This document summarizes a student group's project to redesign services for a village called Bai-mi in Taiwan to make it more sustainable. The group conducted interviews with villagers to understand challenges like a lack of resources and youth emigration. They analyzed strengths like community cooperation. The group proposed a service framework linking the village, visitors, local context and partners through a system of personalized postcards with QR codes. This would allow visitors to share experiences online and promote the village, while supporting local culture and attracting more tourism.

1. Redesign for Sustainability2012 Asian Smart Living International School Report 3736
A Journey Baimi
Redesign for Bai-mi Clogs Village
Mentor /
Eui-Chul Jung _ Korea
Seed Teaching Assistant /
Yu-Chun (Jill) Wang _ Taiwan
Team members /
Junichi Ishigaki _ Japan
Fons van der Sommen _ Netherlands
Tzu-Hsuan Yang _ Singapore
Wan-Chi Chang _ Taiwan
Jui-Yen Lin _ Taiwan

2. Redesign for Sustainability2012 Asian Smart Living International School Report 3938
We experienced several activities and interviewed different people at Bai-
mi village. First, we talked to an old couple who contributed to building
the nature walking path in Bai-mi. They had a lot to share about local
history, but unfortunately there was a language barrier. We then decided
to split into two groups. One group talked to the town representative, and
the other group did an in-depth tour. The touring group visited a cement
factory nearby, where they met an old farmer. She was working on her
vegetable patch, and she happily told us that she will harvest them for
herself. The juxtaposition between her homey vegetable garden and the
stark factory building gave us a fresh perspective on the place. After our
interviews, we returned to Yilan University.
DISCOVER
DEFINE
At the university, we sat together and shared our pictures and interview
results with each other. Then we analyzed our results by using the SWOT
method, further dividing each section into subsections of product,
service, and profit. Then we determined positive and negative aspects of
our findings. We hope to mitigate the negative aspects through our new
designs. We also analyzed our interviewee's responses thoroughly, hoping
to determine the reasons behind their answers. First, the villagers of Bai-
mi are cooperative with each other. Their close kinship is both a source of
pride and strength. However, they lack resources and they must import
wood from Canada to make their distinctive wooden clogs. Their skills
are basic and they cannot yet be called artisans. The emigration of village
youth and the general unattractiveness of the area to visitors are also
serious problems that must be dealt with. Besides building on the wooden
clog concept, we realized that the visual effect created by the combination
of the nearby factory and the rural scenery can also be considered an
attraction.

3. Redesign for Sustainability2012 Asian Smart Living International School Report 4140
Next, we brainstormed collectively for solutions to the problems mentioned
above. We used a technique called "Five Ideas", which each person wrote
down his or her idea quickly on a piece of paper, and handed it to the
person on their right. The person who received it either commented on the
idea or added more details to it. We repeated this until the original writer
got her or his paper back. After sharing ideas, we selected the idea which
had the most protential by voting. As we delved deeper into each of these
ideas, we merged together divergent viewpoints and got rid of extraneous
information. In this sense, the process is similar to cells diving and merging
together again.
DEVELOP
Although Bai-mi village is close to a train station, it does not seem to have
many visitors. This is because there is a lack of publicity and information
available for tourists. In order to make Bai-mi more visible to the outside
world, we created a graph of loops that link the village itself with visitors
and products, and set up partnerships with other communities. A service
which links together these four areas will be sustainable over the long-
term. We continued to use this graph to gauge the effectiveness of our
service design, and we hoped that it can be applied to other Taiwanese
communities as well. Our goal was to design a service that encourages
villagers and visitors to interact with each other, and for visitors to share
their experiences with their friends back home. Hence, we wanted to
design a line of postcards with QR codes that link to individual accounts.
Each visitor can store their unique photos and memories of Bai-mi in their
account, and send the postcard to their friends. Their friends can then, just
by scanning the QR code, gain access to an individualized impression of
Bai-mi. Maybe they will then be inspired to visit Bai-mi themselves!
DELIVER

4. FINAL
PRESENTATION
DESIGN GOAL
Creating a Sustainable Service Design for the Baimi Community:
Assist the
village in
networking
with nearby
businesses and
communities
Modern
technology can
connect with
youngsters
Provide
a reliable
platform for
publicity and
promotion
Current
materials and
practices
can be used to
create a
sustainable
framework
Service Framework of A Journey Baimi
Context
Visitors
&
Outsiders
Partners
Government wants
to preserve local culture
Create awareness
Empathy for tradition
Go to Baimi Y/N ?
Friends Family see/read
Money to preserve the local culture
More people come to visit
Baimi becomes more accessible
Search
information
about Baimi
Effort to preserve culture
Baimi
Community
Interaction
with information
Railroad
Connection
Postcard
This service framework wants to illustrate
what Baimi Community can do and its
relation between different stakeholders.
SERVICE FRAMEWORK
Our service design creates a loop, which is a connection amongst the
community, visitors, context and partners.
Community --- Visitor
Using our special postcards,
visitors can share their own
experiences with their family
and friends back home, which
serves to generate more
interest in the region.
Visitors &
Outsiders
Baimi
Community
Postcard
Go to Baimi Y/N ?
Friends Family see/read
Search information about Baimi
Community----Context
Our service design must be
based on preserving the local
culture, since this is the main
attraction for visitors. At the
same time, it can boost the
morale for the local residents.
Context
Baimi
Community
Interaction
with
information
Effort to preserve culture
Empathy for tradition
Create awareness
Community----Partners
By establishing ties with the
local railway office and local
government, the site can
promote itself and attract
more visitors.
Partners
Baimi
Community
Railroad
Connection
Money to preserve the local
culture
Baimi more accessible
More people come to visit

5. FINAL
PRESENTATION
Baimi postcard
New customer journey
Clog MuseumVisitor
Clog Activities Jiangmou Tree
Baimi Pathway Craft Classroom
Friends
Send Postcard
Go Home
The visitor begins his or her journey after receiving a special postcard and
unique account. By looking at the visitor information available via the QR
code, people can gain further appreciation for the site. Then, recipients of
the postcard can relive their friend's journey, and consider making a trip
themselves.
DESIGN CONCEPT
Through the QR code, visitors can gain access to detailed information
about the individual attractions in the area.
Visitors will have individualized accounts, and they can upload photos or
other media through their smartphones during the trip. Recipients of the
postcards can log on to the same accounts and experience the journey
vicariously.
Visitors can make their own stamp in the shape of a wooden clog and
decorate their postcards with it.
STORY BOARD