2015 02-19 eTail West Chairmans Remarks

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Buddy Brewer

At eTail West in Palm Springs, CA.

Internet

© 2014 SOASTA. All rights reserved. October 23, 2014 ‹#›

© 2014 SOASTA. All rights reserved. October 23, 2014 ‹#›
44% Consumers say slow
transactions make them
anxious about transaction success.
http://www.webperformancetoday.com/2013/05/06/psychology-waiting-faster-online-checkout/

© 2014 SOASTA. All rights reserved. October 23, 2014 ‹#›
51% Consumers say slowness
is the top reason they would
abandon a purchase online.
http://blog.radware.com/applicationdelivery/applicationaccelerationoptimization/2013/05/case-study-page-load-time-conversions/

© 2014 SOASTA. All rights reserved. October 23, 2014 ‹#›
Faster Pages Convert More Frequently
Current Conversion Rate: 2.7%
Current Page Load Time: 3.0 sec

© 2014 SOASTA. All rights reserved. October 23, 2014 ‹#›
4.12 sec
2.7%
3.0 sec
4.9%

© 2014 SOASTA. All rights reserved. October 23, 2014 ‹#›
1 sec = $54M

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