The document emphasizes the importance of minimizing premature optimization and perfectionism in product design. It advocates for a focus on building minimum viable products (MVPs) through iterative design and regular delivery. The key principles include shipping early, shipping often, and creating a habit of progress through continuous improvement.

1. Ben Scofield / @bscofield
D8 / 5 Feb 2011
Ship It

2. http://dukenukemforever.com

3. PREMATURE
OPTIMIZATION

4. if
PREMATURE
OPTIMIZATION
is the root of all evil

5. then
PERFECTIONISM
is the trunk

6. PRODUCT DESIGN

7. focused
reusable
THINK SMALL
evolvable
launchable

8. BUILD
the
MVP

9. UX & VISUAL DESIGN

10. SKETCH
first
http://www.viget.com/inspire/book-review-giveaway-the-geometry-of-design/

11. design
ITERATIVELY
http://www.viget.com/inspire/book-review-giveaway-the-geometry-of-design/

12. DEVELOPMENT

13. track
PROGRESS

14. deliver
REGULARLY

15. DELIVERY
http://dribbble.com

16. ship
EARLY
ship
OFTEN

17. make it
PAINLESS

19. deliver
CONTINUOUSLY

20. RECAP

21. LOWER
the
BARRIER

22. BUILD
the
HABIT

23. show
PROGRESS

24. take
BABY STEPS

25. ITERATE

26. ITERATE

27. ITERATE
win

28. Ben Scofield / @bscofield
D8 / 5 Feb 2011
Shipped. http://spkr8.com/t/5515
http://benscofield.com
Thanks! http://heroku.com