The biggest asset of an event are it's attendees. If you use your attendees in a smart way, they will start spreading User Generated Content. But as content gets published, it also gets fragmented. As an event organizer you can provide an easy to use content platform where all this content is gathered, and can be used to generate buzz before, during or after the event. In this presentation we will show you how you can use the power of your attendees to create more visibility for your event using User Generated Content

1. Joris Brabants
joris@bubobox.com
www.bubobox.com
Event marketing using
User Generated Content

2. User Generated Content at
events
People like to take pictures or
make videos at events.
They post it on their Facebook
profile, Pinterest or Twitter.
Content gets fragmentend,
as an event organizer, it would
be better to keep track of this
unique content.
User Generated Content at
events:
Conferences
Concerts
Sports
Tradeshows
…

3. User Generated Content at
events
Yep, even I like to take pictures
of Industry Leaders when I’m
attending a conference
This picture got a few hundred
likes on the Facebook page of
my company.
But Moz (SEOmoz back then)
didn’t get any benefit of me
posting this pic… Mozcation 2011 - Barcelona

4. User Generated Content at
events
This one even got more likes...
Probably because Joanna is
more likeable than Rand ;)
But yet again, Moz didn’t get
any credit 
Mozcation 2011 - Barcelona

5. User Generated Content at
events
At BuboBox we believe that
User Generated Content is the
key in online word-of-mouth
marketing.
We came up with an event
solution that
- Is easy to use for attendees
- Can capture media in one
central spot
- Tracks the # of
views, likes, shares, …
- Stimulates sharing

6. How it works
Capture UGC at your event in 3 easy steps
Give visitors your the possibility to contribute with UGC.
Visitors can record & upload photos, videos, text, audio, …
Moderate content, add gamification elements & reward contributors

8. The mobile landing page where attendees can upload

9. And it really works…
BNP Paribas / Fortis asked us to
provide a Facebook page with our
BuboBox event solution.
On the event itself we put up a
simple recording stand where
visitors could record a “Thank
you” message for Kim Clijsters
through our integrated iPad
application.

10. And it really works…
During the few days the campaign
was live, the Facebook page of
BNP PARIBAS FORTIS “We Are
Tennis” got over 2000 extra
Facebook fans.
We were very happy to contribute
to this success:
- 71 videos recorded during
event
- 2000 new Facebook fans
- 2h30 watched
- Average of 16 shares / video

11. And it really works…
AB Inbev asked us to connect with
their fans at I Love Techno through
social video.
We set up a simple way to gather
and spread video testimonials of
the happy party people.
Results:
- 498 videos uploaded during
event
- 21.797 views
- 55 hours watched
- 28.829 visitors

12. Get feedback of visitors…

13. So next time you organise an
event…
Make sure you provide the
attendees an easy way to
contribute and share pictures or
videos!
Add gamification elements like a
leaderboard to stimulate sharing.
Generate buzz before, during or
after your event!

14. Clients

15. Joris Brabants
joris@bubobox.com
www.bubobox.com
Visit www.bubobox.com/videomarketing
and start capturing User Generated Content today!