2012-02-23 Marc Davis MIT Media Ventures Presentation

Innovating with
Personal Data
in the “Web of the World”
Marc Davis
Partner Architect
Microsoft Online Services Division
Marc.Davis@microsoft.com

@marcedavis Marc Davis http://marcdavis.me

From the “Web of Pages”


To the “Web of People”


To the “Web of the World”


The Mobile Phone and its Metaphors

• A personal device carried on the body

• A two-way voice communication device

• A two-way text communication device

• A media consumption device

• A media production device

• A sensor device in a sensor network

• A social and cognitive prosthetic device
that enables our collective embodied
intelligence


WHO: Social Data and Metadata

Who


WHERE: Spatial Data and Metadata

Where


WHEN: Temporal Data and Metadata

1 2 3 4 5

When


WHAT: Object Data and Metadata

What


Contextual Metadata for the Web of the World:
Where + When + Who + What

1 2 3 4 5

When

Where

What
Who

People as Uniquely Identifiable Digital Entities

From “Marc Davis”
to
https://www.facebook.com/marcedavis
and also…
https://twitter.com/#!/marcedavis
http://www.linkedin.com/in/marcdavis
etc.

Social Graph Atoms

A B A B

A B A B

Social Graph Molecules


Shared Attention

A B A B
Joint Contact
Attention Attention


“Like Annotations” in Bing


Bing “Linked Pages”


Types of Networks:
Social, Attention, and Interest

Attention Interest
Network Network

Social
Network

Privacy Architecture

A B

?

C

“Personal data is the
new oil of the internet
and the new currency
of the digital world.”
— Meglena Kuneva
European Consumer Commissioner


Personal Data: Where Are We Now?

• “If personal data is the currency of the digital
world, then where are the banks?”
• And the exchanges?
• And all the other institutions and instruments we
have developed for storing, managing, and
trading (money)?
• We are in the very early days of becoming a
digital society and digital economy...


“Everything I Make and Do Online
and in the World”
Identity and Relationships
Context
Activity
Communications
Content
Asset Inventory
Financial Data
Health Data
Governmental Data
Academic Data
Employer Data
@marcedavis
Other Personal Data…
Marc Davis http://marcdavis.me

Personal Data Value

All

Personally
Identifiable
Information

None
Never Retention Forever

New Economic and Societal Value from
User-Centric Personal Data Aggregation

Searches & Sites

Social
Graph Calendars

Interests Location

Purchases


Example: Who Has What Rights
to the Record of Your Being Here Right Now?


Example: Who Has What Rights
to the Record of Your Being Here Right Now?

Network Operator Data Aggregator

Phone Manufacturer Building Owner
OS Manufacturer
Application Provider
Public Health
Law Enforcement
City Planners
Employer
Family Member Data Subject


Rethinking Personal Data:
TOS and Privacy Policy
Lawyer Readable Human Readable Machine Readable


Web of the World Today:
Flows of Data, Rights, and Value

Individual

Public Private
Sector Sector


Web of the World Tomorrow:
Flows of Data, Rights, and Value

Individual

Personal and
Social Agents

Public Personal Private
Sector Data Sector
Agents Services Agents

Public Private
Sector Sector


World Economic Forum
“Rethinking Personal Data” Project
Launched in 2010, the Rethinking Personal Data project is a multi-year project
intended to bring together private companies, public sector representatives,
end-user privacy and rights groups, academics and topic experts to deepen the
collective understanding of how a principled, collaborative and balanced
personal data ecosystem can evolve.


“IT’S YOUR DATA”
“WE CAN KEEP IT
SAFE FOR YOU”
“WE CAN PUT IT TO
WORK FOR YOU”

TRUST


TRANSPARENCY


CONTROL


VALUE


The Political Economy of the Internet Today

“Digital Feudalism”
• We don’t own our
names
• Or our bodies
• Or personal property
or a domicile
• We lack freedom of
movement and
expression
• Our labor benefits the
lords of the manor
who own the land
• We are “data serfs”

Towards a New
Political Economy of the Internet

“Digital Enlightenment”
• Human Rights
• Property Rights
• Civil Society
• Free Markets


“Consumer Privacy Bill of Rights” 7 Principles

1. Individual Control
- Consumers have a right to exercise control over what personal
data organizations collect from them and how they use it.
2. Transparency
- Consumers have a right to easily understandable information
about privacy and security practices.
3. Respect for Context
- Consumers have a right to expect that organizations will collect,
use, and disclose personal data in ways that are consistent with
the context in which consumers provide the data.
4. Security
- Consumers have a right to secure and responsible handling of
personal data.


“Consumer Privacy Bill of Rights” 7 Principles

5. Access and Accuracy
- Consumers have a right to access and correct personal data in
usable formats, in a manner that is appropriate to the sensitivity
of the data and the risk of adverse consequences to consumers
if the data are inaccurate.
6. Focused Collection
- Consumers have a right to reasonable limits on the personal
data that companies collect and retain.
7. Accountability
- Consumers have a right to have personal data handled by
companies with appropriate measures in place to assure they
adhere to the Consumer Privacy Bill of Rights.


A
Brief History
Of
Cloud Computing

Brief History of Cloud Computing

1965

1965
@marcedavis Marc Davis Mainframe
http://marcdavis.me


1985

1965
http://marcdavis.me


1995

1965
http://marcdavis.me

2005

1965
http://marcdavis.me


2015

1965
http://marcdavis.me

PHYSICAL
PERSON


LEGAL
PERSON


DIGITAL
PERSON


2012-02-23 Marc Davis MIT Media Ventures Presentation

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