyze data.”
Thanks to advances in compute, we are able to process data much efficiently and cost-effectively.
The answer is that data can help us make better decisions which lead to better outcomes. The promise that all of the steps on the last side make is that we can use that data to increase the likelihood that our desired outcomes become reality. That can take a number of forms depending on the industry you’re in and what your desired outcomes are, but that is the promise nonetheless.
SHANE
Data can help us make better decisions. Which, in turn, result in better outcomes.
“The promise at the end of all of this is that data is going to influence something to happen (or not happen). And the outcome of that, on average, is going be better than if data were not involved”
Because of this potential that lies in data, businesses and software companies, in particular, are competing on how well they can unlock the potential of data to their users.
If I can expose value in my software application better than my competitor’s application, that’s a powerful thing.
SHANE
Unlocking the potential of data to users sounds great. What’s the problem here?
SHANE
The problem is that most people are not good with data. You certainly have your select workers shown at the top who are exceptions, but the average application user, operational worker, or manager, tend not to be skilled when it comes to interpreting data, manipulating it, and using data to drive decision making…
SHANE
The logical next question becomes, “how do you unlock the potential of data to your users if they are not good with data”?
SHANE
At TIBCO, we believe the following. To empower these casual application users, you need to:
Make data intuitive to consume and…
Place it in the ideal place for users to take action. That is, within the application itself.
So rather than asking users to go to leave the application they use regularly to get insights from some other analytics application… embed the analytics into their application directly so that they can get the answers they need in a very convenient place for them to take action.
SHANE
To add to that last concept, don’t just give users BI or analytics tools… give them data experiences.
We introduced a concept with O’Reilly Media earlier this year called Data as a Feature. In short, if you think of a feature, in its most basic sense, as a component of a software product that helps users achieve a goal or set of goals. Then data can be thought of as a feature in the same way. It’s a component of a software application that helps users achieve goals, and its something that needs to be changed, maintained, and modified in the same way that any other feature is.
If you look at the venn diagram there, the intersection of data and product is simply providing access to data in your application. Data and design is beautiful data visualizations. Design and product is a great application UX. When you combine all of these together, you are able to create data experiences in your application that allow even non-technical, non-analyst users to leverage data in their decision making.
That’s a big part of what we’re going to be exploring today.
And that’s why we built Jaspersoft. It’s a BI & analytics platform designed for building data experiences into your apps.
If you aren’t familiar with Jaspersoft, these are the three main areas we focus on. Helping you design reports, dashboards, and visualizations.
Helping you embed them into your applications and user workflows.
And finally helping you manage those analytics across all of your customers and users.
SHANE
That’s why we built Jaspersoft.
To provide software builders with the building blocks required to embed valuable data experiences into applications
We handle the design and creation of reports, dashboards, and visualizations.
We’ve invested a lot of effort in helping you embed those into your application in the way that you want.
And we also give you the management and administrative power to control things like who has access to what data, how to add new customers to your deployment, and a number of additional controls to help you stay on top of security and distribution.
Nearly everything that we’ve done from a product development standpoint has been geared to support this use case of embedding BI into applications.
TOM
We saw an opportunity a number of years ago to create embeddable BI components for developers…
…the ones who aspired to build modern web applications that seamlessly integrate data in a visual way.”
TOM
users use your application to surface answers from data
SHANE
(introduce major theme of release and give high level overview)
SHANE
SHANE
TOM
get high-res version of bubble chart in jrs from daniel
TOM
get high-res version of bubble chart in jrs from daniel