The document summarizes a celebrity softball challenge event hosted by Deion Sanders to benefit the Prime Time Sports Association nonprofit. It will feature many celebrity participants from sports and entertainment. Sponsorship opportunities are available starting at $2,100 to receive branding, tickets, and a photo with Deion Sanders. The event will be produced by Foxx Entertainment Group and held at the Southeast Softball Complex in Lithonia, GA on July 27, 2012.
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Narrated Business Proposal for the Philadelphia Eaglescamrynascott12
Slide 1:
Welcome, and thank you for joining me today. We will explore a strategic proposal to enhance parking and traffic management at Lincoln Financial Field, aiming to improve the overall fan experience and operational efficiency. This comprehensive plan addresses existing challenges and leverages innovative solutions to create a smoother and more enjoyable experience for our fans.
Slide 2:
Picture this: It’s a crisp fall afternoon, driving towards Lincoln Financial Field. The atmosphere is electric—tailgaters grilling, fans in Eagles jerseys creating a sea of green and white. The air buzzes with camaraderie and anticipation. You park, join the throng, and make your way to your seat. The stadium roars as the Eagles take the field, sending chills down your spine. Each play is a thrilling dance of strategy and skill. This is what being an Eagles fan is all about—the joy, the pride, and the shared experience.
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Slide 4:
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Slide 5:
Recent trends show an increasing demand for efficient event logistics. Our customer feedback has consistently highlighted frustrations with parking and traffic. Surveys indicate that a significant number of fans are dissatisfied with the current parking situation. Comparisons with other venues like Citizens Bank Park and Wells Fargo Center reveal that we lag in terms of parking efficiency and convenience. These insights underscore the urgent need for innovation to meet and exceed fan expectations.
Slide 6:
As we delve into the intricacies of our operations, one glaring issue emer
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Prime Time Celebrity Softball-NM
1. Benefitting Prime Time Sports Association | a 501c3 organization
Celebrity Softball Challenge
hosted by:
2011 NFL Hall of Famer/
MLB All-Star
Deion Sanders
27 July 2012
Dekalb County Southeast Softball Complex | Lithonia GA
4pm
2. Event Scope / The Opportunity
THE PRIME TIME CELEBRITY SOFTBALL CHALLENGE will be one of the most engaging and
entertaining family friendly events that Atlanta has seen in a long time! It will touch countless youth and
members of the Atlanta metro area community all while presenting a tremendous sales, marketing, PR &
community outreach opportunity! In addition to Sanders’ incredible following and fan base amassed over a
wildly successful sports career, Sanders boasts MILLIONS of weekly television viewers & Twitter followers!
Captive Target Audience: All Ages | Male & Female | Family
Ethnic Groups: White, Black, Hispanic
Household Income Levels: Moderate Incomes
Marital Status: 60% Single; 30% Divorced; 10% Other
Residence: 70% Homeowners; 30% City Dwellers
Employment: 40% Professional; 30% Entrepreneur;
15% Unemployed; 10% Other; 5% Retired
Audience Concentration : Atlanta Metro Area/Dekalb County
*for presentation purposes only
3. Celebrity Softball Challenge
Past Celebrity Sightings
Sanders & NFLer Jamal Lewis
The Prime Time Players!
Sanders getting ‘em ready!
Rapper Nelly
Prime Time –
The Ultimate Competitor Sanders, Matt Hasselbeck,
Snoop Dogg & Cam Newton
4. The Prime Time Players
Celebrity Participants*
NFL Network Analyst & Former Falcon Fan Favorite Jamie Dukes (U da man!)
NFL All-Pro Jerome Bettis (U did it with a football. Let’s see what U got with a soft one!)
Atlanta Mayor Kasim Reed (We know U got game under the suit!)
Comedian Rickey Smiley (It won’t be funny! We want a win!)
Atlanta Falcon Owner Arthur Blank (Now’s your chance to really be a community guy!)
NBA Superstar Allan Houston (No worries! Tall legs are allowed on the field!)
NFL/MLB Star All Pro Brian Jordan (It’s U against Prime! U both did it… two ways!)
Former Atlanta Falcon Ray Buchanan
Rapper Bow Wow (We heard U got game! Bring it on!)
NFL All-Pro Cam Newton
Rapper TI (U talk the sports trash! Put your $ where your bat is!)
Rapper/Actor Chris “Ludacris” Bridges (Luda! We see U!)
Reality Star Nene Leakes (Represent for the females, NeNe!)
Rapper Snoop Dogg (U all sports, huh? Let’s see whatcha got!)
V103’s Ryan Cameron | V103’s Frank Ski
Magic 107.5’s Carol Blackmon | Hot 107.9’s Emperor Searcy
11Alive’s Fred Kalil | 11Alive’s Sam Crenshaw
WSB’s John Bachman
FOX 5’s Karen Graham | FOX 5’s Ken Ridriguez | FOX 5’s Gurvir Dhindsa
Ch. 46’s Brandon Rudat | Ch. 46’s JaQuitta Williams
Q100’s Bert Weiss
The Fish’s Lara Scott
790 The Zone’s Steak Shapiro | 790 The Zone’s 2 Live Stew
680 The Fan’s Buck & Kincade
*written confirmations available upon request; receiving confirmations daily
5. The Venue
The Southeast Softball Complex
5845 Hillvale Rd | Lithonia GA 30058
The new beautiful 80 acre complex is home to softball, soccer and serves as a multi-use field!
DRIVING DIRECTIONS: From I-20Eastbound | To Exit 71/Panola Road |Turn Left | 1.5 miles to Covington Hwy | Turn Right |
1.0 miles to Hillvale Road | 0.06 miles .. YOU’RE THERE! Southeast Softball Complex, on the right!
6. The 21 Club
BE A MEMBER!
This sponsorship puts you right in the middle of the action! Partnering with one of the most famous “21’s” –
Deion “ Prime Time” Sanders – will dramatically increase the exposure and awareness of your brand, product or
service. It is one of the most affordable ways to “get in the game” and receive a PRIME TIME experience!
Branding on all softball print collateral (handbills, official banner boards, welcome boards, etc.)
Recognition and Exposure in pre & post coverage via press releases, etc.
Special On-Field Recognition during Half Time
Group Photo with 2011 Pro Football Hall of Famer Deion Sanders
Special Game Memorabilia
(2) VIP Tickets with Private VIP Entry, VIP Seating & Parking
(2) General Admission Tickets for special guests/clients/employees relations
Community reinvestment and helping to serve under-served youth: PRICELESS
$2100
TO BECOME A MEMBER OF THE 21 CLUB, CALL NICOLE MARTIN |404.931.4558.
Sponsorship offers subject to change without notice. Limitations and exclusions apply.
All sponsorship benefits will vary based on the package selected as well as availability at time of offer.
All or a portion of this transaction may be tax deductible. Please consult your Tax Advisor.
7. Producers
Foxx Entertainment Group (FEG) is one of the nation’s premier, full service sports & entertainment
branding, marketing, production and management agencies, specializing in personal brand marketing,
special events and cause marketing initiatives & programs. FEG is headquartered in Atlanta, GA with
offices in Louisville, KY & Chicago, IL. Founded in 2000, Foxx Entertainment Group has become
nationally renowned for its creative brand strategies, superior marketing campaigns, results-driven
promotions, effective publicity, flawless event production and meticulous event management. We
brilliantly showcase you, your product and/or service in ways you never knew! We pride ourselves in
maintaining the highest level of integrity imaginable to our clients, sponsors, charitable entities and
business partners. It’s just the way we do business!
Over the years, we have been blessed to consistently deliver these services to some of the country’s
high-end clientele, corporate executives and non-profit organizations. We leverage our entertainment
and sports assets, alliances and relationships to produce maximum results!
Built on integrity, dependability and loyalty, it is Foxx Entertainment Group’s customary intention to
exceed every client’s expectations. We look forward to exceeding yours!
WE PUT THE ‘WOW’ IN YOUR BRAND, PROJECT, INITIATIVE OR EVENT!
Bringing together and maximizing sports, entertainment and cause!
2625 Piedmont Road |Suite 56-115 | Atlanta GA 30324
TF 866.216.FOXX (3699) | F 888.822.1735 | foxxentgroupinc.com |Tee Foxx, 404.791.6525 (direct)