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2013 AllStar Celebrity Kickoff Party
This document announces an exclusive kick-off party to take place at the Playboy Mansion on July 15, 2013 from 8pm to 2am for VIP sports and entertainment professionals. The party will feature celebrity performances and appearances from stars like Flo Rida, Jamie Foxx, and Blake Griffin. Sponsorship opportunities are available for the event and include branding, promotional activations, and access to celebrities and athletes attending the exclusive party.
2013 AllStar Celebrity Kickoff Party
- 2. WELCOME All-‐ Star Celebrity Kick-‐Off Party WHO: Exclusive to VIPs, sports/entertainment professionals DATE: Mon., July 15, 2013 LOCATION: Playboy Mansion TIME: 8:00pm – 2:00am ATTIRE: Sexy Cocktail BENEFITING: Artists & Athletes ENTRY: Invitation Only
- 3. Flo Rida Jeremy Piven Chad Ochocinco Jamie Foxx Blake Griffin Chris Bosh TONY GONZALEZ keyshawn johnson SUGAR RAY LEONARD jarde leto ZACH LEVI reggie bush mark sanchez RAY LEWIS willie mcginest SHAWNE MERRIMAN lamar odom CARMELO ANTHONY MILES AUSTIN paul pierce WARREN MOON luke walton JOE THIESMAN omar miller amar’e stoudemire Eddie Cibrian & LeeAnn Rimes Kim Kardashian
- 4. ü Celebrity Poker Tournament ü Playboy Playmates ü Celebrity GiUing Suite ü Silent aucVon to benefit designated charity (2013 TO BENEFIT ARTISTS & ATHLETES) ü Past performances included Ø LMFAO Ø Jamie Foxx Ø Flo Rida Ø DJ Irie Ø DJ Eddie George Ø DJ Marcellus Wiley Ø Pussycat Dolls Flo Rida LMFAO Jamie Foxx
- 6. Ø Category Exclusivity Ø “Official Presenting Sponsor” Ø Logo on Step n’ Repeat at arrival area for athletes, celebrities, media Ø Logo on poker tables, video screens, or gobos inside the venue Ø Logo on event invitations sent out to all distinguished guests Ø Body painted Playboy Playmates to wear promo advertising for Sponsor Ø Branded activation area at event for product placement, demonstration, sampling Ø Models in sponsor clothing can be featured on the red carpet Ø Inclusion in the VIP gift bag (given to celebrities, athletes & distinguished guests) Ø VIP Shuttle for all guests Ø VIP Poker (8 per table) – each table to feature celebrity talent Ø Drive on passes and VIP transportation for Sponsor’s guests Ø VIP Cabanas, bottle service, VIP table Ø Sponsorship recap and “first right of refusal” Ø VIP credentials to the event can be purchased at an additional cost
- 7. Ø Category Exclusivity Ø Sponsor displays in your area for photos (sponsor to provide display materials) Ø Gifting suite located on the front lawn for full access to all media covering the event Ø Body painted Playboy Playmates to wear promo advertising for Sponsor (additional cost to sponsor) Ø Branded activation area at event for product placement, demonstration, sampling Ø Product quantities can range from 50-‐200 (based on what you want to gift celebrities) Ø Sponsor to have designated area to display as they choose (Production company to coordinate sponsors displays and area in advance) Ø VIP Shuttle for all guests from designated lot Ø Option to bring an event photographer Ø Photos from event on disk and available for digital download Ø Sponsorship recap and “first right of refusal” Ø VIP credentials to the event can be purchased at an additional cost
- 8. SOCIAL MEDIA PACKAGE– Player Press (online): Campaign: Component Total Cost PlayerPress.com – Playboy Party Twitter Stream Web Page $15,000 PlayerPress.com -‐ Playboy Party Co-‐Branded Tweets $10,000 PlayerPress.com – Playboy Party Banner Advertising $5,000 TOTAL VALUE: $30,000 PlayerPress.com -‐ Twitter Stream Web Page PlayerPress.com to create a custom web page (www.playerpress.com/celebratethegame) to stream all tweets from the party and from pro athletes and guests using the TBD hash tag. For example when event guests tweet the hash tag (#celebratethegame) in their tweets it will appear in the real-‐time Twitter stream on the web page. The web page to be co-‐branded and will include event sponsors logos on designed page skins. PlayerPress.com Twitter board can also be projected on a screen at the event so guests can see their tweets on the board. Value: $15,000 PlayerPress.com -‐ Co-‐Branded Tweets Brands can launch a PlayerPress.com Twitter campaign by having us update all our followers (25K+) on multiple accounts with tweets about the Celebrity Kickoff Party the week of the ESPYS and the Twitter stream web-‐page. Tweets can link to a sponsor website. Co-‐branded PlayerPress.com Tweets are based on a PPF (Price-‐Per-‐Follower-‐Per-‐Tweet) rate and are meant to drive more followers to the co-‐branded Twitter stream web-‐page or sponsor website. Cost: $0.05 (per tweet/per follower) Value: $10,000 (8x Co-‐Branded Tweets) PlayerPress.com -‐ Banner Advertising PlayerPress.com to provide high-‐impact above-‐the-‐fold banner advertising on our network to promote the Twitter stream web-‐page or sponsor website. We can offer a Leaderboard Banner ad slot (728x90) on the header to appear on run-‐of-‐site. Creative Development = $1,000 Fixed Ad Slot (Run-‐of-‐Site) = $4,000 Value: $5,000
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- 10. forthcoming. Rev 9:00pm-2:00amFrontLawn,BackLawnPoolArea 2D N 12' 0 12'0VIP5 AERIAL ARTIST 16'0 20'0 STAGE VIP1 VIP2 VIP3 VIP4 VIP6 VIP7 VIP8 VIP9 VIP10 VIP11 VIP12 VIP13 VIP14 VIP15 AERIAL ARTIST CENTER BAR DANCE FLOOR MANSION POOL 15'6 HEDGE ROW Venue Layout
- 11. A Branded ManagementEvent Production