![INITIAL RESEARCH
1] Manufacturing,
I visited a packaging firm, Mono die cutting co.inc in Providence RI, in
order to experience the process of package manufacturing in the real
field. I learned whole process from paper cut and scoring to folding to put
in a box.
2] Market,
I ovserved people buying take-out food at fast food restaurants.
Most of them were seemed not to recognize any inconvenience in
terms of take-out packages. However, I could see that some of
them were suffered with their hands full due to lots of things
including a burger meal bag, a soda cup, and their other bags.](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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2013年設計大獎
- 1. Innovative take-out burger meal package TOGO BURGER
- 2. INITIAL RESEARCH 1] Manufacturing, I visited a packaging firm, Mono die cutting co.inc in Providence RI, in order to experience the process of package manufacturing in the real field. I learned whole process from paper cut and scoring to folding to put in a box. 2] Market, I ovserved people buying take-out food at fast food restaurants. Most of them were seemed not to recognize any inconvenience in terms of take-out packages. However, I could see that some of them were suffered with their hands full due to lots of things including a burger meal bag, a soda cup, and their other bags.
- 3. DO YOU HAVE YOUR HANDS FULL?? INSIGHT When I observed customers at many fast food restaurants, they seemed to have hands full because of unnecessary packages from staff. In one hand, paper bag for burger and fries, and soda drink in the other hand. When they asked a bag with handles, they were given a plastic bag but it did not still satisfy people’s need since soda drink was not available to put inside of the bag. It causes not only inconvenience of hands full but also wasting materials because there are unnecessarily lots of papers and plastic bags are used for take out packages, which generate environmental pollution and waste. OPPORTUNITY I thought about packages which can minimize materials used, maximize efficiency, and provide convenience for customers as well as staffs at restaurants.