From an Olympic-sized thought-powered light show to your very own brain sensing headband, InteraXon CEO and neuroscientist Ariel Garten speaks to the sensor revolution and to the democratization of brain sensing technology. With the launch of their first consumer-ready product, Muse: the brain sensing headband, Ariel shares how more and more people are turning to brain sensing tech to gain immediate insight and personalized data to track and explore their inner technologies and enable them to do more with their minds than they ever thought possible. • Ariel Garten - Co-Founder and CEO, InteraXon New York eHealth Collaborative Digital Health Conference November 18, 2014

1. Out of the Lab and Into the World: The Dawn of Consumer Brain Sensing Tech
Ariel Garten, CEO, InteraXon
ariel@interaxon.ca
ChooseMuse.com
@ChooseMuse

2. A Sensor Revolution

4. Background on the Brain

6. Old EEG

7. Muse EEG

8. Anatomy of Muse

9. Clinical Grade EEG in Consumer Form
Muse ($299 MSRP)
Actichamp($36,000 MSRP)

11. Levitating Chair

12. Premier's Innovation Awards

13. Bright Ideas

15. Inner Technology

16. Our Brains Need Help
11% kids diagnosed
ADHD 90%
prescribed drugs
ADHD
2 Billion people suffer
from brain based health
and productivity challenges
Brain Health
#1
Most anxious country
in the world: US
46.9%
Amount of
time spent with wandering mind
60-90%
Doctors visits
from stress
Costs
$600B annually
Addiction
Insufficient
Sleep
Anxiety
Stress
Costs $63B annually
in lost productivity

17. Meet Muse

22. Musers

23. Current Research Partners

24. Prevention and Well Being

25. Timeline
Costs $63B annually
in lost productivity
2years
5years
10years
20years
•
In forward looking clinics
•
500K+ consumers
•
2-5 years first FDA approvals
•
StimTech More Credible
•
Initial Insurance Coverage
•
EEG games popular
•
Embedded in other devices
•
Covered care
•
Popular to self- monitor EEG
•
Pervasive
•
Contextual Computing
•
Brain-responsive technology

26. www.ChooseMuse.com
ariel@interaxon.ca
@ChooseMuse