2013 Citi Field Opportunities


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Review the various marketing opportunities at Citi Field, but ask to learn how to reach your marketing goals

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2013 Citi Field Opportunities

  1. 1. Citi Field: Corporate Opportunities
  2. 2. IntroductionWith a portfolio of blue chip entertainment properties located in the media capital of theworld, family-owned Sterling Equities has built a world-class sports and entertainmentcompany that provides partners with the unique opportunity to create highly-customizedand multi-platform marketing partnerships.Our partners have the opportunity to leverage the Mets’ iconic New York history and variousSterling Equities properties to generate continued awareness and positively drive theirbusinesses in the New York area and across the country. Sponsorship Opportunities And in 2013, Citi Field will host the MLB All-Star Game providing our sponsors with unprecedented national exposure and once-in-a-lifetime hospitality opportunities!
  3. 3. Citi Field• This state-of-the art ballpark officially opened for regular season play on April 13, 2009• Highlights: - Intimate ballpark with baseball-centric design - 42,000 seating capacity - 360-degree view of playing field from concourse - High-end clubs/restaurants - Iconic “Jackie Robinson Rotunda”; Pepsi Porch; Party City Deck - Multi-purpose building open 365 days a year• Direct sight of major transportation - Long Island Railroad, NYC Subway, Van Wyck Expressway, Whitestone Expressway, Grand Central Parkway, LaGuardia Airport• Citi Field is also the catalyst to redevelopment of the fastest growing area in New York City, Willets Point.
  4. 4. SIZE OF ENTIRE FACILITY PUBLIC TRANSPORTATION• 1.2 million square feet • Existing Subway (7 train) and Long Island Rail Road access in close proximity to mainCONSTRUCTION ELEMENTS • Entrance at the Jackie Robinson Rotunda• 2,800 piles• 48,000 cubic yards of asphalt LUXURY SUITES• 12,540 tons of structural steel • 54 total• 1,058 pieces of precast concrete o 10 - Sterling Suites• 1.2 million bricks (233,000 square feet)• 11,000 light fixtures o 39 - Empire Suites• 2,200 doors o 5 - Empire Party Suites• 850 televisions• 824 sports lights CLUBS/RESTAURANTS (CAPACITY)• 10,000 square foot green • Delta Sky360 Lounge (35) • Delta Sky360 Club (1200)PARKING • Champions Club (400)• 8,300 parking spaces • Acela Club (350) • Caesars Club (1200) • Promenade Club (350)
  5. 5. Demographics Over 25 million fans actively consumed Mets content during the 2012 season!Age: 18-34 = 28.5% Attendance: Over 2 million unique 35-49 = 27.3% visitors attended games in 50+ = 44.2% 2012. Sex: Male = 59.2% Female = 40.8% TV Viewers: Over 200,000 households tune in to watch each Mets game. This ranks 3rd in all of MajorRace: Caucasian = 61.6% League Baseball! Hispanic = 19.2% African-American = 11.5% Asian = 4.5% Household More than 50% of Mets fans Other = 3.1% Income: have a household income of more than $75,000 Over 35% have a household income of over $100,000 Source: 2012 Scarborough Research – Fans who have watched, listened, attended a Mets game
  6. 6. Mets Awarded 2013 MLB All-Star GameMajor League Baseball and the New York Mets will hold the 2013 All-Star Game at Citi Fieldon July 16, 2013. The 2013 All-Star Game will be the 84th Midsummer Classic.It will mark just the second time that the Mets have hosted the All-Star Game, having alsodone so at Shea Stadium in 1964. Commissioner Selig said: "We are delighted to bring the Midsummer Classic to Citi Field, a wonderful ballpark that has carried on the remarkable National League tradition in New York City. The Mets will be superb hosts to next summers greatest sporting event."
  7. 7. ASG: Inside the Numbers• 176,000 visitors to New York City• 300,000 fans to share in the All-Star experience• $192M impact on the local economy (figures represented by Mayor’s office)• Over $3.5M donated to local and national charities by host and MLBAll Star Game Viewing History:2012 (Host: Kansas City) ASG HR Derby Total Viewers Households 7,820,000 4,757,000 12,577,000 A25-54 4,543,000 3,466,000 8,009,0002008 (Host: New York) ASG HR Derby Total Viewers Households 10,441,000 6,184,000 16,625,000 A25-54 6,380,000 4,640,000 11,020,000In addition, MLB International’s transmission of the All-Star Game was televised around theworld by 47 broadcast outlets to more than 200 countries and in 14 languages.
  8. 8. 2012: A Season of Amazin’ Milestones First No-Hitter Twenty-Game Winner Most HitsOn the 8,020th game over 50 completed Knuckleballer RA Dickey had a Third baseman and the face of the seasons, Johan Santana became the ridiculous 2012 campaign for the Mets, Mets, David Wright set many franchisefirst Mets pitcher to throw a no-hitter accomplishing many feats including: records, including: on June 1 st, 2012  Most strikeouts with 230 since 1992  Most hits in team history with 1,426 Santana threw a career-high 134 pitches  Most games won with 20 since 1990 on September 26th at Citi Fieldand struck out eight batters in the historic He also led the National League in innings,  Also leader in RBIs, Walks and8-0 victory over the St. Louis Cardinals at strikeouts, shutouts and quality starts, which Runs Scored via his 2012 season Citi Field earned him his first All-Star team nod He also holds the lead in Doubles and Extra- Base Hits for the Mets  In addition, rookie pitcher Matt Harvey set the franchise record for strikeouts (11) for a pitcher making his Major League debut, finishing with a 2.73 ERA (4th best rookie)  Pitcher John Franco, the Mets all-time Saves leader, was inducted into the Mets Hall of Fame in June  Citi Field set four attendance records, including on July 3rd with 42,516  And of course, the Mets celebrated its amazin’ fifty years throughout 2012
  9. 9. 11/14/12: RA Dickey wins NL Cy Young Award!RA Dickey completed an inspirational season of Major League baseball by leading the NationalLeague in Strikeouts (230), Innings pitched (233.2), Complete games (5) and Shutouts (3). He alsofinished 2nd in Wins (20) and ERA (2.73).In addition to these amazin’ stats, RA pitched consecutive one-hitters and was the Mets first 20game winner in more than two decades. During this stretch he also set a franchise record with 322/3 consecutive scoreless innings, later stretching it to 44 2/3 without an earned run.RA Dickey is only the third member of the New York Mets to win this prestigious award.
  10. 10. HISTORY• Launched on March 16th, 2006 by Sterling Entertainment Enterprises, Time Warner Cable and ComcastPOSITION• The official TV Home of the New York Mets, the New York Jets, UConn football and basketball, and the Big East Conference• The only TV network that delivers in-depth, objective coverage of all New York sportsDISTRIBUTION• 8.7 million homes in NY, NJ, CT and Northeast PA• 13.7 million homes including national distribution
  11. 11. SNY’s Broadcast TeamSNY’s broadcast team of Gary Cohen, Ron Darling, Keith Hernandez, and Kevin Burkhardt iswidely considered the best in baseball. WHAT THE MEDIA IS SAYING ABOUT THE SNY BROADCASTERS:“[Ron] Darling, [Keith] Hernandez give the Mets the best broadcast team in baseball” – ESPN.com“As a player Hernandez was the quintessential thinking man’s hitter, and from the TV booth nobody is better at breaking down thechess game between hitters and pitchers.” – New York Daily News“Kevin Burkhardt’s pleasant, sharp, modest, quick on his feet, and has a strong feel for what’s interesting. Overall, and mostimportantly, he has what’s hard to coach: likeability.” – New York Post“With Cohen at the helm, the Gary-Ron-Keith troika strikes a delightful balance.” – GQ Magazine; ranking the Mets Broadcast Booth #2 in all of Baseball
  12. 12. Citi Field: Signage Opportunities
  13. 13. Main Scoreboard SignageThis signage is located on the exterior of Citi Field, behind the auxiliary scoreboard in rightfield. The signs can be seen by traffic on both the Whitestone and the Van WyckExpressways. Estimated vehicle traffic on Whitestone alone is: 160K vpd = 58.4M vpy. Front Back
  14. 14. Auxiliary Scoreboard SignageThe auxiliary scoreboard in right field will show current statistics, lineups and other in-gameinformation. The signage associated with the right field scoreboard is double-sided and will beviewed multiple times per game by fans in attendance. The signs can be seen by traffic on both theWhitestone and the Van Wyck Expressways. Front Back
  15. 15. Outfield Wall and Façade SignageYour company would receive a highly-visible permanent sign on the Citi Field Outfieldwall or Façade. This sign will be seen regularly by fans in attendance and watching ontelevision during routine fly balls and home runs.
  16. 16. LED SignageYour company would receive one (1) ½-inning of LED signage during every regularseason Mets home game. The signage runs along both the 1st and 3rd base lines onthe press level at Citi Field, as well as over left field.
  17. 17. First and Third Rotational SignageYour company would receive one (1) ½-inning of signage along both the firstand third baselines during Mets home games at Citi Field.
  18. 18. Citi Vision FeatureYour company would receive an in-game feature on the main video board located in center field duringall New York Mets regular season home games at Citi Field. A PA announcement will direct the crowdtoward the Citi Vision screen as your company’s feature is shown. Logo ID will be present throughout.
  19. 19. Home Plate SignageYour company would receive one (1) ½-inning of home plate signage (2½’ x 20’) duringevery non-nationally televised New York Mets home game. The Mets are broadcast inthe New York area on SportsNet New York (SNY) and CW11 (Channel 11). In additionto the exposure your sign will receive in New York, it will be seen in news and sportsprogramming and on visiting team broadcasts.
  20. 20. Permanent Home Plate SignageYour company would receive permanent home plate signage during every contracted, non-nationally televised New York Mets home game. The Mets are broadcast in the New York area onSportsNet New York (SNY) and CW11 (Channel 11). In addition to the exposure your sign willreceive in New York, it will be seen in news and sports programming and on visiting teambroadcasts.
  21. 21. DioramasYour company would receive one (1) diorama sign at Citi Field. Dioramas arelocated on the walls of the concourses on various levels of the ballpark.
  22. 22. Citi Field: Experiential Opportunities
  23. 23. V.I.P. Batting Practice ExperienceYour company will have the opportunity to invite executives or clients to Citi Field for aonce in a lifetime experience. Your guests will receive VIP access to the field prior to a Mets regular season home game where they will have the chance to watch both the Mets and the opposing team take batting practice and prepare for that days game. Guests may also have the opportunity to meet players and receive autographs.
  24. 24. Batting Practice EventYour company will have the opportunity to host thirty (30) people to an exclusive battingpractice session at Citi Field. This hour-long session will also include a private receptionand the use of a 30-person suite to entertain guests for the game later that day.
  25. 25. “A Day at Citi Field”On a non game day, your company will have the opportunity to host a softball tournamentat Citi Field. On this day, your company would receive the following elements: • Use of field for two (2) simultaneous softball games. Ballpark lights will be turned on if necessary. • VIP parking and ballpark access for all participants. • Ballpark BBQ (food and beverage package TBD) • Guided tour of Citi Field for all participants highlighting many of the ballpark’s new, state of the art clubs and amenities.
  26. 26. Citi Field: Media Opportunities
  27. 27. Yearbook/Magazine AdvertisementYour company will receive a full page, four color advertisement in the 2012 Mets OfficialYearbook and/or the Mets Magazine The New York Mets Official Yearbook • Printed one time • Circulated throughout the year • Viewed as information piece and collector’s item Mets Magazine • Monthly publication • Serves a program • Examines current events • GREAT FOR ADVERTISING PROMOTIONS THAT CHANGE THROUGHOUT THE YEAR!
  28. 28. SNY Media Your company can receive any the following in-game media on SNY• 0:30 in-game commercials• In-game billboard “pop-ups”• 0:30 commercials during Mets Pre-Game Live• 0:30 commercials during Mets Post-Game Live• 0:30 commercials during “Mets Weekly”• 0:30 commercials during “Mets Fast Forward” Gary Cohen Ron Darling Keith Hernandez Ralph Kiner• 0:30 commercials during “Kids Clubhouse”* Other entitlement opportunities for variousSNY programming are available
  29. 29. Radio Advertisement Your company will receive (1) 0:60 spot on WQBU – 92.7 La Que BuenaIn 2010, the station became the Spanish language home of the New York Mets, with Juan Aliceaand Max Perez Jimenez with the calls.The signal of WQBU, New Yorks only 24-hour Mexican music radio station, extends throughoutthe tri-state area, giving Mets fans on eastern Long Island, northern New York, New Jersey andConnecticut and southern New Jersey the opportunity to listen to games in Spanish. Juan Alicea Max Perez Jimenez
  30. 30. Citi Field: Event Spaces
  31. 31. MODELL’S CLUBHOUSE Modell’s Clubhouse is a cozy space located on the edge of far right field next to the bullpens, enabling your guests to view the ballpark just like the players do. This can be a climate-controlled space, or you can open the glass doors and transform the room to an outdoor space!Size: 1,200 square feet •Adjacent to warning track,Capacity: 80-100Ideal for: Birthday parties, view of playing fieldsmall receptions & dinners •Indoor & outdoor space •Private entrance
  32. 32. PRESS CONFERENCE ROOMThe Press Conference Room is the famous space in our ballpark where all the pre- and post-game pressconferences are held for the media. We can easily set the space up per your desired layout andbathrooms are located right in the space itself. Your guests will be truly impressed to be in such anexciting location! Size: 750 square feet Capacity: 80 Ideal for: Presentations, business meetings, and small receptions
  33. 33. DELTA SKY360 CLUB (3rd Base-Side)This exquisite club is located directly behindhome plate, spanning dugout to dugout.Designed to be the most exclusive space atCiti Field, the Delta Sky360 Club is agracious space with rich wood tones, & high-end, classic décor. A full-service kitchen, ahigh-end dining area, & two full-sized barscompliment the world-class cuisine servedthere. •Field views from two exterior patios Size: 6,800 square feet •Climate-controlled Capacity: 600 •Private direct entry from the Jackie Ideal for: Corporate Robinson Rotunda functions, wedding receptions, & dinner parties
  34. 34. AUDITORIUM & RECEPTION AREAThe perfect room for a formal meeting is the Citi Field Auditorium. The 150-seat Auditorium featuresplush, theater-style seats, a stage, & state-of-the-art audio/visual equipment. The adjoining ReceptionArea can also be used for group registration & cocktail receptions.•Open views to the South & views into the Jackie Robinson Rotunda•Climate-controlled Size: 2,800 square feet Capacity: 150 Ideal for: Business meetings, conferences, presentations, and lectures
  35. 35. Board Room 4th FloorThe Board Room is a fantastic place to hold a meeting! Located in the Mets Administrative offices on the4th floor, this beautiful space provides an impressive setting. •Ability to set-up food and beverage inside the space •Climate-controlled •A/V equipment in Board Room Size (Board Room): 650 square feet, Capacity: 25 guests Ideal for: Intimate sessions & meetings
  36. 36. Champions Club (3rd Base Side)The Champions Club is the most intimate, exclusive space at Citi Field. This room features high-endconcessions, full bars, high-definition flat screen TV’s, & restrooms. There is also an outdoor area attachedto this room, where you guests can step outside to look at the field and ballpark interior. To have a sit-down or more formal dinner, we would need to rent large round tables and chairs for the space. •Field views •Climate-controlled •Quick & easy access to the 360- degree Field Level concourse Size: 1,700 square feet Capacity: 213 Ideal for: Small dinners, birthday parties, luncheons & cocktail receptions
  37. 37. FAN FESTThe right field corner of the field level concourse is home to the Mets Fan Fest. This is a very flexible area- great for avariety of large functions. In the Fan Fest, your guests will enjoy hanging with Mr. Met and the Pepsi Party Patrol,listening to a DJ play tunes, playing wiffle ball, trying their skills at 2K Sports video games, hitting in the batting cages,and testing their pitch strength at the speed pitch dunk tank. •Miniature replica playing field, scaled to the actual dimensions of Citi Field •Outdoor space •Interactive, Family-Friendly Area •Showcase past, present, future Mets baseball Size: 15,000 square feet Capacity: 500 Ideal for: Trade shows, bar/bat mitzvahs, birthday parties, company picnics, & charity events
  38. 38. ACELA CLUBA room with full views of the playing field, the New York City skyline, & the World’s Fair Marina, the AcelaClub is an elegant addition to the event spaces at Citi Field. Enjoy a fine-dining experience while overlookingthe field or redesign the space to host your special occasion at one of the area’s finest new restaurants. •Interior views of the ballpark Size: 8,000 square feet Capacity: 350 •Climate-controlled Ideal for: Bar/Bat Mitzvahs, trade shows, dinners, luncheon •Special tiered-seating area events, & large receptions
  39. 39. PROMENADE CLUBThe Promenade Club is an intimate club offering Casual Bistro dining & cocktails, high top tables, & afull bar and kitchen. This space encourages mingling amongst guests & is perfect for casual gatherings. •Behind-the-plate views of the playing field •Climate-controlled •Modern lounge atmosphere Size: 2,500 square feet Capacity: 250 Ideal for: Corporate meetings, cocktail receptions, & social gatherings
  40. 40. CAESARS CLUB The Caesars Club sits directly on top of the Jackie Robinson Rotunda & provides incredible views of the surrounding Queens area. This massive modern space has a semicircular design & can be easily set-up for your large event!•Views of Flushing Meadows-Corona Park & Size: 10,000 square feetthe world famous Unisphere Capacity: 900•Climate-Controlled Ideal for: Bar/Bat Mitzvahs, wedding receptions, large•Expansive modern bar parties, fundraising events, galas, & trade shows•42” flat screen TV’s throughout
  41. 41. Thank You!!! Marc ArnbergDirector, Corporate Sales and Partnerships marnberg@nymets.com (718) 559-3126 – office (516) 852-9632 – cell