The document provides details about an exclusive celebrity kickoff party to take place at the Playboy Mansion on July 15, 2013. Many famous athletes and entertainers such as Flo Rida, Jeremy Piven, and Kim Kardashian are scheduled to attend. The invitation-only event will feature a celebrity poker tournament, performances from past guests like LMFAO and Jamie Foxx, and will benefit the Artists & Athletes charity. Sponsorship opportunities are available and include branding in various areas of the event venue as well as access to celebrities through the gifting suite.

2. WELCOME All#$Star$Celebrity$$
$Kick#Off$Party$$
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$
$
$
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WHO:$$$$$$$$$$$$$$$Exclusive$to$VIPs,$$
$$$$$$$$$$$$$$$$$$$$$$$$$$$sports/entertainment$$$$$$
$$$$$$$$$$$$$$$$$$$$$$$$$$$professionals$
$
DATE:$$$$$$$$$$$$$$$Mon.,$July$15,$2013$$
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LOCATION:$$$$$Playboy$Mansion$
$
TIME:$$$$$$$$$$$$$$$$8:00pm$–$2:00am$$
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ATTIRE:$$$$$$$$$$$$Sexy$Cocktail$
$
BENEFITING:$$$Artists$&$Athletes$
$
ENTRY:$$$$$$$$$$$$$$Invitation$Only$

3. Flo$Rida$ Jeremy$Piven$
Chad$Ochocinco$ Jamie$Foxx$ Blake$Griffin$ Chris$Bosh$
TONY$GONZALEZ$$$keyshawn$johnson$$$$$SUGAR$RAY$LEONARD$$$$$jarde$leto$$$$$ZACH$LEVI$$$$$reggie$bush$$
$$$$$$$$$$$mark$sanchez$$$$RAY$LEWIS$$$$$willie$mcginest$$$$$SHAWNE$MERRIMAN$$$$$lamar$odom$$$$$CARMELO$ANTHONY$
MILES$AUSTIN$$$$$paul$pierce$$$$$WARREN$MOON$$$$$luke$walton$$$$$JOE$THIESMAN$$$$$omar$miller$
amar’e$stoudemire$$
Eddie$Cibrian$&$
LeeAnn$Rimes$Kim$Kardashian$

4. ! !!Celebrity$Poker$Tournament$
! $$Playboy$Playmates$$
! $$Celebrity$GiUing$Suite$
! $$Silent$aucVon$to$benefit$designated$$$$$
$$$$$$$charity$(2013$TO$BENEFIT$ARTISTS$&$ATHLETES)$
! $$Past$performances$included$
" $$LMFAO&
" &&Jamie&Foxx&
" &&Flo&Rida&&
" &&DJ&Irie&
" &&DJ&Eddie&George&
" &&DJ&Marcellus&Wiley&
" &&Pussycat&Dolls&
Flo Rida
LMFAO
Jamie
Foxx

6. " !!Category!Exclusivity!!
" !!“Official'Presenting'Sponsor”!!!!
" !!Logo!on!Step!n’!Repeat!at!arrival!area!for!athletes,!celebrities,!media!!
" !!Logo!on!poker!tables,!video!screens,!or!gobos!inside!the!venue!
" !!Logo!on!event!invitations!sent!out!to!all!distinguished!guests!!!
" !!Body!painted!Playboy!Playmates!to!wear!promo!advertising!for!Sponsor!
" !!Branded!activation!area!at!event!for!product!placement,!demonstration,!sampling!!!
" !!Models!in!sponsor!clothing!can!be!featured!on!the!red!carpet!!
" !!Inclusion!in!the!VIP!gift!bag!(given!to!celebrities,!athletes!&!distinguished!guests)!
" !!VIP!Shuttle!for!all!guests!!
" !!VIP!Poker!(8!per!table)!–!each!table!to!feature!celebrity!talent!!
" !!Drive!on!passes!and!VIP!transportation!for!Sponsor’s!guests!
" !!VIP!Cabanas,!bottle!service,!VIP!table!!!
" !!Sponsorship!recap!and!“first!right!of!refusal”!
" !'VIP'credentials'to'the'event'can'be'purchased'at'an'additional'cost'

7. " !!Category!Exclusivity!!!!
" !!Sponsor!displays!in!your!area!for!photos!(sponsor'to'provide'display'materials)!!
" !!Gifting!suite!located!on!the!front!lawn!for!full!access!to!all!media!covering!the!event!
" !!Body!painted!Playboy!Playmates!to!wear!promo!advertising!for!Sponsor!(additional''
'''''''cost'to'sponsor)''
" !!Branded!activation!area!at!event!for!product!placement,!demonstration,!sampling!!
" !!Product!quantities!can!range!from!50R200!(based'on'what'you'want'to'gift'celebrities)!!
" !!Sponsor!to!have!designated!area!to!display!as!they!choose!(Production'company'to'''
'''''''coordinate'sponsors'displays'and'area'in'advance)'
" !!VIP!Shuttle!for!all!guests!from!designated!lot!
" !!Option!to!bring!an!event!photographer!!
" !!Photos!from!event!on!disk!and!available!for!digital!download!
" !!Sponsorship!recap!and!“first!right!of!refusal”!
" !'VIP'credentials'to'the'event'can'be'purchased'at'an'additional'cost'

8. SOCIAL MEDIA PACKAGE – !
Player$Press$(online):$
Campaign:! ! ! !Component$ !Total$Cost$ !!
PlayerPress.com!–!Playboy!Party ! !Twitter!Stream!Web!Page! !$15,000! !!
PlayerPress.com!R!!Playboy!Party! ! !CoRBranded!Tweets! !$10,000! !!
PlayerPress.com!–!Playboy!Party! ! !Banner!Advertising! !$5,000! !!
! ! ! !TOTAL!VALUE:! '$30,000! ''
!
PlayerPress.com$#$Twitter$Stream$Web$Page$$
PlayerPress.com!to!create!a!custom!web!page!(www.playerpress.com/celebratethegame)!to!
stream!all!tweets!from!the!party!and!from!pro!athletes!and!guests!using!the!TBD!hash!tag.!!For!
example!when!event!guests!tweet!the!hash!tag!(#celebratethegame)!in!their!tweets!it!will!appear!
in!the!realRtime!Twitter!stream!on!the!web!page.!The!web!page!to!be!coRbranded!and!will!include!
event!sponsors!logos!on!designed!page!skins.!PlayerPress.com!Twitter!board!can!also!be!projected!
on!a!screen!at!the!event!so!guests!can!see!their!tweets!on!the!board.!!
Value:!$15,000!!
!
!
PlayerPress.com$#$Co#Branded$"Tweets"$
Brands!can!launch!a!PlayerPress.com!Twitter!campaign!by!having!us!update!all!our!followers!(25K+)!on!multiple!accounts!
with!"tweets"!about!the!Celebrity!Kickoff!Party!the!week!of!the!ESPYS!and!the!Twitter!stream!webRpage.!Tweets!can!link!
to!a!sponsor!website.!CoRbranded!PlayerPress.com!"Tweets"!are!based!on!a!PPF!(PriceRPerRFollowerRPerRTweet)!rate!and!
are!meant!to!drive!more!followers!to!the!coRbranded!Twitter!stream!webRpage!or!sponsor!website.!!!
Cost:!$0.05!(per!tweet/per!follower)!!!!Value:!$10,000!(8x!CoRBranded!Tweets)!
!
PlayerPress.com$#$Banner$Advertising$
PlayerPress.com!to!provide!highRimpact!"aboveRtheRfold"!banner!advertising!on!our!network!to!promote!the!Twitter!
stream!webRpage!or!sponsor!website.!We!can!offer!a!Leaderboard!Banner!ad!slot!(728x90)!on!the!header!to!appear!on!
runRofRsite.!!
Creative!Development!=!$1,000!
Fixed!Ad!Slot!(RunRofRSite)!=!$4,000!
Value:$$5,000$
$

9. Gifting Layout
Front Lawn
BAR

10. forthcoming.
Rev
9:00pm-2:00amFrontLawn,BackLawn&PoolArea
2D
N
12' 0"
12'0"VIP5
AERIAL ARTIST
16' 0"
20'0"
STAGE
VIP1 VIP2 VIP3 VIP4
VIP6
VIP7
VIP8
VIP9
VIP10
VIP11
VIP12 VIP13
VIP14
VIP15
AERIAL ARTIST
CENTER BAR
DANCE FLOOR
MANSION
POOL
15'6"
HEDGE ROW
Venue Layout

11. A Branded Management Event Production