This document discusses bringing new communication technologies to life by introducing new products and services while managing risks and creating value. It outlines a portfolio model with technical, operational, and commercial components that must work together for success. An assignment is proposed where students choose an upcoming technology, define a new service, identify and discuss risks and controls, predict value creation, and argue who will pay for the new product or service. The goal is to improve quality of life by successfully deploying innovations for adoption.

1. Bringing
to Life !
February 22nd 2013
How to create value and control risks
when introducing new products & services
based on upcoming
communication technologies;
All in order to improve the Quality of Life!
Peter Maarten Westerhout
Hong Gie Ong
Course: Network Architectures and Business Models
ET4034, Prof. Dr. Ir. N.H.G. Baken
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2. is sexy !
sexy?
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3. Peter Maarten Westerhout
Hong Gie Ong
Hong Gie Ong
• Electrical Engineering (1994 - 2002)
• Internship in Beijing, China:
Microsoft Research
• Master Thesis in Singapore:
Center for Wireless Communication
2003  Product Manager
2002  Security Support
2008  Business Strategy
2004  Security Engineer
2012  Manager Wholesale
Cloud Services
2011  Security Architect
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4. Portfolio Model:
the Technical portfolio does not stand alone, but
depends highly on the Commercial and Operational
portfolio for success of the total Portfolio
Technical
Portfolio
• Installation, Service & Maintainance
• Network Management
• Provisioning, capacity management
Operational
Portfolio
•
•
•
•
Technology assessment
Prototyping
Engineering
Technological Innovation
Commercial
Portfolio
• Product Development
• Marketing & Sales
• Forecasting
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5. Bringing
to Life
Manage the game: Bringing Technology to Life
M
Technical
T
Operational
O
C
Commercial
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6. Bringing
Tech …
Technical
Push
T
to Life
Manage
C
Commercial
Pull
M
Life …
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7. Bringing
Tech …
Upcoming Technologies
… Innovation
Product or Service
M
+
Value
Creation
Risk
Control

Bringing
Push

T
to Life
Life …
C
Successful Deployment
… Adoption
Economical, Societal, Environmental
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8. IMPACT of
on daily life
… Innovation
LTE
WiFi
VoIP
NFC
CLOUD
GPS
… Adoption
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9. smaller, integrated
1983
, with cool looks
2013
… Innovation
… Adoption
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10. IMPACT of
in a minute
… Innovation
… Adoption
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11. Bringing
to Life
Assignment
Tech …
Assignment
T
Upcoming Technologies
1
1
2
Bringing
Product or Service
Life …
Choose Upcoming
… Innovation
Technology
Define New Service
2
3
M
4
Risk
Control
Identify Risks &
discuss Controls
4
+
Value
Creation
C
3
Predict Value
Creation
Successful Deployment
Economical, Societal, Environmental
5
5
Argue who will Pay for
… Adoption
the product or service
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