The document provides information about sponsorship opportunities with the New York Mets baseball team. It summarizes the Mets organization and facilities like Citi Field, and highlights some key sponsorship assets like signage throughout the stadium visible on TV broadcasts. It also notes hosting the 2013 MLB All-Star Game will provide sponsors with national exposure. Demographic data on Mets fans is provided showing a large audience with over 50% having household incomes over $75,000.

1. New York Mets: About Our Organization

2. Introduction
With a portfolio of blue chip entertainment properties located in the media capital of the
world, family-owned Sterling Equities has built a world-class sports and entertainment
company that provides partners with the unique opportunity to create highly-customized
and multi-platform marketing partnerships.
Our partners have the opportunity to leverage the Mets’ iconic New York history and various
Sterling Equities properties to generate continued awareness and positively drive their
businesses in the New York area and across the country.
Sponsorship Opportunities
And in 2013, Citi Field will host the MLB All-Star Game providing our sponsors with
unprecedented national exposure and once-in-a-lifetime hospitality opportunities!

3. Citi Field
• This state-of-the art ballpark officially opened for regular
season play on April 13, 2009
• Highlights:
- Intimate ballpark with baseball-centric design
- 42,000 seating capacity
- 360-degree view of playing field from concourse
- High-end clubs/restaurants
- Iconic “Jackie Robinson Rotunda”; Pepsi Porch; Party City
Deck
- Multi-purpose building open 365 days a year
• Direct sight of major transportation - Long Island Railroad,
NYC Subway, Van Wyck Expressway, Whitestone Expressway,
Grand Central Parkway, LaGuardia Airport
• Citi Field is also the catalyst to redevelopment of the fastest
growing area in New York City, Willets Point.

4. Demographics
Over 25 million fans actively consumed Mets content during
the 2012 season!
Attendance: Over 2 million unique
Age: 18-34 = 28.5% visitors attended games in
35-49 = 27.3% 2012.
50+ = 44.2%
TV Viewers: Over 200,000 households
Sex: Male = 59.2% tune in to watch each Mets
Female = 40.8% game.
This ranks 3rd in all of Major
League Baseball!
Race: Caucasian = 61.6%
Hispanic = 19.2%
Household More than 50% of Mets fans
African-American = 11.5%
Income: have a household income of
Asian = 4.5% more than $75,000
Other = 3.1%
Over 35% have a household
income of over $100,000
Source: 2012 Scarborough Research – Fans who have watched, listened, attended a Mets game

5. Mets Awarded 2013 MLB All-Star Game
Major League Baseball and the New York Mets will hold the 2013 All-Star Game at Citi Field
on July 16, 2013. The 2013 All-Star Game will be the 84th Midsummer Classic.
It will mark just the second time that the Mets have hosted the All-Star Game, having also
done so at Shea Stadium in 1964.
Commissioner Selig said: "We are delighted to bring the Midsummer Classic to Citi Field, a
wonderful ballpark that has carried on the remarkable National League tradition in New
York City. The Mets will be superb hosts to next summer's greatest sporting event."

6. ASG: Inside the Numbers
• 176,000 visitors to New York City
• 300,000 fans to share in the All-Star experience
• $192M impact on the local economy (figures represented by Mayor’s office)
• Over $3.5M donated to local and national charities by host and MLB
All Star Game Viewing History:
2012 (Host: Kansas City) ASG HR Derby Total Viewers
Households 7,820,000 4,757,000 12,577,000
A25-54 4,543,000 3,466,000 8,009,000
2008 (Host: New York) ASG HR Derby Total Viewers
Households 10,441,000 6,184,000 16,625,000
A25-54 6,380,000 4,640,000 11,020,000
In addition, MLB International’s transmission of the All-Star Game was televised around the
world by 47 broadcast outlets to more than 200 countries and in 14 languages.

7. 2012: A Season of Amazin’ Milestones
First No-Hitter Most Hits Rookie Pitching
On the 8,020th game over 50 completed Third baseman and the face of the Rookie pitcher Matt Harvey set the
seasons, Johan Santana became the Mets, David Wright set many franchise franchise record for strikeouts (11) for
first Mets pitcher to throw a no-hitter records, including: a pitcher making his Major League
on June 1st, 2012  Most hits in team history with 1,426 debut, finishing with a 2.73 ERA (4th
Santana threw a career-high 134 pitches on September 26th at Citi Field best rookie)
and struck out eight batters in the historic  Also leader in RBIs, Walks and He also became the fist pitcher since 1900 to
8-0 victory over the St. Louis Cardinals at Runs Scored via his 2012 season strike out at least 10 while also getting 2
Citi Field hits at the plate.
He also holds the lead in Doubles and Extra-
Base Hits for the Mets
 Pitcher John Franco, the Mets all-time Saves leader, was inducted into the Mets Hall of Fame in June
 Citi Field set four attendance records, including on July 3rd with 42,516
 And of course, the Mets celebrated its amazin’ fifty years throughout 2012

8. HISTORY
• Launched on March 16th, 2006 by
Sterling Entertainment Enterprises,
Time Warner Cable and Comcast
POSITION
• The official TV Home of the New York Mets,
the New York Jets, UConn football and
basketball, and the Big East Conference
• The only TV network that delivers in-depth,
objective coverage of all New York sports
DISTRIBUTION
• 8.7 million homes in NY, NJ, CT and
Northeast PA
• 13.7 million homes including national
distribution

9. Citi Field: Partnership Opportunities

10. Fixed Scoreboard Signage
• The Main Scoreboard is located on the exterior of Citi Field, behind the auxiliary scoreboard in right
field.
• The Auxiliary Scoreboard in right field will show current statistics, lineups and other in-game
information. The signage associated with the right field scoreboard is double-sided and will be
viewed multiple times per game by fans in attendance.
• The signs can be seen by traffic on both the Whitestone and the Van Wyck Expressways.

11. Outfield Wall and Façade Signage
Your company would receive a highly-visible permanent sign on the Citi Field Outfield
wall or Façade. This sign will be seen regularly by fans in attendance and watching on
television during routine fly balls and home runs.

12. LED Signage
Your company would receive one (1) ½-inning of LED signage during every regular
season Mets home game. The signage runs along both the 1st and 3rd base lines on
the press level at Citi Field, as well as over left field.

13. First and Third Rotational Signage
Your company would receive one (1) ½-inning of signage along both the first
and third baselines during Mets home games at Citi Field.

14. Citi Vision Feature
Your company would receive an in-game feature on the main video board located in center field during
all New York Mets regular season home games at Citi Field. A PA announcement will direct the crowd
toward the Citi Vision screen as your company’s feature is shown. Logo ID will be present throughout.

15. Home Plate Rotational Signage
Your company would receive one (1) ½-inning of home plate signage (2½’ x 20’) during
every non-nationally televised New York Mets home game. The Mets are broadcast in
the New York area on SportsNet New York (SNY) and CW11 (Channel 11). In addition
to the exposure your sign will receive in New York, it will be seen in news and sports
programming and on visiting team broadcasts.

16. Permanent Home Plate Signage
Your company would receive permanent home plate signage during every contracted, non-
nationally televised New York Mets home game. The Mets are broadcast in the New York area on
SportsNet New York (SNY) and CW11 (Channel 11). In addition to the exposure your sign will
receive in New York, it will be seen in news and sports programming and on visiting team
broadcasts.

17. Dioramas
Your company would receive a diorama sign(s) at Citi Field. Dioramas are
located on the walls of the concourses on various levels of the ballpark.

18. Citi Field: Media Opportunities

19. Mets Magazine Advertisement
Your company can receive a full page, four color advertisement in the 2013 Mets Magazines
Mets Magazine
• Monthly publication
• Serves a program
• Examines current events
• GREAT FOR ADVERTISING
PROMOTIONS THAT CHANGE
THROUGHOUT THE YEAR!

20. SNY Media
Your company can receive any the following in-game media on SNY
• 0:30 in-game commercials
• In-game billboard “pop-ups”
• 0:30 commercials during Mets Pre-Game Live
• 0:30 commercials during Mets Post-Game Live
• 0:30 commercials during “Mets Weekly”
• 0:30 commercials during “Mets Fast Forward” Gary Cohen Ron Darling Keith Hernandez Ralph Kiner
• 0:30 commercials during “Kids Clubhouse”
* Other entitlement opportunities for various
SNY programming are available

21. Radio Advertisement
Your company can receive (1) 0:60 spot on ESPN Deportes
Since its launch, the radio network has grown to include 45 affiliates throughout the country reaching close to
80% of the Hispanic population in the U.S. The station is also available via SIRIUS and XM Satellite Radio,
ESPN Deportes Radio iPhone and Android applications, and ESPNDeportesRadio.com.
Launched in April, 2012, ESPN Deportes Radio is the first and only Spanish-language radio station in New York
dedicated to providing sports content around-the-clock. In 2012, the station became the Spanish language home
of the New York Mets, with Juan Alicea and Max Perez Jimenez with the calls.
The signal of ESPN Deportes, extends throughout the tri-state area, giving Mets fans on eastern Long Island,
northern New York, New Jersey and Connecticut and southern New Jersey the opportunity to listen to games in
Spanish.
Max Perez Jimenez
Juan Alicea

22. Citi Field: Event Spaces

23. MODELL’S CLUBHOUSE
Modell’s Clubhouse is a cozy space located on the edge of far right field next to the bullpens, enabling
your guests to view the ballpark just like the players do. This can be a climate-controlled space, or you
can open the glass doors and transform the room to an outdoor space!
Size: 1,200 square feet •Adjacent to warning track,
Capacity: 80-100
Ideal for: Birthday parties, view of playing field
small receptions & dinners •Indoor & outdoor space
•Private entrance

24. AUDITORIUM & RECEPTION AREA
The perfect room for a formal meeting is the Citi Field Auditorium. The 150-seat Auditorium features
plush, theater-style seats, a stage, & state-of-the-art audio/visual equipment. The adjoining Reception
Area can also be used for group registration & cocktail receptions.
•Open views to the South & views into the Jackie Robinson Rotunda
•Climate-controlled
Size: 2,800 square feet
Capacity: 150
Ideal for: Business
meetings, conferences,
presentations, and
lectures

25. Board Room 4th Floor
The Board Room is a fantastic place to hold a meeting! Located in the Mets Administrative offices on the
4th floor, this beautiful space provides an impressive setting.
•Ability to set-up food and
beverage inside the space
•Climate-controlled
•A/V equipment in Board Room
Size (Board Room): 650 square feet,
Capacity: 25 guests
Ideal for: Intimate sessions &
meetings

26. ACELA CLUB
A room with full views of the playing field, the New York City skyline, & the World’s Fair Marina, the Acela
Club is an elegant addition to the event spaces at Citi Field. Enjoy a fine-dining experience while overlooking
the field or redesign the space to host your special occasion at one of the area’s finest new restaurants.
•Interior views of the ballpark Size: 8,000 square feet
Capacity: 350
•Climate-controlled Ideal for: Bar/Bat Mitzvahs,
trade shows, dinners, luncheon
•Special tiered-seating area events, & large receptions

27. Thank You!!!