The 50 Yard Lounge was a premier destination during Super Bowl week in NYC in 2014, fusing food, sports, music and culture. It featured over 80 renowned NYC chefs and restaurants, hosted the NY Jets hospitality venue, and attracted over 4,000 guests. It garnered over 1 billion media impressions and was featured in major publications. The lounge brought together food, sports and music in a unique way, setting the foundation for future events. It delivered an exceptional experience and strong branding platform, becoming a notable part of Super Bowl week.
On September 8-11, the Boston Convention & Exhibition Center will be filled with sales and marketing professionals for INBOUND 2015. Whether this will be your first time visiting Boston, you've visited Boston in the past, or you’ve lived in the city for years, The Insider’s Guide to Boston is your go-to guide for enjoying everything the city has to offer.
On September 8-11, the Boston Convention & Exhibition Center will be filled with sales and marketing professionals for INBOUND 2015. Whether this will be your first time visiting Boston, you've visited Boston in the past, or you’ve lived in the city for years, The Insider’s Guide to Boston is your go-to guide for enjoying everything the city has to offer.
Convergence of the Food & Sports industriesLonny Sweet
The food & sports industries are converging like never before, with more and more integrating marketing programs by teams, leagues, properties and events featuring celebrity chefs and an elevated food experience. This presentations shines a light on how these two are coming together and a few examples from leagues and brands.
The Walker Art Center and D’Amico & Partners announced today that D’Amico & Partners will become the Walker Art Center’s new food service provider, effective April 18, 2011.
D’Amico & Partners has created an entirely new restaurant for the Walker, featuring locally-sourced, globally-inspired modern American cuisine.
Experience Brands - Creating strategies to meet evolving consumer demand.
A study by Harris Group found that 72 percent of millennials prefer to spend more money on experiences than on material things. This keynote experience focuses in on what sparked this change and how this shift has driven key markets, such as travel and music, to grow exponentially.
Additionally, the presentation looks to highlight today’s top brands and what they are doing to be a part of this momentum as they look to reach this hard-to-grasp audience in new and truly immersive ways.
Noche de Gourmet is not only one of the Valley’s premier charity events; it’s a highly anticipated social affair as well. The brochure's original copy had become outdated and while close, didn't completely reflect the sophistication of the event. With refreshed copy and a stronger sell, sponsorship opportunities sold out.
We moved our 14th annual ECOLUXE Park City/ABC4 Media Lounge at Sundance event back to the Beverly Hilton Hotel's outdoor Wilshire Gardens where we will honor the Sundance Film Premiere stars and filmmakers, Grammys, Golden Globes & Critics Choice nominees & winners who have nowhere else "safe" to go celebrate their accomplishments. We will execute the same health protocols as our recent primetime pre-Emmy Awards in September, and our 2 prior events in Sept. 2020 and April 2021, but with a Winter Wonderland Theme. Our hearts go out to all our entertainment industry peers and talent not being able to celebrate. Your health safety is our #1 priority. Our covid-safe event is the solution! ❤️ Hilton Executive Chef curates and serves their Celebrity Champagne Brunch, Hilton Chefs will teach star "how to make their own pizzas', on-site nurses provide rapid covid testing, B12 & Immunity shots and IV Therapy. Meet brands launching new 2022 products in the lovely pet-and-eco-friendly outdoor Wilshire Gardens. All guests, sponsors, and Hilton staff will be masked and vetted for current vaccines and negative covid tests at the door. ECOLUXE LOUNGE is a COVID-safe, hi-end innovative, private luxury event created and produced by Durkin Entertainment with Shae Savin PR, that executes engaging memorable experiences for our clients, stars and media guests, in its 15th year in Beverly Hills, CA. We are storytellers and content creators, custom designing a destination experience that connects brands with environmental, social causes, health and wellness, media, pop culture Influencers, athletes, music artists and industry VIP’s
With a vibrant immigrant population, access to fresh seafood and produce, and a stable of ground-breaking chefs, Los Angeles has much to offer on the food front. Visitors can sample foods at restaurants that date back over a century or dine at the latest and hippest Hollywood hotspot. The choices are endless, and the journey is exciting.
Here’s our favorites:
Denmark vs England England Euro Cup squad guide Fixtures, predictions and bes...Eticketing.co
We offer UEFA Euro 2024 Tickets to admirers who can get Denmark vs England Tickets through our trusted online ticketing marketplace. Eticketing. co is the most reliable source for booking Euro Cup Final Tickets. Sign up for the latest Euro Cup Germany Ticket alert.
Convergence of the Food & Sports industriesLonny Sweet
The food & sports industries are converging like never before, with more and more integrating marketing programs by teams, leagues, properties and events featuring celebrity chefs and an elevated food experience. This presentations shines a light on how these two are coming together and a few examples from leagues and brands.
The Walker Art Center and D’Amico & Partners announced today that D’Amico & Partners will become the Walker Art Center’s new food service provider, effective April 18, 2011.
D’Amico & Partners has created an entirely new restaurant for the Walker, featuring locally-sourced, globally-inspired modern American cuisine.
Experience Brands - Creating strategies to meet evolving consumer demand.
A study by Harris Group found that 72 percent of millennials prefer to spend more money on experiences than on material things. This keynote experience focuses in on what sparked this change and how this shift has driven key markets, such as travel and music, to grow exponentially.
Additionally, the presentation looks to highlight today’s top brands and what they are doing to be a part of this momentum as they look to reach this hard-to-grasp audience in new and truly immersive ways.
Noche de Gourmet is not only one of the Valley’s premier charity events; it’s a highly anticipated social affair as well. The brochure's original copy had become outdated and while close, didn't completely reflect the sophistication of the event. With refreshed copy and a stronger sell, sponsorship opportunities sold out.
We moved our 14th annual ECOLUXE Park City/ABC4 Media Lounge at Sundance event back to the Beverly Hilton Hotel's outdoor Wilshire Gardens where we will honor the Sundance Film Premiere stars and filmmakers, Grammys, Golden Globes & Critics Choice nominees & winners who have nowhere else "safe" to go celebrate their accomplishments. We will execute the same health protocols as our recent primetime pre-Emmy Awards in September, and our 2 prior events in Sept. 2020 and April 2021, but with a Winter Wonderland Theme. Our hearts go out to all our entertainment industry peers and talent not being able to celebrate. Your health safety is our #1 priority. Our covid-safe event is the solution! ❤️ Hilton Executive Chef curates and serves their Celebrity Champagne Brunch, Hilton Chefs will teach star "how to make their own pizzas', on-site nurses provide rapid covid testing, B12 & Immunity shots and IV Therapy. Meet brands launching new 2022 products in the lovely pet-and-eco-friendly outdoor Wilshire Gardens. All guests, sponsors, and Hilton staff will be masked and vetted for current vaccines and negative covid tests at the door. ECOLUXE LOUNGE is a COVID-safe, hi-end innovative, private luxury event created and produced by Durkin Entertainment with Shae Savin PR, that executes engaging memorable experiences for our clients, stars and media guests, in its 15th year in Beverly Hills, CA. We are storytellers and content creators, custom designing a destination experience that connects brands with environmental, social causes, health and wellness, media, pop culture Influencers, athletes, music artists and industry VIP’s
With a vibrant immigrant population, access to fresh seafood and produce, and a stable of ground-breaking chefs, Los Angeles has much to offer on the food front. Visitors can sample foods at restaurants that date back over a century or dine at the latest and hippest Hollywood hotspot. The choices are endless, and the journey is exciting.
Here’s our favorites:
Denmark vs England England Euro Cup squad guide Fixtures, predictions and bes...Eticketing.co
We offer UEFA Euro 2024 Tickets to admirers who can get Denmark vs England Tickets through our trusted online ticketing marketplace. Eticketing. co is the most reliable source for booking Euro Cup Final Tickets. Sign up for the latest Euro Cup Germany Ticket alert.
Akshay Ram on Adobe's Creative Strategy and Execution, the Present and Future...Neil Horowitz
On episode 271 of the Digital and Social Media Sports Podcast, Neil chatted with Akshay Ram, Product Manager for Adobe, who also has a lot of knowledge and insight into sports creative.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Ukraine Euro Cup 2024 Squad Sergiy Rebrov's Selections and Prospects.docxEuro Cup 2024 Tickets
After securing their spot through the playoff route, Ukraine is gearing up for their fourth consecutive European Championship. Ukraine first qualified as hosts in 2012, but in 2016
Mats André Zuccarello Aasen, commonly known as Mats Zuccarello, was born on September 1, 1987, in
Oslo, Norway. He grew up in the bustling neighborhood of Løren, where his passion for ice hockey began
at a young age. His mother, Anita Zuccarello, is of Italian descent, and his father, Glenn Aasen, is
Norwegian. This multicultural background played a significant role in shaping his identity and versatility
on and off the ice.
Spain vs Italy Spain at Euro Cup 2024 Group, Fixtures, Players to Watch and M...Eticketing.co
Euro Cup 2024 fans worldwide can book Spain vs Italy Tickets from our online platform www.eticketing.co. Fans can book Euro Cup Germany Tickets on our website at discounted prices.
Mock 2024 NHL Draft Experts Divided after Celebrini, Levshunov, Silayev go in...Ice Brek
After the NHL Draft Lottery on Monday, Adam Kimelman, NHL.com’s deputy managing editor,
and Mike G., senior draft writer, Morreale make their predictions for how the first 16 selections
of the 2024 Upper Deck NHL Draft could turn out.
Spain vs Croatia Date, venue and match preview ahead of Euro Cup clash as Mod...Eticketing.co
We offer Euro Cup Tickets to admirers who can get Spain vs Croatia Tickets through our trusted online ticketing marketplace. Eticketing.co is the most reliable source for booking Euro Cup Final Tickets. Sign up for the latest Euro Cup Germany Ticket alert.
Spain's Euro Cup 2024 Selections and Croatia's Group of Death Challenge.docxEuro Cup 2024 Tickets
Chelsea's Marc Cucurella is one of only three Premier League players included in Spain's preliminary Euro Cup 2024 squad as the Tottenham star with 11 goal contributions is overlooked
Euro Cup fans worldwide can book Euro 2024 Tickets from our online platform www.worldwideticketsandhospitality. Fans can book Spain Vs Croatia Tickets on our website at discounted prices.
Albania vs Spain Euro Cup 2024 Very Close Armando Broja Optimistic Albania Wi...Eticketing.co
Euro Cup 2024 fans worldwide can book Albania vs Spain Tickets from our online platform www.eticketing.co. Fans can book Euro Cup Germany Tickets on our website at discounted prices.
Euro Cup international supporters can book Euro 2024 Tickets from our online platform Worldwideticketsandhospitality.com. Followers can book Portugal Vs Czechia Tickets on our website at sale prices.
Euro Cup fans worldwide can book Euro 2024 Tickets from our online platform www.worldwideticketsandhospitality. Fans can book Poland Vs Austria Tickets on our website at discounted prices.
Euro Cup international supporters can book Euro 2024 Tickets from our online platform Worldwideticketsandhospitality.com. Followers can book Turkey Vs Portugal Tickets on our website at sale prices.
Turkey vs Georgia Tickets: Turkey's Road to Glory and Building Momentum for U...Eticketing.co
Euro Cup Germany fans worldwide can book Euro 2024 Tickets from our online platform www.eticketing.co.Fans can book Euro Cup 2024 Tickets on our website at discounted prices.
2. The 50 Yard Lounge was…
•50 Yard Lounge became one of the premier 2014 Super Bowl VIP hospitality destination in NYC -fusing the football, culinary, music and corporate communities like never before.
•Featured more than 80 of the best chefs and restaurants in NYC throughout the week, ranging from Iron Chefs and Michelin rated restaurants, to the top Street Food Vendor and Pizza Joints.
•Home to the NY Jets Super Bowl hospitality venue, the “Jets House” during the week
•Via advertising and PR, 50 Yard Lounge garnered more than 1 BILLION impressions
•More than 4,000 guests throughout the week.
•Featured in publications such as the Associated Press, NY Times, Wall Street Journal, USA Today, Bloomberg TV, Fox News, The Daily Meal, ESPN.com and hundreds more.
•Top flight live music from rising stars such as CateyShaw, Larry Gee, Kate Davis, William B. Johnson and the Drumaticsand a special guest performance by Doug Flutie and the Flutie Brothers Band.
•A true embodiment of NYC, featuring NYC Chefs (food), NYC music and highlighting the characteristics which make this City one of the best in the world
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The 50 Yard Lounge set out to build an experience which brought together the food, sports and music worlds during SuperbowlWeek in a way that had never been done before. We accomplished our goals in spades and not only delivered on our promise, but built a foundation and blue print for years to come at Superbowlsand other major sporting events. Here are some of the highlights
3. Guest Experience / The Vibe
Unpretentious yet refined, casual but cool and embracing the essence of New York City, the vibe and energy of the 50 Yard Lounge was undeniably awesome and a place where everyone felt comfortable to let their hair down, grab a drink and truly embrace the Food, Football and Drink experience
3
6. The Venue
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Located at the heart of Manhattan, directly across the street from Madison Square Garden and Penn Station (33rd& 8th), 50YL transformed Lugo Café, Local West and Lucys Cantina into a vibrant, energetic and classic NYC destination filled with greenery, lounge furniture, multiple bars and branded sponsors experiences across the multiple venues. We had up to 8 food stations placed throughout the venues where our restaurant and chefs were serving up their delicious bites while guests listened to the incredible live music or DJ from the 60’ stage at the front of the space. With about 15,000 square feet, 50YL provided ample space for guests to easily get a drink, grab some food and enjoy at their own pace.
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a GoProlook @ the 50 Yard Lounge 2014
look at 50 Yard Lounge Day 2 using GoPro
2014 50 Yard Lounge Set Up using GoPro
The Venue -Videos
9. •Jets House was the premiere destination for the extended Jets community during the week of Super Bowl XLVIII. It will provide access and value for those New Yorkers who will be on the outside of Super Bowl looking in.
•High energy, exclusive, electrifying atmosphere, reflective of the NYC vibe, bright & open layout, overlooking the streets of the city
•A “Home Base” for Jets partners, season ticket holders and fans during Super Bowl week
•Consisted of former and current Jets players, NFL legends, Flight Crew, celebrity Jets fans, radio & TV remotes, Jets web shows, interactive gaming, sponsor activations, live music, celebrity chefs
Jets House at 50 Yard Lounge
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10. The Food / Chefs
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Featuring more than 80 of the best Chefs/Restaurants in NYC throughout the week, 50YL truly embraced and shined a light on the NYC food scene. From Michelin Starred restaurants and James Beard Award winners to street food vendors and NYC’s best sandwiches, 50YL offered the best food experience of any Superbowlevent. Among others, these award winning Chefs included:
Michael White
Johnny Iuzzini
Marc Forgione
Bill Telepan
Pat LaFrieda
Mario Pagan
PhetSchwader
Brad Farmerie
George Mendes
Original Soupman
aka “Soup Nazi”
Elizabeth Karmel
Harold Moore
11. 11
The Food / Restaurants
Among many others, our restaurants included:
13. The Athletes
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Aiming to offer something different than your traditional meet & greet and chalk talk, 50YL brought together Hall of Fame Athletes and Chefs together, to make some food, carve some meat, talk some football and deliver a unique experience for our guests and partners.
Doug Fluiteand Johnny Iuzzini
Michael White and Cris Carter
Matt Light and Pat Lafreida
ESPN Radio’s Michael Kay
and Chefs from NYY Steak
Mary Giuliani and Nick Mangold
Mike Golic, Mike Greenberg and LiorSercarz
14. Joe Thiesmann and George St. Pierre
Doug Flutie on the Drums
KedricEllis and Celebrity Cruises Chef
The Athletes
Franklin Becker and Nick Mangold
15. The Music
15
50YL Music focused on highlighting local bands who personify the NYC music scene. From singer songwriters to a bad ass street performer, the live music was a smash hit across the board. Top it all off, Doug Flutie and the Flutie Brothers band played an impromptu 45 minute set on Sat night to cap off an amazing week of live performances and DJ offerings.
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The Advertising
Through incredible media partnerships, 50YL implemented a seven figure advertising campaign with a mixture of Print, Digital, Social, Email Marketing and Radio advertising in the NYC and extended markets leading into the big game (New England, Denver, Seattle, San Francisco, etc). In addition to traditional media, we curated content which reinforced the messaging and connection between food and sports.
17. 17
The Advertising –Full Page Print
USA Today
Time Out New York
The Daily News
20. 20
The Advertising –Radio and Video
http://espn.go.com/espnradio/newyork/play?id=10346116
Iron Chef Marc Forgione
http://www.thedailymeal.com/burger-melt-50-yard-lounge/1214
Spencer from Melt Shop
http://www.thedailymeal.com/deviled-eggs-50-yard-lounge/121913
Harold Moore from Commerce
ESPN Radio NY 98.7 with Michael Kay and Don Lagreca
http://espn.go.com/espnradio/play?id=10276108
Michael White
The Daily Meal
21. 21
The Advertising –Social
Social interactions:
-Daily trivia with Chefs and Athletes, giving away ticket discounts
-All Chefs and Athletes participated in social interaction, tweeting at least 3 times leading into events
-Tapped into Food & Sports social followings
22. The Press / Buzz
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Breaking in to the SB “party” scene was one of our biggest challenges, but the unique food/sports/music positioning proved to be a strong platform and allowed 50YL to continuously be mentioned as one of the premier destinations during SB week. With more than 1 BILLION PR impressions and highlighted stories in publications such as the WSJ, New York Times, ESPN.com, Crains, Sports Business Journal, Biz Bash, Bloomberg TV and hundreds more, 50YL clearly was one of the most talked about events leading into and during Superbowlweek.
23. Our Partners
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As part of the fabric of 50 Yard Lounge, we benefited from great partners who were able to leverage the platform to help achieve their objectives while truly becoming part of the events success.
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50 Yard Lounge Sponsor Video 2014
Sponsor Video
32. The Outcome
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•50 Yard lounge brought together the food, sports and music worlds in a way that has never been done before, delivering an exceptional guest experience and strong brand platform.
•50YL broke through the clutter and become one of the buzz worthy and notable events of Superbowlof the week, attracting more than 1 billion media impressions
•With strong brand participation and even stronger media attention, it is clear the combination of Food, Sports and Music are a viable, strong and desired platform.
•Poised for future growth and expansion of 50YL brand and platform, not only during Superbowls, but other major sporting events.