The document discusses the role of the CIO and how they can create value for their organization. It summarizes a study that found CIOs focus primarily on cost reduction and efficiency. However, the author argues CIOs should play a more strategic role, focusing on innovation and disruption. To truly succeed, CIOs need a deep understanding of both business and technology so they can champion initiatives that blend new technologies with business needs. They must act as translators who leverage emerging technologies to generate unique solutions and competitive advantages for their organization.