The document announces a webinar titled "The Analytics Gold Rush: Mountains of Data, Hidden Profits" that will discuss how insurance companies can leverage large amounts of fragmented data through analytics to gain strategic insights and generate sustainable profits. It will provide examples of how carriers are using sophisticated analytics to improve pricing, identify growth opportunities, customize offerings, and incorporate external data. Attendees will learn new areas where analytics are adding value, operational and strategic benefits, results from an executive survey, and tactics to generate measurable returns from analytics.

1. Property Casualty 360
Steven M. Callahan
Senior Consultant and Practice Director
Robert E. Nolan Company
Steven Callahan is a senior consultant and practice director for the Robert
E. Nolan Company, a management consulting firm specializing in the
insurance, health care, and banking industries. For over 38 years, Nolan has helped
companies improve service, quality, productivity, and costs through process innovation and
effective use of technology.
Alan Rault
Strategic Business Process Management Specialist
American Family Insurance
Alan Rault is Strategic Business Process Management Specialist with
The Analytics “Gold Rush”: Mountains of Data, Hidden Profits
Date: Wednesday, March 28, 2012
Time: 2:00pm EST | 11:00am PST
Cost: Free
Sponsored by
Presented by
Economic conditions for 2012 do not look particularly promising, challenging companies to
find ways to reduce expenses while generating growth and sustainable profitability. Yet
despite the pressure on earnings, opportunities await in the volumes of data spread across the
silos of policy, claims, customer information, product, experience, agents’ production, and
marketing systems. Market leadership requires intimate knowledge of markets, products,
buyers, and distributors. Strategic meaning can be mined from fragmented data using an
enterprise-wide umbrella of applied analytics. Success awaits those who leverage the millions
of seemingly random data points into profitable and uniquely differentiated offerings.
Recent advances have moved beyond market segmentation and claims fraud identification.
Sophisticated analytics and models work with vast sources of data to:
•integrate seemingly random predictors into pricing factors;
•pattern agent productivity and sales saturation to target growth areas;
•identify custom offerings to micro-segments of the market to achieve a higher close rate;
and
•incorporate external data into the analytics systems, enhancing predictive abilities.
During this webinar you will learn:
•New areas analytics are adding to sustainable profitability;
•Operational and strategic value of analytics;
•Results from a recent senior executive survey on how their companies are using analytics;
•Examples of what carriers are doing and practical lessons learned; and
•Tactics used to generate a measurable ROI in a unique manner.
Register now!
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2. American Family Insurance, a Fortune 500 Company located in Madison,
Wisconsin. Alan is a Master Degreed professional with over 15 years of experience leading
improvements in multiple industries, business departments and countries. Alan has served in
leadership roles at ATMI, GE Healthcare, and Deluxe. He is accomplished at global supply
chain management, implementing and maintaining Quality Management Systems, and
process capability analysis and improvement using advanced statistical tools (Six Sigma
certified Black Belt, Lean Manufacturing Facilitator, Data Mining). Certified Lead Auditor,
and proficient in ISO 9000 and 14000, ISO 13485, and FDA QSRs. Alan frequently teaches
graduate and undergraduate students in statistics, operations management and business
process improvement.
Robert Regis Hyle
Editor in Chief
Tech Decisions
Robert Regis Hyle is Editor in Chief of Tech Decisions magazine and
Technology Channel Editor for PropertyCasualty360.com.
© 2012 PropertyCasualty360, A Summit Business Media website
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