1. Benefitting Prime Time Sports Association | a 501c3 organization
Celebrity Softball Challenge
hosted by:
2011 NFL Hall of Famer/
MLB All-Star
Deion Sanders
27 July 2012
Dekalb County Southeast Softball Complex | Lithonia GA
4pm

2. Event Scope / The Opportunity
THE PRIME TIME CELEBRITY SOFTBALL CHALLENGE will be one of the most engaging and
entertaining family friendly events that Atlanta has seen in a long time! It will touch countless youth and
members of the Atlanta metro area community all while presenting a tremendous sales, marketing, PR &
community outreach opportunity! In addition to Sanders’ incredible following and fan base amassed over a
wildly successful sports career, Sanders boasts MILLIONS of weekly television viewers & Twitter followers!
Captive Target Audience: All Ages | Male & Female | Family
Ethnic Groups: White, Black, Hispanic
Household Income Levels: Moderate Incomes
Marital Status: 60% Single; 30% Divorced; 10% Other
Residence: 70% Homeowners; 30% City Dwellers
Employment: 40% Professional; 30% Entrepreneur;
15% Unemployed; 10% Other; 5% Retired
Audience Concentration : Atlanta Metro Area/Dekalb County
*for presentation purposes only

3. Celebrity Softball Challenge
Past Celebrity Sightings
Sanders & NFLer Jamal Lewis
The Prime Time Players!
Sanders getting ‘em ready!
Rapper Nelly
Prime Time –
The Ultimate Competitor Sanders, Matt
Hasselbeck, Snoop Dogg &
Cam Newton

4. The Prime Time Players
Celebrity Participants*
NFL Network Analyst & Former Falcon Fan Favorite Jamie Dukes (U da man!)
NFL All-Pro Jerome Bettis (U did it with a football. Let’s see what U got with a soft one!)
Atlanta Mayor Kasim Reed (We know U got game under the suit!)
Comedian Rickey Smiley (It won’t be funny! We want a win!)
Atlanta Falcon Owner Arthur Blank (Now’s your chance to really be a community guy!)
NBA Superstar Allan Houston (No worries! Tall legs are allowed on the field!)
NFL/MLB Star All Pro Brian Jordan (It’s U against Prime! U both did it… two ways!)
Former Atlanta Falcon Ray Buchanan
Rapper Bow Wow (We heard U got game! Bring it on!)
NFL All-Pro Cam Newton
Rapper TI (U talk the sports trash! Put your $ where your bat is!)
Rapper/Actor Chris “Ludacris” Bridges (Luda! We see U!)
Reality Star Nene Leakes (Represent for the females, NeNe!)
Rapper Snoop Dogg (U all sports, huh? Let’s see whatcha got!)
V103’s Ryan Cameron | V103’s Frank Ski
Magic 107.5’s Carol Blackmon | Hot 107.9’s Emperor Searcy
11Alive’s Fred Kalil | 11Alive’s Sam Crenshaw
WSB’s John Bachman
FOX 5’s Karen Graham | FOX 5’s Ken Ridriguez | FOX 5’s Gurvir Dhindsa
Ch. 46’s Brandon Rudat | Ch. 46’s JaQuitta Williams
Q100’s Bert Weiss
The Fish’s Lara Scott
790 The Zone’s Steak Shapiro | 790 The Zone’s 2 Live Stew
680 The Fan’s Buck & Kincade
*written confirmations available upon request; receiving confirmations daily

5. The Venue
The Southeast Softball Complex
5845 Hillvale Rd | Lithonia GA 30058
The new beautiful 80 acre complex is home to softball, soccer and serves as a multi-use field!
DRIVING DIRECTIONS: From I-20Eastbound | To Exit 71/Panola Road |Turn Left | 1.5 miles to Covington Hwy | Turn Right |
1.0 miles to Hillvale Road | 0.06 miles .. YOU’RE THERE! Southeast Softball Complex, on the right!

6. The 21 Super Club
This sponsorship puts you right in the middle of the action! Partnering with one of the most famous “21’s” –
Deion “ Prime Time” Sanders – will dramatically increase the exposure and awareness of your brand, product or
service. It is one of the most affordable ways to “get in the game” and receive a PRIME TIME experience!
Branding on all softball print collateral (handbills, official banner boards, welcome boards, etc.)
Recognition and Exposure in pre & post coverage via press releases, etc.
Special On-Field Recognition during Half Time
Group Photo with 2011 Pro Football Hall of Famer Deion Sanders
Sampling Opportunities
(2) VIP Tickets with Private VIP Entry, VIP Seating & Parking
(2) General Admission Tickets for special guests/clients/employees relations
Community reinvestment and helping to serve under-served youth: PRICELESS
$5000
TO BECOME A MEMBER OF THE 21 CLUB, CALL NICOLE MARTIN | 404.931.4558.
Sponsorship offers subject to change without notice. Limitations and exclusions apply.
All sponsorship benefits will vary based on the package selected as well as availability at time of offer.
All or a portion of this transaction may be tax deductible. Please consult your Tax Advisor.

7. Producers
Foxx Entertainment Group (FEG) is one of the nation’s premier, full service sports & entertainment
branding, marketing, production and management agencies, specializing in personal brand
marketing, special events and cause marketing initiatives & programs. FEG is headquartered in
Atlanta, GA with offices in Louisville, KY & Chicago, IL. Founded in 2000, Foxx Entertainment Group has
become nationally renowned for its creative brand strategies, superior marketing campaigns, results-
driven promotions, effective publicity, flawless event production and meticulous event management.
We brilliantly showcase you, your product and/or service in ways you never knew! We pride ourselves
in maintaining the highest level of integrity imaginable to our clients, sponsors, charitable entities and
business partners. It’s just the way we do business!
Over the years, we have been blessed to consistently deliver these services to some of the country’s
high-end clientele, corporate executives and non-profit organizations. We leverage our entertainment
and sports assets, alliances and relationships to produce maximum results!
Built on integrity, dependability and loyalty, it is Foxx Entertainment Group’s customary intention to
exceed every client’s expectations. We look forward to exceeding yours!
WE PUT THE ‘WOW’ IN YOUR BRAND, PROJECT, INITIATIVE OR EVENT!
Bringing together and maximizing sports, entertainment and cause!
2625 Piedmont Road |Suite 56-115 | Atlanta GA 30324
TF 866.216.FOXX (3699) | F 888.822.1735 | foxxentgroupinc.com |Tee Foxx, 404.791.6525 (direct)