2. Introduction
With a portfolio of blue chip entertainment properties located in the media capital of the
world, family-owned Sterling Equities has built a world-class sports and entertainment
company that provides partners with the unique opportunity to create highly-customized
and multi-platform marketing partnerships.
Our partners have the opportunity to leverage the Mets’ iconic New York history and various
Sterling Equities properties to generate continued awareness and positively drive their
businesses in the New York area and across the country.
Sponsorship Opportunities
And in 2013, Citi Field will host the MLB All-Star Game providing our sponsors with
unprecedented national exposure and once-in-a-lifetime hospitality opportunities!
3. Citi Field
• This state-of-the art ballpark officially opened for regular
season play on April 13, 2009
• Highlights:
- Intimate ballpark with baseball-centric design
- 42,000 seating capacity
- 360-degree view of playing field from concourse
- High-end clubs/restaurants
- Iconic “Jackie Robinson Rotunda”; Pepsi Porch; Party City
Deck
- Multi-purpose building open 365 days a year
• Direct sight of major transportation - Long Island Railroad,
NYC Subway, Van Wyck Expressway, Whitestone Expressway,
Grand Central Parkway, LaGuardia Airport
• Citi Field is also the catalyst to redevelopment of the fastest
growing area in New York City, Willets Point.
4. SIZE OF ENTIRE FACILITY PUBLIC TRANSPORTATION
• 1.2 million square feet • Existing Subway (7 train) and Long Island Rail Road
access in close proximity to main
CONSTRUCTION ELEMENTS • Entrance at the Jackie Robinson Rotunda
• 2,800 piles
• 48,000 cubic yards of asphalt LUXURY SUITES
• 12,540 tons of structural steel
• 54 total
• 1,058 pieces of precast concrete
o 10 - Sterling Suites
• 1.2 million bricks (233,000 square feet)
• 11,000 light fixtures o 39 - Empire Suites
• 2,200 doors o 5 - Empire Party Suites
• 850 televisions
• 824 sports lights CLUBS/RESTAURANTS (CAPACITY)
• 10,000 square foot green • Delta Sky360 Lounge (35)
• Delta Sky360 Club (1200)
PARKING • Champions Club (400)
• 8,300 parking spaces • Acela Club (350)
• Caesars Club (1200)
• Promenade Club (350)
5. Demographics
Over 25 million fans actively consumed Mets content during
the 2012 season!
Age: 18-34 = 28.5%
Attendance: Over 2 million unique
35-49 = 27.3%
visitors attended games in
50+ = 44.2%
2012.
Sex: Male = 59.2%
Female = 40.8% TV Viewers: Over 200,000 households
tune in to watch each Mets
game.
This ranks 3rd in all of Major
Race: Caucasian = 61.6% League Baseball!
Hispanic = 19.2%
African-American = 11.5%
Asian = 4.5% Household More than 50% of Mets fans
Other = 3.1% Income: have a household income of
more than $75,000
Over 35% have a household
income of over $100,000
Source: 2012 Scarborough Research – Fans who have watched, listened, attended a Mets game
6. Mets Awarded 2013 MLB All-Star Game
Major League Baseball and the New York Mets will hold the 2013 All-Star Game at Citi Field
on July 16, 2013. The 2013 All-Star Game will be the 84th Midsummer Classic.
It will mark just the second time that the Mets have hosted the All-Star Game, having also
done so at Shea Stadium in 1964.
Commissioner Selig said: "We are delighted to bring the Midsummer Classic to Citi Field, a
wonderful ballpark that has carried on the remarkable National League tradition in New
York City. The Mets will be superb hosts to next summer's greatest sporting event."
7. ASG: Inside the Numbers
• 176,000 visitors to New York City
• 300,000 fans to share in the All-Star experience
• $192M impact on the local economy (figures represented by Mayor’s office)
• Over $3.5M donated to local and national charities by host and MLB
All Star Game Viewing History:
2012 (Host: Kansas City) ASG HR Derby Total Viewers
Households 7,820,000 4,757,000 12,577,000
A25-54 4,543,000 3,466,000 8,009,000
2008 (Host: New York) ASG HR Derby Total Viewers
Households 10,441,000 6,184,000 16,625,000
A25-54 6,380,000 4,640,000 11,020,000
In addition, MLB International’s transmission of the All-Star Game was televised around the
world by 47 broadcast outlets to more than 200 countries and in 14 languages.
8. 2012: A Season of Amazin’ Milestones
First No-Hitter Twenty-Game Winner Most Hits
On the 8,020th game over 50 completed Knuckleballer RA Dickey had a Third baseman and the face of the
seasons, Johan Santana became the ridiculous 2012 campaign for the Mets, Mets, David Wright set many franchise
first Mets pitcher to throw a no-hitter accomplishing many feats including: records, including:
on June 1 st, 2012
Most strikeouts with 230 since 1992 Most hits in team history with 1,426
Santana threw a career-high 134 pitches Most games won with 20 since 1990 on September 26th at Citi Field
and struck out eight batters in the historic He also led the National League in innings, Also leader in RBIs, Walks and
8-0 victory over the St. Louis Cardinals at strikeouts, shutouts and quality starts, which Runs Scored via his 2012 season
Citi Field earned him his first All-Star team nod He also holds the lead in Doubles and Extra-
Base Hits for the Mets
In addition, rookie pitcher Matt Harvey set the franchise record for strikeouts (11) for a pitcher
making his Major League debut, finishing with a 2.73 ERA (4th best rookie)
Pitcher John Franco, the Mets all-time Saves leader, was inducted into the Mets Hall of Fame in June
Citi Field set four attendance records, including on July 3rd with 42,516
And of course, the Mets celebrated its amazin’ fifty years throughout 2012
9. 11/14/12: RA Dickey wins NL Cy Young Award!
RA Dickey completed an inspirational season of Major League baseball by leading the National
League in Strikeouts (230), Innings pitched (233.2), Complete games (5) and Shutouts (3). He also
finished 2nd in Wins (20) and ERA (2.73).
In addition to these amazin’ stats, RA pitched consecutive one-hitters and was the Mets first 20
game winner in more than two decades. During this stretch he also set a franchise record with 32
2/3 consecutive scoreless innings, later stretching it to 44 2/3 without an earned run.
RA Dickey is only the third member of the New York Mets to win this prestigious award.
10. SNY’s Broadcast Team
SNY’s broadcast team of Gary Cohen, Ron Darling, Keith Hernandez, and Kevin Burkhardt is
widely considered the best in baseball.
WHAT THE MEDIA IS SAYING ABOUT THE SNY BROADCASTERS:
“[Ron] Darling, [Keith] Hernandez give the Mets the best broadcast team in baseball” – ESPN.com
“As a player Hernandez was the quintessential thinking man’s hitter, and from the TV booth nobody is better at breaking down the
chess game between hitters and pitchers.” – New York Daily News
“Kevin Burkhardt’s pleasant, sharp, modest, quick on his feet, and has a strong feel for what’s interesting. Overall, and most
importantly, he has what’s hard to coach: likeability.” – New York Post
“With Cohen at the helm, the Gary-Ron-Keith troika strikes a delightful balance.” – GQ Magazine; ranking the Mets Broadcast
Booth #2 in all of Baseball
11. Official Timepiece Sponsorship
Your client has the opportunity to become the “Official
Timekeeper of The New York Mets”.
Highlighted in this presentation are a few of our initial
concepts.
We look forward to discussing any other ideas and
how we can work together to create the opportunity
that best suits your client.
12. New Clock with Game Information
Sponsor a NEW clock located in left field
under the Acela Club.
This clock can highlight
• The time
• Time of game
• Speed of pitches, etc.
15. Concourse Clocks
Your client will have the opportunity to display ten (10X) clocks on the concourses
around Citi Field. Your client will be responsible for cost of installation.
16. Thank You!!!
Marc Arnberg
Director, Corporate Sales and Partnerships
marnberg@nymets.com
(718) 559-3126 – office
(516) 852-9632 – cell
