2. Internationalization and Cooperation
In October 2014 EIKEN will be celebrating its tenth anniversary, so it makes sense to lay down the
strategy to be followed in coming years. In the meantime, the work carried out by EIKEN’s member
companies, based on internationalization and cooperation, will provide the necessary leverage to
broaden the cluster’s scope of action towards a creative and digital economy in order to cater for
the vast and growing ecosystem characterizing our sector globally.
Juan Mari Gurrutxaga
President of EIKEN
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3. Smart Culture. Europe’s cultural
and creative industries
— EIKEN is dedicated to the creative and culture sector and
aims at boosting its economic value and revitalizing hybridization activities in order to build a
common strategy with Europe for culture and creative industries.
— A European consortium made up of the Nord-Pas de Calais region (France), the Autonomous
Community of Madrid (Spain), West Midlands (UK), Siena (Italy), District of Sofia (Bulgaria),
Brainport Eindhoven (the Netherlands), Central Denmark Region (Denmark) and Euskadi.
— Target sectors: audiovisual, videogames and software, written media and publishing houses,
advertising, cultural heritage, design, music and architecture.
— A focus group held in 2013 with three-pronged personal interviews, companies from the
different sectors, academic and research centres and general, territorial and local administrations
for doing sectorial SWOT analyses.
— Euskadi led the Work Package and was the headquarters for the consortium’s official
meeting in 2013.
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4. Internationalization
— Israel. (February) Benchmarking and business mission to one of the countries which, in a
very short time, has become one of the reference sectors for a highly internationalized
audiovisual industry.
— Ireland. (November) Benchmarking and business mission with particular attention given to
tax incentives, strategic alliances and transmedia experiences.
— Singapore. (December) Benchmarking and business mission and attendance at the Asia TV
Forum providing access to the region’s audiovisual companies, and contact with Malaysia, Korea,
Indonesia, the Philippines, Japan and China, among others.
— MIPFORMATS. (April) Participation of the Basque Audiovisual in the official Panel of
conferences and international presentation of the Innova Basque Audiovisual initiative.
— MIPTV (April) and MIPCOM (October). Own stand as a business area for Basque companies
under the Basque Audiovisual brand.
— Sunny Side of the Doc (June). Large Basque delegation at the La Rochelle Documentary
Market.
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5. 5
EIKEN actions
— Innova Basque Audiovisual. Action aimed at
internationalization and cooperation. International
jury and retention of rights. Seminar called
"Formats and New Media" featuring Armoza (Israel)
and The Wit (Switzerland). Individual
advisory service on formats.
— Master class on Formats. "How to become
successful internationally". In 2013 Basque experts had the opportunity to access a major
training initiative run by one of the most widely acknowledged experts in the format industry,
Patty Geneste, President of FRAPA, Format Recognition and Protection Association.
— Thematic Channel Cooperation Group. A pilot project promoted by EIKEN among a variety of
member and non-member companies to learn about the different aspects of the business of
thematic channels in which monetization and the cooperation model have been critical.
IP Broadcast. Cooperation Group Work aimed at revitalising and providing advisory services to
member and non-member companies which has given rise to a new company called NIRESTREAM,
in order to offer an integral communication and broadcast service via the internet.
— Gidoi Faktoria. Resource centre for tutoring audiovisual projects.
— Quality. Intercluster collaboration (Gaia, Hegan, Aclima and EIKEN) with the presentation of
hybridisation projects according to sector and workshop, as well as a specific workshop on Design
Thinking.
— EikenTALENT (formerly EikenBANK). An initiative for generating employment by creating a
bridge between the sector’s companies and young talent which, in its 6th edition, the wining
project was "Cuadrilla busca cita" and 22 people benefited from grants, contracts and other
awards.
6. IEIKEN Services
— EikenLEX. Online technical and legal advisory services (only for member companies) and legal
support for companies involved in international co-productions.
— SICC-EIKEN. Decisive factor for competitive edge (only for member companies)
— Outlook Observatory. Monitoring all member companies with data on employment and
turnover updated every six months.
— Strategy and Liaising. Diagnosis and information seminars aimed at the sector.
— EikenPRESS. A specific communication service for associated companies.
— Talent Pool. Agile and dynamic access for identifying profiles.
— F2F and Matchmakings. An organization with closed agendas for presenting projects and
seeking collaboration opportunities.
— Marketing. Participation with presentations and catalogues in all EIKEN’s public actions.
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7. 7
Governing Bodies and Organisational Structure
Board of Directors (until June 2014)
President
Juan Mari Gurrutxaga (Director of Mixer)
Secretary
Mikel Astorkiza (Director of Euskaltel Corporate Development Department)
Firs vice-president
Begoña Ayarza (Managing Director of Itesa)
Second vice-president
Juan Carlos López (Director of Prime Time Media)
Board Members
Andoni Aranburu (Director EiTB´s Strategy and Communication Department)
Iñaki Eizmendi (Director of Pausoka)
Julián Flórez (Director of Vicomtech)
Ricardo González (Director of K 2000)
Fernando Larrondo (Director of Irusoin)
Carlos Juárez (Director of Basque Films)
Juanjo Landa (Executive Producer of Bainet)
Director
Itziar Mena
8. Income statement 2013
Continuing operations
Company income from its own activity 469.541
Personnel costs -234.839
Other operating income -230.659
Amortisation and depreciation -3.497
Other income 1324
Surplus of the activity 1.870
Financial revenue 2
Interest expense -6.088
Financial result -6.086
Pre-tax earnings -4.216
Financial year result from continuing operations -4.216
Variations in social fund 1.801
Total result, changes in shareholders´equity of the finalcial year -2.415
Asssets €
Noncurrent assets 8.448
Intangible fixed assets 2.255
Tangible fixed assets 3.763
Long-term financial investments 2.430
Current assets 335.922
Users and other debotors of the activity 30.044
Debtors and other accounts receivable 207.951
Treasury 97.927
Total assets 344.370
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Net assets and liabilities €
Net worth 68.534
Stockholders´equity 68.534
Current liabilities 275.836
Short-term debt 237.819
Activity´s creditors 38.017
Total net worth and liabilities 344.370
Balance sheet 2013