Bett is the world's largest annual education technology event that takes place each January in London. It attracts over 35,000 education professionals from 113 countries to see the latest innovations from its 700 exhibitors. Attendees include teachers, principals, university staff, and others interested in areas like computers, literacy, science, and more. Exhibitors and speakers see it as an essential event to showcase products, share ideas, and network with potential customers from across the education sector.

1. Bett 2015: your platform
for international renown,
growth and success
21-24 January 2015
www.bettshow.com
BROUGHT TO YOU BY

2. “Bett is very different because of its absolute
focus; its focus on learning and leveraging IT
in different ways. Because of that, the innovation
that you see at the show is fantastic. There’s quite
simply no other show quite like Bett in the world.”
Lenovo
“We can’t really do our job unless we exhibit
at Bett and we find it one of the most exciting
shows we exhibit at every year.”
Steljes
bettshow.com

3. bettshow.com
What is Bett?
The world’s leading education technology event
In January 2014, Bett celebrated 30 years as the
world’s largest education event. Bett provides an
unrivalled platform from which to showcase the
latest technology and software resources to a
global gathering of the education market.
Over 35,000 education professionals, from 113
countries attend the event.
Our visitors’ interests span the entire education
spectrum; early years, primary, secondary and
higher education.
The industry’s leading technology companies choose
to do business at Bett and this year’s event saw 700
exhibitors and sponsors take to the show floor.
In a word (well, four), Bett is…
Knowledgeable
Bett has over 30 years’ experience of keeping the
education community ahead of the game, through
unrivalled seminar and exhibition content.
Inspirational
Bett provides the opportunity to experience the
latest cutting-edge technology, giving a taste of
how technology could revolutionise learning.
Passionate
Each show is a celebration of how
far technology in education has
progressed and where it is heading.
Open
Bett keeps the education community connected,
encouraging conversation and debate. New
ideas and questions are always welcome.

4. An unrivalled audience
Bett is the global meeting place for the education technology community.
Reach the far corners of the education market and highlight your brand
as the way forward.
35,942 VISITORS IN 2014
(1,000 more than in 2013)
113 COUNTRIES
AT BETT 2014
bettshow.com
AMERICAS EUROPE AFRICA,
MIDDLE EAST
ASIA
WHERE IN THE WORLD?
*CONTINENT
1.6%
95.2%
1.6% 1.3%
113 COUNTRIES
AT BETT 2014
Who are they?
Where do they come from?
Why are they here?
WHERE DO THEY
SPEND THEIR DAYS?
*ORGANISATION TYPE
Corporate
Other
Charity / Voluntary /
Not for Profit
Organisation
Central / Local
Government
Academy Sponsor
52.9%
23.1%
12.3%
3.8%
5.4%
2.1%
Nursery / School /
College or University

5. 4.2%
Sport and Physical
Education
bettshow.com
WANT TO KNOW MORE ABOUT...…
*AREA OF INTEREST
8.7%
21.9%
Computer Science
and ICT
WHAT’S THEIR TYPE?
*VISITOR TYPE
English / Literacy
6.6%
LET’S BREAK THAT
DOWN FURTHER
*VISITORS BROKEN DOWN BY SECTOR
8.2%
70.1% Schools
Other
Teachers 17%
ICT 29%
Heads of.. 20%
Other 34%
Higher Education
Dean/Lecturer 27.3%
ICT 14.5%
Other 58.15%
Workplace Learning
Head of L&D 20.1%
e-Learning Specialists 14.9%
HR Manager, L&D manager 5%
Other 60.1%
9.2%
7.8%
12.8%
Science Humanities
(Citizenship,
Geography, History,
PHSE, Politics,
Religious Studies)
Design Technology
Business and
Vocational
Languages (Modern
and Community)
Cross-curricular
Social Science
5.6%
14.1%
8.1%
3.2%
Mathematics /
Numeracy
5.5%
4.8%
8.4%
Creative Arts
(Art, Dance, Drama,
Media, Music)
Early Years /
Primary /
Secondary &
Further Education
Higher Education
& Adult Learning
Workplace
Learning,
Development
& Training

6. Award winning content
Bett is globally renowned for its seminars, summits, live case studies,
workshops, interactive panel discussions and networking events. These
expert-led sessions attract an unrivalled audience year on year providing
them with the tools, information and support needed to excel in their roles.
The biggest names in the industry share their expertise at Bett. Our theatres have hosted the likes of:
Rt Hon. Michael Gove MP, Secretary of State for Education
“ Bett is a brilliant opportunity to see, try and feel – whether in this, virtual or
augmented reality – the sort of technologies, services and products which are
already changing classrooms, and might go on to change the world. Thank you
again to Bett, to all exhibitors, and to every innovator and inventor who has
brought us here today – and I wish the conference every possible success.”
Lord David Puttnam
British Film Producer
and Educator
Sir Ranulph Fiennes
The World’s Greatest
Living Explorer
Jon Bergmann & Aaron Sams, Flipped Classroom Pioneers
bettshow.com
Jon: “The Bett show is one of my favourite places to share. They bring in dynamic
speakers who share best practice and emerging trends in educational technology.
The quality and quantity of vendors is astounding. It is a must for all to attend.”
Aaron: “It is always a pleasure to present at an event as well run as Bett. The
quality and quantity of the presentations and vendors never ceases to amaze me,
and the connections I make there each year are irreplaceable. Anyone involved with
educational ICT who can get to London for this event should do so.”
Tony Little
Headmaster
Eton College
Vic Goddard
Headmaster
Passmores Academy

7. Get involved with Bett 2015
Digital
Engage with
your audience
Networking
Meet and greet
prospects
As the world’s largest congregation of
education professionals, Bett is your number
one opportunity to:
bettshow.com
Exhibiting
Showcase your
products and
services
Branding
Stand out from
the crowd
features
create an
experience
Speaking
Demonstrate
thought
leadership
Whichever channel you choose, Bett will enable you
to reach and engage with the education market. Align
your brand with the industry’s leading players and
benefit from exposure pre, during and post-show.
Present your products and solutions face to face
Launch new products and solutions and
get immediate feedback from the market
Keep up to date and network with other brands
Be part of the Bett marketing campaign to
over 120,000 UK and international buyers
Gain additional coverage on the Bett website,
which attracts 470,000 visitors

8. Get in touch with our team to discuss how
Bett can help you meet your objectives
Also in our education portfolio:
Dates need changing
Nick Wilkins
Key Account Director
E: nick.wilkins@i2ieventsgroup.com
T: +44 (0) 20 3033 2414
Aaron Thakorlal
Account Manager
E: aaron.thakorlal@i2ieventsgroup.com
T: +44 (0) 20 3033 2021
Danny He
Sales Manager Asia
E: danny.he@i2ieventsgroup.com
T: +86 216 1978 608
Adam Collis
Account Manager
E: adam.collis@i2ieventsgroup.com
T: +44 (0) 20 3033 2410
Roger Challinor
Account Manager
E: roger.challinor@i2ieventsgroup.com
T: +44 (0) 20 3033 2558