This document discusses design for international markets. It emphasizes being inclusive by having insight into different cultures and demographics, and being able to improvise designs that respect local roots while addressing functional concerns. Successful design requires understanding trends, consumer behavior, and interpreting cultural elements authentically. Designers must work across disciplines and keep consumers involved to develop products that meet global and local needs.

1. Design
with
International
Markets
Pradit R.
7.9.2012
TCDC

2. Design for International Market
demographic segmentation
sum of the successive chaos in digital natives
for digital immigrants
Valerie Jacobs "generation why"
happened
will happen
events shaping shared world views
and creating bonds.

3. Design for International Market
INCLUSIVE
INSIGHT IMPROVISE
Pradit Ratanawijitrasilp - OKMD - 2012

4. Design for International Market
INSIGHT
Meaning of Beauty
law of the few
elite and economy power shift

5. Design for International Market
INSIGHT
Meaning of Beauty
pantone human skin
Receptor memory
interpretation of design
elements in real life

6. Pradit Ratanawijitrasilp

8. Pradit Ratanawijitrasilp

9. RED SKY
Pradit Ratanawijitrasilp

10. RED SKY
Pradit Ratanawijitrasilp

14. Design for International Market
INSIGHT
Meaning of Beauty
Value of the Place
Receptor memory
labyrinth
second home
alice in wonderland
heritage
imagery
historic/local
coherencesingular
story distribution
degreeofsurrealstory
Pradit Ratanawijitrasilp - OKMD - 2012
occasion and location
law of the few
elite and economy power shift
interpretation of design
elements in real life

15. Design for International Market
INCLUSIVE
participatory culture
multi-disciplinary-culture team
open dialogue
Pradit Ratanawijitrasilp - OKMD - 2012
opportunity to access to solid consumer data
consumer to consumer business will leap
opportunity to overcome distance barrier
designers’ focus group
secret society is opened-up
trend thinker communicate more than ever
value of timely visibility beat value of secret information

16. Design for International Market
IMPROVISE
respect the local roots
functional concerns
localization
Pradit Ratanawijitrasilp - OKMD - 2012
thinner the border line - higher intense the culture
function and aesthetic solution
design+engineering
universal language + local visual language

17. inter-disciplinary
product
development
keep consumer
IN the process
creative
research
+
analysis
Design with International Market
INCLUSIVE
INSIGHT IMPROVISE
skill-set
Pradit Ratanawijitrasilp - OKMD - 2012

18. Design with International Market
Supporting Design Eco-system by Education and Government
Accessibility to timely and economical information
Identify and communicate high potential career, profitable markets
Carefully and dynamically design skill-set development process
Intensively interpret the culture asset in contemporary way
Preserve the core culture value not by regulation but participation
Don't do their jobs
Pradit Ratanawijitrasilp - OKMD - 2012