This document summarizes a student team's project to redesign services for visitors to the Greater Erjie area in Taiwan. The team: 1) Visited local attractions like a granary museum, participated in crafts, and toured a paper mill to understand the community's needs. 2) Interviewed residents and staff to identify problems like a lack of connection between attractions and holistic visitor experiences. 3) Developed solutions like an app to guide visitors, interactive workshops utilizing local resources, and games/wishes at the temple. 4) Presented a service framework and blueprint and three design concepts centered around a DIY crafts experience to address the area's needs.

1. Redesign for Sustainability2012 Asian Smart Living International School Report 7776
Great Erjie
Redesign for Greater Erjie Community
Mentor /
B.J. Hengeveld _ Netherlands
Seed Teaching Assistant /
Yi-Chia (Ikea) Lee _ Taiwan
Team members /
Kyung-Bo Min _ Korea
Ying-Zhen Loke _ Singapore
Yi-Hsin Chang _ Taiwan
Shang-Yu Liu _ Taiwan
Wei-Chung Shu _ Taiwan

2. Redesign for Sustainability2012 Asian Smart Living International School Report 7978
With a guide, we visited the granary museum, tried out paper crafts,
and toured the paper making factory. At the granary, we enjoyed the
informative and interactive museum displays. We learned a lot about
rice farming, as well as the importance of this granary to the residents
in the past. During the DIY crafts session, everyone was able to make
something, such as stamp collages, notepad paper, and paper pulp
sculptures. The old paper making factory was very impressive, although
it was hot and humid. After our tour, we decided that we would focus
our design on the greater Erjie area.
For our second visit, we toured Wang Gong Temple. We interviewed
the temple custodian about the role this temple plays in local religious
activities. Then, we went to the granary again to interview the staff. We
learned about the expectations and aspirations of the locals regarding
our development efforts. Overall, we were very satisfied with how much
we learned about the needs of this community.
After returning to Yilan University, we discussed our findings and our
opinions.
We made a two-way itinerary for visitors based on our own touring
experience.
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2.
3.
4.
DISCOVER
DEFINE
We sorted out problems into different categories.
We labeled our categories.
We voted for the top 3 most pressing categories, and planned to pursue
solutions to them in our design.
1.
2.
3.

3. Redesign for Sustainability2012 Asian Smart Living International School Report 8180
DEVELOP
First we brainstormed for any and all solutions, whether they are directly
related to our 3 categories or not. We put them all down on one big
sheet of poster paper.
Then, each person divided their own solutions to the 3 main problem
categories. We made sketches of our designs.
Everyone presented his or her solutions.
We voted for the most promising ones. Any idea that received 3 or more
votes was kept.
We discussed and sought to combine all the remaining ideas.
We discussed how our ideas would fit into the visitor's itinerary.
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2.
3.
4.
5.
6.
We thought the biggest problem facing the Greater Erjie area is that it lacks
a coherent narrative that connects the different attractions. We needed
to string together the granary museum, paper handicrafts experience,
the paper making factory, and the Wang Gong Temple. Furthermore, we
wanted to expand upon the current services offered to create an even
more unforgettable travel experience.
DELIVER

4. FINAL
PRESENTATION
PROBLEM IDENTIFICATION
Lack of
Connection
Lack of
Holistic
Images
Lack of
Attractions
SERVICE FRAMEWORK
We wanted to make the paper handicrafts experience the focal point, and
connect it to the other attractions in Erjie. We also wanted to involve the
local residents in our effort, and apply for government funding as well.
We hoped that all the actors involved would contribute to create a better
service for visitors.
Workshop
Customerflow
Discountmeal
Vitalizedlocal
community
Funds
Yilan
Government
Customer flow
Wishes
Human resources
Memory
Residents
Game activity
Customer flow
Money to sustain
Unforgettable
experience
Tourists
Paper Mill Wang-gong
Temple
BarnResaurant
This service framework wants to
illustrate what Erjie Community
can do and its relation between
different stakeholders.
SERVICE BLUEPRINT
Our mobile phone app would be with visitors every step of the way, from
travel planning to on site searches to sharing experiences. The app would
contribute to publicity as well as connect visitors to social media.
We wanted to recruit the local residents as well as utilize local resources
fully. Hence, we would use local materials in our activities, and provided
jobs for residents as museum staff, craftsmen, and guides.
Physical Evidence
Customer Activity
Contact Person
Support Process

5. FINAL
PRESENTATION
DESIGN CONCEPT
Concept 1 _ Erjie Journey APP
DIY work / To show off your innovative DIY-Eco phone cover & paper tie
Erjie App program / Map searching & Bike renting
The app we design would lead the way for visitors. Its services include
maps, itineraries, bike rentals, and interactive guidance. Visitors can begin
using the app before they arrive at Erjie and select a desired itinerary. Then,
they can feel safe and secure in knowing that they will not get lost or run
out of things to do at Erjie.
We wanted visitors to collect materials on their own, and then participate
in DIY handicrafts activities. In particular we wanted to boost the quality
of DIY services, so that visitors can create something that is useful and
valuable. For example, visitors can make a necktie out of paper, which can
be used in their everyday lives.
Concept 2 _ Innovative DIY
Concept 3 _ Interactive Guidance
DIY work / Create your unique collage of stamps
With pre-made designs on movable
type, visitors can pick and choose
their favorite patterns and create a
unique collage of stamps.
Our app would feature models of machinery at the individual attractions.
For example, at the granary there is a machine that removes the shells from
harvested rice grains. When visitors are standing in the granary, they can
access a digital model demonstration of how the machine works right from
their cell phones.
Interaction exhibition in barn
Interaction exhibition in
paper mill
Make a wish &
Interaction game in temple