Materializing Innovation
Startup. Why, How, What?
Startup Courses by Public
February 18th 2014

Dimitris Tsigos
Founder & CEO
StartTechVentures
dtsigos@starttech.eu | http://twitter.com/tsigos | http://www.linkedin.com/in/tsigos
The vtrip journey
2000
Dot-com bubble
http://en.wikipedia.org/wiki/Dot-com_bubble

The dot-com bubble (also referred to as the Internet bubble
and the Information Technology Bubble) was a speculative
bubble covering roughly 1995–2000 (with a climax on
March 10, 2000, with the NASDAQ peaking at 5132.52 in
intraday trading before closing at 5048.62) during which
stock markets in industrialized nations saw their equity
value rise rapidly from growth in the Internet sector and
related fields. While the latter part was a boom and bust
cycle, the Internet boom is sometimes meant to refer to the
steady commercial growth of the Internet with the advent
of the world wide web, as exemplified by the first release of
the Mosaic web browser in 1993, and continuing through
the 1990s.
Everything in Greece
comes with some delay
dotcom bubble, too!
Academic
Environment
• US educated professors
– Talking about dotcom bubble
– Without knowing it was a bubble

• Atlantis Group
– The competitors!

• “Pointer-Soft!”
– CS256 “s/w engineering lab”
It all started as a joke
• A very serious one!
• We decided to “start a company” in
July 2000
– “Milon tis Eridos” café, Heraklion

• The best four programmers at CSD
and myself 
– akritid, hargikas,mvasilak,venturas
Which were our
objectives?
• To be our own bosses
• To have a stake to the value of our
labor
• To have flexible working hours
• Do something interesting
• Not taking orders by idiots
Critical Publics
• Email August 2000:
– Looking for Python programmers to
work with Zope

• Reply tsigos@csd.uoc.gr
– Why you guys want to pay social
security?
– Are you interested in outsourcing?
Projects
• www.mod.mil.gr
• www.hnms.gr
• www.emporiki.gr
• www.yme.gov.gr
• www.zenon.gr
• www.criticalpublics.com
• a.s.o.
Products???
• WebSecure™
• VoteSecure™
– http://www.springerlink.com/content/y6cfc0jn
4g12k9dc/?MUD=MP

• AuctionSecure™
• Totally unrealistic
Looking for partners
An inspired idea!
• We don’t aim to becoming a 500persons company
• We dream of starting 10 companies
of 50 persons each
Divorces
• December 2002, Critical Publics
• March 2003, Vtrip team
– akritid stayed as a freelancer for 6
months
– venturas stayed as a permanent
freelancer for 2 years
– hargikas stayed as occasional freelancer
– mvasilak did not stay at all
“Hey buddy, if you don’t
trust your own company why
should we trust it?”
Attica Bank business loans
officer
Entrepreneurial
Ecosystem
http://en.wikipedia.org/wiki/Entrepreneurial_ecosystem

“An entrepreneurial ecosystem is a group of non-competing
companies, including start-ups, established companies and
one or more coordination entities, which share the same
vision, values, culture, strategy and business processes and
decide to form an organization in order to explore
economies of scale in business functions such as business
development, financing, market analysis, marketing
communications, IT / MIS infrastructure, human capital
management, legal support, financial & accounting
management”
© Dimitris Tsigos | Virtual Trip, November 29th 2009
Entrepreneurial Ecosystem
StartTech Ventures

coLab
Workspace

StartTech Angels

StartTech Incubator
Materializing Innovation Group

Services

Vendors

Distributors

Publisher
M.I. Spain
M.I. Hungary
M.I. Brussels
Incubator
Services:

- Financing
- Strategy

- Business Development
- MIS & IT Infrastructure

- Financial & Account Management
- Marketing Communications

Antenna
Offices

- Business Administration
- Legal Advisory

- Talent Management
- Facilities

This journey has resulted to the first prototype implementation of
the “Entrepreneurial Ecosystem” concept
The new hype
Suddenly, everyone is
starting up
Why?
• Maximize income, wealth
• Catch the wave (ride the bubble?)

• Create an organization larger than &
independent from you
• A way of living
I wanna be cool.
What makes you cool?
To be sexy?
To be successful?
To be the best on earth?
Not really.
Being cool actually is to be

happy.
Who’s the happiest person
on earth?
Solon before Croesus
Kleobis & Biton!
The happiest persons on
earth
“In the legend, Kleobis and Biton were Argives, the sons of
Cydippe, a priestess of Hera. Cydippe was travelling
from Argos to a festival in honor of Argive Hera. The oxen
which were to pull her cart were overdue and her
sons, Kleobis and Biton, pulled the cart the entire way
(45 stadia, or 8.3 km/5.1 miles). Cydippe was impressed
with their devotion to her and her goddess and she prayed
to Hera, asking her to give her children the best gift a god
could give to a mortal. Hera ordained that the brothers
would die in their sleep, and after the feast the youths lay
down in the temple of Hera, slept and never
woke. Herodotus, who relates the story, says that the
citizens of Argos donated a pair of statues to the sanctuary
of Apollo at Delphi.”

«Μηδένα προ τοσ τέλοσς μακάριζε»
Entrepreneurship is about
happiness
Why so many people unhappy?

Do we follow the right model?
From Pyramids to
Pancakes
• Josephine Green: “From command
and control to a truly flat world of
collaboration!”
• No we do NOT!
• “Insanity: doing the same thing
over and over again and
expecting different results.” Albert Einstein
Are YOU insane?
• If not insane, then we need to follow
the pancake model versus the
pyramid one

• In other words:
– It’s NOT about domination, but it is
about

sustainability
Who could be Kleobis and
Biton in Greece, today?
YOU!
A very usual
misunderstanding
Entrepreneurship Vs Business
Easy Vs Doable
• Is it gonna be

• Absolutely

easy?

no!

• Is it gonna be

fun?

•YES it certainly will!
The ultimate goal
• Entrepreneurship is about being
useful to another person. Something
so simple that makes you happy.

• It’s simple:

Be useful!

• …in an economically sustainable
way
What?
• “I want to startup, I just don’t know
what to do”
• It doesn’t really matter!
• Prerequisite is simply to like it
Startup Compass
real problem that many
people have
Find an innovative way to solve it
Get a team that shares the passion to

• Think of
•
•

do it
• Making sure that the proposed solution is

sustainable

•As simple as that!
Must-have Vs Nice-tohave
Sustainability is built on a
ground of needs, not wishes.
Creative copying 
“Immature poets imitate; mature poets steal; bad poets deface what
they take, and good poets make it into something better, or at least
something different.”
― T.S. Eliot, The Sacred Wood
http://en.wikipedia.org/wiki/T._S._Eliot
How?
• Here’s where the great misunderstanding is
• The “garage s/w” model does not really work
• Thin & lean is the way to go
• Management should be in the startup’s DNA
Reasons to fail
• Most of the failed startups lacked
management skills and capacity
• Founders should never
underestimate the necessity for
management skills & processes

• Founders often hesitate to add
management skills to the team
The management leap
• Many startups fail to make the leap
from 1M to 5M in revenues
• Failure to introduce management
structure
• The most difficult change a company
has to manage in its early years
A startup is …
• …an
innovative, creating, dynamic, aimin
g-to-grow…
….BUSINESS!
Thus, it should ALWAYS been
run as such.
Managing a Startup
• Tools
• Techniques
• Methodologies
• As lean as possible
– ….but not more
Thank you 

20140228 public tsigos

  • 1.
  • 2.
    Startup. Why, How,What? Startup Courses by Public February 18th 2014 Dimitris Tsigos Founder & CEO StartTechVentures dtsigos@starttech.eu | http://twitter.com/tsigos | http://www.linkedin.com/in/tsigos
  • 3.
  • 5.
  • 7.
    Dot-com bubble http://en.wikipedia.org/wiki/Dot-com_bubble The dot-combubble (also referred to as the Internet bubble and the Information Technology Bubble) was a speculative bubble covering roughly 1995–2000 (with a climax on March 10, 2000, with the NASDAQ peaking at 5132.52 in intraday trading before closing at 5048.62) during which stock markets in industrialized nations saw their equity value rise rapidly from growth in the Internet sector and related fields. While the latter part was a boom and bust cycle, the Internet boom is sometimes meant to refer to the steady commercial growth of the Internet with the advent of the world wide web, as exemplified by the first release of the Mosaic web browser in 1993, and continuing through the 1990s.
  • 9.
    Everything in Greece comeswith some delay dotcom bubble, too!
  • 10.
    Academic Environment • US educatedprofessors – Talking about dotcom bubble – Without knowing it was a bubble • Atlantis Group – The competitors! • “Pointer-Soft!” – CS256 “s/w engineering lab”
  • 12.
    It all startedas a joke • A very serious one! • We decided to “start a company” in July 2000 – “Milon tis Eridos” café, Heraklion • The best four programmers at CSD and myself  – akritid, hargikas,mvasilak,venturas
  • 13.
    Which were our objectives? •To be our own bosses • To have a stake to the value of our labor • To have flexible working hours • Do something interesting • Not taking orders by idiots
  • 14.
    Critical Publics • EmailAugust 2000: – Looking for Python programmers to work with Zope • Reply tsigos@csd.uoc.gr – Why you guys want to pay social security? – Are you interested in outsourcing?
  • 16.
    Projects • www.mod.mil.gr • www.hnms.gr •www.emporiki.gr • www.yme.gov.gr • www.zenon.gr • www.criticalpublics.com • a.s.o.
  • 17.
    Products??? • WebSecure™ • VoteSecure™ –http://www.springerlink.com/content/y6cfc0jn 4g12k9dc/?MUD=MP • AuctionSecure™ • Totally unrealistic
  • 18.
  • 20.
    An inspired idea! •We don’t aim to becoming a 500persons company • We dream of starting 10 companies of 50 persons each
  • 21.
    Divorces • December 2002,Critical Publics • March 2003, Vtrip team – akritid stayed as a freelancer for 6 months – venturas stayed as a permanent freelancer for 2 years – hargikas stayed as occasional freelancer – mvasilak did not stay at all
  • 22.
    “Hey buddy, ifyou don’t trust your own company why should we trust it?” Attica Bank business loans officer
  • 28.
    Entrepreneurial Ecosystem http://en.wikipedia.org/wiki/Entrepreneurial_ecosystem “An entrepreneurial ecosystemis a group of non-competing companies, including start-ups, established companies and one or more coordination entities, which share the same vision, values, culture, strategy and business processes and decide to form an organization in order to explore economies of scale in business functions such as business development, financing, market analysis, marketing communications, IT / MIS infrastructure, human capital management, legal support, financial & accounting management” © Dimitris Tsigos | Virtual Trip, November 29th 2009
  • 29.
    Entrepreneurial Ecosystem StartTech Ventures coLab Workspace StartTechAngels StartTech Incubator Materializing Innovation Group Services Vendors Distributors Publisher M.I. Spain M.I. Hungary M.I. Brussels Incubator Services: - Financing - Strategy - Business Development - MIS & IT Infrastructure - Financial & Account Management - Marketing Communications Antenna Offices - Business Administration - Legal Advisory - Talent Management - Facilities This journey has resulted to the first prototype implementation of the “Entrepreneurial Ecosystem” concept
  • 30.
    The new hype Suddenly,everyone is starting up
  • 31.
    Why? • Maximize income,wealth • Catch the wave (ride the bubble?) • Create an organization larger than & independent from you • A way of living
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
    To be thebest on earth?
  • 37.
    Not really. Being coolactually is to be happy.
  • 38.
    Who’s the happiestperson on earth?
  • 39.
  • 40.
  • 41.
    The happiest personson earth “In the legend, Kleobis and Biton were Argives, the sons of Cydippe, a priestess of Hera. Cydippe was travelling from Argos to a festival in honor of Argive Hera. The oxen which were to pull her cart were overdue and her sons, Kleobis and Biton, pulled the cart the entire way (45 stadia, or 8.3 km/5.1 miles). Cydippe was impressed with their devotion to her and her goddess and she prayed to Hera, asking her to give her children the best gift a god could give to a mortal. Hera ordained that the brothers would die in their sleep, and after the feast the youths lay down in the temple of Hera, slept and never woke. Herodotus, who relates the story, says that the citizens of Argos donated a pair of statues to the sanctuary of Apollo at Delphi.” «Μηδένα προ τοσ τέλοσς μακάριζε»
  • 42.
    Entrepreneurship is about happiness Whyso many people unhappy? Do we follow the right model?
  • 43.
    From Pyramids to Pancakes •Josephine Green: “From command and control to a truly flat world of collaboration!”
  • 44.
    • No wedo NOT! • “Insanity: doing the same thing over and over again and expecting different results.” Albert Einstein
  • 45.
  • 46.
    • If notinsane, then we need to follow the pancake model versus the pyramid one • In other words: – It’s NOT about domination, but it is about sustainability
  • 47.
    Who could beKleobis and Biton in Greece, today?
  • 48.
  • 49.
  • 50.
    Easy Vs Doable •Is it gonna be • Absolutely easy? no! • Is it gonna be fun? •YES it certainly will!
  • 51.
    The ultimate goal •Entrepreneurship is about being useful to another person. Something so simple that makes you happy. • It’s simple: Be useful! • …in an economically sustainable way
  • 52.
    What? • “I wantto startup, I just don’t know what to do” • It doesn’t really matter! • Prerequisite is simply to like it
  • 53.
    Startup Compass real problemthat many people have Find an innovative way to solve it Get a team that shares the passion to • Think of • • do it • Making sure that the proposed solution is sustainable •As simple as that!
  • 54.
    Must-have Vs Nice-tohave Sustainabilityis built on a ground of needs, not wishes.
  • 56.
    Creative copying  “Immaturepoets imitate; mature poets steal; bad poets deface what they take, and good poets make it into something better, or at least something different.” ― T.S. Eliot, The Sacred Wood http://en.wikipedia.org/wiki/T._S._Eliot
  • 57.
    How? • Here’s wherethe great misunderstanding is • The “garage s/w” model does not really work • Thin & lean is the way to go • Management should be in the startup’s DNA
  • 58.
    Reasons to fail •Most of the failed startups lacked management skills and capacity • Founders should never underestimate the necessity for management skills & processes • Founders often hesitate to add management skills to the team
  • 59.
    The management leap •Many startups fail to make the leap from 1M to 5M in revenues • Failure to introduce management structure • The most difficult change a company has to manage in its early years
  • 60.
    A startup is… • …an innovative, creating, dynamic, aimin g-to-grow…
  • 61.
    ….BUSINESS! Thus, it shouldALWAYS been run as such.
  • 62.
    Managing a Startup •Tools • Techniques • Methodologies • As lean as possible – ….but not more
  • 63.