2013-05-09 Marc Davis on Metaphors and Models of Personal Data - Implications for Policy and Technology at IIW16
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The document discusses metaphors and models related to personal data. It explores how personal data is conceptualized as a digital self, property, speech, referent, and more. It also examines different types of digital spaces like public, private, and corporate spaces. The document advocates for a "digital enlightenment" with principles like human rights, property rights, and freedom of speech to govern personal data use.
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2013-05-09 Marc Davis on Metaphors and Models of Personal Data - Implications for Policy and Technology at IIW16
- 1. @marcedavis http://marcdavis.meMarc Davis Metaphors and Models of “Personal Data”: Implications for Policy and Technology Marc Davis Partner Architect Microsoft Online Services Division Marc.Davis@microsoft.com
- 2. Physical Evolution Timeline of Human Beings
- 4. The Ur-Nammu Law Code • George, A. (2011). The Ur-Nammu Law Code. Cuneiform Royal Inscriptions and Related Texts in the Schøyen Collection. Bethesda, MD, Schøyen Collection. vol. 17, Manuscripts in the Schøyen Collection, Cuneiform Texts VI: 221-286. • http://www.schoyencollection.com/law.html# 2064
- 5. LEGAL PERSON
- 8. @marcedavis http://marcdavis.meMarc Davis Personal Data and Economic Metaphors “Personal data is the new oil of the internet and the new currency of the digital world.” — Meglena Kuneva Former European Consumer Commissioner
- 9. @marcedavis http://marcdavis.meMarc Davis Personal Data: Everything I Make and Do Online and in the World “Everything I Make and Do Online and in the World” Identity and Relationships Context Activity Communications Content Asset Inventory Financial Data Health Data Governmental Data Academic Data Employer Data Other Personal Data…
- 10. @marcedavis http://marcdavis.meMarc Davis • “Personal Data” - “'personal data' shall mean any information relating to an identified or identifiable natural person ('data subject');” • “Identifiable Person” - “an identifiable person is one who can be identified, directly or indirectly, in particular by reference to an identification number or to one or more factors specific to his physical, physiological, mental, economic, cultural or social identity;” European Union Definition of “Personal Data” (1995)
- 11. @marcedavis http://marcdavis.meMarc Davis Metaphors and Mental Models of “Personal Data” Digital Self My Personal Data is Me Digital Property My Personal Data is Mine Digital Speech My Personal Data is By Me
- 12. @marcedavis http://marcdavis.meMarc Davis Metaphors and Mental Models of “Personal Data” Digital Referent My Personal Data is About Me Digital Sender My Personal Data is From Me Digital Receiver My Personal Data is To Me
- 13. @marcedavis http://marcdavis.meMarc Davis What Kind of Space is Digital Space? Home Work Private Physical Space Public Physical Space Public Square Prison
- 14. @marcedavis http://marcdavis.meMarc Davis Public SpacePersonal Space Corporate Space What Digital Space Does My Digital Me Live In?
- 15. @marcedavis http://marcdavis.meMarc Davis Public SpacePersonal Space What Digital Space Does My Digital Me Live In? Corporate Space
- 17. @marcedavis http://marcdavis.meMarc Davis Digital Feudalism: Principles • We don’t own our names • Or our bodies • Or personal property • Or a domicile • We lack freedom of movement and expression • Our labor benefits the lords of the manor who own the land • We are “data serfs”
- 20. @marcedavis http://marcdavis.meMarc Davis Digital Enlightenment: Principles • Human Rights • Property Rights • Freedom of Speech • Freedom of Assembly • Protection Against “Unreasonable Searches and Seizures” • Civil Society • Free Markets
- 21. @marcedavis http://marcdavis.meMarc Davis Launched in 2010, the Rethinking Personal Data project is a multi-year project intended to bring together private companies, public sector representatives, end-user privacy and rights groups, academics and topic experts to deepen the collective understanding of how a principled, collaborative, and balanced personal data ecosystem can evolve. World Economic Forum “Rethinking Personal Data” Project
- 22. @marcedavis http://marcdavis.meMarc Davis World Economic Forum Global Agenda Outlook 2013
- 23. @marcedavis http://marcdavis.meMarc Davis ECPA and the “Digital Due Process” Coalition
- 24. @marcedavis http://marcdavis.meMarc Davis “A Fourth Amendment application for the Internet” • Norquist, G. G. and L. Murphy (2013) "A Fourth Amendment application for the Internet." Politico Opinion. • http://www.politico.com/story/2013/03/grover-norquist- laura-murphy-a-fourth-amendment-application-for-the- internet-88955.html Laura W. Murphy Director, ACLU Washington Legislative Office @Lwmurphy Grover G. Norquist President, Americans for Tax Reform @GroverNorquist
- 25. @marcedavis http://marcdavis.meMarc Davis European Commission “Protection of Personal Data”
- 26. @marcedavis http://marcdavis.meMarc Davis European Commission “Onlife Initiative”: Being human in a hyperconnected world
- 27. @marcedavis http://marcdavis.meMarc Davis “To Track, or Not to Track: By launching its latest browser with tracking off, Microsoft believes it will enhance Web advertising's value” by Rik Van Der Kooi, Corporate VP, Microsoft Advertising Business Group • “But a new world—the age of "digital enlightenment," if you will—is fast approaching and is informed by two dynamics: The amount of online data being collected online is exploding; and the unprecedented capability of creating relevant, user-centric advertising experiences.” • “As we enter this age of digital enlightenment, we need a new norm. No longer should the consumers who generate the data for our industry be left out of the equation. On the contrary, they should have the option to participate in that part of the business to a greater extent than they ever have before.” Advertising in the Age of Digital Enlightenment
- 29. @marcedavis http://marcdavis.meMarc Davis Partner Architect Microsoft Online Services Division Marc.Davis@microsoft.com Twitter: @marcedavis Facebook: http://facebook.com/marcedavis Web: http://marcdavis.me Marc Davis
Editor's Notes
- The basic question we face is how we will define what it means to be a “person” in the emerging Web of the World. In particular, how we will connect three types of “person”: the “Physical” Person,
- George, A. (2011). The Ur-Nammu Law Code. Cuneiform Royal Inscriptions and Related Texts in the Schøyen Collection. Bethesda, MD, Schøyen Collection. vol. 17, Manuscripts in the Schøyen Collection, Cuneiform Texts VI: 221-286.http://www.schoyencollection.com/law.html#2064
- the “Legal” Person,
- and the “Digital” Person?
- (1995). Directive 95/46/EC of the European Parliament and of the Council of 24 October 1995 on the protection of individuals with regard to the processing of personal data and on the free movement of such data. Official Journal L 281 , 23/11/1995 P. 0031 - 0050;. E. Parliament. Brussels, Belgium, OPOCE. 95/46/EC.http://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=CELEX:31995L0046:EN:HTML
- Political Economy of the InternetThese questions about who has what rights to personal data and how personal data, rights, and value will be exchanged across the world are not just technological questions, but are questions about the types of societies and economies we want to live in. And so we ask: what is the “political economy” of the internet today? While it is 2013 in the physical world, it is more like 1013in the political economy of the internet. We live in an age of “Digital Feudalism” in which we don’t possess our digital names, our bodies, we don’t own property, we lack freedom of expression and assembly, and the value of the personal data we generate, our “digital labor”, disproportionately goes to the lords who own the land, we are, in effect, “data serfs.”
- Political Economy of the InternetThese questions about who has what rights to personal data and how personal data, rights, and value will be exchanged across the world are not just technological questions, but are questions about the types of societies and economies we want to live in. And so we ask: what is the “political economy” of the internet today? While it is 2013 in the physical world, it is more like 1013in the political economy of the internet. We live in an age of “Digital Feudalism” in which we don’t possess our digital names, our bodies, we don’t own property, we lack freedom of expression and assembly, and the value of the personal data we generate, our “digital labor”, disproportionately goes to the lords who own the land, we are, in effect, “data serfs.”
- Feudalism was ultimately replaced by a more efficient and just political economy that of the “Enlightenment,” based on fundamental human rights, property rights, civil society, and free markets. What we need now is a “Digital Enlightenment” to restructure the political economy of the internet to be based on a social compact that protects the rights and integrity of the individual.
- Feudalism was ultimately replaced by a more efficient and just political economy that of the “Enlightenment,” based on fundamental human rights, property rights, civil society, and free markets. What we need now is a “Digital Enlightenment” to restructure the political economy of the internet to be based on a social compact that protects the rights and integrity of the individual.
- http://www.weforum.org/issues/rethinking-personal-data
- http://reports.weforum.org/outlook-2013/
- “A Fourth Amendment application for the Internet”Norquist, G. G. and L. Murphy (2013) "A Fourth Amendment application for the Internet." Politico Opinion.http://www.politico.com/story/2013/03/grover-norquist-laura-murphy-a-fourth-amendment-application-for-the-internet-88955.html
- http://ec.europa.eu/justice/data-protection/index_en.htm
- http://ec.europa.eu/digital-agenda/en/onlife-initiative
- http://www.adweek.com/news/advertising-branding/voice-track-or-not-track-143466
- We have had over 1,000,000 years to create social norms and architectures for how we deal with the Physical Person; roughly 10,000 years to construct the Legal Person and how it relates to the Physical Person; and now just a few decades to bring into being the Digital Person made up of our various digital identities and personal data, and to begin the process of sorting out how we will connect the Physical Person, the Legal Person, and the Digital Person in our age and beyond. If we base our global digital society and digital economy on the rights and technologies that enable us to integrate our physical, legal, and digital persons into a unified human being and a connected human community, then we truly can improve the state of the world.