Startup Pitch Bootcamp-Chris J Snook Founders Institute Session

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Pitching is a Science BUT Closing is an Art. Frameworks and skill development for founders to amplify the impact of their pitch and close for dollars!

Investor Relations Economy & Finance Business

Pitch Bootcamp
Step 1: Choose Your Own Adventure
Option A:
TED/Seminar Style
Option B:
Locker-room/Raw/Interactive

Money Moves By Law
You Don’ t Get Rich Doing Certain Things…
You Get Rich Doing Things in a Certain Way.
~Wallace D Wattles
©1910 Science of Getting Rich

Law of Compensation
1st
Law
1) The Need
2) Your Ability
(much gathers more…)
3) Your Replace-ability
(Investor Opportunity
Cost and Comfort Zone)
Key Fact: There are only two ways to make money
1) You at work
2) Money at work
(You must think like an investor when pitching-Its about
them not you!!!!!)-SEE 2nd
Law
Investable Ideas have precise integration
of a multitude of factors, strategies, and
Articulated points of communication!

VC Power Law
2nd Law
1) The Fund Size
2) Ownership % at Exit
3) Do you have the
potential to exit BIG
enough to be their 1 deal
that matters?
Key Fact: Power Law states that 1 company in every
VC portfolio will return the whole fund in profit
(i.e. If the fund size is 200 million then their stake in
your deal must be worth $200m in profit in potential for
them to invest!) The BEST investment will return more
than all other investments combined!!!!!

Building a Powerful Narrative
Pitch Science
Get the capital using
S.I.M.P.L.E. M.A.T.H.
Short & Tangible
Interesting
Management Experience
Problem & Pain
Leverage & Scale
Enthusiasm
Market (Make one or Take one)
Advantage (Team, I.P., Speed, Balls, etc)
Tactics & the ability to execute under duress
Humble

The Art of
Influence
Closing is a team sport
Understanding the Scales of
Influence
95% of people can gather
interest
5% of people can take checks
Triangulate the third party with
Trust/Respect
Master the A.R.T. F.O.R.M.
Deal the Perfect Deck Exercise

The OthersThe Others
Scales of
Influence
Higher
Peer
Lower

The OthersThe Others
The Power of
Third Party
Expert
ProspectYou
Nothing is more
powerful than Third
Party Edification

Rapport is an
A.R.T.
F.O.R.M”
Master the ability to
build bridges with
people
Family (Where from, etc)
Occupation (What they do, how they feel about it, what they like most/least
Recreation (Hobbies, teams, fun)
Motivation (What makes them ‘move’-What they want to gain or preserve)
Approach
Respect & Recipricate
Take Control by Giving it
away
TIP: Drink in lot’s
of A.L.E. with them
to win em over!

HOMEWORK PRACTICE!
DEAL THE
PERFECT DECK
HOMEWORK
Homework: Drill for Skill (Demonstration)
Items required:
1)Standard deck of playing cards
2)A Willing participant

Welcome to Founder’s Institute!
1)Get Started-Complete the Application
2)Take the Founders Test (Hope you pass!)
3)Schedule a follow up with Sofia et al.
4)Pay Attention!!! (Avoid Trickle Down Dilution)
FOUR SIMPLE
STEPS

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