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1© 2014 Purchasing Power, LLC. All rights reserved.© 2014 Purchasing Power, LLC. All rights reserved.
Digital Transformati...
2© 2014 Purchasing Power, LLC. All rights reserved.
3© 2014 Purchasing Power, LLC. All rights reserved.
Our Clients and Customers
over
25million
customer payroll
deductions
m...
4© 2014 Purchasing Power, LLC. All rights reserved. 4© 2014 Purchasing Power, LLC. All rights reserved.
3 Years Ago
5© 2014 Purchasing Power, LLC. All rights reserved. 5© 2014 Purchasing Power, LLC. All rights reserved.
A Digital Coming o...
6© 2014 Purchasing Power, LLC. All rights reserved. 6© 2014 Purchasing Power, LLC. All rights reserved.
A Digital Coming o...
7© 2014 Purchasing Power, LLC. All rights reserved. 7© 2014 Purchasing Power, LLC. All rights reserved.
A Digital Coming o...
8© 2014 Purchasing Power, LLC. All rights reserved. 8© 2014 Purchasing Power, LLC. All rights reserved.
Hybris Launch
• La...
9© 2014 Purchasing Power, LLC. All rights reserved. 9© 2014 Purchasing Power, LLC. All rights reserved.
New Capabilities
•...
10© 2014 Purchasing Power, LLC. All rights reserved. 10© 2014 Purchasing Power, LLC. All rights reserved.
User Experience
...
11© 2014 Purchasing Power, LLC. All rights reserved. 11© 2014 Purchasing Power, LLC. All rights reserved.
User Experience
...
12© 2014 Purchasing Power, LLC. All rights reserved. 12© 2014 Purchasing Power, LLC. All rights reserved.
User Experience
...
13© 2014 Purchasing Power, LLC. All rights reserved. 13© 2014 Purchasing Power, LLC. All rights reserved.
User Experience
...
14© 2014 Purchasing Power, LLC. All rights reserved. 14© 2014 Purchasing Power, LLC. All rights reserved.
User Experience
...
15© 2014 Purchasing Power, LLC. All rights reserved. 15© 2014 Purchasing Power, LLC. All rights reserved.
Digital Marketin...
16© 2014 Purchasing Power, LLC. All rights reserved. 16© 2014 Purchasing Power, LLC. All rights reserved.
B2B Capabilities...
17© 2014 Purchasing Power, LLC. All rights reserved. 17© 2014 Purchasing Power, LLC. All rights reserved.
B2B Capabilities...
18© 2014 Purchasing Power, LLC. All rights reserved. 18© 2014 Purchasing Power, LLC. All rights reserved.
Q & A
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Purchasing Power: Scott Wheeler & Prakash Muthukrishnan

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Explore strategies for optimizing your digital business over time, to maximize revenue from both new and existing customers. Explore techniques and repeatable models to drive new customer acquisition and increase website visitor sales conversions.

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Purchasing Power: Scott Wheeler & Prakash Muthukrishnan

  1. 1. 1© 2014 Purchasing Power, LLC. All rights reserved.© 2014 Purchasing Power, LLC. All rights reserved. Digital Transformation Optimization Scott Wheeler COO Prakash Muthukrishnan CIO
  2. 2. 2© 2014 Purchasing Power, LLC. All rights reserved.
  3. 3. 3© 2014 Purchasing Power, LLC. All rights reserved. Our Clients and Customers over 25million customer payroll deductions more than 275corporate clients 95%Client retention rate A+BBB rating NPS of 60and climbing more than 7.8million eligible employees
  4. 4. 4© 2014 Purchasing Power, LLC. All rights reserved. 4© 2014 Purchasing Power, LLC. All rights reserved. 3 Years Ago
  5. 5. 5© 2014 Purchasing Power, LLC. All rights reserved. 5© 2014 Purchasing Power, LLC. All rights reserved. A Digital Coming of Age - effort • Deployment of transformation tools: • Supplier Integration • Merchandising automation • Logistics coordination • Storefront replacement • CRM-light implementation • Document/Image management • Enabled with speed and continuous improvement thru awareness • Timeframe was from March 2012 to- date
  6. 6. 6© 2014 Purchasing Power, LLC. All rights reserved. 6© 2014 Purchasing Power, LLC. All rights reserved. A Digital Coming of Age - results • Site Conversion +20% • Product Catalog grew 13x • Order Conversion +200 bps • Vendor order fill rate +150 bps • On-time order SLA +600 bps • Digital marketing +87% • Hard documents -33% • Order shipment speed improved 2 full days • NPS +20%
  7. 7. 7© 2014 Purchasing Power, LLC. All rights reserved. 7© 2014 Purchasing Power, LLC. All rights reserved. A Digital Coming of Age - results Conversion 2014 2015 YoY Tablet 2.8% 3.6% +27% Mobile 1.3% 2.3% +78% Desktop 4.2% 4.9% +15% Mobile App* - 2.8% - 94.00% 95.00% 96.00% 97.00% 98.00% 99.00% 100.00% %FillRate Vendor Fill Rate 2014 Fill Rate 2015 Fill Rate 0.0 1.0 2.0 3.0 4.0 5.0 6.0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2014 2015 Calls/Order Document Channel Order Speed 0.0 20.0 40.0 60.0 80.0 Jan FebMar Apr May Jun Jul Aug Sep Oct Nov Dec 2014 2015 Net Promoter
  8. 8. 8© 2014 Purchasing Power, LLC. All rights reserved. 8© 2014 Purchasing Power, LLC. All rights reserved. Hybris Launch • Launch Date : March 15th, 2014 • Hybris StoreFront – Search, Facets – Multiple images – Multiple catalogs • CS Cockpit – Impersonation • PCM – Inventory, OOS • WCMS • CyberSource
  9. 9. 9© 2014 Purchasing Power, LLC. All rights reserved. 9© 2014 Purchasing Power, LLC. All rights reserved. New Capabilities • Persistent Cart – Insight into product demand • A/B Testing • Product Content – Rich content via WebCollage integration – Optimized Upsell/Cross sell information • Loyalty
  10. 10. 10© 2014 Purchasing Power, LLC. All rights reserved. 10© 2014 Purchasing Power, LLC. All rights reserved. User Experience • Website is now responsive • Mobile App • Self Serve features – My Account – Document Uploads – Account Statement • Check Out Optimization – Site conversion increased by 25% • Web Taxonomy changes
  11. 11. 11© 2014 Purchasing Power, LLC. All rights reserved. 11© 2014 Purchasing Power, LLC. All rights reserved. User Experience • Website is now responsive • Mobile App • Self Serve features – My Account – Document Uploads – Account Statement • Check Out Optimization – Site conversion increased by 25% • Web Taxonomy changes
  12. 12. 12© 2014 Purchasing Power, LLC. All rights reserved. 12© 2014 Purchasing Power, LLC. All rights reserved. User Experience • Website is now responsive • Mobile App • Self Serve features – My Account – Document Uploads – Account Statement • Check Out Optimization – Site conversion increased by 25% • Web Taxonomy changes
  13. 13. 13© 2014 Purchasing Power, LLC. All rights reserved. 13© 2014 Purchasing Power, LLC. All rights reserved. User Experience • Website is now responsive • Mobile App • Self Serve features – My Account – Document Uploads – Account Statement • Check Out Optimization – Site conversion increased by 25% • Web Taxonomy changes
  14. 14. 14© 2014 Purchasing Power, LLC. All rights reserved. 14© 2014 Purchasing Power, LLC. All rights reserved. User Experience • Website is now responsive • Mobile App • Self Serve features – My Account – Document Uploads – Account Statement – Returns • Check Out Optimization – Site conversion increased by 25% • Web Taxonomy changes
  15. 15. 15© 2014 Purchasing Power, LLC. All rights reserved. 15© 2014 Purchasing Power, LLC. All rights reserved. Digital Marketing • Retargetting • Enhanced Promotional Capabilities
  16. 16. 16© 2014 Purchasing Power, LLC. All rights reserved. 16© 2014 Purchasing Power, LLC. All rights reserved. B2B Capabilities – Platform Expansion  Awareness  Registration  Login CHALLENGES  Integration with Benefit Portals and TPA sites SOLUTION  Increased penetration, traffic and revenue RESULTS
  17. 17. 17© 2014 Purchasing Power, LLC. All rights reserved. 17© 2014 Purchasing Power, LLC. All rights reserved. B2B Capabilities – Vendor Integration  Integration with Tirebuyer  13K+ SKU’s  Fitment Engine API  Installer Details API Tires Category Launch Roadmap  “Market Place” concept  Launch vendors rapidly
  18. 18. 18© 2014 Purchasing Power, LLC. All rights reserved. 18© 2014 Purchasing Power, LLC. All rights reserved. Q & A

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