5 Data Insights from Dublin DMX Conference
This document contains 5 sections that provide data insights from DMX Dublin 2013. Section 1 urges that mobile is no longer an emerging technology and should be viewed as mainstream. Section 2 discusses how providing context to data can influence human behavior, such as telling hotel guests what percentage of other guests reused towels. Section 3 notes that many Irish adults have smartphones but many top advertisers in Ireland do not have optimized websites. Section 4 discusses how online campaigns can influence real world events, using an example of a Obama tweet receiving many retweets in response to Clint Eastwood. Section 5 shows that professionals have difficulty disconnecting from networking sites based on usage patterns from LinkedIn.
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5 Data Insights from Dublin DMX Conference
- 1. Graham Nolan, Director of Business & Strategy
- 2. “The temptation to form premature theories upon insufficient data is the bane of our profession.” Sherlock Holmes, Detective.
- 3. 1 top talking about mobile like it’s the next big thing
- 4. . . 63% 81% * Source : AEGIS MEDIA
- 5. 2 presenting data in the right context can change human behaviour
- 6. o help conserve water and energy please use your towel.
- 7. % of people who stayed in this room reused their towel.
- 8. By adding in "Social Proof" we can encourage behavioural change. After all 75% of people can't be wrong.
- 9. 3 ireland inc. has not yet embraced multi-screening
- 10. % % * Source : Google
- 11. 4 wars are now won virtually
- 12. ’ “ ” weet received , firmly rebuking clint eastwood and his “chair monologue” in the process * Source : Alexa * Source : @teddygoff Digital Director, Obama For America
- 13. 5 networking is addictive
- 14. ’ . , IPAD DESKTOP 1am 6pm 7pm 12pm * Source : LinkedIn
- 15. thank you graham.nolan@cksk.com @grahamjnolan www.cksk.com