The document provides details about Jay Glazer's annual Super Bowl Kickoff Party that will be held this year on January 29th at TAO NYC. The event is known for attracting A-list celebrities from sports and entertainment. Sponsorship opportunities include title sponsorship and associate sponsorships which provide branding and marketing benefits during the high-profile event that kicks off Super Bowl week. Media coverage of the star-studded party in past years has included sports and entertainment publications.