Hoe start je met Account Based Marketing? 4 stappen🔸 Ellen Prins 🔸
ABM! Welke stappen moet je zetten als je start met Account Based Marketing? We nemen je door 4 belangrijke fases die je helpen met een succesvolle ABM-strategie.
Wat is content marketing en wat kan het doen voor jouw notariskantoor. Hoe kun je klanten vinden én binden. Hoe kan jouw notariskantoor toekomstbestendig worden.
Mensen praten over voetbal, het weer en op gewicht blijven. Mensen praten niet over Jupiler, Wieckse Witte of Slankie. Een merk moet betekenis krijgen. Context. Dus inhoud, content, is de essentie van social media. Inhoud is voor mensen niet interessant omdat het van een merk komt, nee inhoud is interessant vanuit de context en een merk kan daar logischerwijs bij passen. Hoe vind je het domein dat het bij jou past? Hoe kom je aan content? En hoe zorg je dat de consument jou weet te vinden? Deze presentatie geeft een antwoord op al die vragen.
Op 11 april 2012 vindt er een NIMA Expert Class plaats, titel: 'B2C Content Marketing, hoe word ik een Brand Publisher?'
Onderwerpen:
* Content marketing, waarom juist nú effectief?
* Hoe maak je een (interne) business case voor content marketing?
* Buyer Personas maken en Engagement Process ontwikkelen
* Bepalen van onderscheidend onderwerpdomein
* Storytelling: hoe vertel je een krachtig merkverhaal?
* Welke mediakanalen en contenttypen zet je in?
* Het inrichten van een content marketing organisatie
En meer...
Het programma is samengesteld door Mark de Lange van Beklijf.
Hoe start je met Account Based Marketing? 4 stappen🔸 Ellen Prins 🔸
ABM! Welke stappen moet je zetten als je start met Account Based Marketing? We nemen je door 4 belangrijke fases die je helpen met een succesvolle ABM-strategie.
Wat is content marketing en wat kan het doen voor jouw notariskantoor. Hoe kun je klanten vinden én binden. Hoe kan jouw notariskantoor toekomstbestendig worden.
Mensen praten over voetbal, het weer en op gewicht blijven. Mensen praten niet over Jupiler, Wieckse Witte of Slankie. Een merk moet betekenis krijgen. Context. Dus inhoud, content, is de essentie van social media. Inhoud is voor mensen niet interessant omdat het van een merk komt, nee inhoud is interessant vanuit de context en een merk kan daar logischerwijs bij passen. Hoe vind je het domein dat het bij jou past? Hoe kom je aan content? En hoe zorg je dat de consument jou weet te vinden? Deze presentatie geeft een antwoord op al die vragen.
Op 11 april 2012 vindt er een NIMA Expert Class plaats, titel: 'B2C Content Marketing, hoe word ik een Brand Publisher?'
Onderwerpen:
* Content marketing, waarom juist nú effectief?
* Hoe maak je een (interne) business case voor content marketing?
* Buyer Personas maken en Engagement Process ontwikkelen
* Bepalen van onderscheidend onderwerpdomein
* Storytelling: hoe vertel je een krachtig merkverhaal?
* Welke mediakanalen en contenttypen zet je in?
* Het inrichten van een content marketing organisatie
En meer...
Het programma is samengesteld door Mark de Lange van Beklijf.
10 lessions learned in social media and how this applies to social sellingVanguard Leadership
Over the last 10 years we have come to terms of how to use social media. From this you should have learned 10 things that will become important when launching a social selling program in your company.
Social Media is all around us. Rather than closing down social media for your employees, it is better to provide good guidance about using social media to your employees. A social media policy or guidelines is the answer.
Here is the slides used during a presentation at Unizo in Eeklo.
Social Selling is taking companies by storm. A lot has changed over the last 100 years. Social Media is becoming the tools for sales to crush their quota. Who is doing it? and How? This presentation will give some input
Social Media is a pain in the ass when it comes to privacy. but is it really? What are the dangers? What should you know? How can you social media policy provide some guidance and answers
Presentation given at STIMA #engage4result café
Social Media for employees and companies have gone through highs and lows. It has been blocked, it has been opened, Social media policies have been the instrument of choice to stop reputation loss for individuals and companies. 2015 is great time to update your old social media. Drivers like live streaming, employee advocacy and social selling selling wil stretch the limits of your old policy.
Whether you like it or not sharing content on LinkedIn will help your create your personal brand as well as your Company visibility. However, most people and companies have no idea what to share. Therefore I have brought together these 50 posts from 33 companies and organisations as a source of inspiration on what to share on LinkedIn. When you take a look at this list, I am convinced you will not be able to say that you have no content to share.
Social Selling is the hottest ticket in social media land. Sales people are using social media to research, network, connect and add value to their clients. But are they?
This twitterchat will look at a numbers of angles for social media polices within companies. During the session I discussed and share my views with the audience on how to create a policy, to why and how to make it attractive.
Employee advocacy is ready to hit aal companies. Sharing, commenting, liking are key for strong employee advocacy. Social media is the communication channel by choice
This is an overview of all LinkedIn automation tools. It includes networking tools, amplification tools, done for you services and content scheduling tools.
These tools are banned by LinkedIn but often used by users to make their work simpler. This list was created in Jan 2021 and will evolve over time
LinkedIn stats for Belgium on memberships, activity levels and much more.
The numbers were taken from LinkedIn, Sales Navigator and the LinkedIn Advertizing module.
This indicates the level of social selling & recruitment
Research results (Summer 2019) of what appears in LinkedIn Home feed. Type of posts, frequency of ads, The real value of Like and Comments and hashtags
Companies invest a lot of money in social selling. However, they are struggling to get #results. No #training or the wrong training is the root of all evil
Is GDPR a showstopper for social media usage in your companyVanguard Leadership
With the advent of trhe new GDPR privacy regulation (May 25, 2018) there will be implication on social media. Of course LinkedIn, Twitter, Facebook and alike will have to be compliant but your company's use of social media will be limited. Are you aware of the limitations and trouble you can get your company is?
Most salespeople are struggling when it comes to integration social media into they sales strategy and approach. They suffer from 4 symptoms: No (or bad) presence on social, No content, No time and No results. During this session I will hand 4 antidotes to cure these symptoms.
Social media is still growing at an amazing pace. New platforms and new applications are showing up every day. People bring this to the office but is your policy built for this?
10 lessions learned in social media and how this applies to social sellingVanguard Leadership
Over the last 10 years we have come to terms of how to use social media. From this you should have learned 10 things that will become important when launching a social selling program in your company.
Social Media is all around us. Rather than closing down social media for your employees, it is better to provide good guidance about using social media to your employees. A social media policy or guidelines is the answer.
Here is the slides used during a presentation at Unizo in Eeklo.
Social Selling is taking companies by storm. A lot has changed over the last 100 years. Social Media is becoming the tools for sales to crush their quota. Who is doing it? and How? This presentation will give some input
Social Media is a pain in the ass when it comes to privacy. but is it really? What are the dangers? What should you know? How can you social media policy provide some guidance and answers
Presentation given at STIMA #engage4result café
Social Media for employees and companies have gone through highs and lows. It has been blocked, it has been opened, Social media policies have been the instrument of choice to stop reputation loss for individuals and companies. 2015 is great time to update your old social media. Drivers like live streaming, employee advocacy and social selling selling wil stretch the limits of your old policy.
Whether you like it or not sharing content on LinkedIn will help your create your personal brand as well as your Company visibility. However, most people and companies have no idea what to share. Therefore I have brought together these 50 posts from 33 companies and organisations as a source of inspiration on what to share on LinkedIn. When you take a look at this list, I am convinced you will not be able to say that you have no content to share.
Social Selling is the hottest ticket in social media land. Sales people are using social media to research, network, connect and add value to their clients. But are they?
This twitterchat will look at a numbers of angles for social media polices within companies. During the session I discussed and share my views with the audience on how to create a policy, to why and how to make it attractive.
Employee advocacy is ready to hit aal companies. Sharing, commenting, liking are key for strong employee advocacy. Social media is the communication channel by choice
This is an overview of all LinkedIn automation tools. It includes networking tools, amplification tools, done for you services and content scheduling tools.
These tools are banned by LinkedIn but often used by users to make their work simpler. This list was created in Jan 2021 and will evolve over time
LinkedIn stats for Belgium on memberships, activity levels and much more.
The numbers were taken from LinkedIn, Sales Navigator and the LinkedIn Advertizing module.
This indicates the level of social selling & recruitment
Research results (Summer 2019) of what appears in LinkedIn Home feed. Type of posts, frequency of ads, The real value of Like and Comments and hashtags
Companies invest a lot of money in social selling. However, they are struggling to get #results. No #training or the wrong training is the root of all evil
Is GDPR a showstopper for social media usage in your companyVanguard Leadership
With the advent of trhe new GDPR privacy regulation (May 25, 2018) there will be implication on social media. Of course LinkedIn, Twitter, Facebook and alike will have to be compliant but your company's use of social media will be limited. Are you aware of the limitations and trouble you can get your company is?
Most salespeople are struggling when it comes to integration social media into they sales strategy and approach. They suffer from 4 symptoms: No (or bad) presence on social, No content, No time and No results. During this session I will hand 4 antidotes to cure these symptoms.
Social media is still growing at an amazing pace. New platforms and new applications are showing up every day. People bring this to the office but is your policy built for this?
Nowadays, when customers are looking to buy a product they are seldom influenced by traditional advertisement. More and more they are looking for practical and neutral information to decide whether or not to make the purchase.
Content marketing is a strategic marketing approach meant to meet those needs of the customers. It is focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
Social Selling is an approach supported by a number of tools. From finding prospects over listening and engaging to connecting and engaging to close deals and reach your quota. The use of LinkedIn,Twitter, Hootsuite, IFTTT, and more you can save time and still be efficient
Social media for sales people, called social selling, will help them achieve their sales quota. Of course, it is more than using Linkedin. The 5 steps to social selling: great profile, Good network, good listening skills, engagement and ROI
Social selling is reeds een paar een trend. Wat is Social Selling? Voor wie is het bedoeld? Hoe doe je dan? Is dat enkel het gebruik van LinkedIn? Welke stappen moet je door? Wat zijn de gevaren?
Do you have a social media policy yet? Most companies don't an d most don't even bother to roll it out. Why not? It is a boring document but it should not be!
Let me tell you why your policy should be the tool to turn your employees into ambassadors....
Social Selling increases the gap between sales and marketingVanguard Leadership
Social selling is taking the sales world by storm. It is changing salespeople are trying to get close to their clients. Using LinkedIn, Twitter, Slideshare, Blogs, etc. sales people are becoming challengers and trusted advisors for their clients
This creates friction with marketing and sales. Who will make the content that opens up new gold mines ate clients